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Brand Competition and Consumer Preference of the Chinese Dishwasher Market

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Date: 01-Dec-2015
No. of pages: 19
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Using big data analytics, this research covers all top dishwasher brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by dishwasher sales, number of times online users mention about a particular dishwasher brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

List of Topics


  • Tmall and JD sales rankings of Chinese and foreign dishwasher brands, including sales volume ranking of those brands' best-selling models

  • Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular dishwasher brand over the research period

  • Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them

  • User analysis of major dishwasher brands in China, including those brands' user distribution by gender, by age, and by region


Companies covered

CAL, Diemei, Fotile, Haier, Midea, Panasonic, Siemens

Brand Competition and Consumer Preference of the Chinese Dishwasher Market

Table of Contents

1. Executive Summary 4
1.1 Product Sales 4
1.2 Brand Position 4
1.3 Brand Awareness 4
1.4 User Analysis 4

2. Research Objective 5

3. Product Sales 6

4. Brand Position 8

5. Brand Awareness 9
5.1 Midea WQP6-3206A-CN Reviews 9
5.2 Siemens SN23E831TI Reviews 10
5.3 Siemens SC73M610TI Reviews 11
5.4 Siemens SK23E800TI Reviews 12
5.5 Siemens SC73M810TI Reviews 13

6. User Analysis 15
6.1 Siemens 15
6.2 Midea 16
6.3 Fotile 17

Conclusion 18

Brand Competition Analysis 18

Consumer Preference Analysis 19

Appendix 20

Glossary of Terms 20

List of Companies 21

List of Tables

Table 1: Brand Competition Analysis 18

List of Figures

Figure 1: Data Sources and Collection Methods 5
Figure 2: Brand Ranking by Number of Items Available on Online Stores 6
Figure 3: Sales Volume Ranking by Dishwasher Model 6
Figure 4: Sales Volume Ranking by Chinese Dishwasher Model 7
Figure 5: Sales Volume Ranking by International Dishwasher Model 7
Figure 6: Sentiment Ranking by Dishwasher Brand 8
Figure 7: Factors Affecting Purchase of Top 5 Dishwasher Models 9
Figure 8: Factors Affecting Purchase of Chinese Branded Best Seller: Midea WQP6-3206A-CN 10
Figure 9: Factors Affecting Purchase of Foreign Branded Best Seller: Siemens SN23E831TI 11
Figure 10: Factors Affecting Purchase of 2nd Foreign Branded Best Seller: Siemens SC73M610TI 12
Figure 11: Factors Affecting Purchase of 3rd Foreign Branded Best Seller: Siemens SK23E800TI 13
Figure 12: Factors Affecting Purchase of 4th Foreign Branded Best Seller: Siemens SC73M810TI 14
Figure 13: Siemens Dishwasher User Distribution by Gender & Age 15
Figure 14: Siemens Dishwasher User Distribution by Region 15
Figure 15: Midea Dishwasher User Distribution by Gender & Age 16
Figure 16: Midea Dishwasher User Distribution by Region 16
Figure 17: Fotile Dishwasher User Distribution by Gender & Age 17
Figure 18: Fotile Dishwasher User Distribution by Region 17

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