Automotive OLED Market - Global Outlook and Forecast 2022-2028

Publisher Name :
Date: 26-Jan-2022
No. of pages: 74

OLED is an "organic light-emitting diode" (Organic Light Emitting Diode) acronym. Different from current a semiconductor crystal composition using LED, OLED is an organic material. OLED offers completely new possibilities in lamp and luminaire design. As panel radiators they are suitable for use as signal light, taillight or even in the car interior lighting. The result: homogeneous light surfaces in all shapes and many colors, durable and energy efficient.

This report contains market size and forecasts of Automotive OLED in global, including the following market information:

Global Automotive OLED Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global Automotive OLED Market Sales, 2017-2022, 2023-2028, (K Units)

Global top five Automotive OLED companies in 2021 (%)

The global Automotive OLED market was valued at 1654.6 million in 2021 and is projected to reach US$ 3850.4 million by 2028, at a CAGR of 12.8% during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

Exterior Lighting Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Automotive OLED include OSRAM, Hella, Yeolight Technology, Konica Minolta Pioneer, Astron FIAMM, Stanley, Magneti Marelli, ZKW and Koito. etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Automotive OLED manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Automotive OLED Market, by Type, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Automotive OLED Market Segment Percentages, by Type, 2021 (%)

- Exterior Lighting

- Interior Lighting

Global Automotive OLED Market, by Application, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Automotive OLED Market Segment Percentages, by Application, 2021 (%)

- OEM

- Aftermarket

Global Automotive OLED Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Automotive OLED Market Segment Percentages, By Region and Country, 2021 (%)

- North America

- - US

- - Canada

- - Mexico

- Europe

- - Germany

- - France

- - U.K.

- - Italy

- - Russia

- - Nordic Countries

- - Benelux

- - Rest of Europe

- Asia

- - China

- - Japan

- - South Korea

- - Southeast Asia

- - India

- - Rest of Asia

- South America

- - Brazil

- - Argentina

- - Rest of South America

- Middle East & Africa

- - Turkey

- - Israel

- - Saudi Arabia

- - UAE

- - Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Automotive OLED revenues in global market, 2017-2022 (Estimated), ($ millions)

Key companies Automotive OLED revenues share in global market, 2021 (%)

Key companies Automotive OLED sales in global market, 2017-2022 (Estimated), (K Units)

Key companies Automotive OLED sales share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:

- OSRAM

- Hella

- Yeolight Technology

- Konica Minolta Pioneer

- Astron FIAMM

- Stanley

- Magneti Marelli

- ZKW

- Koito

Automotive OLED Market - Global Outlook and Forecast 2022-2028

Table of Contents

1 Introduction to Research & Analysis Reports
1.1 Automotive OLED Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Automotive OLED Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Automotive OLED Overall Market Size
2.1 Global Automotive OLED Market Size: 2021 VS 2028
2.2 Global Automotive OLED Revenue, Prospects & Forecasts: 2017-2028
2.3 Global Automotive OLED Sales: 2017-2028
3 Company Landscape
3.1 Top Automotive OLED Players in Global Market
3.2 Top Global Automotive OLED Companies Ranked by Revenue
3.3 Global Automotive OLED Revenue by Companies
3.4 Global Automotive OLED Sales by Companies
3.5 Global Automotive OLED Price by Manufacturer (2017-2022)
3.6 Top 3 and Top 5 Automotive OLED Companies in Global Market, by Revenue in 2021
3.7 Global Manufacturers Automotive OLED Product Type
3.8 Tier 1, Tier 2 and Tier 3 Automotive OLED Players in Global Market
3.8.1 List of Global Tier 1 Automotive OLED Companies
3.8.2 List of Global Tier 2 and Tier 3 Automotive OLED Companies
4 Sights by Product
4.1 Overview
4.1.1 By Type - Global Automotive OLED Market Size Markets, 2021 & 2028
4.1.2 Exterior Lighting
4.1.3 Interior Lighting
4.2 By Type - Global Automotive OLED Revenue & Forecasts
4.2.1 By Type - Global Automotive OLED Revenue, 2017-2022
4.2.2 By Type - Global Automotive OLED Revenue, 2023-2028
4.2.3 By Type - Global Automotive OLED Revenue Market Share, 2017-2028
4.3 By Type - Global Automotive OLED Sales & Forecasts
4.3.1 By Type - Global Automotive OLED Sales, 2017-2022
4.3.2 By Type - Global Automotive OLED Sales, 2023-2028
4.3.3 By Type - Global Automotive OLED Sales Market Share, 2017-2028
4.4 By Type - Global Automotive OLED Price (Manufacturers Selling Prices), 2017-2028
5 Sights By Application
5.1 Overview
5.1.1 By Application - Global Automotive OLED Market Size, 2021 & 2028
5.1.2 OEM
5.1.3 Aftermarket
5.2 By Application - Global Automotive OLED Revenue & Forecasts
5.2.1 By Application - Global Automotive OLED Revenue, 2017-2022
5.2.2 By Application - Global Automotive OLED Revenue, 2023-2028
5.2.3 By Application - Global Automotive OLED Revenue Market Share, 2017-2028
5.3 By Application - Global Automotive OLED Sales & Forecasts
5.3.1 By Application - Global Automotive OLED Sales, 2017-2022
5.3.2 By Application - Global Automotive OLED Sales, 2023-2028
5.3.3 By Application - Global Automotive OLED Sales Market Share, 2017-2028
5.4 By Application - Global Automotive OLED Price (Manufacturers Selling Prices), 2017-2028
6 Sights by Region
6.1 By Region - Global Automotive OLED Market Size, 2021 & 2028
6.2 By Region - Global Automotive OLED Revenue & Forecasts
6.2.1 By Region - Global Automotive OLED Revenue, 2017-2022
6.2.2 By Region - Global Automotive OLED Revenue, 2023-2028
6.2.3 By Region - Global Automotive OLED Revenue Market Share, 2017-2028
6.3 By Region - Global Automotive OLED Sales & Forecasts
6.3.1 By Region - Global Automotive OLED Sales, 2017-2022
6.3.2 By Region - Global Automotive OLED Sales, 2023-2028
6.3.3 By Region - Global Automotive OLED Sales Market Share, 2017-2028
6.4 North America
6.4.1 By Country - North America Automotive OLED Revenue, 2017-2028
6.4.2 By Country - North America Automotive OLED Sales, 2017-2028
6.4.3 US Automotive OLED Market Size, 2017-2028
6.4.4 Canada Automotive OLED Market Size, 2017-2028
6.4.5 Mexico Automotive OLED Market Size, 2017-2028
6.5 Europe
6.5.1 By Country - Europe Automotive OLED Revenue, 2017-2028
6.5.2 By Country - Europe Automotive OLED Sales, 2017-2028
6.5.3 Germany Automotive OLED Market Size, 2017-2028
6.5.4 France Automotive OLED Market Size, 2017-2028
6.5.5 U.K. Automotive OLED Market Size, 2017-2028
6.5.6 Italy Automotive OLED Market Size, 2017-2028
6.5.7 Russia Automotive OLED Market Size, 2017-2028
6.5.8 Nordic Countries Automotive OLED Market Size, 2017-2028
6.5.9 Benelux Automotive OLED Market Size, 2017-2028
6.6 Asia
6.6.1 By Region - Asia Automotive OLED Revenue, 2017-2028
6.6.2 By Region - Asia Automotive OLED Sales, 2017-2028
6.6.3 China Automotive OLED Market Size, 2017-2028
6.6.4 Japan Automotive OLED Market Size, 2017-2028
6.6.5 South Korea Automotive OLED Market Size, 2017-2028
6.6.6 Southeast Asia Automotive OLED Market Size, 2017-2028
6.6.7 India Automotive OLED Market Size, 2017-2028
6.7 South America
6.7.1 By Country - South America Automotive OLED Revenue, 2017-2028
6.7.2 By Country - South America Automotive OLED Sales, 2017-2028
6.7.3 Brazil Automotive OLED Market Size, 2017-2028
6.7.4 Argentina Automotive OLED Market Size, 2017-2028
6.8 Middle East & Africa
6.8.1 By Country - Middle East & Africa Automotive OLED Revenue, 2017-2028
6.8.2 By Country - Middle East & Africa Automotive OLED Sales, 2017-2028
6.8.3 Turkey Automotive OLED Market Size, 2017-2028
6.8.4 Israel Automotive OLED Market Size, 2017-2028
6.8.5 Saudi Arabia Automotive OLED Market Size, 2017-2028
6.8.6 UAE Automotive OLED Market Size, 2017-2028
7 Manufacturers & Brands Profiles
7.1 OSRAM
7.1.1 OSRAM Corporate Summary
7.1.2 OSRAM Business Overview
7.1.3 OSRAM Automotive OLED Major Product Offerings
7.1.4 OSRAM Automotive OLED Sales and Revenue in Global (2017-2022)
7.1.5 OSRAM Key News
7.2 Hella
7.2.1 Hella Corporate Summary
7.2.2 Hella Business Overview
7.2.3 Hella Automotive OLED Major Product Offerings
7.2.4 Hella Automotive OLED Sales and Revenue in Global (2017-2022)
7.2.5 Hella Key News
7.3 Yeolight Technology
7.3.1 Yeolight Technology Corporate Summary
7.3.2 Yeolight Technology Business Overview
7.3.3 Yeolight Technology Automotive OLED Major Product Offerings
7.3.4 Yeolight Technology Automotive OLED Sales and Revenue in Global (2017-2022)
7.3.5 Yeolight Technology Key News
7.4 Konica Minolta Pioneer
7.4.1 Konica Minolta Pioneer Corporate Summary
7.4.2 Konica Minolta Pioneer Business Overview
7.4.3 Konica Minolta Pioneer Automotive OLED Major Product Offerings
7.4.4 Konica Minolta Pioneer Automotive OLED Sales and Revenue in Global (2017-2022)
7.4.5 Konica Minolta Pioneer Key News
7.5 Astron FIAMM
7.5.1 Astron FIAMM Corporate Summary
7.5.2 Astron FIAMM Business Overview
7.5.3 Astron FIAMM Automotive OLED Major Product Offerings
7.5.4 Astron FIAMM Automotive OLED Sales and Revenue in Global (2017-2022)
7.5.5 Astron FIAMM Key News
7.6 Stanley
7.6.1 Stanley Corporate Summary
7.6.2 Stanley Business Overview
7.6.3 Stanley Automotive OLED Major Product Offerings
7.6.4 Stanley Automotive OLED Sales and Revenue in Global (2017-2022)
7.6.5 Stanley Key News
7.7 Magneti Marelli
7.7.1 Magneti Marelli Corporate Summary
7.7.2 Magneti Marelli Business Overview
7.7.3 Magneti Marelli Automotive OLED Major Product Offerings
7.7.4 Magneti Marelli Automotive OLED Sales and Revenue in Global (2017-2022)
7.7.5 Magneti Marelli Key News
7.8 ZKW
7.8.1 ZKW Corporate Summary
7.8.2 ZKW Business Overview
7.8.3 ZKW Automotive OLED Major Product Offerings
7.8.4 ZKW Automotive OLED Sales and Revenue in Global (2017-2022)
7.8.5 ZKW Key News
7.9 Koito
7.9.1 Koito Corporate Summary
7.9.2 Koito Business Overview
7.9.3 Koito Automotive OLED Major Product Offerings
7.9.4 Koito Automotive OLED Sales and Revenue in Global (2017-2022)
7.9.5 Koito Key News
8 Global Automotive OLED Production Capacity, Analysis
8.1 Global Automotive OLED Production Capacity, 2017-2028
8.2 Automotive OLED Production Capacity of Key Manufacturers in Global Market
8.3 Global Automotive OLED Production by Region
9 Key Market Trends, Opportunity, Drivers and Restraints
9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints
10 Automotive OLED Supply Chain Analysis
10.1 Automotive OLED Industry Value Chain
10.2 Automotive OLED Upstream Market
10.3 Automotive OLED Downstream and Clients
10.4 Marketing Channels Analysis
10.4.1 Marketing Channels
10.4.2 Automotive OLED Distributors and Sales Agents in Global
11 Conclusion
12 Appendix
12.1 Note
12.2 Examples of Clients
12.3 Disclaimer

List of Tables
Table 1. Key Players of Automotive OLED in Global Market
Table 2. Top Automotive OLED Players in Global Market, Ranking by Revenue (2021)
Table 3. Global Automotive OLED Revenue by Companies, (US$, Mn), 2017-2022
Table 4. Global Automotive OLED Revenue Share by Companies, 2017-2022
Table 5. Global Automotive OLED Sales by Companies, (K Units), 2017-2022
Table 6. Global Automotive OLED Sales Share by Companies, 2017-2022
Table 7. Key Manufacturers Automotive OLED Price (2017-2022) & (USD/Unit)
Table 8. Global Manufacturers Automotive OLED Product Type
Table 9. List of Global Tier 1 Automotive OLED Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Automotive OLED Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type - Global Automotive OLED Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Global Automotive OLED Revenue (US$, Mn), 2017-2022
Table 13. By Type - Global Automotive OLED Revenue (US$, Mn), 2023-2028
Table 14. By Type - Global Automotive OLED Sales (K Units), 2017-2022
Table 15. By Type - Global Automotive OLED Sales (K Units), 2023-2028
Table 16. By Application - Global Automotive OLED Revenue, (US$, Mn), 2021 & 2028
Table 17. By Application - Global Automotive OLED Revenue (US$, Mn), 2017-2022
Table 18. By Application - Global Automotive OLED Revenue (US$, Mn), 2023-2028
Table 19. By Application - Global Automotive OLED Sales (K Units), 2017-2022
Table 20. By Application - Global Automotive OLED Sales (K Units), 2023-2028
Table 21. By Region - Global Automotive OLED Revenue, (US$, Mn), 2021 VS 2028
Table 22. By Region - Global Automotive OLED Revenue (US$, Mn), 2017-2022
Table 23. By Region - Global Automotive OLED Revenue (US$, Mn), 2023-2028
Table 24. By Region - Global Automotive OLED Sales (K Units), 2017-2022
Table 25. By Region - Global Automotive OLED Sales (K Units), 2023-2028
Table 26. By Country - North America Automotive OLED Revenue, (US$, Mn), 2017-2022
Table 27. By Country - North America Automotive OLED Revenue, (US$, Mn), 2023-2028
Table 28. By Country - North America Automotive OLED Sales, (K Units), 2017-2022
Table 29. By Country - North America Automotive OLED Sales, (K Units), 2023-2028
Table 30. By Country - Europe Automotive OLED Revenue, (US$, Mn), 2017-2022
Table 31. By Country - Europe Automotive OLED Revenue, (US$, Mn), 2023-2028
Table 32. By Country - Europe Automotive OLED Sales, (K Units), 2017-2022
Table 33. By Country - Europe Automotive OLED Sales, (K Units), 2023-2028
Table 34. By Region - Asia Automotive OLED Revenue, (US$, Mn), 2017-2022
Table 35. By Region - Asia Automotive OLED Revenue, (US$, Mn), 2023-2028
Table 36. By Region - Asia Automotive OLED Sales, (K Units), 2017-2022
Table 37. By Region - Asia Automotive OLED Sales, (K Units), 2023-2028
Table 38. By Country - South America Automotive OLED Revenue, (US$, Mn), 2017-2022
Table 39. By Country - South America Automotive OLED Revenue, (US$, Mn), 2023-2028
Table 40. By Country - South America Automotive OLED Sales, (K Units), 2017-2022
Table 41. By Country - South America Automotive OLED Sales, (K Units), 2023-2028
Table 42. By Country - Middle East & Africa Automotive OLED Revenue, (US$, Mn), 2017-2022
Table 43. By Country - Middle East & Africa Automotive OLED Revenue, (US$, Mn), 2023-2028
Table 44. By Country - Middle East & Africa Automotive OLED Sales, (K Units), 2017-2022
Table 45. By Country - Middle East & Africa Automotive OLED Sales, (K Units), 2023-2028
Table 46. OSRAM Corporate Summary
Table 47. OSRAM Automotive OLED Product Offerings
Table 48. OSRAM Automotive OLED Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2017-2022)
Table 49. Hella Corporate Summary
Table 50. Hella Automotive OLED Product Offerings
Table 51. Hella Automotive OLED Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2017-2022)
Table 52. Yeolight Technology Corporate Summary
Table 53. Yeolight Technology Automotive OLED Product Offerings
Table 54. Yeolight Technology Automotive OLED Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2017-2022)
Table 55. Konica Minolta Pioneer Corporate Summary
Table 56. Konica Minolta Pioneer Automotive OLED Product Offerings
Table 57. Konica Minolta Pioneer Automotive OLED Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2017-2022)
Table 58. Astron FIAMM Corporate Summary
Table 59. Astron FIAMM Automotive OLED Product Offerings
Table 60. Astron FIAMM Automotive OLED Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2017-2022)
Table 61. Stanley Corporate Summary
Table 62. Stanley Automotive OLED Product Offerings
Table 63. Stanley Automotive OLED Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2017-2022)
Table 64. Magneti Marelli Corporate Summary
Table 65. Magneti Marelli Automotive OLED Product Offerings
Table 66. Magneti Marelli Automotive OLED Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2017-2022)
Table 67. ZKW Corporate Summary
Table 68. ZKW Automotive OLED Product Offerings
Table 69. ZKW Automotive OLED Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2017-2022)
Table 70. Koito Corporate Summary
Table 71. Koito Automotive OLED Product Offerings
Table 72. Koito Automotive OLED Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2017-2022)
Table 73. Automotive OLED Production Capacity (K Units) of Key Manufacturers in Global Market, 2020-2022 (K Units)
Table 74. Global Automotive OLED Capacity Market Share of Key Manufacturers, 2020-2022
Table 75. Global Automotive OLED Production by Region, 2017-2022 (K Units)
Table 76. Global Automotive OLED Production by Region, 2023-2028 (K Units)
Table 77. Automotive OLED Market Opportunities & Trends in Global Market
Table 78. Automotive OLED Market Drivers in Global Market
Table 79. Automotive OLED Market Restraints in Global Market
Table 80. Automotive OLED Raw Materials
Table 81. Automotive OLED Raw Materials Suppliers in Global Market
Table 82. Typical Automotive OLED Downstream
Table 83. Automotive OLED Downstream Clients in Global Market
Table 84. Automotive OLED Distributors and Sales Agents in Global Market
List of Figures
Figure 1. Automotive OLED Segment by Type
Figure 2. Automotive OLED Segment by Application
Figure 3. Global Automotive OLED Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Automotive OLED Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Automotive OLED Revenue, 2017-2028 (US$, Mn)
Figure 7. Automotive OLED Sales in Global Market: 2017-2028 (K Units)
Figure 8. The Top 3 and 5 Players Market Share by Automotive OLED Revenue in 2021
Figure 9. By Type - Global Automotive OLED Sales Market Share, 2017-2028
Figure 10. By Type - Global Automotive OLED Revenue Market Share, 2017-2028
Figure 11. By Type - Global Automotive OLED Price (USD/Unit), 2017-2028
Figure 12. By Application - Global Automotive OLED Sales Market Share, 2017-2028
Figure 13. By Application - Global Automotive OLED Revenue Market Share, 2017-2028
Figure 14. By Application - Global Automotive OLED Price (USD/Unit), 2017-2028
Figure 15. By Region - Global Automotive OLED Sales Market Share, 2017-2028
Figure 16. By Region - Global Automotive OLED Revenue Market Share, 2017-2028
Figure 17. By Country - North America Automotive OLED Revenue Market Share, 2017-2028
Figure 18. By Country - North America Automotive OLED Sales Market Share, 2017-2028
Figure 19. US Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 20. Canada Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 21. Mexico Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 22. By Country - Europe Automotive OLED Revenue Market Share, 2017-2028
Figure 23. By Country - Europe Automotive OLED Sales Market Share, 2017-2028
Figure 24. Germany Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 25. France Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 26. U.K. Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 27. Italy Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 28. Russia Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 29. Nordic Countries Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 30. Benelux Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 31. By Region - Asia Automotive OLED Revenue Market Share, 2017-2028
Figure 32. By Region - Asia Automotive OLED Sales Market Share, 2017-2028
Figure 33. China Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 34. Japan Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 35. South Korea Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 36. Southeast Asia Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 37. India Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 38. By Country - South America Automotive OLED Revenue Market Share, 2017-2028
Figure 39. By Country - South America Automotive OLED Sales Market Share, 2017-2028
Figure 40. Brazil Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 41. Argentina Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 42. By Country - Middle East & Africa Automotive OLED Revenue Market Share, 2017-2028
Figure 43. By Country - Middle East & Africa Automotive OLED Sales Market Share, 2017-2028
Figure 44. Turkey Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 45. Israel Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 46. Saudi Arabia Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 47. UAE Automotive OLED Revenue, (US$, Mn), 2017-2028
Figure 48. Global Automotive OLED Production Capacity (K Units), 2017-2028
Figure 49. The Percentage of Production Automotive OLED by Region, 2021 VS 2028
Figure 50. Automotive OLED Industry Value Chain
Figure 51. Marketing Channels
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