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Wiper Motor Aftermarket by Vehicle Type (Passenger Cars, & Commercial Vehicles), and Region (Europe, North America, Asia-Pacific & RoW) - Global Forecast to 2021

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Date: 12-Oct-2016
No. of pages: 98
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“Increasing average age of vehicles is expected to drive the wiper motor aftermarket”

The wiper motor aftermarket is projected to grow at a CAGR of 2.78% from 2016 to 2021, to reach a market size of USD 2.65 billion by 2021. The major factor driving the growth of this aftermarket include the increasing the average age of vehicles which increases the probability of components being replaced. Current vehicle models are equipped with better electrical components than their previous versions. Consequently, the current generation of wiper motors has a longer life span than their previous versions. This reduces the potential for wiper motor replacement and would act as a restraint for the aftermarket.

“Passenger cars: Largest vehicle type segment”

Passenger cars are estimated to be the largest segment in the wiper motor aftermarket. Increasing average age of passenger cars and safety concern during the adverse weather conditions are the key factors driving the wiper motor aftermarket. The wiper motors fitted on commercial vehicles are more robust than those fitted on passenger cars. The growing demand for routine maintenance and replacement of parts would boost the wiper motor aftermarket for passenger car segment.

“Asia-Pacific: Highest growth rate for wiper motor aftermarket”

The Asia-Pacific wiper motor aftermarket is projected witness the highest growth during the forecast period. High demand and sales of vehicles, especially from countries such as Japan and India which drives the aftermarket. Increasing vehicle sales subsequently increases the total number of vehicles in use. This would help to grow the wiper motor aftermarket. In this study, the Asia-Pacific has been segmented into China, Japan, South Korea, and India.

The study contains insights provided by various industry experts, ranging from material suppliers to Tier-1 companies and OEMs. The break-up of the primaries is as follows:


  • By Company Type – Tier-1 -20%, Tier-2- 50%, OEM - 10%, and Others - 20%

  • By Designation - C level - 64%, D level - 27%, and Others - 9%

  • By Region - North America - 9%, Europe - 58%, and Asia-Oceania - 33%


The wiper motor aftermarket is dominated by a few globally established players, such as Valeo S.A. (France) Robert Bosch GmbH (Germany), Magneti Marelli (Italy), DOGA Automotive (Spain) and WAI Global (U.S.A.). Key growth strategies adopted by these players include new product development, partnerships, agreements, joint ventures, and supply contracts.

Research Coverage:

This report covers two major vehicle categories for the wiper motor aftermarket i.e. passenger cars and commercial vehicles. The report further segmented wiper motor aftermarket into five major regions that include Europe, North America, Asia-Pacific, and RoW. The RoW region comprises of two major countries: Russia and Brazil.

Reasons to Buy the Report:

This report contains various levels of analysis, including industry analysis, industry trends, and company profiles, which together comprise and discuss the basic views on the emerging and high-growth segments of the wiper motor aftermarket, competitive landscape, high-growth regions and countries, government initiatives, and market dynamics such as drivers, restraints, opportunities, and challenges.

The report enables new entrants/smaller firms as well as established firms to understand the market better, thereby helping them to acquire a larger market share. Firms purchasing the report could use any one or a combination of the below-mentioned four strategies (market development, product development/innovation, market diversification, and competitive assessment) to strengthen their position in the market.

The report provides insights with reference to the following points:


  • Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the aftermarket for wiper motors across regions.

  • Product Development/Innovation: Detailed insights into R&D activities, upcoming technologies, and new product launches in the wiper motor aftermarket.

  • Market Diversification: Detailed information about untapped markets, investments, new products, and recent developments in the global wiper motor aftermarket.

  • Competitive Assessment: In-depth assessment of strategies, products, and manufacturing capabilities of leading players in the market.

Wiper Motor Aftermarket by Vehicle Type (Passenger Cars, & Commercial Vehicles), and Region (Europe, North America, Asia-Pacific & RoW) - Global Forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Package Size
1.6 Limitations
1.7 Stakeholders

2 Research Methodology
2.1 Research Data
2.2 Secondary Data
2.2.1 Key Secondary Sources
2.3 Data From Secondary Sources
2.4 Primary Data
2.4.1 Sampling Techniques & Data Collection Methods
2.4.2 Primary Participants
2.5 Factor Analysis
2.5.1 Introduction
2.5.2 Demand-Side Analysis
2.5.2.1 Impact of Disposable Income on Total Vehicle Sales
2.5.2.2 Adverse Climatic Conditions Such as Heavy Rainfall and Snowfall
2.5.3 Supply-Side Analysis
2.5.3.1 Strong Distribution Channel
2.6 Market Size Estimation
2.7 Data Triangulation
2.8 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Opportunities in the Wiper Motor Aftermarket
4.2 Regional Analysis for the Wiper Motor Aftermarket, 2016–2021
4.3 Wiper Motor Aftermarket, By Vehicle Type, 2016–2021

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 Wiper Motor Aftermarket
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Steady Rise in Vehicle Sales
5.3.1.2 Increasing Average Age of Vehicles
5.3.2 Restraints
5.3.2.1 Vehicles Being Equipped With Better Electrical Equipment
5.3.3 Opportunities
5.3.3.1 Increasing Adoption of Rear Wiper Systems & Opportunities in the Commercial Vehicle Segment
5.3.4 Challenges
5.3.4.1 Independent Market Players Have to Provide Oe-Quality Products at Lower Costs
5.4 Porter’s Five Forces Analysis
5.4.1 Intensity of Competitive Rivalry
5.4.2 Threat of Substitutes
5.4.3 Bargaining Power of Buyers
5.4.4 Bargaining Power of Suppliers
5.4.5 Threat of New Entrants

6 Wiper Motor Aftermarket, By Vehicle Type
6.1 Introduction
6.1.1 Europe
6.1.2 North America
6.1.3 Asia-Pacific
6.1.4 Rest of the World

7 Wiper Motor Aftermarket, By Region
7.1 Introduction
7.2 North America
7.2.1 U.S.
7.2.2 Canada
7.2.3 Mexico
7.3 Europe
7.3.1 Germany
7.3.2 France
7.3.3 Italy
7.3.4 U.K.
7.3.5 Spain
7.4 Asia-Pacific
7.4.1 China
7.4.2 Japan
7.4.3 South Korea
7.4.4 India
7.5 Rest of the World
7.5.1 Brazil
7.5.2 Russia

8 Competitive Landscape
8.1 Market Share: Wiper Motor Aftermarket (Europe)
8.2 Partnerships/Agreements/Joint Ventures/Supply Contracts
8.3 New Product Development/Launch
8.4 Expansion

9 Company Profiles
(Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
9.1 Introduction
9.2 Valeo S.A.
9.3 Robert Bosch GmbH
9.4 Magneti Marelli S.P.A.
9.5 Doga S.A.
9.6 WAI Global
9.7 Febi Bilstein
9.8 Trico Products
9.9 PSV Wipers Ltd.
9.10 Wexco Industries Inc.
9.11 Lucas TVs Ltd.

*Details on Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments Might Not Be Captured in Case of Unlisted Companies.

10 Appendix
10.1 Insights of Industry Experts
10.2 Additional Customization
10.3 Discussion Guide
10.4 Knowledge Store: Marketsandmarkets’ Subscription Portal
10.5 Related Reports

List of Tables

Table 1 Key Countries Considered for the Study
Table 2 Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 3 Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 4 Europe: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 5 Europe: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 6 Europe: Passenger Car Wiper Motor Aftermarket Size, By Country, 2014–2021 ('000 Units)
Table 7 Europe: Passenger Car Wiper Motor Aftermarket Size, By Country, 2014–2021 (USD Million)
Table 8 Europe: Commercial Vehicle Wiper Motor Aftermarket Size, By Country, 2014–2021 ('000 Units)
Table 9 Europe: Commercial Vehicle Wiper Motor Aftermarket Size, By Country, 2014–2021 (USD Million)
Table 10 North America: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 11 North America: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 12 North America: Passenger Car Wiper Motor Aftermarket Size, By Country, 2014–2021 ('000 Units)
Table 13 North America: Passenger Car Wiper Motor Aftermarket Size, By Country, 2014–2021 (USD Million)
Table 14 North America: Commercial Vehicle Wiper Motor Aftermarket Size, By Country, 2014–2021 ('000 Units)
Table 15 North America: Commercial Vehicle Wiper Motor Aftermarket Size, By Country, 2014–2021 (USD Million)
Table 16 Asia-Pacific: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 17 Asia-Pacific: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 18 Asia-Pacific: Passenger Car Wiper Motor Aftermarket Size, By Country, 2014–2021 ('000 Units)
Table 19 Asia-Pacific: Passenger Car Wiper Motor Aftermarket Size, By Country, 2014–2021 (USD Million)
Table 20 Asia-Pacific: Commercial Vehicle Wiper Motor Aftermarket Size, By Country, 2014–2021 ('000 Units)
Table 21 Asia-Pacific: Commercial Vehicle Wiper Motor Aftermarket Size, By Country, 2014–2021 (USD Million)
Table 22 Rest of the World: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 23 Rest of the World: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 24 Rest of the World: Passenger Car Wiper Motor Aftermarket Size, By Country, 2014–2021 ('000 Units)
Table 25 Rest of the World: Passenger Car Wiper Motor Aftermarket Size, By Country, 2014–2021 (USD Million)
Table 26 Rest of the World: Commercial Vehicle Wiper Motor Aftermarket Size, By Country, 2014–2021 ('000 Units)
Table 27 Rest of the World: Commercial Vehicle Wiper Motor Aftermarket Size, By Country, 2014–2021 (USD Million)
Table 28 Wiper Motor Aftermarket Size, By Region, 2014–2021 ('000 Units)
Table 29 Wiper Motor Aftermarket Size, By Region, 2014–2021 (USD Million)
Table 30 North America: Wiper Motor Aftermarket Size, By Country, 2014–2021 ('000 Units)
Table 31 North America: Wiper Motor Aftermarket Size, By Country, 2014–2021 (USD Million)
Table 32 U.S.: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 33 U.S.: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 34 Canada: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 35 Canada: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 36 Mexico: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 37 Mexico: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 38 Europe: Wiper Motor Aftermarket Size, By Country, 2014–2021 ('000 Units)
Table 39 Europe: Wiper Motor Aftermarket Size, By Country, 2014–2021 (USD Million)
Table 40 Germany: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 41 Germany: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 42 France: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 43 France: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 44 Italy: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 45 Italy: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 46 U.K.: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 47 U.K.: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 48 Spain: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 49 Spain: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 50 Asia-Pacific: Wiper Motor Aftermarket Size, By Country, 2014–2021 ('000 Units)
Table 51 Asia-Pacific: Wiper Motor Aftermarket Size, By Country, 2014–2021 (USD Million)
Table 52 China: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 53 China: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 54 Japan: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 55 Japan: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 56 South Korea: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 57 South Korea: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 58 India: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 59 India: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 60 Rest of the World: Wiper Motor Aftermarket Size, By Country, 2014–2021 ('000 Units)
Table 61 Rest of the World: Wiper Motor Aftermarket Size, By Country, 2014–2021 (USD Million)
Table 62 Brazil: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 63 Brazil: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 64 Russia: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 ('000 Units)
Table 65 Russia: Wiper Motor Aftermarket Size, By Vehicle Type, 2014–2021 (USD Million)
Table 66 Partnerships/Agreements/Joint Ventures/Supply Contracts, 2011–2015
Table 67 New Product Developments/Launches, 2015–2016
Table 68 Expansions, 2014–2015

List of Figures

Figure 1 Wiper Motor Aftermarket Segmentation
Figure 2 Research Design
Figure 3 Research Methodology Model
Figure 4 Breakdown of Primary Interviews: By Company, Designation, & Region
Figure 5 Impact of Disposable Income on Vehicle Sales, 2014
Figure 6 Surface Area vs Average Precipitation, 2014
Figure 7 Wiper Motor Aftermarket: Bottom-Up Approach
Figure 8 Europe to Dominate the Wiper Motor Aftermarket During the Forecast Period
Figure 9 Potential Growth From 2016 to 2021, By Region
Figure 10 Passenger Cars Expected to Constitute the Largest Segment of the Wiper Motor Aftermarket, By Vehicle Type, in 2016
Figure 11 Increasing Average Age of Vehicles is Expected to Drive the Wiper Motor Aftermarket
Figure 12 European Vehicle Sales, By Country, 2013–2015
Figure 13 European Passenger Car Average Age (Years)
Figure 14 Porter’s Five Forces Analysis: Wiper Motor Aftermarket
Figure 15 Numerous Market Players Increase the Intensity of Competitive Rivalry
Figure 16 Lack of Direct Substitutes Lowers the Threat of the Same
Figure 17 Low Switching Cost Would Increase the Bargaining Power of Buyers
Figure 18 Competitive Environment & Low Switching Cost Make the Bargaining Power of Suppliers Medium
Figure 19 Presence of Well-Established Players to Have the Highest Impact on New Entrants
Figure 20 Passenger Car Wiper Motor Aftermarket Projected to Grow at A Higher CAGR From 2016 to 2021
Figure 21 Asia-Pacific Projected to Grow at the Highest CAGR From 2016 to 2021
Figure 22 North America: Wiper Motor Aftermarket Snapshot
Figure 23 Europe: Wiper Motor Aftermarket Snapshot
Figure 24 Japan to Account for the Largest Market Share in 2016
Figure 25 Companies Adopted New Product Development as the Key Growth Strategy From 2011 to 2016
Figure 26 European Wiper Motor Aftermarket, 2015
Figure 27 European Wiper Motor Aftermarket Supplier Share, By Vehicle Type
Figure 28 Battle for Market Share: New Product Development & Partnerships/Agreements/Joint Ventures/Supply Contracts are the Key Strategies
Figure 29 Valeo S.A.: Company Snapshot
Figure 30 SWOT Analysis: Valeo S.A.
Figure 31 Robert Bosch GmbH: Company Snapshot
Figure 32 SWOT Analysis: Robert Bosch GmbH
Figure 33 Magneti Marelli S.P.A.: Company Snapshot
Figure 34 SWOT Analysis: Magneti Marelli S.P.A.

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