Gluten-Free Products Market by Type (Bakery Products, Pizzas & Pastas, Cereals & Snacks, Savories, and Others), Source (Oilseeds & Pulses, Rice & Corn, Dairy & Meat Products, and Other Crops), & by Region - Global Trends & Forecast to 2020

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Date: 15-Sep-2015
No. of pages: 193
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Gluten-free products are categorized by type—bakery products, pizzas & pastas, cereals & snacks, and savories—which have been attaining a considerable position alongside soy-free and lactose-free products for foods with zero intolerance. The requirement for healthy food provided a significant impact for the growth of the gluten-free products market.

This report estimates the size of the global gluten-free products market in terms of volume and value. Gluten-free products have been gaining popularity for its balanced nutritional composition to maintain a healthy lifestyle and as a necessary diet for gluten-intolerant consumers. Leading companies in the gluten-free products market are continuously developing new products to serve customers with better nutritional and organoleptic quality. The gluten-free products market has been significantly gaining importance among regions where wheat and barley are consumed such as the U.S., Europe, Canada, and Australia. The health benefits of gluten-free foods have also been recognized in developing regions such as Brazil, Argentina, and Mexico.

The leading players in this market are Boulder Brands (U.S.), The Hain Celestial Group, Inc. (U.S.), General Mills, Inc. (U.S.), Kellogg’s Company (U.S.), and The Kraft Heinz Company (U.S.). New product developments and launches and mergers & acquisitions have been the key strategies adopted by market players for global expansion.

This report provides the current competitive scenario of gluten-free products market to take strategic decisions for companies that are engaged in the development and marketing of gluten-free products in the form of nutritional bars, beverages, and convenience foods. The report would provide analytical and qualitative requirements of food processors, food formulators & product developers, agro-commodity businesses, and food retailers & traders.  

The market for gluten-free products is projected to grow at a CAGR of 10.4% from 2015 to 2020, to reach USD 7.59 billion in 2020. In 2014, North America was the largest market which was followed by the European market. The U.S. was one of the leading markets for gluten-free products in the global market in 2014. Globally, the European market is projected to be the fastest-growing market from 2015 to 2020, in terms of value. The utilization of corn, rice, quinoa, and sorghum is expected to increase in the application of soups, sauces, breads, and pizza bases.

In terms of volume and value, the bakery products segment accounted for the largest market share in 2014due to the strong demand for gluten-free bakery products such as breads, cookies, crackers, and muffins. The cereals & snacks segment is projected to grow at the highest CAGR during the review period, both in terms of volume and value.

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the company’s specific scientific needs.

The following customization options are available for the report:

Product Analysis


  • Product Matrix, which gives a detailed comparison of product portfolio of each company


Regional Analysis


  • Further breakdown of the Rest of Europe gluten-free products market into Sweden, Finland, Poland, and Norway

  • Further breakdown of the Rest of Asia-Pacific gluten-free products market into Pakistan, Nepal, and South Korea

  • Further breakdown of the other countries in RoW gluten-free products market into Iran, Israel, and Saudi Arabia


Company Information


  • Detailed analysis and profiling of additional market players (up to five)

Gluten-Free Products Market by Type (Bakery Products, Pizzas & Pastas, Cereals & Snacks, Savories, and Others), Source (Oilseeds & Pulses, Rice & Corn, Dairy & Meat Products, and Other Crops), & by Region - Global Trends & Forecast to 2020

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Years Considered for the Study
1.4 Currency
1.5 Stakeholders
1.6 Limitations

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Research
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Research
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Breakdown of Primaries
2.2 Factor Analysis
2.2.1 Introduction
2.2.2 Demand-Side Analysis
2.2.2.1 Diversified Food Demand of A Growing Population
2.2.2.2 Health Benefits of Gluten-Free Products
2.2.2.3 Regulatory Certification and Product Labeling
2.2.3 Supply-Side Analysis
2.2.3.1 Availability of Gluten-Free Products
2.2.3.2 Availability of Raw Materials
2.3 Global Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Market Breakdown & Data Triangulation
2.5 Research Assumptions & Limitations
2.5.1 Assumptions
2.5.2 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in Gluten-Free Products Market
4.2 Bakery Products: Leading Segment By Type
4.3 Gluten-Free Products Market: Developed vs Emerging Markets, 2015-2020 (USD Million)
4.4 Asia-Pacific: Fastest Growing Gluten-Free Products Market
4.5 Life Cycle Analysis: By Region

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 Gluten-Free Products Market, By Type
5.2.2 Gluten-Free Products Market, By Source
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Health Benefits and Adoption of Special Dietary Lifestyles
5.3.1.2 Increasing Diagnosis and Awareness of Celiac Disease and Other Food Allergies
5.3.1.3 Wider Availability of Gluten-Free Products
5.3.2 Restraints
5.3.2.1 Relatively Higher Cost Than Gluten Source
5.3.2.2 Possible Weight Gain From Eating Gluten-Free Products
5.3.3 Opportunities
5.3.3.1 Private Labeling and Branding
5.3.3.2 Product Labeling and Branding
5.3.4 Challenges
5.3.4.1 Processing Costs & Food Taste

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Supply Chain Analysis
6.4 Industry Trends
6.5 Key Influencers
6.6 Porter’s Five Forces Analysis
6.6.1 Intensity of Competitive Rivalry
6.6.2 Bargaining Power of Suppliers
6.6.3 Bargaining Power of Buyers
6.6.4 Threat of New Entrants
6.6.5 Threat of Substitutes
6.7 Regulatory Requirements
6.7.1 U.S.
6.7.2 Canada
6.7.3 Italy
6.7.4 European Union
6.7.5 Argentina
6.7.6 Australia and New Zealand

7 Gluten-Free Products Market, By Type
7.1 Introduction
7.2 Bakery Products
7.3 Pizzas & Pastas
7.4 Cereals & Snacks
7.5 Savories
7.6 Others

8 Gluten-Free Products Market, By Source (Qualitative)
8.1 Introduction
8.2 Oilseeds & Pulses
8.3 Rice & Corn
8.4 Dairy & Meat Products
8.5 Other Crops
8.5.1 Sorghum & Oats
8.5.2 Millets
8.5.3 Tuber Crops
8.5.4 Pseudocereals

9 Gluten-Free Products Market, By Brand
9.1 Introduction
9.2 Glutino - Boulder Brands Inc.
9.3 Arrowhead Mills - the Hain Celestial Group, Inc.
9.4 Lucky Charms- General Mills, Inc.
9.5 Rice Krispies - Kellogg’s Company
9.6 Ore-Ida - the Kraft Heinz Company

10 Gluten-Free Products Market, By Region
10.1 Introduction
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Italy
10.3.2 Germany
10.3.3 U.K.
10.3.4 France
10.3.5 Spain
10.3.6 The Netherlands
10.3.7 Rest of Europe
10.4 Asia-Pacific
10.4.1 Australia
10.4.2 New Zealand
10.4.3 India
10.4.4 China
10.4.5 Japan
10.4.6 Rest of Asia-Pacific
10.5 Rest of the World (RoW)
10.5.1 Brazil
10.5.2 Argentina
10.5.3 South Africa
10.5.4 Other Countries in RoW

11 Competitive Landscape
11.1 Overview
11.2 Gluten-Free Products Market: Market Share Analysis (Developments)
11.3 Competitive Situations & Trends
11.3.1 Mergers & Acquisitions
11.3.2 Expansions & Investments
11.3.3 Agreements, Partnerships & Joint Ventures
11.3.4 New Product Launches

12 Company Profiles
(Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
12.1 Introduction
12.2 Boulder Brands Inc.
12.3 The Hain Celestial Group, Inc.
12.4 Dr. Schär AG/SPA
12.5 Hero Group AG
12.6 General Mills, Inc.
12.7 Raisio PLC
12.8 Farmo S.P.A
12.9 Kellogg’s Company
12.10 Valeo Foods
12.11 The Kraft Heinz Company

*Details on Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments Might Not Be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Industry Insights From Experts
13.2 Discussion Guide
13.3 Introducing RT: Real-Time Market Intelligence
13.4 Available Customizations
13.5 Related Reports

List of Tables

Table 1 Assumptions of the Study
Table 2 Impact of Key Drivers on the Gluten-Free Products Market
Table 3 Cost Comparison Between Wheat Products & Gluten-Free Products
Table 4 Nutritional Comparison Between Gluten-Containing & Gluten-Free Foods Carbohydrate, Dietary Fiber & Protein Comparison of Key Crops
Table 5 Impact of Key Restraints on the Seed Market
Table 6 Opportunities for Gluten-Free Products Market
Table 7 Challenges for Gluten-Free Products Market
Table 8 Gluten-Free Claims: U.S. vs Canada
Table 9 Gluten-Free Products
Table 10 Gluten-Free Products Market Size, By Type, 2013–2020 ('000 Tons)
Table 11 Global Gluten-Free Products Market Size, By Type, 2013–2020 (USD Million)
Table 12 Bakery Products Market Size, By Region, 2013–2020 ('000 Tons)
Table 13 Bakery Products Market Size, By Region, 2013 – 2020 (USD Million)
Table 14 Pizzas & Pastas Market Size, By Region, 2013–2020 ('000 Tons)
Table 15 Pizzas & Pastas Market Size, By Region, 2013–2020 (USD Million)
Table 16 Cereals & Snacks Market Size, By Region, 2013–2020 ('000 Tons)
Table 17 Cereals & Snacks Market Size, By Region, 2013–2020 (USD Million)
Table 18 Savories Market Size, By Region, 2013–2020 ('000 Tons)
Table 19 Savories Market Size, By Region, 2013–2020 (USD Million)
Table 20 Others Market Size, By Region, 2013–2020 ('000 Tons)
Table 21 Others Market Size, By Region, 2013–2020 (USD Million)
Table 22 Oilseeds & Pulses:  Gluten-Free Applications
Table 23 Rice & Corn:  Gluten-Free Applications
Table 24 Dairy & Meat Products: Gluten-Free Applications
Table 25 Other Crops: Gluten-Free Applications
Table 26 Glutino: Products Offered
Table 27 Arrowhead Mills: Products Offered
Table 28 Lucky Charms: Products Offered
Table 29 Rice Krispies: Products Offered
Table 30 Ore-Ida: Products Offered
Table 31 Gluten-Free Products  Market Size, By Region, 2013-2020 (KT)
Table 32 Gluten-Free Products  Market Size, By Region, 2013-2020 (USD Million)
Table 33 North America: Gluten-Free Products  Market Size, By Country, 2013-2020 (KT)
Table 34 North America: Gluten-Free Products  Market Size, By Country, 2013-2020 (USD Million)
Table 35 North America: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 36 North America: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 37 U.S.: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 38 U.S.: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 39 Canada: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 40 Canada: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 41 Mexico: Gluten-Free Products Market Size, By Type, 2013-2020 (KT)
Table 42 Mexico: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 43 Europe: Gluten-Free Products  Market Size, By Country, 2013–2020 (KT)
Table 44 Europe: Gluten-Free Products  Market Size, By Country, 2013–2020 (USD Million)
Table 45 Europe: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 46 Europe: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 47 Italy: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 48 Italy: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 49 Germany: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 50 Germany: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 51 U.K.: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 52 U.K.: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 53 France: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 54 France: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 55 Spain: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 56 Spain: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 57 The Netherlands: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 58 The Netherlands: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 59 Rest of Europe: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 60 Rest of Europe: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 61 Asia-Pacific: Gluten-Free Products  Market Size, By Country, 2013–2020 (KT)
Table 62 Asia-Pacific: Gluten-Free Products  Market Size, By Country, 2013–2020 (USD Million)
Table 63 Asia-Pacific: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 64 Asia-Pacific: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 65 Australia: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 66 Australia: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 67 New Zealand: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 68 New Zealand: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 69 India: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 70 India: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 71 China: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 72 China: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 73 Japan: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 74 Japan: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 75 Rest of Asia-Pacific: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 76 Rest of Asia-Pacific: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 77 RoW: Gluten-Free Products  Market Size, By Country, 2013-2020 (KT)
Table 78 RoW: Gluten-Free Products  Market Size, By Country, 2013-2020 (USD Million)
Table 79 RoW: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 80 RoW: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 81 Brazil: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 82 Brazil: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 83 Argentina: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 84 Argentina: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 85 South Africa: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 86 South Africa: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 87 Other Countries in RoW: Gluten-Free Products  Market Size, By Type, 2013-2020 (KT)
Table 88 Other Countries in RoW: Gluten-Free Products  Market Size, By Type, 2013-2020 (USD Million)
Table 89 Mergers & Acquisitions, 2010–2015
Table 90 Expansions & Investments, 2010–2015
Table 91 Agreements, Partnerships & Joint Ventures, 2010–2015
Table 92 New Product Launches, 2010–2015

List of Figures

Figure 1 Gluten-Free Products Market Segmentation
Figure 2 Research Design
Figure 3 Population Growth Trend, 1961-2050
Figure 4 Global Production of Wheat Vs Other Key Crops, 2010–2014 (Million Tons)
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Data Triangulation
Figure 8 Gluten-Free Products Market Snapshot (2015 vs 2020)
Figure 9 Gluten-Free Products Market Size, By Region(USD Million)
Figure 10 Gluten-Free Products Market Share (Value), By Region, 2014
Figure 11 Attractive Opportunities in Gluten-Free Products Market
Figure 12 Bakery Products Projected to Be the Largest Segment By 2020
Figure 13 Brazil & India Projected to Be the Most Attractive Markets for Gluten-Free Products Among Emerging Markets
Figure 14 Bakery Products Segment Accounted for Largest Share in the Asia-pacific Gluten-Free Products Market, 2014 (USD Million)
Figure 15 Gluten-Free Products are Projected to Experience Strong Growth in the European Region
Figure 16 Gluten-Free Products Market, By Type
Figure 17 Gluten-Free Products Market, By Source
Figure 18 Special Diets for Healthy Lifestyle Driving the Growth of Gluten-Free Products
Figure 19 R&D Contributes Significant Value-Addition to Gluten-Free Products
Figure 20 Retail Distribution Channel: Essential for Effective Supply Chain Integration
Figure 21 Key Players Keen to Introduce Products in Low-Value & High-Volume Segments
Figure 22 Porter’s Five Forces Analysis: Gluten-Free Products Market
Figure 23 Gluten-Free Productsmarket Size, By Type, 2015 vs 2020 (USD Million)
Figure 24 Popular Brands of Gluten-Free Products
Figure 25 Geographic Snapshot (USD Million, 2015-2020): European Markets Projected to Gain High Growth
Figure 26 Gluten-Free Products: A Market Snapshot of North America
Figure 27 European Gluten-Free Products  Market: A Snapshot
Figure 28 Italy: Higher Consumer Demand Among European Markets
Figure 29 Australia: Market Leader in the Asia-Pacific Region in 2014
Figure 30 New Product Launches: Leading Approach of Key Players
Figure 31 Gluten-Free Products Market Share (Developments), By Company, 2010–2015
Figure 32 New Product Launches Fueled Growth & Innovation of Gluten-Free Products From 2010 to 2015
Figure 33 New Product Launches: the Key Strategy, 2010-2015
Figure 34 Geographic Revenue Mix of Top 5 Gluten-Free Products Manufacturers
Figure 35 Boulder Brands Inc.: Company Snapshot
Figure 36 Boulder Brands Inc.: SWOT Analysis
Figure 37 The Hain Celestial Group, Inc. : Company Snapshot
Figure 38 The Hain Celestial Group, Inc.: SWOT Analysis
Figure 39 Dr. Schär AG/SPA : Company Snapshot
Figure 40 Hero Group AG : Company Snapshot
Figure 41 General Mills, Inc. : Company Snapshot
Figure 42 General Mills, Inc.: SWOT Analysis
Figure 43 Raisio PLC: Company Snapshot
Figure 44 Farmo S.P.A: Company Snapshot
Figure 45 Kellogg’s Company: Company Snapshot
Figure 46 Kellogg’s: SWOT Analysis
Figure 47 Valeo Foods: Company Snapshot
Figure 48 The Kraft Heinz Company: Company Snapshot
Figure 49 Kraft Heinz Company: SWOT Analysis

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