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Global and China Automotive Seat Motor Industry Report, 2016-2020

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Date: 05-Jan-2017
No. of pages: 86
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An automotive seat motor is a power source for adjusting seat positions, including to-and-fro movement, up-and-down movement, reclining (backrest) angle adjustment and the electric adjustment regarding thigh support, waist support, headrest position and so forth.

More than 95% of power seats are equipped in passenger cars. The higher the prices of passenger cars are, the higher the installation rate of power seats is, the more seat positions can be adjusted, and the more motors are needed. At present, over 75% of sold cars are Class A (compact) vehicles whose power seat installation rate is lower than Class B (midsize) vehicles (over 75%), Class C (executive) vehicles (above 90%) and Class D (deluxe) vehicles (nearly 100%). Therefore, the potential demand for automotive seat motors is enormous.

In 2015, the global automotive seat motor shipment exceeded 100 million sets, with the CAGR estimated to be 5.5% from 2016 to 2020. As a global major automobile producer and seller, China shipped 24 million automotive seat motors in 2015, enjoying the global share of over 20.0%; during 2016-2020, its shipment CAGR is forecasted at about 9.5%. China's seat motor market grows more swiftly than the global market mainly thanks to the fast-growing passenger car sales in the country where the market demand is gearing towards medium and high-end products, which stimulates the demand for seat motors vigorously.

The global automotive seat motor market is relatively stable, wherein Japanese vendors have always played a leading role. In 2015, four of the world's eight largest seat motor manufacturers came from Japan (ASMO, Nidec, Mitsuba and Mabuchi) with the combined market share of over 40%. In addition, Germany's Bosch and Brose, China's Johnson Electric and Shenghuabo Group are the world's leading seat motor suppliers as well.

Being bullish about Chinese automotive seat motor market, ASMO, Brose and other foreign peers have stepped up their layout in China by building factories, expanding capacity, etc.:

In May 2016, the completed "Capacity Expansion Project of Tianjin ASMO Automotive Small Motor Co., Ltd" raising the seat motor capacity from 1 million sets/a to 3 million sets/a passed EIA.

In December 2016, Brose set up a new factory in Taicang, Jiangsu, mainly serving Geely, Volvo and other clients with window regulators, seat rails and seat motors. The production is planned to commence in 2018.

Amid the global advocacy of energy saving and environmental protection, automobiles will tend to be lightweight. To meet market demand, the weight of automotive seats will be further reduced, so manufacturers should further develop higher-power and lighter compact seat motors.

The report focuses on the following:


  • Definition, classification, technical standards and the like of automotive seat motor;

  • Status quo, market size, competitive landscape, development trend, etc. of the global and Chinese seat motors;

  • Market size, market structure, competitive landscape, etc. of downstream automobiles and automotive seats;

  • Operation and automotive seat motor business of 8 Chinese and 6 foreign automotive seat motor companies.

Global and China Automotive Seat Motor Industry Report, 2016-2020

Table of Contents

1. Overview of Automotive Seat Motor
1.1 Automotive Power Seat
1.2 Definition and Classification
1.3 Technical Standards

2. Global Automotive Seat Motor Industry
2.1 Status Quo
2.2 Market Situation
2.2.1 Market Size
2.2.2 Competitive Landscape

3. China Automotive Seat Motor Industry
3.1 Development Environment
3.2 Market Situation
3.2.1 Market Size
3.2.2 Competitive Landscape
3.3 Development Trend

4. Downstream Automotive Seat Industry
4.1 Automobile
4.1.1 Global
4.1.2 China
4.2 Automotive Seat
4.2.1 Market Size
4.2.2 Competitive Landscape

5. Foreign Automotive Seat Motor Manufacturers
5.1 Nidec
5.1.1 Profile
5.1.2 Operation
5.1.3 Automotive Seat Motor Business
5.2 Mabuchi
5.2.1 Profile
5.2.2 Operation
5.2.3 Automotive Seat Motor Business
5.3 Brose
5.3.1 Profile
5.3.2 Operation
5.3.3 Automotive Seat Motor Business
5.3.4 Shanghai Brose Electric Motors Co., Ltd.
5.4 ASMO
5.4.1 Profile
5.4.2 Operation
5.4.3 Automotive Seat Motor Business
5.4.4 Tianjin ASMO Automotive Small Motor Co., Ltd.
5.4.5 ASMO (Hangzhou Xiaoshan) Small Motor Co., Ltd.
5.5 Bosch
5.5.1 Profile
5.5.2 Operation
5.5.3 Automotive Seat Motor Business
5.5.4 Bosch Automotive Products (Changsha) Co., Ltd.
5.6 MITSUBA
5.6.1 Profile
5.6.2 Operation
5.6.3 Automotive Seat Motor Business
5.6.4 Guangzhou Mitsuba Electric (Wuhan) Co., Ltd.

6. Chinese Automotive Seat Motor Manufacturers
6.1 Johnson Electric
6.1.1 Profile
6.1.2 Operation
6.1.3 Automotive Seat Motor Business
6.2 Shenghuabo Group
6.2.1 Profile
6.2.2 Automotive Seat Motor Business
6.2.3 Zhejiang SHB Automotive Appliance, Shanghai Co., Ltd.
6.2.4 Zhejiang SHB Automotive Appliance, Anhui Co., Ltd.
6.3 Founder Motor
6.3.1 Profile
6.3.2 Operation
6.3.3 Automotive Seat Motor Business
6.4 Others
6.4.1 Zhejiang Kefon Auto-Electric Co., Ltd.
6.4.2 Jiangsu Yidong Aviation Machinery Co., Ltd.
6.4.3 Zhangjiagang Heli Motor Co., Ltd.
6.4.4 Shenzhen Puda Motor Co., Ltd.
6.4.5 Shanghai Mansda Industrial Co., Ltd.

List of Charts

Composition of Automotive Seat
Typical 8-way Adjustable Power Seat Buttons
Typical 10-way Adjustable Power Seat
Schematic Diagram for Motor Distribution of Automotive Seating
Automotive Seat Regulating System and Motors Used
Growth Rate of Global Automotive Seat-use DC Brush Motor Market, 2012-2017E
Global Automotive Power Seat Motor Shipment, 2011-2020E
Global Automotive Seat Motor Revenue, 2011-2020E
Competitive Landscape of Global Seat Motor Market, 2015
Relationship between Global Major Seat Motor Manufacturers and Automakers
China’s Automotive Seat Motor Shipment, 2011-2020E
China’s Automotive Seat Motor Revenue, 2011-2020E
Global Share of China’s Automotive Seat Motor Sales Volume, 2011-2020E
Plants of Global Major Seat Motor Enterprises in China
Output of Major Seat Motor Manufacturers in China, 2015
Passenger Car Fuel Consumption Standards in Major Countries
Lightweight Trend of Automotive Seat Mechanical Parts
Lightweight Trend of Automotive Seat Adjustment Motors
Lightweight Trend of Automotive Seat Lumbar Support
Global Automobile Output, 2010-2020E
Global Automobile Output Structure, 2010-2015
Global Automobile Output (by Region), 2010-2015
Top 20 Countries by Automobile Output, 2015
Global Automobile Sales Volume, 2010-2020E
Global Automobile Sales Volume (by Region), 2010-2015
Top 10 Countries by Automobile Sales Volume, 2010-2015
China’s Automobile Sales Volume and Growth Rate, 2010-2020E
China’s Passenger Car Sales Volume, 2010-2016
China’s Commercial Vehicle Sales Volume, 2010-2016
China’s Passenger Car Sales Volume Structure (by Price), 2015-2016
Top 10 Passenger Car Manufacturers in China by Sales Volume, H1 2016
Top 10 Passenger Car Brands (by Model) in China by Sales Volume, H1 2016
China’s Passenger Car Sales Volume Structure (by Country), Jan-Sep 2016
Global Top 10 Power Seats for Midsize Cars by Sales Volume, 2015
Power Seat Configuration for Global Passenger Vehicle (by Displacement)
Global Automotive Seat Market Size, 2013-2020E
China’s Automotive Seat Market Size, 2013-2020E  
Revenue of Global Major Automotive Seat Manufacturers, 2014-2016
Competitive Landscape of Passenger Car Seating Market in North America, 2016  
Competitive Landscape of Passenger Car Seating Market in Europe, 2016   
Distribution of Toyota’s Automotive Seat Suppliers, 2015
Distribution of Honda’s Automotive Seat Suppliers, 2015
Distribution of Nissan’s Automotive Seat Suppliers, 2015
Distribution of VW’s Automotive Seat Suppliers, 2015
Distribution of BMW’s Automotive Seat Suppliers, 2015
Distribution of BENZ’s Automotive Seat Suppliers, 2015
Distribution of GM’s Automotive Seat Suppliers, 2015
Distribution of Ford’s Automotive Seat Suppliers, 2015
Distribution of HYUNDAI’s Automotive Seat Suppliers, 2015
Relationship between Chinese Major Automotive Seat Manufacturers and Automakers  
Competitive Landscape of Chinese Passenger Car Seating Market, 2016
Distribution of SAIC’s Automotive Seat Suppliers, 2015
Distribution of FAW’s Automotive Seat Suppliers, 2015
Distribution of Changan’s Automotive Seat Suppliers, 2015
Distribution of Dongfeng’s Automotive Seat Suppliers, 2015
Distribution of BAIC’s Automotive Seat Suppliers, 2015
Nidec’s Business Structure
Nidec’s Net Revenue, FY2006-FY2016
Nidec’s Net Revenue (by Product), FY2006-FY2015
Nidec’s Revenue and Structure (by Region, FY2013-FY2015
Application of Nidec’s Motors in Automobiles
Nidec’s Major Automotive Motor R & D Bases
Revenue and Operating Income of Nidec’s Automobile and Industrial Application Division, FY2014-FY2015
Seat Motors Produced by Nidec
Parameters of Seat Motors Produced by Nidec
Seat Motors Produced by Nidec’s Dalian Factory
Mabuchi’s Major Motor Products
Mabuchi’s Global Footprint
Mabuchi’s Revenue and Operating Income, 2012-2016
Mabuchi’s Development Plan, 2018E
Mabuchi’s Revenue Structure (by Product), 2011-2015
Mabuchi’s Revenue Structure (by Region), 2011-2015
Application of Mabuchi’s Micro-motors in Automotive ElectricalEquipment Field
Application of Mabuchi’s Micro-motors in Automotive AV Field
Revenue Structure of Mabuchi’s Automotive Micro-motors (by Product), 2014-2015   
Revenue Structure of Mabuchi’s Automotive Medium Motors (by Product), 2014-2015
Revenue of Mabuchi’s Medium Automotive Motors, 2012-2016
Output of Mabuchi’s Major Motor Production Bases in China, 2010/2015
Mabuchi’s Seat Adjustment Motors
Parameters of Mabuchi’s Seat Adjustment Motors
Mabuchi’s Seat Motor Revenue, 2011-2016
Brose’s Revenue, 2006-2016
Brose’s Revenue Structure (by Business), 2013-2015
Brose’s Major Branches in China,
Brose’s Seat Motors and Parameters
ASMO’s Overseas Footprint
ASMO’s Net Revenue and Operating Income, 2012-2016
ASMO’s Subsidiaries in China
Application of ASMO’s Motors in Automobiles
Seat Motors Displayed by ASMO on Tokyo Auto Show, 2013
Capacity of Main Products of Tianjin ASMO Automotive Small Motor Co., Ltd.
Bosch’s Revenue and Growth Rate, 2009-2015
Bosch’s Revenue and Growth Rate in China, 2009-2015
Bosch’s Net Income, 2009-2015
Bosch’s Revenue (by Division), 2014-2015
Bosch’s Revenue Structure (by Region), 2011-2015  
MITSUBA’s Operation, FY2011-FY2016
MITSUBA’s Revenue Structure (by Business), FY2016
MITSUBA’s Revenue (by Region), FY2014-FY2016
MITSUBA’s Revenue in China and Global Share, FY2012-FY2016
Application of MITSUBA’s Automotive Motors
MITSUBA’s Main Automotive Motors
MITSUBA’s Seat Motor Factories / Subsidiaries
Global Distribution of Johnson Electric’s Production Bases
Development Course of Johnson Electric  
Revenue and Gross Profit of Johnson Electric, FY2011-FY2017
Revenue of Johnson Electric (by Business), FY2011-FY2016
Revenue Structure of Johnson Electric (by Region), FY2016
Seat Adjustment Motors of Johnson Electric  
Lightweight Seat Motors of Johnson Electric
Automotive Seat Motor Weight of Johnson Electric
Compact Seat Motors of Johnson Electric
Lumbar Support Adjustment Motors of Johnson Electric
Seat Belt Pretensioner Drive Motors of Johnson Electric
Key Business of Shenghuabo Group  
Seat Motor Development Course of Shenghuabo Group  
Main Vehicle Models Supported by Seat Motors of Shenghuabo Group
Parameters and Appearance of Seat Motors of Shenghuabo Group
Revenue and Net Income of Founder Motor, 2010-2016  
Revenue of Founder Motor (by Product), 2010-2016
Revenue Structure of Founder Motor (by Region), 2010-2016
Revenue from Top 5 Customers of Founder Motor, 2015
Gross Margin of Founder Motor, 2011-2016
Parameters and Appearance of Automotive Seat Motors of Kefon Auto-Electric

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