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China Education Market (K-12, After-School Tutoring & Higher Education) Report: Insights, Trends and Forecast (2019-2023)

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Date: 21-Nov-2019
No. of pages: 89
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Chinese education market is estimated to reach US$ 572.51 billion in 2023, growing at a CAGR of 11.3%, for the period spanning from 2018-2023. The factors such as increasing urban population, accelerating household wealth, rising government spending on education, growing internet penetration and inclining pre-school enrolments are expected to drive the market. However, growth of the industry would be challenged by growing human capital cost and intense competition. A few notable trends include increasing preference for massive open online courses (MOOC), emergence of dual-teacher model in lower-tier cities, high consolidation and new education policy.

In China, education system can be classified into formal (Fundamental i.e. K-12 education, secondary formal & higher education) and informal education (after-school tutoring, test preparation courses, license & certification preparation and professional training). On the basis of working mechanism, online education system can be classified into platform provider and content provider. The platform providers offer IT solutions to schools such as student information management, school-family communication, and digital teaching materials through cloud, big data or AI technology. While, content providers offer platforms to link teachers and students.

The market would be driven by rising approval of private higher educational institutes in the metropolitan areas by the authorities, growing pre-school enrolments and increasing birth rate in Shanghai and Beijing and accelerating demand for premium short term language courses by the graduates and post-graduates.

Scope of the report:


  • The report provides a comprehensive analysis of China Education market, segmented on the basis of segment i.e. K-12 Education & Higher Education and by city i.e. Tier I, II & III.

  • The market dynamics such as growth drivers, market trends and challenges are analysed in-depth.

  • The competitive landscape of the market, along with the company profiles of leading players (TAL Education Group, New Oriental Education & Technology Group Inc., OneSmart International Education Group Limited, Sunlands Technology Group, Tianli Education International Holdings Limited and China Distance Education Holdings Limited) are also presented in detail.


Key Target Audience:


  • Education Companies

  • Universities & Colleges

  • Consulting Firms

  • Investment Banks

  • Government Bodies & Regulating Authorities

China Education Market (K-12, After-School Tutoring & Higher Education) Report: Insights, Trends and Forecast (2019-2023)

Table of Contents

1. Market Overview
1.1 Introduction
1.2 Classification
1.3 Online Education Structure System
1.4 Online Education Providers

2. China Market Analysis
2.1 China Education Market
2.1.1 China Education Market Value Forecast
2.1.2 China Online Education Market Value
2.1.3 China Online Education Market Value Forecast
2.1.4 China Online Education Market Value by Segments
2.1.5 China Online After-School Tutoring Market Value Forecast
2.1.6 China Online After-School Tutoring Market Value by Segments
2.2 China K-12 Education Market
2.2.1 China K-12 Enrollments
2.2.2 China K-12 Students by City
2.2.3 China K-12 After-School Tutoring Market Value
2.2.4 China K-12 After-School Tutoring Market Value Forecast
2.2.5 China K-12 After-School Tutoring Market Value by Segments
2.2.6 China Primary School Tutoring Market Value
2.2.7 China Primary School Tutoring Market Value Forecast
2.2.8 China High School Tutoring Market Value
2.2.9 China High School Tutoring Market Value Forecast
2.2.10 China Middle School Tutoring Market Value
2.2.11 China Middle School Tutoring Market Value Forecast
2.2.12 China K-12 Online After-School Tutoring Market Value
2.2.13 China K-12 Online After-School Tutoring Market Value Forecast
2.2.14 China K-12 Online After-School Tutoring Market Value by City
2.3 China Higher Education Market
2.3.1 China Higher Education Institutes
2.3.2 China New Private Higher Education Enrolments
2.3.3 China Private Higher Education Institutes by Types
2.3.4 China Private Higher Education Market Value
2.3.5 China Private Higher Education Market Value Forecast

3. Market Dynamics
3.1 Growth Drivers
3.1.1 Increasing Urban Population
3.1.2 Accelerating Household Wealth
3.1.3 Rising Government Spending on Education
3.1.4 Growing Internet Penetration
3.1.5 Inclining Pre-School Enrolments
3.2 Key Trends and Developments
3.2.1 Increasing Preference for Massive Open Online Courses (MOOC)
3.2.2 Emergence of Dual-Teacher Model in Lower-Tier Cities
3.2.3 High Consolidation
3.2.4 New Education Policy Launched
3.3 Challenges
3.3.1 Growing Human Capital Cost
3.3.2 Intense Competition

4. Competitive Landscape
4.1 China Education Market
4.1.1 Key Players – Revenue Comparison
4.1.2 Key Players – Market Cap Comparison
4.2 China K-12 Education Market
4.2.1 Key Players – K-12 AST Market Share Comparison
4.2.2 Key Players – Selling and Marketing Expenditures Comparison
4.2.3 Key Players – K-12 AST Enrolment Comparison

5. Company Profiles
5.1 TAL Education Group
5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
5.2 New Oriental Education & Technology Group Inc.
5.2.1 Business Overview
5.2.2 Financial Overview
5.3 OneSmart International Education Group Limited
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
5.4 Sunlands Technology Group
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
5.5 Tianli Education International Holdings Limited
5.5.1 Business Overview
5.5.2 Financial Overview
5.6 China Distance Education Holdings Limited
5.6.1 Business Overview
5.6.2 Financial Overview
5.6.3 Business Strategies

List of Tables

China Informal vs Formal Education System
China Online Education Providers
China New K-12 Public Education Policy (2018)
Key Players – Revenue Comparison (2018)
Key Players – China K-12 AST Enrolment (Million) Comparison (2015-2018)
New Oriental Education & Technology Segment Overview
OneSmart International Education Segment Overview
Tianli Education Segment Overview

List of Figures

China Education System
China Online Education Structure System
China Education Market Value Forecast (2018-2023)
China Online Education Market Value (2014-2018)
China Online Education Market Value Forecast (2019-2023)
China Online Education Market Value by Segments (2018)
China Online After-School Tutoring Market Value Forecast (2018-2023)
China Online After-School Tutoring Market Value by Segments (2018)
China K-12 Enrolments (2014-2018)
China K-12 Students by City (2018)
China K-12 After-School Tutoring Market Value (2014-2018)
China K-12 After-School Tutoring Market Value Forecast (2019-2023)
China K-12 After-School Tutoring Market Value by Segments (2018)
China Primary School Tutoring Market Value (2014-2018)
China Primary School Tutoring Market Value Forecast (2019-2023)
China High School Tutoring Market Value (2014-2018)
China High School Tutoring Market Value Forecast (2019-2023)
China Middle School Tutoring Market Value (2014-2018)
China Middle School Tutoring Market Value Forecast (2019-2023)
China K-12 Online After-School Tutoring Market Value (2014-2018)
China K-12 Online After-School Tutoring Market Value Forecast (2019-2023)
China K-12 Online After-School Tutoring Market Value by City (2018)
China Higher Education Institutes (2014-2018)
China New Private Higher Education Enrolments (2014-2018)
China Private Higher Education Institutes by Types (2018)
China Private Higher Education Market Value (2014-2018)
China Private Higher Education Market Value Forecast (2019-2023)
China Urban Population (2014-2018)
China Urban Population Education Spending (2014-2018)
China GDP per Capita (2014-2018)
China Government Spending on Education (2014-2018)
China Internet Users (2014-2018)
China Internet Users by Profession (2017/2018)
China Pre-School Enrolments (2014-2018)
Key Players – Market Cap Comparison (2019)
Key Players – China K-12 AST Market Share Comparison (2018)
Key Players – Selling and Marketing Expenditures Comparison (2015-2018)
TAL Education Net Revenues and Net Income (2015-2019)
TAL Education Net Revenues by Segments (2019)
New Oriental Education & Technology Net Revenues and Net Income (2015-2019)
New Oriental Education & Technology Net Revenues by Segments (2019)
OneSmart International Education Net Revenues and Net Income (2015-2018)
OneSmart International Education Net Revenues by Segment (2018)
Sunlands Technology Group Net Revenues and Net Loss (2015-2018)
Sunlands Technology Group Net Revenues by Segments (2018)
Tianli Education Revenues and Profit (2015-2018)
Tianli Education Revenues by Segment (2018)
China Distance Education Net Revenues and Net Income (2014-2018)
China Distance Education Net Revenues by Segments (2018)

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