Wine Packaging to 2019

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Date: 31-Aug-2015
No. of pages: 225
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US demand to reach $2.9 billion in 2019

Demand for wine packaging in the US is projected to reach $2.9 billion in 2019. Growth will benefit from continued favorable gains in domestic wine consumption and production and increases in disposable personal income. In the US, wine is becoming more prevalent as an accompaniment to meals at home rather than a beverage consumed at restaurants or special events. Opportunities for related packaging will benefit from the importance of packaging both as a marketing tool and for its ability to enhance the perception of wine quality.

Dominant glass bottles to lose market share

Glass bottles are by far the leading wine container type but glass will continue to lose market share to a growing array of alternative package formats. In addition to bag-in-box packaging, other containers that have established a presence include plastic bottles, plastic cups and goblets, aseptic cartons, pouches, and cans. These alternatives are growing in popularity due to performance features, product differentiation capability, and appeal to younger consumers, who are less attached to wine traditions than are older consumers.

Bag-in-box packaging will register solid increases due to expanded 1.5- and 3-liter premium offerings. The recent adoption of bag-in-box by premium wine brands, particularly in 3-liter sizes, is helping to mitigate the stigma of “boxed wine” as inferior in quality to bottled wine. Bag-in-box wines offer a variety of benefits for consumers, including lower cost per unit of volume, extended freshness, and easier dispensing and storage. An addi-tional advantage of bag-in-box containers is their large surface area, which offers significantly more space for colorful graphics and text than do bottle labels.

Cork demand will be sustained by the entrenched position of glass bottles in the wine industry, as well as their appeal to traditionalists and wine connoisseurs. Moreover, there is a general expectation of cork with premium wines as a symbol of prestige. Cork demand will also benefit from the stronger cultural preference for corks in the US than in many other countries, though growing competition from alternative packaging formats that do not utilize corks will limit advances. Technical corks, such as micro-agglomerated and twin disk types, account for the majority of cork demand and will record more rapid gains than full natural corks. Technical corks are priced competitively with synthetic corks, offer many of the advantages of natural cork, and have been instrumental in helping cork to recapture some of the share lost to synthetic corks during the past decade.

Newer container sizes to grow most rapidly

Wine containers are experiencing rapidly increasing diversity in terms of package formats and sizes. The fastest growth for containers will be outside the dominant 750 ml size, including both smaller- and larger-sized offerings. Single-serving wine packaging will post robust advances, fueled by their advantage of enabling wine to be taken to or sold in places that typically prohibit glass containers. More-over, single-serving containers enable wine to be more competitive with beer in venues such as stadiums, theaters, concert halls, and theme parks. Single-serving containers for wine include plastic bottles, aseptic cartons, cans, and cups and goblets, with cups and goblets fore-cast to post the fastest gains, albeit from a small base.

Company Profiles

Profiles 36 competitors in the US industry such as Amcor, Ardagh, Corticeira Amorim, E&J Gallo Winery, Owens-Illinois & Scholle

Additional Information

This study examines the US market for wine packaging. Product segments covered include containers (glass bottles, bag-in-box packaging, plastic bottles, aseptic cartons, pouches, aluminum cans, cups and goblets, kegs), closures (natural and technical corks, synthetic corks, aluminum screw caps, plastic dispensing, other plastic, all other), accessories (labels, capsules, boxes and carriers, wire hoods), and bulk packaging. Excluded from the scope of the study are corrugated boxes, protective packaging, and personalized wine labels such as those used for wine bottles for weddings and other special events.

Historical data (2004, 2009, and 2014) and forecasts for 2019 and 2024 are presented for wine packaging products by value in current dollars (including inflation). Unit demand is presented for containers and closures. “Demand” (or “sales,” “apparent consumption”) is defined as all shipments from US plants, plus imports minus exports.

Wine Packaging to 2019

Table of Contents

Introduction VIII

I. Executive Summary 1

II. Market Environment 4
General 4
Macroeconomic Outlook 5
Demographic & Household Trends 9
Consumer Income & Spending 13
Retail Sales 16
Alcoholic Beverage Industry Overview 20
Wine Industry Overview 23
Supply & Demand 24
Bulk Wine 28
Product Trends 30
Packaging Industry Overview 32
Paper 35
Plastic 36
Metal 37
Glass & Wood 38
Environmental & Regulatory Issues 39

III. Overview 43
General 43
Foreign Trade 46
Pricing 49
World Market 52

IV. Containers 55
General 55
Glass Bottles 58
Bag-in-Box Packaging 62
Plastic Bottles 65
Aseptic Cartons 68
Other Containers 71
Pouches 73
Aluminum Cans 75
Cups & Goblets 77
Kegs 78
All Other 81

V. Closures 83
General 83
Natural Corks 86
Full Natural Corks 89
Technical Corks 90
Synthetic Corks 93
Aluminum Screw Caps 96
Other Wine Closures 99
Plastic 100
Dispensing 101
Other Plastic 101
All Other 102
ZORK 102
Glass Stoppers 103
Crowns 103
Flexible Lids 103

VI. Other Wine Packaging 105
General 105
Accessories 106
Labels 108
Capsules 113
Boxes & Carriers 117
Wire Hoods 118
Bulk Packaging 119
Intermediate Bulk Containers 120
Flexitanks 122
Drums 124

VII. Industry Structure 125
General 125
Market Share 128
Glass Bottles 129
Non-Glass Wine Containers 132
Closures 134
Wine Packaging Accessories 137
Acquisitions & Divestitures 139
Competitive Strategies 143
Manufacturing 144
Marketing & Distribution 146
Cooperative Agreements 149
Company Profiles 152
Amcor Limited 153
Ardagh Group SA 157
AstraPouch, see Vine Valley Ventures Avery Dennison Corporation 159
Ball Corporation 161
Bonar Plastics, see Snyder Industries CCL Industries Incorporated 163
Collotype Labels USA, see Multi-Color Constar International, see PlastiPak Holdings Corticeira Amorim SGPS SA 165
DIAM Bouchage, see Oeneo Encore Glass Incorporated 167
Enoplastic SpA 168
EnVino 170
Environmental Packaging Technologies Incorporated 171
Exal Group 172
Gallo (E&J) Winery 173
G3 Enterprises Incorporated 174
Guala Closures SpA 177
Hoover Container Solutions Incorporated 179
International Paper Company 180
Janson Industrie SA 182
Liqui-Box Corporation 183
Maverick Enterprises Incorporated 184
Metro Label, see Tapp Label Multi-Color Corporation 186
Technologies Group 193
Saverglass sas 194
Scholle Corporation 196
Silgan Holdings Incorporated 198
Silva (MA) Cortiças Limitada 199
Snyder Industries Incorporated 201
Tapp Label Company LLC 202
Tetra Laval International SA 204
TricorBraun Incorporated 206
UPM-Kymmene Corporation 208
Verallia North America, see Ardagh Group Vine Valley Ventures LLC 210
Vinventions LLC 211
Vitro SAB de CV 214
Additional Companies in Wine Packaging 216

List of Tables

Section I -- Executive Summary
Summary Table 3

Section II -- Market Environment
1 Macroeconomic Indicators 9
2 Population & Households 13
3 Personal Consumption Expenditures 16
4 Retail Sales 20
5 Alcoholic Beverage Supply & Demand 23
6 Wine Supply & Demand 27
7 Bulk Wine Supply & Demand 29
8 Wine Production by Container Size 31
9 Packaging Supply & Demand 35

Section III -- Overview
1 Wine Packaging Demand by Type 45
2 US Foreign Trade in Wine Packaging 49
3 Selected Prices for Wine Packaging 52

Section IV -- Containers
1 Wine Container Demand by Type 57
2 Glass Bottle Demand in Wine Packaging 61
3 Bag-in-Box Demand in Wine Packaging 65
4 Plastic Bottle Demand in Wine Packaging 68
5 Aseptic Carton Demand in Wine Packaging 71
6 Other Wine Container Demand by Type 72

Section V -- Closures
1 Wine Closure Demand by Type 85
2 Natural Cork Closure Demand in Wine Packaging 89
3 Synthetic Cork Closure Demand in Wine Packaging 96
4 Aluminum Screw Cap Demand in Wine Packaging 99
5 Other Wine Closure Demand by Type 100

Section VI -- Other Wine Packaging
1 Other Wine Packaging Demand by Type 106
2 Wine Packaging Accessory Demand by Type 107
3 Label Demand in Wine Packaging 113
4 Capsule Demand in Wine Packaging 116
5 Box & Carrier Demand in Wine Packaging 118
6 Wire Hood Demand in Wine Packaging 119
7 Wine Bulk Packaging Demand by Type 120

Section VII -- Industry Structure
1 US Wine Packaging Sales by Company, 2014 127
2 Selected Acquisitions & Divestitures 142
3 Selected Cooperative Agreements 151

List of Charts

Section II -- Market Environment
1 Wine Production by Container Size, 2004-2024 32

Section III -- Overview
1 Wine Packaging Demand by Type, 2014 46

Section IV -- Containers
1 Wine Container Demand by Type, 2014 58

Section V -- Closures
1 Wine Closure Demand by Type, 2014 86

Section VI -- Other Wine Packaging
1 Wine Packaging Accessory Demand by Type, 2014 108

Section VII -- Industry Structure
1 US Wine Packaging Market Share, 2014 129
2 US Glass Wine Bottle Market Share, 2014 132
3 US Non-Glass Wine Container Market Share, 2014 133
4 US Wine Closure Market Share, 2014 136
5 US Wine Packaging Accessory Market Share, 2014 139

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