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Wi-Fi Analytics Market by Component (Solutions and Services), Solution (Wi-Fi Based Location Analytics Solution, Wi-Fi Based Indoor Positioning Systems), Location Type, Application, Deployment Type, Vertical, and Region - Global Forecast to 2022

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Date: 04-Dec-2017
No. of pages: 132
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Increasing competition among online businesses, growing deployment of public Wi-Fi across physical venues, and penetration of smartphone devices are driving the Wi-Fi analytics market growth.

The Wi-Fi analytics market is expected to grow from USD 2.94 billion in 2017 to USD 10.72 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 29.54% during the forecast period. The market growth is driven by the increasing deployment of public Wi-Fi across physical venues. On the other hand, government regulations and policies are one of the factors restraining the growth of the Wi-Fi analytics market.

“Retail vertical is expected to grow at the highest CAGR during the forecast period.”

E Commerce businesses use online marketing analytics to monitor customer navigation data through their websites. This data is used to yield insights and make decisions to increase the business revenue. Therefore, in-store customer analytics is gaining importance among the brick-and-mortar retailers to collect data about the customers’ buying behavior for gaining insights that can help stores offer customers a better experience and increase the turnover.

“Wi-Fi analytics solutions segment is expected to have the larger market size during the forecast period.”

The growth in the Wi-Fi analytics solutions segment is driven by the growing significance of customer analytics in brick-and-mortar businesses. Deploying Wi-Fi analytics solutions empowers the physical space of the businesses with the Wi-Fi technology and data analytics.

The solutions segment consists of Wi-Fi based location analytics solutions and Wi-Fi based Indoor Positioning System (IPS). Deployed on-premises or on the public/private cloud, these solutions integrate Wi-Fi with the intelligent data analytics technology.

“Asia Pacific (APAC) is expected to witness the highest CAGR during the forecast period.”

The APAC region is expected to gain a major traction in the Wi-Fi analytics market during the forecast period. The region has the presence of several creditable industries, which are adopting Wi-Fi analytics. In the countries in APAC region such as Australia and China, brick-and-mortar businesses continue to adopt Wi-Fi analytics solutions to gain a competitive advantage over other e Commerce giants, by leveraging Wi-Fi to boost their marketing capabilities.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of the profiles of the primary participants is given below:


  • By Company Type: Tier 1 – 24%, Tier 2 – 41%, and Tier 3 – 35%

  • By Designation: C-Level – 57%, Director Level – 36%, and Others – 7%

  • By Region: North America – 42%, Europe – 34%, APAC – 24%


The Wi-Fi analytics ecosystem comprises vendors such as Cisco Systems (US), Skyfii Limited (Australia), Purple (England), July Systems(US), Zebra Technologies (US), Euclid (US), Cloud4Wi (US), Fortinet (US), Ruckus Wireless (US), and Yelp (US).

Research Coverage

The report includes in-depth competitive analysis of these key players in the Wi-Fi analytics market, along with the company profiles, recent developments, and key market strategies. The research report segments the Wi-Fi analytics market by component (solutions and services), deployment type (on-premises and cloud), application, location type, vertical, and region.

Reasons to Buy the Report

The Wi-Fi analytics market has been segmented on the basis components (solutions and services), deployment types (on-premises and cloud), applications, location types, verticals, and regions. The report will help market leaders/new entrants in this market in the following ways:


  • The report segments the Wi-Fi analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers are further split across various verticals and regions.

  • The report helps stakeholders understand the pulse of the market and provides information on the key market drivers, restraints, challenges, and opportunities.

  • This report helps stakeholders in better understanding their competitors and gaining more insights to improve the position of their businesses. There is a separate section on the competitive landscape, which includes the competitor ecosystem, and mergers and acquisitions. Besides, the company profiles of 10 players, offering services in this market have been provided. In this section, the market internals have been provided that can put the stakeholders ahead of their competitors.

Wi-Fi Analytics Market by Component (Solutions and Services), Solution (Wi-Fi Based Location Analytics Solution, Wi-Fi Based Indoor Positioning Systems), Location Type, Application, Deployment Type, Vertical, and Region - Global Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Research Assumptions
2.4 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Wi-Fi Analytics Market
4.2  Market Share of Top 3 Verticals and Regions, 2017
4.3 Market Regional Analysis

5 Wi-Fi Analytics Market Overview
5.1 Market Dynamics
5.1.1 Drivers
5.1.1.1 Increasing Competition With Online Businesses
5.1.1.2 Increasing Deployment of Public Wi-Fi Across Physical Venues
5.1.1.3 Penetration of Smartphone Devices
5.1.1.4 Rising Significance of Big Data Among Brick and Mortar Businesses
5.1.1.5 Increasing Government Initiatives for Smart City Development
5.1.2 Restraints
5.1.2.1 Data Privacy Issues
5.1.2.2 Government Regulations and Policies
5.1.3 Opportunities
5.1.3.1 Rapid Adoption of IoT Across Enterprises
5.1.3.2 Rapid Adoption of Social Media for Customer Engagement
5.1.4 Challenges
5.1.4.1 Complexities in Gathering and Integrating Data From Omnipresent Platforms

6 Wi-Fi Analytics Market Analysis, By Component
6.1 Introduction
6.2 Solutions
6.2.1 Solutions, By Type
6.2.1.1 Wi-Fi Based Location Analytics Solution
6.2.1.2 Wi-Fi Based Indoor Positioning System (IPS)
6.3 Services
6.3.1 Services, By Type
6.3.1.1 Professional Services
6.3.1.2 Managed Services

7 Wi-Fi Analytics Market Analysis, By Application
7.1 Introduction
7.2 Footfall Analytics
7.3 Customer Engagement
7.4 Customer Experience Management
7.5 Customer Behavior Analytics
7.6 Customer Loyalty Management

8 Wi-Fi Analytics Market Analysis, By Deployment Type
8.1 Introduction
8.2 Cloud
8.3 On-Premises

9 Wi-Fi Analytics Market Analysis, By Location Type
9.1 Introduction
9.2 Indoor Location
9.3 Outdoor Location

10 Wi-Fi Analytics Market Analysis, By Vertical
10.1 Introduction
10.2 Retail
10.3 Hospitality
10.4 Sports and Leisure
10.5 Transportation
10.6 Healthcare
10.7 Others

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia Pacific
11.5 Middle East and Africa
11.6 Latin America

12 Competitive Landscape
12.1 Overview
12.3 Competitive Scenario
12.3.1 New Product Launches/Product Upgradations
12.3.2 Partnerships, Agreements, and Collaborations
12.3.3 Mergers and Acquisitions
12.3.4 Business Expansions

13 Company Profiles
13.1 Introduction
13.1.1 Cisco Systems, Inc
13.1.2 Business Overview
13.1.3 Products and Services Offered
13.1.4 MnM View
13.1.4.1 Key Strategies
13.1.4.2 SWOT Analysis
13.2 Skyfii
13.3 Purple
13.4 July Systems
13.5 Zebra Technologies.
13.6 Euclid Inc.
13.7 Cloud4wi
13.8 Fortinet
13.9 Ruckus Wireless
13.10 Yelp

14 Key Innovators
14.1 Walkbase
14.2 Weblib
14.3 Aptilo Networks

15 Appendix
15.1 Discussion Guide
15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.3 Introducing RT: Real-Time Market Intelligence
15.4 Available Customizations
15.5 Related Reports
15.6 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2014–2016
Table 2 Wi-Fi Analytics Market Size By Component, 2015–2022 (USD Million)
Table 3 Component: Solutions Market Size, By Region, 2015–2022 (USD Million)
Table 4 Solutions Market Size, By Type, 2015–2022 (USD Million)
Table 5 Wi-Fi Based Location Analytics Solution Market Size, By Region, 2015–2022 (USD Million)
Table 6 Wi-Fi Based Indoor Positioning System Market Size, By Region, 2015–2022 (USD Million)
Table 7 Component: Services Market Size By Region, 2015-2022 (USD Million)
Table 8 Services Market Size By Type, 2015–2022 (USD Million)
Table 9 Professional Services Market Size By Region, 2015–2022 (USD Million)
Table 10 Managed Services Market Size By Region, 2015–2022 (USD Million)
Table 11 Wi-Fi Analytics Market Size By Application, 2015–2022 (USD Million)
Table 12 Footfall Analytics: Market Size By Region, 2015–2022 (USD Million)
Table 13 Customer Engagement: Market Size By Region, 2015–2022 (USD Million)
Table 14 Customer Experience Management: Market Size By Region, 2015–2022 (USD Million)
Table 15 Customer Behavior Analytics: Market Size By Region, 2015–2022 (USD Million)
Table 16 Customer Loyalty Management: Market Size By Region, 2015–2022 (USD Million)
Table 17 Wi-Fi Analytics Market Size By Deployment Type, 2015–2022 (USD Million)
Table 18 Cloud: Market Size By Region, 2015–2022 (USD Million)
Table 19 On-Premises: Market Size By Region, 2015–2022 (USD Million)
Table 20 Wi-Fi Analytics Market Size By Location Type, 2015–2022 (USD Million)
Table 21 Indoor Location: Market Size By Region, 2015–2022 (USD Million)
Table 22 Outdoor Location: Market Size By Region, 2015–2022 (USD Million)
Table 23 Wi-Fi Analytics Market Size By Vertical, 2015–2022 (USD Million)
Table 24 Retail: Market Size By Region, 2015–2022 (USD Million)
Table 25 Hospitality: Market Size By Region, 2015–2022 (USD Million)
Table 26 Sports and Entertainment: Market Size By Region, 2015–2022 (USD Million)
Table 27 Transportation: Market Size By Region, 2015–2022 (USD Million)
Table 28 Healthcare: Market Size By Region, 2015–2022 (USD Million)
Table 29 Others: Market Size By Region, 2015–2022 (USD Million)
Table 30 Wi-Fi Analytics Market Size By Region, 2015–2022 (USD Million)
Table 31 North America: Market Size By Component, 2015–2022 (USD Million)
Table 32 North America: Market Size By Solution, 2015–2022 (USD Million)
Table 33 North America: Market Size By Service, 2015–2022 (USD Million)
Table 34 North America: Market Size By Application, 2015–2022 (USD Million)
Table 35 North America: Market Size By Type of Location, 2015–2022 (USD Million)
Table 36 North America: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 37 North America: Market Size By Vertical, 2015–2022 (USD Million)
Table 38 North America: Market Size By Country, 2015–2022 (USD Million)
Table 39 Europe: Wi-Fi Analytics Market Size By Component, 2015–2022 (USD Million)
Table 40 Europe: Market Size By Solution, 2015–2022 (USD Million)
Table 41 Europe: Market Size By Service, 2015–2022 (USD Million)
Table 42 Europe: Market Size By Application, 2015–2022 (USD Million)
Table 43 Europe: Market Size By Type of Location, 2015–2022 (USD Million)
Table 44 Europe: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 45 Europe: Market Size By Vertical, 2015–2022 (USD Million)
Table 46 Europe: Market Size By Country, 2015–2022 (USD Million)
Table 47 Asia Pacific: Wi-Fi Analytics Market Size By Component, 2015–2022 (USD Million)
Table 48 Asia Pacific: Market Size By Solution, 2015–2022 (USD Million)
Table 49 Asia Pacific: Market Size By Service, 2015–2022 (USD Million)
Table 50 Asia Pacific: Market Size By Application, 2015–2022 (USD Million)
Table 51 Asia Pacific: Market Size By Type of Location, 2015–2022 (USD Million)
Table 52 Asia Pacific: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 53 Asia Pacific: Market Size By Vertical, 2015–2022 (USD Million)
Table 54 Asia Pacific: Market Size By Country, 2015–2022 (USD Million)
Table 55 Middle East and Africa: Wi-Fi Analytics Market Size By Component, 2015–2022 (USD Million)
Table 56 Middle East and Africa: Market Size By Solution, 2015–2022 (USD Million)
Table 57 Middle East and Africa: Market Size By Service, 2015–2022 (USD Million)
Table 58 Middle East and Africa: Market Size By Application, 2015–2022 (USD Million)
Table 59 Middle East and Africa: Market Size By Type of Location, 2015–2022 (USD Million)
Table 60 Middle East and Africa: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 61 Middle East and Africa: Market Size By Vertical, 2015–2022 (USD Million)
Table 62 Latin America: Wi-Fi Analytics Market Size By Component, 2015–2022 (USD Million)
Table 63 Latin America: Market Size By Solution, 2015–2022 (USD Million)
Table 64 Latin America: Market Size By Service, 2015–2022 (USD Million)
Table 65 Latin America: Market Size By Application, 2015–2022 (USD Million)
Table 66 Latin America: Market Size By Type of Location, 2015–2022 (USD Million)
Table 67 Latin America: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 68 Latin America: Market Size By Vertical, 2015–2022 (USD Million)
Table 69 New Product Launches/Product Upgradations
Table 70 Partnerships, Agreements, and Collaborations
Table 71 Mergers and Acquisitions
Table 72 Business Expansions

List of Figures

Figure 1 Wi-Fi Analytics Market Segmentation
Figure 2 Regional Scope
Figure 3 Market Research Design
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Wi-Fi Analytics Market Assumptions
Figure 8 Market By Component (2017-2022)
Figure 9 Market By Deployment Type (2017-2022)
Figure 10 Market By Verticals (2017-2022)
Figure 11 Market By Region (2017-2022)
Figure 12 Rising Significance of Customer Analytics Among the Brick and Mortar Businesses is Driving the Growth of the Wi-Fi Analytics Market
Figure 13 Retail, and North America are Estimated to Have the Largest Market Shares in the Service Virtualization Market in 2017
Figure 14 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 15 Wi-Fi Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 The Services Segment is Expected to Exhibit the Highest Growth Rate During the Forecast Period
Figure 17 Customer Engagement Segment is Expected to Exhibit the Highest Growth Rate During the Forecast Period
Figure 18 Cloud-Based Deployment Segment is Expected to Exhibit the Highest Growth Rate During the Forecast Period
Figure 19 Indoor Location Deployment Segment is Expected to Exhibit the Highest Growth Rate During the Forecast Period
Figure 20 Retail Vertical is Expected to Exhibit the Highest Growth Rate During the Forecast Period
Figure 21 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 22 North America: Market Snapshot
Figure 23 Asia Pacific: Market Snapshot
Figure 24 Key Development By Leading Players in the Wi-Fi Analytics Market for 2014–2017
Figure 25 Geographic Revenue Mix of Top Players
Figure 26 Cisco Systems, Inc.: Company Snapshot
Figure 27 Cisco Systems, Inc.: SWOT Analysis
Figure 28 Skyfii: Company Snapshot
Figure 29 Skyfii.: SWOT Analysis
Figure 30 Purple: Company Snapshot
Figure 31 Purple: SWOT Analysis
Figure 32 July Systems: Company Snapshot
Figure 33 July Systems : SWOT Analysis
Figure 34 Zebra Technologies.: Company Snapshot
Figure 35 Zebra Technologies : SWOT Analysis
Figure 36 Euclid : Company Snapshot
Figure 37 Cloud4wi: Company Snapshot
Figure 38 Fortinet: Company Snapshot
Figure 39 Ericsson: Company Snapshot
Figure 40 Yelp : Company Snapshot

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