Virtual Power Plant Market by Enabling Technology (Demand Response, Distributed Generation, and Mixed Asset), End-Use Customer (Commercial & Industrial, and Residential), and by Region - Global Trends & Forecasts to 2021

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Date: 29-Mar-2017
No. of pages: 150
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“The virtual power plant market is projected to grow at a CAGR of 29.68% from 2016 to 2021”

The virtual power plant market is projected to reach USD 709.2million by 2021, at a CAGR of 29.68% from 2016 to 2021. Virtual power plant are used in the industrial, commercial and residential sector which includes residential buildings, commercial building such as hospitals, educational institutions, office towers, municipalities, universities, among others. Increasing share of renewable energy in the power generation mix, growth in smart grid, and lowering costs for solar and energy storage would drive the Virtual power plant market. But few factors such as health safety concerns regarding Electromagnetic Frequency (EMF) and Radio Frequency (RF) exposure could restrain the market growth of virtual power plants.

“The mixed asset technology segment is expected to grow at the highest CAGR from 2016 to 2021”

With regard to the technology segment, mixed asset are expected to constitute the fastest growing market from 2016 to 2021. Mixed asset includes multiple technologies such as solar power, battery storage, and energy efficiency systems which helps in storing energy through off peak hours and thus reducing the energy consumption by energy efficient systems as well as supply clean power.

“The virtual power plant for residential end-user segment is expected to grow at the fastest CAGR from 2016 to 2021”

The residential end-user segment is estimated to grow at the fastest CAGR. The demand from residential sector is expected to increase due to growing awareness of use of renewables and save energy by reducing carbon emissions. Also, the government mandates initiatives for customer engagement, and incentives programs would drive the residential end-user segment. This segment generally uses virtual power plant in applications such as batteries, smart meters, among others.

“North America and Asia-Pacific: The largest and fastest growing market for virtual power plant”

North America is currently the largest market for virtual power plant, closely followed by Europe. The North American market is primarily driven by countries such as the U.S. and Canada. The U.S. is expected to dominate the virtual power plant market. Decline in the costs of solar PV and battery based energy storage system are the factors which would drive the virtual power plant solution market in North America. Also, Asia-Pacific is projected to be the fastest growing market. The region is the largest market for the infrastructure sector & industrial sector and is taking various steps to reduce carbon footprint and produce renewable energy, resulting in the growth opportunities for the virtual power plant market in this region.

Breakdown of Primaries:

In-depth interviews have been conducted with various key industry participants, subject matter experts, C-level executives of key market players, and industry consultants, among other experts, to obtain and verify critical qualitative and quantitative information, as well as to assess future market prospects. The distribution of primary interviews is as follows:


  • By Company Type: Tier 1- 62%, Tier2- 23%, Tier 3- 15%

  • By Designation: C-Level- 35%, Manager-Level- 25%, Others- 40%

  • By Region: Americas- 52%, Asia-Pacific- 24%, Europe-16%, RoW- 8%


Note: RoW = Rest of the World

The tier of the companies has been defined on the basis of their total revenue, as of 2015: Tier 1 = > USD 10 billion, Tier 2 = From USD 1 billion to USD 10 billion, and Tier 3 = < USD 1 billion

Source: Industry Experts and MarketsandMarkets Analysis

The leading players in the Virtual power plant market include ABB Ltd (Switzerland), Siemens AG (Germany), Schneider Electric (France), EnerNOC, Inc. (U.S.) and Comverge, Inc. (U.S.).

Research Coverage:

From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends), market share analysis of top players, supply chain analysis, and company profiles, which together comprise and discuss the basic views on the competitive landscape; emerging and high-growth segments of the virtual power plant market; high-growth regions; and market drivers, restraints, and opportunities.

The report provides insights on the following pointers:


  • Market Penetration: Comprehensive information on products, integrated solutions and services offered by the top players in the global virtual power plant market

  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the Virtual power plant market.

  • Market Development: Comprehensive information about lucrative emerging markets – the report analyzes the markets for virtual power plant across regions

  • Market Diversification: Exhaustive information about new products, untapped regions, recent developments, and investments in the global virtual power plant market

  • Competitive Assessment: In depth In depth vendor dive analysis of all the key players, strategies, products, and manufacturing capabilities of the leading players in the global virtual power plant market

Virtual Power Plant Market by Enabling Technology (Demand Response, Distributed Generation, and Mixed Asset), End-Use Customer (Commercial & Industrial, and Residential), and by Region - Global Trends & Forecasts to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Countries Covered
1.3.3 Years Considered for the Study
1.4 Currency & Pricing
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Introduction
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.3 Market Breakdown & Data Triangulation
2.4 Research Assumptions

3 Executive Summary
3.1 Historical Backdrop
3.2 Current Scenario
3.3 Future Outlook
3.4 Conclusion

4 Premium Insights
4.1 Virtual Power Plant Market, By Technology
4.2 Virtual Power Plant Market, By End-User
4.3 North America: the Largest Market During the Forecast Period

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Technology
5.2.2 By End-User
5.2.3 By Region
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Increasing Share of Renewable Energy in the Power Generation Mix
5.3.1.2 Shift From Centralized to Distributed Generation
5.3.1.3 Decreasing Costs of Solar Generation and Energy Storage
5.3.2 Restraints
5.3.2.1 Health Safety Concerns Regarding Electromagnetic Frequency and Radio Frequency Exposure
5.3.3 Opportunities
5.3.3.1 Rising Demand for Electric Vehicles
5.3.3.2 Development of Smart Grids
5.3.4 Challenges
5.3.4.1 Cybersecurity Issues Associated With the Energy Sector

6 Industry Trends
6.1 Introduction
6.2 Smart Grid Market
6.3 Microgrid Market
6.4 Demand Response Management System Market
6.5 Battery Energy Storage System Market
6.6 Smart Electric Meter Market

7 Virtual Power Plant Market, By Technology
7.1 Introduction
7.2 Demand Response
7.3 Distribution Generation
7.4 Mixed Asset

8 Virtual Power Plant Market, By End-User
8.1 Introduction
8.2 Commercial & Industrial
8.2.1 Commercial
8.2.2 Industrial
8.3 Residential

9 Virtual Power Plant Market, By Region
9.1 Introduction
9.2 Asia-Pacific
9.2.1 By Technology
9.2.2 By Country
9.2.2.1 Australia
9.2.2.2 South Korea
9.2.2.3 Japan
9.2.2.4 The Rest of Asia-Pacific
9.3 North America
9.3.1 By Technology
9.3.2 By Country
9.3.2.1 The U.S.
9.3.2.2 Canada
9.4 Europe
9.4.1 By Technology
9.4.2 By Country
9.4.2.1 Germany
9.4.2.2 Denmark
9.4.2.3 The U.K.
9.4.2.4 France
9.4.2.5 The Rest of Europe

10 Competitive Landscape
10.1 Overview
10.2 Virtual Power Plant - Market Ranking, 2015
10.3 Competitive Situations & Trends
10.4 Virtual Power Plant Market: MnM Dive – Vendor Comparission

11 Company Profiles
11.1 Introduction
11.2 ABB, Ltd.
11.2.1 Developments
11.3 Autogrid Systems, Inc.
11.3.1 Developments
11.4 Blue Pillar
11.4.1 Developments
11.5 Cisco Systems, Inc.
11.5.1 Developments
11.6 Comverge
11.6.1 Developments
11.7 Cpower Energy Management
11.7.1 Developments
11.8 Enbala Power Networks, Inc.
11.8.1 Developments
11.9 Enernoc, Inc
11.9.1 Developments
11.10 Flexitricity Limited
11.10.1 Developments
11.11 General Electric
11.11.1 Developments
11.12 Hitachi, Ltd.
11.12.1 Developments
11.13 IBM
11.13.1 Developments
11.14 Limejump Limited
11.14.1 Developments
11.15 Next Kraftwerke
11.15.1 Developments
11.16 Olivene, Inc.
11.16.1 Developments
11.17 Open Access Technology International, Inc.
11.17.1 Developments
11.18 Osisoft
11.18.1 Developments
11.19 Power Analytics Corporation
11.19.1 Developments
11.20 Robert Bosch GmbH
11.20.1 Developments
11.21 Schneider Electric
11.21.1 Developments
11.22 Siemens AG
11.22.1 Developments
11.23 Spirae, Inc.
11.23.1 Developments
11.24 Sunverge
11.24.1 Developments
11.25 Toshiba Corporation
11.25.1 Developments
11.26 Upside Energy, Ltd.
11.26.1 Developments

12 Appendix
12.1 Insights of Industry Experts
12.2 Discussion Guide
12.3 Introducing RT: Real-Time Market Intelligence
12.4 Available Customizations
12.5 Related Reports

List of Tables

Table 1 Global Weighted Average Solar and Wind Power Investment Costs, 2015 and 2025
Table 2 Smart Grid Market Size, By Solution, 2014–2021 (USD Million)
Table 3 Smart Grid Market Size, By Service, 2014–2021 (USD Million)
Table 4 Smart Grid Market Size, By Region, 2014–2021 (USD Million)
Table 5 North America: Smart Grid Market Size, By Type, 2014–2021 (USD Million)
Table 6 Europe: Smart Grid Market Size, By Type, 2014–2021 (USD Million)
Table 7 Asia-Pacific: Smart Grid Market Size, By Type, 2014–2021 (USD Million)
Table 8 Latin America: Smart Grid Market Size, By Type, 2014–2021 (USD Million)
Table 9 Middle East & Africa: Smart Grid Market Size, By Type, 2014–2021 (USD Million)
Table 10 Microgrid Market Size, By Offering, 2014–2021 (USD Billion)
Table 11 Microgrid Market Size, By Connectivity, 2014–2021 (USD Billion)
Table 12 Microgrid Market Size, By Vertical, 2014–2021 (USD Billion)
Table 13 Microgrid Market Size, By Region, 2014–2021 (USD Billion)
Table 14 Americas: Microgrid Market Size, By Region, 2014–2021 (USD Billion)
Table 15 North America: Microgrid Market Size, By Country, 2014–2021 (USD Billion)
Table 16 Latin America: Microgrid Market Size, By Country, 2014–2021 (USD Billion)
Table 17 Europe: Microgrid Market Size, By Country, 2014–2021 (USD Billion)
Table 18 Asia-Pacific: Microgrid Market Size, By Country, 2014–2021 (USD Billion)
Table 19 The Rest of the World: Microgrid Market Size, By Region, 2014–2021 (USD Billion)
Table 20 Demand Response Management System Market Size, By Solution, 2014–2021 (USD Million)
Table 21 Demand Response Management System Market Size, By Service, 2014–2021 (USD Million)
Table 22 Demand Response Management System Market Size, By Vertical, 2014–2021 (USD Million)
Table 23 Demand Response Management System Market Size, By Region, 2014–2021 (USD Million)
Table 24 North America: Demand Response Management System Market Size, By Country, 2014–2021 (USD Million)
Table 25 Europe: Demand Response Management System Market Size, By Country, 2014–2021 (USD Million)
Table 26 Asia-Pacific: Demand Response Management System Market Size, By Country, 2014–2021 (USD Million)
Table 27 Latin America: Demand Response Management System Market Size, By Country, 2014–2021 (USD Million)
Table 28 Battery Energy Storage System Market Size, By Battery Type, 2014–2021 (USD Million)
Table 29 Battery Energy Storage System Market Size, By Connection Type, 2014–2021 (USD Million)
Table 30 Battery Energy Storage System Market Size, By Ownership, 2014–2021 (USD Million)
Table 31 Battery Energy Storage System Market Size, By Application, 2014–2021 (USD Million)
Table 32 Battery Energy Storage System Market Size, By Region, 2014–2021 (USD Million)
Table 33 Smart Electric Meter Market Size, By Phase, 2014–2021 (USD Million)
Table 34 Smart Electric Meter Market Size, By End-User, 2014–2021 (USD Million)
Table 35 Smart Electric Meter Market Size, By Communication Technology, 2014–2021 (USD Million)
Table 36 Smart Electric Meter Market Size, By Region, 2014–2021 (USD Million)
Table 37 North America: Smart Electric Meter Market Size, By Country, 2014–2021 (USD Million)
Table 38 Europe: Smart Electric Meter Market Size, By Country, 2014–2021 (USD Million)
Table 39 Asia-Pacific: Smart Electric Meter Market Size, By Country, 2014–2021 (USD Million)
Table 40 Middle East: Smart Electric Meter Market Size, By Country, 2014–2021 (USD Million)
Table 41 South America: Smart Electric Meter Market Size, By Country, 2014–2021 (USD Million)
Table 42 Africa: Smart Electric Meter Market Size, By Country, 2014–2021 (USD Million)
Table 43 Virtual Power Plant Market, By Technology, 2014–2021 (USD Million)
Table 44 Demand Response: Virtual Power Plant Market Size, By Region, 2014–2021 (USD Million)
Table 45 Distribution Generation: Virtual Power Plant Market Size, By Region, 2014–2021 (USD Million)
Table 46 Mixed Asset : Virtual Power Plant Market Size, By Region, 2014–2021 (USD Million)
Table 47 Global Virtual Power Plant Market Size, By End-User, 2014–2021 (USD Million)
Table 48 Virtual Power Plant Market Size, By Region, 2014–2021 (USD Million)
Table 49 Asia-Pacific: Virtual Power Plant Market Size, By Technology, 2014–2021 (USD Million)
Table 50 Asia-Pacific: Virtual Power Plant Market Size, By Country, 2014–2021 (USD Million)
Table 51 Australia: Virtual Power Plant Market Size, By Technology, 2014–2021 (USD Million)
Table 52 South Korea: Virtual Power Plant Market Size, By Technology, 2014–2021 (USD Million)
Table 53 Japan: Virtual Power Plant Market Size, By Technology, 2014–2021 (USD Million)
Table 54 The Rest of Asia-Pacific: Virtual Power Plant Market Size, By Technology, 2014–2021 (USD Million)
Table 55 North America: Virtual Power Plant Market Size, By Technology, 2014–2021 (USD Million)
Table 56 North America: Virtual Power Plant Market Size, By Country, 2014–2021 (USD Million)
Table 57 The U.S.: Virtual Power Plant Market Size, By Technology, 2014–2021 (USD Million)
Table 58 Canada: Virtual Power Plant Market Size, By Technology, 2014–2021 (USD Million)
Table 59 Europe: Virtual Power Plant Market Size, By Technology, 2014–2021 (USD Million)
Table 60 Europe: Virtual Power Plant Market Size, By Country, 2014–2021 (USD Million)
Table 61 Germany: Virtual Power Plant Market Size, By Technology, 2014–2021 (USD Million)
Table 62 Denmark: Virtual Power Plant Market Size, By Technology, 2014–2021 (USD Million)
Table 63 The U.K.: Virtual Power Plant Market Size, By Technology, 2014–2021 (USD Million)
Table 64 France: Virtual Power Plant Market Size, By Technology, 2014–2021 (USD Million)
Table 65 The Rest of Europe: Virtual Power Plant Market Size, By Technology, 2014–2021 (USD Million)

List of Figures

Figure 1 Virtual Power Plant Market: Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, & Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation Methodology
Figure 6 Asia-Pacific Occupied the Largest Market Share in 2015
Figure 7 Virtual Power Plant Market Share, By Technology, 2016 & 2021 (USD Million)
Figure 8 Commercial & Industrial By End-User Segment are Expected to Account for the Maximum Share During the Forecast Period
Figure 9 Virtual Power Plant Market Snapshot: North America is Expected to Be the Largest Market During the Forecast Period
Figure 10 Top Market Development (2014–2015)
Figure 11 Attractive Market Opportunities in the Virtual Power Plant Market
Figure 12 Virtual Power Plant Market Share (Value), By Technology, 2016–2021
Figure 13 Commercial & Industrial Segment is Estimated to Dominate the Virtual Power Plant Market By 2021
Figure 14 Asia-Pacific is Expected to Grow at the Fastest Pace During the Forecast Period
Figure 15 Virtual Power Plant Market: Market Segmentation
Figure 16 By Technology
Figure 17 By End-User
Figure 18 By Region
Figure 19 Increasing Share of Renewable Energy in the Power Generation Mix is A Major Factor Driving the Virtual Power Plant Market
Figure 20 Electricity Production From Renewable Sources, Excluding Hydroelectric (TWH)
Figure 21 Plug-In Hybrid Electric Cars, Stock By Country, 2011–2015
Figure 22 Plug-In Hybrid Electric Cars, New Registrations By Country, 2011–2015
Figure 23 International Bank for Reconstruction and Development (IBRD)/International Development Association (IDA) Smart Grid Commitments, By Type and Year, 2010–2016 (USD Million)
Figure 24 Technologies Related to Virtual Power Plants
Figure 25 Regional Snapshot: Growth Rate of the Virtual Power Plant Market in Important Countries, From 2016 to 2021
Figure 26 Regional Snapshot: Asia-Pacific Offered Attractive Market Opportunities in 2015
Figure 27 Regional Snapshot: the North American Market Was the Largest in 2015
Figure 28 Companies Adopted Contracts & Agreements and New Product Launches as Key Strategies to Capture the Market, 2013–2017
Figure 29 Market Evaluation Framework: Contracts & Agreements Fueled the Growth of the Companies, 2013–2017
Figure 30 Vendor Dive Matrix
Figure 31 Product Strategy Comparison
Figure 32 Business Strategy Comparison

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