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Video on Demand (VoD) Market by Solution (Pay TV, OTT Services, and IPTV), Monetization Model (Subscription-based, and Advertising-based), Industry Vertical (Media, Entertainment, and Gaming and Education), and Region - Global Forecast to 2024

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Date: 20-Jan-2020
No. of pages: 152
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Growing customer preference for online streaming services to drive the overall growth of the VoD market

The Video on Demand (VoD)market size is expected to grow from USD 38.9 billion in 2019 to USD 87.1 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 17.5% during the forecast period. The major factors driving the growth of the VoD market include internet proliferation with penetration of smart devices along with a strong opportunity to reach targeted audiences.

“OTT segment to hold the highest market share during the forecast period”

The flexibility, comfort, and personalization of content have driven the adoption of VoD solution.Over The Top (OTT) services are predominantly delivered over the end user’s handheld devices, such as smart phones, tablets, and laptops, through a wireless connection over the internet. Through the OTT services, viewers are provided with a plethora of choices, with titles from diverse genres within the vast library to choose from at any given time. Owing to this ease-of-use and flexibility, viewers can have a seamless experience.

“Subscription-based segment to grow at the highest CAGR during the forecast period”

Subscrition-based Video on Demand (SVoD) empowers content providers to setup multiple pricing options for users of their content. A proper combination of content and pricing is essential to acquire and maintain audiences. Netflix has over 158 million paid memberships across 190 countries for the SVoD monetization model. The platform offers TV series, documentaries, and feature films across a wide variety of genres and languages. In the VoD market space, the SVoD monetization model enables end users to pay monthly/yearly fees to access its services. The subscription sales include fees associated with memberships and access to digital content.

“Media, entertainment, and gaming industry vertical segment to grow at the highest CAGR during the forecast period”

With the digitalization of media, entertainment, and gaming mediums, the consumer appetite for gaining access to the right information or preferred channels is growing increasingly. Through efficient VOD solution, organizations are analyzing the structured and unstructured content to enhance their business decisions, augment content quality, and enrich business operations. Rich media services are offered to individual customers through a variety of devices for better customer engagement. By utilizing VoD services, enterprises can interact with their consumers to deliver media and advertising content via rich messaging channels.

“APAC to grow at the highest CAGR during the forecast period”

Major economies in the Asia Pacific (APAC) include China, Japan, and Australia and New Zealand (ANZ). The proliferation of smart devices, broadband, and internet connectivity, which is augmented by the emergence of advanced technologies, such as 5G, 4G, developed payment infrastructure, and a dynamic local content ecosystem, is driving the VoD market forward. In APAC countries, VoD players such as YouTube, iQiyi, Tencent Video, Youku, Byte Dance, Netflix, Amazon, Hotstar, and Hulu Japan, will account for a major share of revenue.


  • By Company Type: Tier 1 – 15%, Tier 2 – 42%, and Tier 3 – 43%

  • By Designation: C-level – 62%, Directors – 20%,and Others – 18%

  • By Region: North America – 40%,APAC – 30%, Europe– 20%,Latin America- 5% and MEA 5%.


Some prominent players across all solution types profiled in the study include Netflix (US), Amazon (US), Google (US), YouTube (US), Apple (US),HBO (US), Cisco (US), Roku (US), IndieFlix (US), Vudu (US), Hulu (US), Comcast (US), Akamai (US), Huawei (China), Fujitsu (Japan), CenturyLink (US), Muvi (US), and Vubiquity (US).

Research coverage

The market study covers the VoD market across different segments. It aims at estimating the market size and the growth potential of this market across different segments, such as component,monetization models (subscription-based, advertising-based, transaction-based, and others), industry vertical (media, entertainment and gaming, travel and hospitality, education and others) and regions (North America, Europe, APAC, MEA, and Latin America).

The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall VoD market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses, and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

Video on Demand (VoD) Market by Solution (Pay TV, OTT Services, and IPTV), Monetization Model (Subscription-based, and Advertising-based), Industry Vertical (Media, Entertainment, and Gaming and Education), and Region - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.3.3 Years Considered for the Study
1.4 Currency Considered
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Breakup of Primary Profiles
2.1.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Assumptions for the Study
2.5 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Video on Demand Market
4.2 Market By Component (2019 vs 2024)
4.3 Market By Solution (2019 vs 2024)
4.4 Market By Industry Vertical (2019 vs 2024)
4.5 Market Investment Scenario

5 Market Overview
5.1 Market Dynamics
5.1.1 Drivers
5.1.1.1 Flexibility and Ease-Of-Use Offering Seamless Customer Experience
5.1.1.2 Proliferation of Mobile Computing Devices
5.1.2 Restraints
5.1.2.1 Growing Threat of Video Content Piracy
5.1.2.2 Disparity in Opinion Between Producers and Aggregators Over Licensed Business Model
5.1.3 Opportunities
5.1.3.1 Increasing Preference for Online Streaming Services Over Traditional TV
5.1.3.2 Mergers With Local Producers and Film Studios Across Regions for the Subscription VoD Model
5.1.3.3 Use of Analytics and AI to Discern Audience Preferences and Reactions
5.1.4 Challenges
5.1.4.1 Complex IP, Government Regulatory Frameworks, and Licensing Regimes Across Regions
5.1.4.2 High Cost of Video Content Creation

6 Video on Demand Market By Component
6.1 Introduction
6.2 Solutions
6.2.1 Pay-TV
6.2.1.1 Cable TV
6.2.1.1.1 Focus on Creating Local Format Content to Boost the Demand for Cable TV
6.2.1.2 Direct to Home
6.2.1.2.1 Increasing Need to Substantially Reduce Customer Churn Driving the Growth of Direct to Home Segment
6.2.2 Over-The-Top Services
6.2.2.1 Flexibility to Access Video on Handheld Devices Driving the Demand for Over-The-Top Services
6.2.3 Internet Protocol Television
6.2.3.1 Attractive Pricing Strategies to Spur the Growth of the IPTV Segment
6.3 Services
6.3.1 Growing Need to Streamline Business Processes Driving the Growth of Services Segment

7 Video on Demand Market By Monetization Model
7.1 Introduction
7.2 Transaction-Based
7.2.1 Attractive Video Packages to Boost the Demand for Transaction-Based Monetization Model
7.3 Subscription-Based
7.3.1 Focus on Delivering Enhanced Customer Experience to Fuel the Demand for Subscription-Based Monetization Model
7.4 Advertising-Based
7.4.1 Higher Penetration of Internet and Use of Mobile Devices to Drive the Demand for Advertising-Based Monetization Model
7.5 Others

8 Video on Demand Market By Industry Vertical
8.1 Introduction
8.2 Media, Entertainment, and Gaming
8.2.1 Ability to Select Content as Per One’s Interest to Drive the Growth of the Market in Media, Entertainment, and Gaming Vertical
8.3 Travel and Hospitality
8.3.1 Growing Demand for On-The-Go Services on Handheld Devices to Boost the Adoption of VoD Solution and Services in Travel and Hospitality Vertical
8.4 Education
8.4.1 Proliferation of Elearning and Smart Education System to Drive the Growth of the Market in the Education Vertical
8.5 Others

9 Video on Demand Market By Region
9.1 Introduction
9.2 North America
9.2.1 United States
9.2.1.1 Presence of Major VoD Solution Providers in the US to Drive the Growth of the Market
9.2.2 Canada
9.2.2.1 Increased Mobility Trend in Canada to Drive the Growth of VoD Market
9.3 Europe
9.3.1 United Kingdom
9.3.1.1 Changing Content Consumption Behavior to Drive the Demand for the OTT Services Segment in the UK
9.3.2 Germany
9.3.2.1 Increasing Number of Digital Viewers Contributing to the Growth of the VoD Market in Germany
9.3.3 France
9.3.3.1 Robust Telecommunication Infrastructure to Propel the Growth of the VoD Market in France
9.3.4 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.1.1 Roll Out of 5G Services By Telecom Operators to Drive the Growth of the VoD Market in China
9.4.2 Japan
9.4.2.1 Convenience of Accessing Content From Anywhere and Any Device to Propel the Growth of the VoD Market in Japan
9.4.3 India
9.4.3.1 High Internet Traffic in India Contributing to the Higher Adoption of VoD Solutions
9.4.4 Australia and New Zealand
9.4.4.1 Technologically Advanced Population With Strong Awareness of VoD Content to Drive Svod Monetization Model in ANZ
9.4.5 Rest of Asia Pacific
9.5 Latin America
9.5.1 Mexico
9.5.1.1 Increasing Adoption of Mobile Technology in Mexico to Propel the Growth of the VoD Market
9.5.2 Brazil
9.5.2.1 Digital Transformation Initiatives Across Industry Verticals to Drive OTT Services Segment in Brazil
9.5.3 Rest of Latin America
9.6 Middle East and Africa
9.6.1 United Arab Emirates
9.6.1.1 Government Initiatives to Offer Positive Opportunities for the Adoption of VoD Solutions in the UAE
9.6.2 South Africa
9.6.2.1 Increasing Interest of Audience in Global Video Content to Drive the VoD Market in South Africa
9.6.3 Kingdom of Saudi Arabia
9.6.3.1 Use of Internet to Watch TV and Video Content Propelling the Growth of VoD Solutions and Services in KSA
9.6.4 Rest of Middle East and Africa

10 Competitive Landscape
10.1 Overview
10.2 Competitive Scenario
10.2.1 Partnerships
10.2.2 New Product Launches

11 Company Profiles
11.1 Introduction
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
11.2 Netflix
11.3 Amazon
11.4 Google
11.5 Apple
11.6 Youtube
11.7 Cisco
11.8 HBO
11.9 Hulu
11.10 Vudu
11.11 Indieflix
11.12 Comcast
11.13 Akamai
11.14 Huawei
11.15 Fujitsu
11.16 Centurylink
11.17 Roku
11.18 Muvi
11.19 Vubiquity
11.20 Right-To-Win

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

12 Appendix
12.1 Discussion Guide
12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.3 Available Customizations
12.4 Related Reports
12.5 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2015–2018
Table 2 Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 3 Market Size By Solution, 2017–2024 (USD Million)
Table 4 Solution: Market Size By Region, 2017–2024 (USD Million)
Table 5 Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 6 Pay-TV Market Size, By Region, 2017–2024 (USD Million)
Table 7 Pay-TV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 8 Transaction-Based Pay-TV Market Size, By Region, 2017–2024 (USD Million)
Table 9 Subscription-Based Pay-TV Market Size, By Region, 2017–2024 (USD Million)
Table 10 Advertising-Based Pay-TV Market Size, By Region, 2017–2024 (USD Million)
Table 11 Others Pay-TV Market Size, By Region, 2017–2024 (USD Million)
Table 12 Cable TV Market Size, By Region, 2017–2024 (USD Million)
Table 13 Direct to Home Market Size, By Region, 2017–2024 (USD Million)
Table 14 Over-The-Top Services Market Size, By Region, 2017–2024 (USD Million)
Table 15 Over-The-Top Services Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 16 Transaction-Based Over-The-Top Services Market Size, By Region, 2017–2024 (USD Million)
Table 17 Subscription-Based Over-The-Top Services Market Size, By Region, 2017–2024 (USD Million)
Table 18 Advertising-Based Over-The-Top Services Market Size, By Region, 2017–2024 (USD Million)
Table 19 Others Over-The-Top Services Market Size, By Region, 2017–2024 (USD Million)
Table 20 Internet Protocol Television Market Size, By Region, 2017–2024 (USD Million)
Table 21 Internet Protocol Television Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 22 Transaction-Based Internet Protocol Television Market Size, By Region, 2017–2024 (USD Million)
Table 23 Subscription-Based Internet Protocol Television Market Size, Monetization, By Region, 2017–2024 (USD Million)
Table 24 Advertising-Based Internet Protocol Television Market Size, By Region, 2017–2024 (USD Million)
Table 25 Others Internet Protocol Television Market Size, By Region, 2017–2024 (USD Million)
Table 26 Services: Market Size By Region, 2017–2024 (USD Million)
Table 27 Video on Demand Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 28 Transaction-Based: Market Size By Region, 2017–2024 (USD Million)
Table 29 Subscription-Based: Market Size By Region, 2017–2024 (USD Million)
Table 30 Advertising-Based: Market Size By Region, 2017–2024 (USD Million)
Table 31 Other Monetization Models: Market Size By Region, 2017–2024 (USD Million)
Table 32 Video on Demand Market Size, By Industry Vertical, 2017–2024 (USD Million)
Table 33 Media, Entertainment, and Gaming: Market Size By Region, 2017–2024 (USD Million)
Table 34 Travel and Hospitality: Market Size By Region, 2017–2024 (USD Million)
Table 35 Education: Market Size By Region, 2017–2024 (USD Million)
Table 36 Other Industry Vertical: Market Size By Region, 2017–2024 (USD Million)
Table 37 Video on Demand Market Size, By Region, 2017–2024 (USD Million)
Table 38 North America: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 39 North America: Market Size By Solution, 2017–2024 (USD Million)
Table 40 North America: Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 41 North America: Market Size By Monetization Model, 2017–2024 (USD Million)
Table 42 North America: Pay-TV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 43 North America: OTT Services Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 44 North America: IPTV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 45 North America: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 46 North America: Market Size By Country, 2017–2024 (USD Million)
Table 47 United States: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 48 United States: Market Size By Solutions, 2017–2024 (USD Million)
Table 49 United States: Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 50 United States: Market Size By Monetization Model, 2017–2024 (USD Million)
Table 51 United States: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 52 Canada: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 53 Canada: Market Size By Solution, 2017–2024 (USD Million)
Table 54 Canada: Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 55 Canada: Market Size By Monetization Model, 2017–2024 (USD Million)
Table 56 Canada: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 57 Europe: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 58 Europe: Market Size By Solution, 2017–2024 (USD Million)
Table 59 Europe: Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 60 Europe: Market Size By Monetization Model, 2017–2024 (USD Million)
Table 61 Europe: Pay-TV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 62 Europe: OTT Services Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 63 Europe: IPTV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 64 Europe: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 65 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 66 United Kingdom: Market Size By Component, 2017–2024 (USD Million)
Table 67 Germany: Market Size By Component, 2017–2024 (USD Million)
Table 68 France: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 69 Asia Pacific: Market Size By Component, 2017–2024 (USD Million)
Table 70 Asia Pacific: Market Size By Solution, 2017–2024 (USD Million)
Table 71 Asia Pacific: Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 72 Asia Pacific: Video on Demand Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 73 Asia Pacific: Pay-TV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 74 Asia Pacific: OTT Services Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 75 Asia Pacific: IPTV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 76 Asia Pacific: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 77 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 78 China: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 79 Japan: Market Size By Component, 2017–2024 (USD Million)
Table 80 India: Market Size By Component, 2017–2024 (USD Million)
Table 81 Australia and New Zealand: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 82 Latin America: Market Size By Component, 2017–2024 (USD Million)
Table 83 Latin America: Market Size By Solution, 2017–2024 (USD Million)
Table 84 Latin America: Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 85 Latin America: Video on Demand Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 86 Latin America: Pay-TV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 87 Latin America: OTT Services Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 88 Latin America: IPTV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 89 Latin America: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 90 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 91 Mexico: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 92 Brazil: Market Size By Component, 2017–2024 (USD Million)
Table 93 Middle East and Africa: Market Size By Component, 2017–2024 (USD Million)
Table 94 Middle East and Africa: Market Size By Solution, 2017–2024 (USD Million)
Table 95 Middle East and Africa: Pay-TV Market Size, By Type, 2017–2024 (USD Million)
Table 96 Middle East and Africa: Video on Demand Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 97 Middle East and Africa: Pay-TV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 98 Middle East and Africa: OTT Services Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 99 Middle East and Africa: IPTV Market Size, By Monetization Model, 2017–2024 (USD Million)
Table 100 Middle East and Africa: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 101 Middle East and Africa: Market Size By Country, 2017–2024 (USD Million)
Table 102 United Arab Emirates: Market Size By Component, 2017–2024 (USD Million)
Table 103 South Africa: Video on Demand Market Size, By Component, 2017–2024 (USD Million)
Table 104 Kingdom of Saudi Arabia: Market Size By Component, 2017–2024 (USD Million)
Table 105 Market Evaluation Framework, 2018–2019
Table 106 Partnerships, 2018–2019
Table 107 New Product/Solution Launches and Enhancements, 2018–2019

List of Figures

Figure 1 Video on Demand Market: Research Design
Figure 2 Research Methodology
Figure 3 Video on Demand Market: Top-Down and Bottom-Up Approaches
Figure 4 Market Snapshot 2017–2024
Figure 5 Market Segments With the Highest Growth Rates During the Forecast Period
Figure 6 Over-The-Top Services Segment to Hold the Largest Market Size, Among Solutions, During the Forecast Period
Figure 7 Subscription-Based Segment to Hold the Largest Market Size During the Forecast Period
Figure 8 North America to Account for the Highest Market Share in 2019
Figure 9 Growing Use of Video on Demand Solutions for Watching Online Videos to Drive the Adoption of the Video on Demand Market
Figure 10 Solutions Segment to Account for A Higher Market Share During the Forecast Period
Figure 11 Over the Top Services Segment to Account for the Highest Market Share During the Forecast Period
Figure 12 Media, Entertainment, and Gaming Segment to Account for the Highest Market Share During the Forecast Period
Figure 13 Asia Pacific to Emerge as the Best Market for Investments in the Next 5 Years
Figure 14 Drivers, Restraints, Opportunities, and Challenges: Video on Demand Market
Figure 15 Services Segment to Witness A Higher Growth Rate During the Forecast Period
Figure 16 Subscription-Based Segment to Witness the Highest Growth Rate During the Forecast Period
Figure 17 Education Segment to Record the Highest Growth Rate During the Forecast Period
Figure 18 Asia Pacific to Exhibit the Highest CAGR During the Forecast Period
Figure 19 North America: Market Snapshot
Figure 20 Asia Pacific: Market Snapshot
Figure 21 Key Developments By the Leading Players in the Video on Demand Market, 2018–2019
Figure 22 Geographic Revenue Mix of the Leading Players in the Video on Demand Market
Figure 23 Netflix: Company Snapshot
Figure 24 Netflix: SWOT Analysis
Figure 25 Amazon: Company Snapshot
Figure 26 Amazon: SWOT Analysis
Figure 27 Google: SWOT Analysis
Figure 28 Apple: Company Snapshot
Figure 29 Apple: SWOT Analysis
Figure 30 Cisco: Company Snapshot
Figure 31 Cisco: SWOT Analysis
Figure 32 Comcast: Company Snapshot
Figure 33 Akamai: Company Snapshot
Figure 34 Huawei: Company Snapshot

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