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Video on Demand in Hospitality Market by Solution (Pay TV, IPTV, and OTT), by Service, by Delivery Model, by User type, by Revenue Model, and by Region - Global Forecast to 2021

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Date: 09-Jun-2016
No. of pages: 127
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“The rising demand for over the top solutions among users will help the video on demand in hospitality market grow significantly”

MarketsandMarkets forecasts the VOD in hospitality market to grow from USD 6.89 billion in 2016 to USD 19.11 billion by 2021, at a CAGR of 22.6%. OTT solutions can be integrated with existing video on demand systems so as to streamline the management of streaming VOD. The integration of over the top solution allow users to watch movies videos, and TV content through Internet and without a subscription of traditional cable or satellite pay-TV services such as Comcast and Time Warner Cable. Moreover, the OTT services are also being spread over the other communication modes, such as audio and video. The speedy growth of media and entertainment integration is also driving the VOD market.

“Pay TV is the largest solution segment in the VOD in hospitality market in 2016”

Pay TV is also known as the subscription-based TV service. It provides both analog and digital cable services through digital and internet-based TV. It is based on the concept of paying a subscription fees to watch content along with providing interactive user experience. It is expected that in the upcoming pay TV will grow extensively in the APAC region due to the high adoption of technologies in the luxury hotels and restaurants.

“Asia-Pacific (APAC) is expected to become one of the major adopters of video on demand solutions in hospitality industry by 2021”

APAC is growing at the highest rate in comparison to other regions. Moreover, countries in the region, mainly Australia and China, are prominently adopting advanced technologies and solutions within the organizations for increasing profits along with customer satisfaction.

Furthermore, the adoption of emerging technologies and the economic growth of countries such as India and China are driving the adoption of video streaming solutions and services.

Breakdown of profile of primaries


  • By Company: Tier 1(33%), Tier 2 (50%), and Tier 3 (17%)

  • By Designation: C-level (56%), Director Level (33%), and other executives (11%)

  • By Region: North America (29%), Europe (57%), and APAC (14%)


The companies profiled in this report include:


  • Alcatel Lucent

  • Ericsson

  • Huawei Technologies

  • AT&T, Inc.

  • Cisco Systems

  • Apple, Inc.

  • Microsoft Corporation

  • Akamai Technologies

  • Avaya

  • Netflix, Inc.


Increasing demand for video on demand solution will create new opportunities in this market

In the coming five years, the growing demands of VOD solution will improve the offerings and create huge opportunities for growth. There has been a significant rise in the past five years, from traditional TV to video on demand content delivery. This has improved the adoption of mobile-based VOD solutions in hospitality industry.

The report will help the market leaders/new entrants in this market in the following ways:


  • This report segments the market into solution, service, delivery model, user type, revenue model, and region covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and sub segments. The market numbers are further split across different users and regions.

  • This report will help them better understand the competitors and gain more insights to better position ones business. There is a separate section on competitive landscape, including end-user analysis, acquisition, and expansions. Besides this, there are company profiles of ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of its competitors.

  • The report helps them to understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

Video on Demand in Hospitality Market by Solution (Pay TV, IPTV, and OTT), by Service, by Delivery Model, by User type, by Revenue Model, and by Region - Global Forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data Taken From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data Taken From Primary Sources
2.1.2.2 Break Down of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Market
4.2 Market, By User Type and By Region
4.3 Video on Demand in Hospitality Market Potential
4.4 Lifecycle Analysis, By Region, 2016

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Solution
5.2.2 By Service
5.2.3 By User Type
5.2.4 By Delivery Model
5.2.5 By Revenue Model
5.2.6 By Region
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Improvement in Guest Viewing Experience
5.3.1.2 Increasing Usage of Mobile Device for Video on Demand
5.3.2 Restraints
5.3.2.1 High Cost of Video on Demand Solutions
5.3.2.2 Network Connectivity Issues
5.3.3 Opportunities
5.3.3.1 Increasing Usage of Web-Based Video on Demand Services
5.3.3.2 Development of New Technology
5.3.4 Challenges
5.3.4.1 Frequent Changes in Customer Demand

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Strategic Benchmarking
6.4 Current Trends in the Video on Demand in Hospitality Market
6.4.1 Subscription Video on Demand (SVOD)
6.4.2 Usage of Mobile Technology
6.4.3 Enrich Viewer Experience
6.4.4 High-Speed Internet Services
6.4.5 Increase in Number of Viewing Options
6.4.6 Bring Your Own Device Adoption in Video on Demand

7 Video on Demand in Hospitality Market Analysis, By Component
7.1 Introduction
7.2 Solution
7.2.1 Introduction
7.2.2 Pay TV
7.2.3 Internet Protocol Television
7.2.4 Over the Top
7.3 Service
7.3.1 Introduction
7.3.2 Training and Support Services
7.3.3 Professional Services

8 Video on Demand in Hospitality Market Analysis, By Delivery Model
8.1 Introduction
8.2 Laptops and Desktops
8.3 Smartphones and Tablets
8.4 Smart TV

9 Video on Demand in Hospitality Market Analysis, By User Type
9.1 Introduction
9.2 Hotels
9.3 Cruise/Luxury Yachts
9.4 Day Care Centers
9.5 Others

10 Video on Demand in Hospitality Market Analysis, By Revenue Model
10.1 Introduction
10.2 Subscription
10.3 Rental
10.4 Retail
10.5 Advertisement

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.2.1 United States
11.2.2 Canada
11.3 Europe
11.4 Asia-Pacific
11.5 Middle East and Africa
11.6 Latin America

12 Competitive Landscape
12.1 Overview
12.2 Competitive Situation and Trends
12.3 Product Mapping for Major Players
12.3.1 New Product Launches and Upgradations
12.3.2 Partnerships and Collaborations
12.3.3 Acquisitions

13 Company Profile
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
13.1 Tier 1 Players
13.1.1 Alcatel-Lucent
13.1.2 Ericsson
13.1.3 Huawei Technologies Co, Ltd.
13.1.4 AT&T, Inc.
13.1.5 Cisco Systems Inc.
13.1.6 Apple, Inc.
13.2 Tier 2 Players
13.2.1 Akamai Technologies, Inc.
13.2.2 Avaya, Inc.
13.2.3 Netflix, Inc.

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix
14.1 Other Key Developments
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Available Customizations
14.6 Related Reports

List of Tables

Table 1 Global Video on Demand in Hospitality Market Size and Growth Rate, 2014–2021 (USD Million, Yoy %)
Table 2 Market Size, By Component, 2014–2021 (USD Million)
Table 3 Market Size, By Solution Type, 2014–2021 (USD Million)
Table 4 Pay TV: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Internet Protocol Television: Market Size, By Region, 2014–2021 (USD Million)
Table 6 Over the Top: Market Size, By Region, 2014–2021 (USD Million)
Table 7 Video on Demand in Hospitality Market Size, By Service, 2014–2021 (USD Million)
Table 8 Training and Support Service: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Professional Services: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Market Size, By Delivery Model, 2014–2021 (USD Million)
Table 11 Laptops and Desktops: Market Size, By Region, 2014–2021 (USD Million)
Table 12 Smartphones and Tablets: Market Size, By Region, 2014–2021 (USD Million)
Table 13 Smart TV: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Market Size, By User Type, 2014–2021 (USD Million)
Table 15 Hotels: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Cruise/Luxury Yachts: VoD in Hospitality Market Size, By Region, 2014–2021 (USD Million)
Table 17 Day Care Centers: Market Size, By Region, 2014–2021 (USD Million)
Table 18 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 19 Market Size, By Revenue Model, 2014–2021 (USD Million)
Table 20 Subscription: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Rental: Market, By Region, 2014–2021 (USD Million)
Table 22 Retail: Market Size, By Region, 2014–2021 (USD Million)
Table 23 Advertisement: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Video on Demand in Hospitality Market Size, By Region, 2014–2021 (USD Million)
Table 25 North America: Market Size, By Solution, 2014–2021 (USD Million)
Table 26 North America: Market Size, By Service, 2014–2021 (USD Million)
Table 27 North America: Market Size, By Delivery Model, 2014–2021 (USD Million)
Table 28 North America: Market Size, By User Type, 2014–2021 (USD Million)
Table 29 North America: Market Size, By Revenue Model, 2014–2021 (USD Million)
Table 30 United States: Market Size, By Solution, 2014–2021 (USD Million)
Table 31 United States: Market Size, By Service, 2014–2021 (USD Million)
Table 32 United States : Market Size, By Delivery Model, 2014–2021 (USD Million)
Table 33 United States: Market Size, By User Type, 2014–2021 (USD Million)
Table 34 United States: VoD in Hospitality Market Size, By Revenue Model, 2014–2021 (USD Million)
Table 35 Canada: Market Size, By Solution, 2014–2021 (USD Million)
Table 36 Canada: Market, By Service, 2014–2021 (USD Million)
Table 37 Canada: Market Size, By Delivery Model, 2014–2021 (USD Million)
Table 38 Canada: Market Size, By User Type, 2014–2021 (USD Million)
Table 39 Canada: Market Size, By Revenue Model, 2014–2021 (USD Million)
Table 40 Europe: Market Size, By Solution, 2014–2021 (USD Million)
Table 41 Europe: Market Size, By Service, 2014–2021 (USD Million)
Table 42 Europe: Market Size, By Delivery Model, 2014–2021 (USD Million)
Table 43 Europe: Market Size, By User Type, 2014–2021 (USD Million)
Table 44 Europe: Market Size, By Revenue Model, 2014–2021 (USD Million)
Table 45 Asia-Pacific: Video on Demand in Hospitality Market Size, By Solution, 2014–2021 (USD Million)
Table 46 Asia-Pacific: Market Size, By Service, 2014–2021 (USD Million)
Table 47 Asia-Pacific: Market Size, By Delivery Model, 2014–2021 (USD Million)
Table 48 Asia-Pacific: Market Size, By User Type, 2014–2021 (USD Million)
Table 49 Asia-Pacific: Market Size, By Revenue Model, 2014–2021 (USD Million)
Table 50 Middle East and Africa: Market Size, By Solution, 2014–2021 (USD Million)
Table 51 Middle East and Africa: Market Size, By Service, 2014–2021 (USD Million)
Table 52 Middle East and Africa: Market Size, By Delivery Model, 2014–2021 (USD Million)
Table 53 Middle East and Africa: Market Size, By User Type, 2014–2021 (USD Million)
Table 54 Middle East and Africa: Market Size, By Revenue Model, 2014–2021 (USD Million)
Table 55 Latin America: Video on Demand in Hospitality Market Size, By Solution, 2014–2021 (USD Million)
Table 56 Latin America: Market Size, By Service, 2014–2021 (USD Million)
Table 57 Latin America: Market Size, By Delivery Model, 2014–2021 (USD Million)
Table 58 Latin America: Market Size, By User Type, 2014–2021 (USD Million)
Table 59 Latin America: Market Size, By Revenue Model, 2014–2021 (USD Million)
Table 60 New Product Launches and Upgradations, 2015-2016
Table 61 Partnerships, 2015-2016
Table 62 Acquisitions, 2015-2016
Table 63 New Product Launches, 2013-2014
Table 64 Partnerships and Collaborations, 2013-2014
Table 65 Acquisitions, 2013-2014

List of Figures

Figure 1 Research Design
Figure 2 Breakdown of Primary Interview: By Company, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Video on Demand in Hospitality Market Size, By Revenue Model (2016–2021): Market for Subscription Revenue Model is Expected to Double During the Forecast Period
Figure 7 Global Market Share, By Region: North America is Expected to Hold the Largest Market Share in 2016
Figure 8 Growing Usage of Video on Demand Solutions for Watching Online Videos is Expected to Drive Market Growth During the Forecast Period
Figure 9 Hotel User Type is Expected to Hold the Largest Market Share in 2016
Figure 10 Asia-Pacific is Expected to Have the Highest Market Growth Potential During the Forecast Period
Figure 11 Regional Lifecycle: North America is Expected to Be in the Growth Phase in 2016
Figure 12 Video on Demand Market Segmentation: By Solution
Figure 13 Video on Demand Market Segmentation: By Service
Figure 14 Video on Demand Market Segmentation: By User Type
Figure 15 Video on Demand Market Segmentation: By Delivery Model
Figure 16 Video on Demand Market Segmentation: By Revenue Model
Figure 17 Video on Demand Market Segmentation: By Region
Figure 18 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Video on Demand Market: Value Chain Analysis
Figure 20 Video on Demand in Hospitality Market: Strategic Benchmarking
Figure 21 Over the Top Solution is Growing at the Highest CAGR in 2016–2020
Figure 22 North America is Expected to Adopt IPTV Solution Swiftly During the Forecast Period
Figure 23 Services Segment Expected to Grow Extensively During the Forecast Period
Figure 24 Smartphones and Tablets Delivery Model is Expected to Exhibit the Highest Growth Rate in the Video on Demand Market During 2016–2021
Figure 25 Asia-Pacific is Expected to Have the Highest Adoption Rate of Video on Demand Solutions for Smartphones and Tablets Delivery Model
Figure 26 North America is Expected to Increasingly Adopt Video on Demand Solutions for Smart TV
Figure 27 Hotels Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 28 Cruise/Yachts Segment is Expected to Adopt Video on Demand Solutions Extensively in North America
Figure 29 Rental Revenue Model is Expected to Exhibit the Highest Growth Rate in the Video on Demand in Hospitality Market During 2016–2021
Figure 30 Subscription Revenue Model is Growing Significantly in North America
Figure 31 North America is Expected to Increasingly Adopt Retail Revenue Model for Video on Demand for Hospitality Solutions
Figure 32 Geographic Analysis
Figure 33 North America Market Snapshot: On-Premises Deployment to Contribute Maximum to the Market
Figure 34 Asia-Pacific Market Snapshot: Media and Entertainment Industry is Expected to Gain Popularity
Figure 35 Companies Adopted New Product Launches as the Key Growth Strategy Over the Past Three Years
Figure 36 Market Evaluation Framework
Figure 37 Video on Demand in Hospitality: Product Category Mapping
Figure 38 Battle for Market Share: Partnerships and New Product Launches are the Key Strategies
Figure 39 Alcatel-Lucent: Company Snapshot
Figure 40 Alcatel-Lucent : SWOT Analysis
Figure 41 Ericsson : Company Snapshot
Figure 42 Ericsson : SWOT Analysis
Figure 43 Huawei Technologies Co., Ltd. : Company Snapshot
Figure 44 Huawei Technologies Co., Ltd.: SWOT Analysis
Figure 45 AT&T, Inc.: Company Snapshot
Figure 46 AT&T, Inc.: SWOT Analysis
Figure 47 Cisco Systems Inc.: Company Snapshot
Figure 48 Cisco Systems : SWOT Analysis
Figure 49 Apple, Inc.: Company Snapshot
Figure 50 Apple, Inc.: SWOT Analysis
Figure 51 Microsoft Corporation: Company Snapshot
Figure 52 Microsoft Corporation: SWOT Analysis
Figure 53 Akamai Technologies, Inc.: Company Snapshot
Figure 54 Avaya, Inc.: Company Snapshot
Figure 55 Netflix, Inc. : Company Snapshot

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