Video-On-Demand - Europe's main markets in the aftermath of Netflix world conquest
Table of Contents
1. Executive Summary
2. Methodology & definitions
2.1. General methodology of IDATE's reports
2.2. Definitions
3. Typology of pay services
3.1. Pricing models and price positioning
3.1.1. Transactional video-on-demand
3.1.2. Subscription video-on-demand
3.2. Means of interaction with rights holders
3.2.1. Revenue sharing model for transactional services
3.2.2. Subscription video-on-demand services: an adaptation of the pay-TV model
3.3. Offering structures and marketing positionings
3.3.1. Little differentiation between offerings from TVOD service providers
3.3.2. Subscription video-on-demand services searching for an identity
4. Competitive positioning
4.1. Major video-on-demand market trends
4.1.1. A booming sector
4.1.2. SVOD driving value growth in on-demand services
4.1.3. Netflix is a growth driver in all countries
4.1.4. On-demand consumption complements rather than competes with pay-TV
4.2. Different competitive environments depending on country
4.2.1. United Kingdom: the market leader in Europe
4.2.2. Germany and France: developing markets
4.2.3. Italy and Spain: emerging markets
4.2.4. United States
5. Profitability conditions
5.1. Conditions for success
5.1.1. External factors
5.1.2. Internal factors
5.2. Conditions for profitability
5.2.1. Transactional services
5.2.2. SVOD services
List of Tables
Table 1: Average price comparison of four TVOD services for selected movies and series, France, February 2016
Table 2: Overview of the various subscriptions available for Netflix's streaming service
Table 3: List of original series and series distributed exclusively by Netflix worldwide as of 31 December 2015
Table 4: List of original series and series distributed exclusively by Amazon Prime Instant Video in countries where the service is available as of 31 December 2015
Table 5: List of original series distributed by Hulu in the United States as of 31 December 2015
Table 6: Characteristics of the major on-demand services in the United Kingdom, end of 2015
Table 7: Characteristics of the major on-demand services in Germany, end of 2015
Table 8: French VOD platforms ranked by number of users
Table 9: Characteristics of the major on-demand services in France, end of 2015
Table 10: Characteristics of the major on-demand services in Italy, end of 2015
Table 11: Characteristics of the major on-demand services in Spain, end of 2015
Table 12: The major VOD and OTT video services of cable operators in the United States
Table 13: Comparison of the major subscription services in the United States
List of Figures
Figure 1: Price positioning comparison of select subscription services in the United Kingdom
Figure 2: Value distribution for TVOD
Figure 3: Illustration of the SVOD business model
Figure 4: Comparison of growth in the number of VOD services in major European countries between February 2012 and December 2015, by country where service was established
Figure 5: Fixed broadband penetration rates in the major European markets between 2010 and 2015
Figure 6: Mobile broadband penetration rates in the major European markets between 2010 and 2015
Figure 7: Revenue growth comparison between SVOD, DTR and EST, Europe, 2010-2015 (million EUR)
Figure 8: Revenue growth comparison between SVOD, DTR and EST, United States, 2010-2015
Figure 9: Revenue growth comparison between SVOD, DTR and EST in the major European countries, 2010-2015
Figure 10: Comparison of SVOD revenue growth in major European market, 2010-2015
Figure 11: Marketing spending by Netflix worldwide, 2011-2015
Figure 12: Pay-TV penetration in TV households, 2010-2015
Figure 13: Average annual expenditure on pay-TV (per subscribed household) and on video-on-demand services (per TV household) in 2015
Figure 14: Percentage of households with a double subscription to pay-TV and SVOD and those with a SVOD-only subscription, in the major European countries and the United States, 2015
Figure 15: Growth rates for the various types of VOD service and pay-TV in Europe
Figure 16: Growth rates for the various types of VOD service and pay-TV in the United States
Figure 17: UK's market share for the various types of VOD service and pay-TV in Europe (in % of European revenues)
Figure 18: Breakdown of the UK's video-on-demand revenues by type of service, 2010 and 2015
Figure 19: VOD services by genre in the United Kingdom
Figure 20: Subscriber growth for the three major SVOD services in the United Kingdom (millions of subscribers)
Figure 21: Contractual release windows in the United Kingdom
Figure 22: Germany's market share for the various types of video-on-demand service and pay-TV in Europe
Figure 23: Breakdown of Germany's video-on-demand revenues by type of service, 2010 and 2015
Figure 24: VOD services by genre in Germany
Figure 25: Regular use of the major video-on-demand services by German users, early 2015
Figure 26: Overview of the legally defined release windows for subsidised films in Germany
Figure 27: France's market share for the various types of video-on-demand service and pay-TV in Europe
Figure 28: Breakdown of France's video-on-demand revenues by type of service, 2010 and 2015
Figure 29: VOD services by genre in France
Figure 30: Overview of the legally defined release windows in France
Figure 31: Italy's market share for the various types of VOD service and pay-TV in Europe
Figure 32: Breakdown of Italy's video-on-demand revenues by type of service, 2010 and 2015
Figure 33: VOD services by genre in Italy
Figure 34: Spain's market share for the various types of VOD service and pay-TV in Europe (in % of European revenues)
Figure 35: Breakdown of Spain's video-on-demand revenues by type of service, 2010 and 2015
Figure 36: VOD services by genre in Spain
Figure 37: United States' market share for the various types of VOD service and pay-TV worldwide
Figure 38: Breakdown of the United States' video-on-demand revenues by type of service, 2010 and 2015
Figure 39: Contractual release windows in the United States
Pay-TV quarterly metrics 4Q 2021
Published: 18-May-2022 Price: US 1999 Onwards Pages: 0
The pay-TV market is changing rapidly as consumer expectations and greater price competition exert pressure. Our quarterly metrics include market shares, access technology splits and quarterly growth figures for 51 countries.
Data coverage
Each quarter, the following metrics are published for 51 countries and 247 operators:
country-level pay-TV connections and household penetration rates
country-level breakdown of access technologies, ......
Global and United States VOD Market Report & Forecast 2022-2028
Published: 14-May-2022 Price: US 4350 Onwards Pages: 98
VOD market is segmented by region (country), players, by Type and by Application. Players, stakeholders, and other participants in the global VOD market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type and by Application for the period 2017-2028.
For United States market, this report focuses on the VOD market size by players, by Type and by Application, for the period 2017......
2022-2029 Global Online Video Platform Professional Market Research Report, Analysis from Perspective of Segmentation (Competitor Landscape, Type, Application, and Geography)
Published: 26-Apr-2022 Price: US 2980 Onwards Pages: 101
The Online Video Platform market has witnessed growth from USD XX million to USD XX million from 2017 to 2022. With the CAGR of X.X%, this market is estimated to reach USD XX million in 2029.
The report focuses on the Online Video Platform market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and development trends. Furthermore, the report provides detailed cost analysis, supply chain.
Technologica......
Global Digital Video Content Market Insights, Forecast to 2028
Published: 25-Apr-2022 Price: US 4900 Onwards Pages: 88
Digital Video Content market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Digital Video Content market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Segment by Type
- SVOD
- AVOD
- TVOD
Segment by Application
- ......
Global Video on Demand Service Market Insights, Forecast to 2028
Published: 22-Apr-2022 Price: US 4900 Onwards Pages: 106
Video on Demand Service market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Video on Demand Service market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Segment by Type
- TVOD
- SVOD
- NVOD
Segment by Application......
2022-2029 Global Online Video Platforms Professional Market Research Report, Analysis from Perspective of Segmentation (Competitor Landscape, Type, Application, and Geography)
Published: 05-Apr-2022 Price: US 2980 Onwards Pages: 107
The Online Video Platforms market has witnessed growth from USD XX million to USD XX million from 2017 to 2022. With the CAGR of X.X%, this market is estimated to reach USD XX million in 2029.
The report focuses on the Online Video Platforms market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and development trends. Furthermore, the report provides detailed cost analysis, supply chain.
Technologi......
VOD Global Market Insights 2022, Analysis and Forecast to 2027, by Market Participants, Regions, Technology, Application, Product Type
Published: 13-Mar-2022 Price: US 3500 Onwards Pages: 94
This report describes the global market size of VOD from 2017 to 2021 and its CAGR from 2017 to 2021, and also forecasts its market size to the end of 2027 and its CAGR from 2022 to 2027.
For geography segment, regional supply, demand, major players, price is presented from 2017 to 2027. This report cover following regions:
North America
South America
Asia & Pacific
Europe
MEA
The key countries for each regions are also included such as Uni......
Video on Demand Service Global Market Insights 2022, Analysis and Forecast to 2027, by Market Participants, Regions, Technology, Application, Product Type
Published: 13-Mar-2022 Price: US 3500 Onwards Pages: 89
This report describes the global market size of Video on Demand Service from 2017 to 2021 and its CAGR from 2017 to 2021, and also forecasts its market size to the end of 2027 and its CAGR from 2022 to 2027.
For geography segment, regional supply, demand, major players, price is presented from 2017 to 2027. This report cover following regions:
North America
South America
Asia & Pacific
Europe
MEA
The key countries for each regions are also ......
Streaming video opportunities in emerging Asia-Pacific: consumer survey
Published: 10-Mar-2022 Price: US 1499 Onwards Pages: 10
"Pay-TV customers have a higher NPS if TV is bundled with a streaming video service and mobile churn in Malaysia and Thailand is 75% lower when streaming video is bundled."
This survey report focuses on how consumers in emerging Asia–Pacific (EMAP) engage with streaming video services, which we have previously referred to as OTT video services. It presents data on how bundling strea......
SERVICES
Value for Money
We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
Ever Growing Inventory
Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
One Stop Solution
Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
Dedicated Client Engagement
Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
Saving Time and Efforts
Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
Payment Flexibility
Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
Post-Purchase Research Support
Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements.
Subscription Offers & Packages (Get in touch with us for more details -
[email protected] / +1 888 391 5441 )
- Ad Hoc
-
- Pay - as - you - go / Bucket Subscriptions
- Fixed Cost for #of reports
- Customize / Personalize as per your needs
