United States Digital Multimeter Market Report & Forecast 2021-2027

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Date: 10-Sep-2021
No. of pages: 109
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United States Digital Multimeter Market, By Type, 2016-2021, 2022-2027 ($ Millions) & (K Units)

United States Digital Multimeter Market Segment Percentages, By Type, 2020 (%)

- Handheld

- Bench-Top

- Others

United States Digital Multimeter Market, By Application, 2016-2021, 2022-2027 ($ Millions) & (K Units)

United States Digital Multimeter Market Segment Percentages, By Application, 2020 (%)

- Industrial Manufacturing

- Commercial

- Public Utilities

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Digital Multimeter revenues in United States market, 2016-2021 (Estimated), ($ millions)

Key companies Digital Multimeter revenues share in United States market, 2020 (%)

Key companies Digital Multimeter sales in United States market, 2016-2021 (Estimated), (K Units)

Key companies Digital Multimeter sales share in United States market, 2020 (%)

Further, the report presents profiles of competitors in the market, key players include:

- Fluke Corporation

- Keysight

- FLIR

- Rohde & Schwarz

- Victor

- UNI-T

- HIOKI

- Chauvin Arnoux Group

- Klein Tools

- B&K Precision Corporation

- CEM

- Gossen Metrawatt

- Prokits Industries Co., LTD

- Mastech Group

- GW Instek

- Sata

- Triplett

- Leierda

- Metrel d.d.

United States Digital Multimeter Market Report & Forecast 2021-2027

Table of Contents
1 Introduction to Research & Analysis Reports
1.1 Digital Multimeter Market Definition
1.2 Market Segments
1.2.1 Segment by Type
1.2.2 Segment by Application
1.3 United States Digital Multimeter Market Overview
1.4 Methodology & Sources of Information
1.4.1 Research Methodology
1.4.2 Research Process
1.4.3 Base Year
2 United States Digital Multimeter Overall Market Size
2.1 United States Digital Multimeter Market Size: 2021 VS 2027
2.2 United States Digital Multimeter Revenue, Prospects & Forecasts: 2016-2027
2.3 United States Digital Multimeter Sales: 2016-2027
3 Company Landscape
3.1 Top Digital Multimeter Players in United States Market
3.2 Top United States Digital Multimeter Companies Ranked by Revenue
3.3 United States Digital Multimeter Revenue by Companies
3.4 United States Digital Multimeter Sales by Companies
3.5 United States Digital Multimeter Price by Manufacturer (2016-2021)
3.6 Top 3 and Top 5 Digital Multimeter Companies in United States Market, by Revenue in 2020
3.7 Manufacturers Digital Multimeter Product Type
3.8 Tier 1, Tier 2 and Tier 3 Digital Multimeter Players in United States Market
3.8.1 List of Tier 1 Digital Multimeter Companies in United States
3.8.2 List of Tier 2 and Tier 3 Digital Multimeter Companies in United States
4 Sights by Type
4.1 Overview
4.1.1 By Type - United States Digital Multimeter Market Size Markets, 2021 & 2027
4.1.2 Handheld
4.1.3 Bench-Top
4.1.4 Others
4.2 By Type - United States Digital Multimeter Revenue & Forecasts
4.2.1 By Type - United States Digital Multimeter Revenue, 2016-2021
4.2.2 By Type - United States Digital Multimeter Revenue, 2022-2027
4.2.3 By Type - United States Digital Multimeter Revenue Market Share, 2016-2027
4.3 By Type - United States Digital Multimeter Sales & Forecasts
4.3.1 By Type - United States Digital Multimeter Sales, 2016-2021
4.3.2 By Type - United States Digital Multimeter Sales, 2022-2027
4.3.3 By Type - United States Digital Multimeter Sales Market Share, 2016-2027
4.4 By Type - United States Digital Multimeter Price (Manufacturers Selling Prices), 2016-2027
5 Sights by Application
5.1 Overview
5.1.1 By Application - United States Digital Multimeter Market Size, 2021 & 2027
5.1.2 Industrial Manufacturing
5.1.3 Commercial
5.1.4 Public Utilities
5.2 By Application - United States Digital Multimeter Revenue & Forecasts
5.2.1 By Application - United States Digital Multimeter Revenue, 2016-2021
5.2.2 By Application - United States Digital Multimeter Revenue, 2022-2027
5.2.3 By Application - United States Digital Multimeter Revenue Market Share, 2016-2027
5.3 By Application - United States Digital Multimeter Sales & Forecasts
5.3.1 By Application - United States Digital Multimeter Sales, 2016-2021
5.3.2 By Application - United States Digital Multimeter Sales, 2022-2027
5.3.3 By Application - United States Digital Multimeter Sales Market Share, 2016-2027
5.4 By Application - United States Digital Multimeter Price (Manufacturers Selling Prices), 2016-2027
6 Manufacturers & Brands Profiles
6.1 Fluke Corporation
6.1.1 Fluke Corporation Corporation Information
6.1.2 Fluke Corporation Overview
6.1.3 Fluke Corporation Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.1.4 Fluke Corporation Digital Multimeter Product Description
6.1.5 Fluke Corporation Recent Developments
6.2 Keysight
6.2.1 Keysight Corporation Information
6.2.2 Keysight Overview
6.2.3 Keysight Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.2.4 Keysight Digital Multimeter Product Description
6.2.5 Keysight Recent Developments
6.3 FLIR
6.3.1 FLIR Corporation Information
6.3.2 FLIR Overview
6.3.3 FLIR Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.3.4 FLIR Digital Multimeter Product Description
6.3.5 FLIR Recent Developments
6.4 Rohde & Schwarz
6.4.1 Rohde & Schwarz Corporation Information
6.4.2 Rohde & Schwarz Overview
6.4.3 Rohde & Schwarz Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.4.4 Rohde & Schwarz Digital Multimeter Product Description
6.4.5 Rohde & Schwarz Recent Developments
6.5 Victor
6.5.1 Victor Corporation Information
6.5.2 Victor Overview
6.5.3 Victor Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.5.4 Victor Digital Multimeter Product Description
6.5.5 Victor Recent Developments
6.6 UNI-T
6.6.1 UNI-T Corporation Information
6.6.2 UNI-T Overview
6.6.3 UNI-T Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.6.4 UNI-T Digital Multimeter Product Description
6.6.5 UNI-T Recent Developments
6.7 HIOKI
6.7.1 HIOKI Corporation Information
6.7.2 HIOKI Overview
6.7.3 HIOKI Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.7.4 HIOKI Digital Multimeter Product Description
6.7.5 HIOKI Recent Developments
6.8 Chauvin Arnoux Group
6.8.1 Chauvin Arnoux Group Corporation Information
6.8.2 Chauvin Arnoux Group Overview
6.8.3 Chauvin Arnoux Group Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.8.4 Chauvin Arnoux Group Digital Multimeter Product Description
6.8.5 Chauvin Arnoux Group Recent Developments
6.9 Klein Tools
6.9.1 Klein Tools Corporation Information
6.9.2 Klein Tools Overview
6.9.3 Klein Tools Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.9.4 Klein Tools Digital Multimeter Product Description
6.9.5 Klein Tools Recent Developments
6.10 B&K Precision Corporation
6.10.1 B&K Precision Corporation Corporation Information
6.10.2 B&K Precision Corporation Overview
6.10.3 B&K Precision Corporation Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.10.4 B&K Precision Corporation Digital Multimeter Product Description
6.10.5 B&K Precision Corporation Recent Developments
6.11 CEM
6.11.1 CEM Corporation Information
6.11.2 CEM Overview
6.11.3 CEM Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.11.4 CEM Digital Multimeter Product Description
6.11.5 CEM Recent Developments
6.12 Gossen Metrawatt
6.12.1 Gossen Metrawatt Corporation Information
6.12.2 Gossen Metrawatt Overview
6.12.3 Gossen Metrawatt Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.12.4 Gossen Metrawatt Digital Multimeter Product Description
6.12.5 Gossen Metrawatt Recent Developments
6.13 Prokits Industries Co., LTD
6.13.1 Prokits Industries Co., LTD Corporation Information
6.13.2 Prokits Industries Co., LTD Overview
6.13.3 Prokits Industries Co., LTD Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.13.4 Prokits Industries Co., LTD Digital Multimeter Product Description
6.13.5 Prokits Industries Co., LTD Recent Developments
6.14 Mastech Group
6.14.1 Mastech Group Corporation Information
6.14.2 Mastech Group Overview
6.14.3 Mastech Group Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.14.4 Mastech Group Digital Multimeter Product Description
6.14.5 Mastech Group Recent Developments
6.15 GW Instek
6.15.1 GW Instek Corporation Information
6.15.2 GW Instek Overview
6.15.3 GW Instek Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.15.4 GW Instek Digital Multimeter Product Description
6.15.5 GW Instek Recent Developments
6.16 Sata
6.16.1 Sata Corporation Information
6.16.2 Sata Overview
6.16.3 Sata Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.16.4 Sata Digital Multimeter Product Description
6.16.5 Sata Recent Developments
6.17 Triplett
6.17.1 Triplett Corporation Information
6.17.2 Triplett Overview
6.17.3 Triplett Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.17.4 Triplett Digital Multimeter Product Description
6.17.5 Triplett Recent Developments
6.18 Leierda
6.18.1 Leierda Corporation Information
6.18.2 Leierda Overview
6.18.3 Leierda Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.18.4 Leierda Digital Multimeter Product Description
6.18.5 Leierda Recent Developments
6.19 Metrel d.d.
6.19.1 Metrel d.d. Corporation Information
6.19.2 Metrel d.d. Overview
6.19.3 Metrel d.d. Digital Multimeter Sales and Revenue in United States Market (2016-2021)
6.19.4 Metrel d.d. Digital Multimeter Product Description
6.19.5 Metrel d.d. Recent Developments
7 United States Digital Multimeter Production Capacity, Analysis
7.1 United States Digital Multimeter Production Capacity, 2016-2027
7.2 Digital Multimeter Production Capacity of Key Manufacturers in United States Market
8 Key Market Trends, Opportunity, Drivers and Restraints
8.1 Market Opportunities & Trends
8.2 Market Drivers
8.3 Market Restraints
9 Digital Multimeter Supply Chain Analysis
9.1 Digital Multimeter Industry Value Chain
9.2 Digital Multimeter Upstream Market
9.3 Digital Multimeter Downstream and Clients
9.4 Marketing Channels Analysis
9.4.1 Marketing Channels
9.4.2 Digital Multimeter Distributors and Sales Agents in United States Market
10 Conclusion
11 Appendix
11.1 Note
11.2 Examples of Clients
11.3 Author Details
11.4 Disclaimer
List of Tables
Table 1. Key Players of Digital Multimeter in United States Market
Table 2. Top Digital Multimeter Players in United States Market, Ranking by Revenue (2019)
Table 3. United States Digital Multimeter Revenue by Companies, (US$, Mn), 2016-2021
Table 4. United States Digital Multimeter Revenue Share by Companies, 2016-2021
Table 5. United States Digital Multimeter Sales by Companies, (K Units), 2016-2021
Table 6. United States Digital Multimeter Sales Share by Companies, 2016-2021
Table 7. Key Manufacturers Digital Multimeter Price (2016-2021) & (USD/Unit)
Table 8. Manufacturers Digital Multimeter Product Type
Table 9. List of Tier 1 Digital Multimeter Companies, Revenue (US$, Mn) in 2020 and Market Share
Table 10. List of Tier 2 and Tier 3 Digital Multimeter Companies, Revenue (US$, Mn) in 2020 and Market Share
Table 11. Major Manufacturers of Handheld
Table 12. Major Manufacturers of Bench-Top
Table 13. By Type - United States Digital Multimeter Revenue, (US$, Mn), 2021 & 2027
Table 14. By Type - United States Digital Multimeter Revenue (US$, Mn), 2016-2021
Table 15. By Type - United States Digital Multimeter Revenue (US$, Mn), 2022-2027
Table 16. By Type - United States Digital Multimeter Sales (K Units), 2016-2021
Table 17. By Type - United States Digital Multimeter Sales (K Units), 2022-2027
Table 18. By Application - United States Digital Multimeter Revenue, (US$, Mn), 2021 VS 2027
Table 19. By Application - United States Digital Multimeter Revenue (US$, Mn), 2016-2021
Table 20. By Application - United States Digital Multimeter Revenue (US$, Mn), 2022-2027
Table 21. By Application - United States Digital Multimeter Sales (K Units), 2016-2021
Table 22. By Application - United States Digital Multimeter Sales (K Units), 2022-2027
Table 23. Fluke Corporation Corporation Information
Table 24. Fluke Corporation Description and Major Businesses
Table 25. Fluke Corporation Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 26. Fluke Corporation Digital Multimeter Product
Table 27. Fluke Corporation Recent Developments
Table 28. Keysight Corporation Information
Table 29. Keysight Description and Major Businesses
Table 30. Keysight Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 31. Keysight Digital Multimeter Product
Table 32. Keysight Recent Developments
Table 33. FLIR Corporation Information
Table 34. FLIR Description and Major Businesses
Table 35. FLIR Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 36. FLIR Digital Multimeter Product
Table 37. FLIR Recent Developments
Table 38. Rohde & Schwarz Corporation Information
Table 39. Rohde & Schwarz Description and Major Businesses
Table 40. Rohde & Schwarz Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 41. Rohde & Schwarz Digital Multimeter Product
Table 42. Rohde & Schwarz Recent Developments
Table 43. Victor Corporation Information
Table 44. Victor Description and Major Businesses
Table 45. Victor Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 46. Victor Digital Multimeter Product
Table 47. Victor Recent Developments
Table 48. UNI-T Corporation Information
Table 49. UNI-T Description and Major Businesses
Table 50. UNI-T Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 51. UNI-T Digital Multimeter Product
Table 52. UNI-T Recent Developments
Table 53. HIOKI Corporation Information
Table 54. HIOKI Description and Major Businesses
Table 55. HIOKI Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 56. HIOKI Digital Multimeter Product
Table 57. HIOKI Recent Developments
Table 58. Chauvin Arnoux Group Corporation Information
Table 59. Chauvin Arnoux Group Description and Major Businesses
Table 60. Chauvin Arnoux Group Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 61. Chauvin Arnoux Group Digital Multimeter Product
Table 62. Chauvin Arnoux Group Recent Developments
Table 63. Klein Tools Corporation Information
Table 64. Klein Tools Description and Major Businesses
Table 65. Klein Tools Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 66. Klein Tools Digital Multimeter Product
Table 67. Klein Tools Recent Developments
Table 68. B&K Precision Corporation Corporation Information
Table 69. B&K Precision Corporation Description and Major Businesses
Table 70. B&K Precision Corporation Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 71. B&K Precision Corporation Digital Multimeter Product
Table 72. B&K Precision Corporation Recent Developments
Table 73. CEM Corporation Information
Table 74. CEM Description and Major Businesses
Table 75. CEM Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 76. CEM Digital Multimeter Product
Table 77. CEM Recent Developments
Table 78. Gossen Metrawatt Corporation Information
Table 79. Gossen Metrawatt Description and Major Businesses
Table 80. Gossen Metrawatt Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 81. Gossen Metrawatt Digital Multimeter Product
Table 82. Gossen Metrawatt Recent Developments
Table 83. Prokits Industries Co., LTD Corporation Information
Table 84. Prokits Industries Co., LTD Description and Major Businesses
Table 85. Prokits Industries Co., LTD Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 86. Prokits Industries Co., LTD Digital Multimeter Product
Table 87. Prokits Industries Co., LTD Recent Developments
Table 88. Mastech Group Corporation Information
Table 89. Mastech Group Description and Major Businesses
Table 90. Mastech Group Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 91. Mastech Group Digital Multimeter Product
Table 92. Mastech Group Recent Developments
Table 93. GW Instek Corporation Information
Table 94. GW Instek Description and Major Businesses
Table 95. GW Instek Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 96. GW Instek Digital Multimeter Product
Table 97. GW Instek Recent Developments
Table 98. Sata Corporation Information
Table 99. Sata Description and Major Businesses
Table 100. Sata Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 101. Sata Digital Multimeter Product
Table 102. Sata Recent Developments
Table 103. Triplett Corporation Information
Table 104. Triplett Description and Major Businesses
Table 105. Triplett Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 106. Triplett Digital Multimeter Product
Table 107. Triplett Recent Developments
Table 108. Leierda Corporation Information
Table 109. Leierda Description and Major Businesses
Table 110. Leierda Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 111. Leierda Digital Multimeter Product
Table 112. Leierda Recent Developments
Table 113. Metrel d.d. Corporation Information
Table 114. Metrel d.d. Description and Major Businesses
Table 115. Metrel d.d. Digital Multimeter Sales (K Units), Revenue (US$, Mn) and Gross Margin (USD/Unit) (2016-2021)
Table 116. Metrel d.d. Digital Multimeter Product
Table 117. Metrel d.d. Recent Developments
Table 118. Digital Multimeter Production Capacity (K Units) of Key Manufacturers in United States Market, 2019-2021 (K Units)
Table 119. United States Digital Multimeter Capacity Market Share of Key Manufacturers, 2019-2021
Table 120. Digital Multimeter Market Opportunities & Trends in United States Market
Table 121. Digital Multimeter Market Drivers in United States Market
Table 122. Digital Multimeter Market Restraints in United States Market
Table 123. Digital Multimeter Raw Materials
Table 124. Digital Multimeter Raw Materials Suppliers in United States Market
Table 125. Typical Digital Multimeter Downstream
Table 126. Digital Multimeter Downstream Clients in United States Market
Table 127. Digital Multimeter Distributors and Sales Agents in United States Market
List of Figures
Figure 1. Digital Multimeter Product Picture
Figure 2. Digital Multimeter Segment by Type
Figure 3. Digital Multimeter Segment by Application
Figure 4. United States Digital Multimeter Market Overview: 2020
Figure 5. United States Digital Multimeter Market Size: 2021 VS 2027 (US$, Mn)
Figure 6. United States Digital Multimeter Revenue, 2016-2027 (US$, Mn)
Figure 7. Digital Multimeter Sales in United States Market: 2016-2027 (K Units)
Figure 8. The Top 3 and 5 Players Market Share by Digital Multimeter Revenue in 2020
Figure 9. Handheld Product Picture
Figure 10. Bench-Top Product Picture
Figure 11. Others Product Picture
Figure 12. By Type - United States Digital Multimeter Sales Market Share, 2016-2027
Figure 13. By Type - United States Digital Multimeter Revenue Market Share, 2016-2027
Figure 14. By Type - United States Digital Multimeter Price (USD/Unit), 2016-2027
Figure 15. Industrial Manufacturing
Figure 16. Commercial
Figure 17. Public Utilities
Figure 18. By Application - United States Digital Multimeter Sales Market Share, 2016-2027
Figure 19. By Application - United States Digital Multimeter Revenue Market Share, 2016-2027
Figure 20. By Application - United States Digital Multimeter Price (USD/Unit), 2016-2027
Figure 21. Fluke Corporation Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 22. Keysight Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 23. FLIR Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 24. Rohde & Schwarz Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 25. Victor Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 26. UNI-T Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 27. HIOKI Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 28. Chauvin Arnoux Group Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 29. Klein Tools Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 30. B&K Precision Corporation Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 31. CEM Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 32. Gossen Metrawatt Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 33. Prokits Industries Co., LTD Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 34. Mastech Group Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 35. GW Instek Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 36. Sata Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 37. Triplett Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 38. Leierda Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 39. Metrel d.d. Digital Multimeter Revenue Year Over Year Growth (US$, Mn) & (2016-2021)
Figure 40. United States Digital Multimeter Production Capacity (K Units), 2016-2027
Figure 41. Digital Multimeter Industry Value Chain
Figure 42. Marketing Channels
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