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Tokenization Market by Component, Application Area (Payment Security, Application Area, and Compliance Management), Tokenization Technique (API-based and Gateway-based), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2023

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Date: 20-Dec-2018
No. of pages: 180
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The growing need to protect cardholders’ data by following PCI DSS guidelines is expected to drive the tokenization market

The tokenization market size is estimated to grow from USD 983 million in 2018 to USD 2,670 million by 2023, at a Compound Annual Growth Rate (CAGR) of 22.1% during the forecast period.

The factors expected to drive the tokenization market are the growing need to protect cardholders’ data by following PCI DSS guidelines and increasing payment frauds that need to be prevented. However, the lack of knowledge about security tokens among end users is still a concern for organizations. Furthermore, organizations’ inability to afford the robust tokenization solution is expected to restrain the market growth.

The service segment is expected to grow at a higher CAGR during the forecast period

The tokenization market by service includes professional and managed services. Furthermore, the professional services include consulting, training and education, and support and maintenance. These services help clients understand their solutions and related processes. The solution segment is expected to hold a larger market size during the forecast period. The tokenization solution is being deployed by a large number of SMEs to secure their organizations from the increasing payment frauds and identity thefts.

Increasing strict regulatory compliances and payment frauds in SMEs are expected to drive the growth of the SMEs segment during the forecast period

The SMEs segment is expected to grow at a higher CAGR, owing to the rising deployment of the tokenization solution by SMEs to proactively protect their payment transactions. SMEs are small in terms of their size, but cater to a large number of customers globally. The Robust and comprehensive tokenization solution is not implemented in SMEs, due to financial constraints in these organizations. Weak cyber security and low budget make the SMEs more susceptible to data breaches and identity thefts. However, the large enterprises segment to hold a higher market share in 2018.

Asia Pacific (APAC) is expected to have the highest CAGR during the forecast period

APAC includes major economies, such as India, China, Australia, Hong Kong, and Japan, which are rapidly deploying the tokenization solution. APAC is expected to grow at the highest CAGR during the forecast period. The APAC tokenization market is gaining traction, as it provides proactive security measures for securing the account information. SMEs as well as large organizations in the APAC region have become more aware of tokenization services and started adopting them to combat cyber frauds and data thefts. Furthermore, North America is expected to have the largest market size in 2018.

In-depth interviews were conducted with CEOs, marketing directors, innovation and technology directors, and executives from various key organizations operating in the tokenization market.


  • By Company Type: Tier 1: 20%, Tier 2: 35%, and Tier 3: 45%

  • By Designation: C-Level: 35%, Director Level: 25%, and Others: 40%

  • By Region: North America: 45%, Europe: 20%, APAC: 30%, and Others: 5%


The report includes the study of key players, such as First Data (US), Gemalto (Netherlands), Fiserv (US), Micro Focus (UK), Symantec (US), Thales e-Security (US), Visa (US), Wex (US), Worldpay (US), Dell Technologies (US), CipherCloud (US), Futurex (US), Liaison Technologies (US), Protegrity (US), TokenEx (US), Bluefin (US), Sequent Software (US), Discover Financial Services (US), Carta Worldwide (Canada), Merchant Link (US), Ingenico ePayments (US), Rambus (US), Mastercard (US), Verifone (US), and IP Solution International (Australia).

Research Coverage:

The report covers the tokenization solution and services across segments. It aims at estimating the market size and growth potential of this market across segments, such as components, application areas, tokenization techniques, deployment modes, organization size, verticals, and regions. Furthermore, the report also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report would help the market leaders/new entrants in this market with information about the closest approximations of the revenue numbers for the overall tokenization market and its sub segments. It would help stakeholders understand the competitive landscape and gain more insights to better their positions and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information about key market drivers, restraints, challenges, and opportunities.

Tokenization Market by Component, Application Area (Payment Security, Application Area, and Compliance Management), Tokenization Technique (API-based and Gateway-based), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Segmentation
1.4 Regions Covered
1.5 Years Considered for the Study
1.6 Currency Considered
1.7 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.1.2.2 Key Industry Insights
2.1.2.3 Market Breakup and Data Triangulation
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Assumptions for the Study
2.3.1 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in Tokenization Market
4.2 Tokenization Market, By Component, 2018–2023
4.3 Tokenization Market, By Service, 2018–2023
4.4 Tokenization Market, By Professional Service, 2018–2023
4.5 Tokenization Market, By Application Area, 2018–2023
4.6 Tokenization Market, By Deployment Type, 2018–2023
4.7 Tokenization Market, By Organization Size, 2018–2023
4.8 Tokenization Market, By Vertical, 2018–2023
4.9 Lifecycle Analysis, By Region

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Mandate to Follow Pci-Dss Guidelines and Protect Cardholders’ Data
5.2.1.2 Increasing Payment Frauds and the Need to Protect Them
5.2.1.3 Emergence of Targeted Attacks and Ubiquitous Apts
5.2.2 Restraints
5.2.2.1 Organization’s Inability to Afford Robust Tokenization Solutions
5.2.2.2 Addressing Vulnerabilities According to Emv Standards
5.2.3 Opportunities
5.2.3.1 Demand for Cloud-Based Tokenization Solutions Among SMEs
5.2.3.2 Increase in Adoption of Contactless Payment Solutions
5.2.4 Challenges
5.2.4.1 Lack of Knowledge About Security Tokens Among End-Users
5.3 Regulatory Landscape
5.3.1 Payment Card Industry Data Security Standard
5.3.2 General Data Protection Regulation
5.3.3 Health Insurance Portability and Accountability Act/Hitech Compliance
5.3.4 Federal Information Security Management Act
5.3.5 Gramm–Leach–Bliley Act
5.3.6 Sarbanes–Oxley Act
5.4 Innovation Spotlight
5.4.1 3delta Systems
5.4.2 Futurex
5.4.3 Paymetric
5.4.4 Gemalto
5.5 Use Cases
5.5.1 Adoption of Tokenization Solution By an Ecommerce Organization in the United States
5.5.2 Reliance on Tokenization Solution By the Hospitality Sector in North America
5.5.3 Adoption of Tokenization Solutions in the Healthcare Industry to Improve Data Security
5.5.4 Adoption of Tokenized Payments in the European Retail Sector for Reducing Frauds
5.5.5 Adoption of Tokenization Solutions By A Major It and Telecom Company in the Us
5.6 Top Application Analysis
5.7 Top Vertical Analysis
5.8 Top Region Analysis
5.9 Innovation Spotlight
5.10 Tokenization Architecture
5.11 Tokenization vs Encryption

6 Tokenization Market Analysis, By Component
6.1 Introduction
6.2 Solution
6.3 Services
6.3.1 Professional Services
6.3.2 Consulting
6.3.3 Integration
6.3.4 Training and Education
6.3.5 Support and Maintenance
6.3.6 Managed Services

7 Tokenization Market Analysis, By Application Area
7.1 Introduction
7.2 Payment Security
7.3 User Authentication
7.4 Compliance Management

8 Tokenization Market Analysis, By Tokenization Technique
8.1 Introduction
8.2 Api-Based
8.3 Gateway-Based

9 Tokenization Market Analysis, By Deployment Type
9.1 Introduction
9.2 Cloud
9.3 On-Premises

10 Tokenization Market Analysis, By Organization Size
10.1 Introduction
10.2 Small and Medium-Sized Enterprises (SMEs)
10.3 Large Enterprises

11 Tokenization Market Analysis, By Vertical
11.1 Introduction
11.2 Banking, Financial Services, and Insurance (BFSI)
11.3 Government
11.4 Retail
11.5 Healthcare
11.6 It and Telecom
11.7 Energy and Utilities
11.8 Automotive
11.9 Education
11.10 Others

12 Geographic Analysis
12.1 Introduction
12.2 North America
12.2.1 United States
12.2.2 Canada
12.3 Europe
12.3.1 United Kingdom
12.3.2 Germany
12.3.3 France
12.3.4 Rest of Europe
12.4 Asia-Pacific (APAC)
12.4.1 China
12.4.2 Australia and New Zealand (ANZ)
12.4.3 India
12.4.4 Rest of Asia Pacific
12.5 Middle East and Africa (MEA)
12.5.1 Middle East
12.5.2 Africa
12.6 Latin America
12.6.1 Brazil
12.6.2 Mexico
12.6.3 Rest of Latin America

13 Competitive Landscape
13.1 Introduction
13.1.1 Major Player’s Microquadrant
13.1.1.1 Vanguards
13.1.1.2 Innovators
13.1.1.3 Dynamic
13.1.1.4 Emerging
13.1.1.5 Competitive Benchmarking
13.1.1.6 Analysis of Product Portfolio of Major Players in Tokenization Market
13.1.1.7 Business Strategies Adopted By Major Players in Tokenization Market
13.1.2 Start-Up Microquadrant
13.1.2.1 Highflyers
13.1.2.2 Ready to Fly
13.1.2.3 Emerging Wings
13.1.2.4 Developing Roots

14 Company Profiles
14.1 First Data
14.1.1 Business Overview
14.1.2 Solutions Offered
14.1.3 Recent Developments
14.1.4 SWOT Analysis
14.1.5 MnM View
14.2 Gemalto
14.2.1 Business Overview
14.2.2 Solutions Offered
14.2.3 Recent Developments
14.2.4 SWOT Analysis
14.2.5 MnM View
14.3 Fiserv
14.3.1 Business Overview
14.3.2 Solutions Offered
14.3.3 Recent Developments
14.3.4 SWOT Analysis
14.3.5 MnM View
14.4 Micro Focus
14.4.1 Business Overview
14.4.2 Solutions Offered
14.4.3 Recent Developments
14.4.4 SWOT Analysis
14.4.5 MnM View
14.5 Symantec
14.5.1 Business Overview
14.5.2 Solutions Offered
14.5.3 Recent Developments
14.5.4 SWOT Analysis
14.5.5 MnM View
14.6 Thales Esecurity
14.6.1 Business Overview
14.6.2 Products Offered
14.6.3 Recent Developments
14.6.4 MnM View
14.7 Visa
14.7.1 Business Overview
14.7.2 Services Offered
14.7.3 Recent Developments
14.8 Wex
14.8.1 Business Overview
14.8.2 Solutions Offered
14.8.3 Recent Developments
14.9 Ciphercloud
14.9.1 Business Overview
14.9.2 Solutions Offered
14.9.3 Recent Developments
14.9.4 MnM View
14.1 Futurex
14.10.1 Business Overview
14.10.2 Solutions Offered
14.10.3 Recent Developments
14.10.4 MnM View
14.11 Liaison Technologies
14.11.1 Business Overview
14.11.2 Solutions Offered
14.11.3 Recent Developments
14.12 Worldpay
14.12.1 Business Overview
14.12.2 Solutions Offered
14.12.3 Recent Developments
14.12.4 MnM View
14.13 Protegrity
14.13.1 Business Overview
14.13.2 Solutions Offered
14.13.3 Recent Developments
14.14 Tokenex
14.14.1 Business Overview
14.14.2 Solutions Offered
14.14.3 Recent Developments
14.15 Bluefin Payment Systems
14.15.1 Business Overview
14.15.2 Solutions Offered
14.15.3 Recent Developments
14.16 Sequent
14.16.1 Business Overview
14.16.2 Solutions Offered
14.16.3 Recent Developments
14.17 Discover Financial Services
14.17.1 Business Overview
14.17.2 Solutions Offered
14.17.3 Recent Developments
14.18 Carta Worldwide
14.18.1 Business Overview
14.18.2 Solutions Offered
14.18.3 Recent Developments
14.19 Ingenico Epayments
14.19.1 Business Overview
14.19.2 Service Offered
14.19.3 Recent Developments
14.20 Verifone
14.20.1 Business Overview
14.20.2 Service Offered
14.20.3 Recent Developments
14.21 Mastercard
14.21.1 Business Overview
14.21.2 Service Offered
14.22 Merchant Link
14.22.1 Business Overview
14.23 Rambus
14.23.1 Business Overview
14.24 Shift4
14.24.1 Business Overview
14.25 Ip Solution International
14.25.1 Business Overview

15 Appendix
15.1 Discussion Guide
15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.3 Introducing RT: Real-Time Market Intelligence
15.4 Available Customizations
15.5 Related Reports
15.6 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Tokenization Market Size and Growth Rate, 2016–2023 (USD Million, Y-O-Y %)
Table 3 Tokenization vs Encryption
Table 4 Tokenization Market Size, By Component, 2016–2023 (USD Million)
Table 5 Solution: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 6 Tokenization Market Size, By Service, 2016–2023 (USD Million)
Table 7 Services: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 8 Professional Services Market Size, By Region, 2016–2023 (USD Million)
Table 9 Professional Services: Tokenization Services Market Size, By Type, 2016–2023 (USD Million)
Table 10 Consulting Services Market Size, By Region, 2016–2023 (USD Million)
Table 11 Integration Services Market Size, By Region, 2016–2023 (USD Million)
Table 12 Training and Education Services Market Size, By Region, 2016–2023 (USD Million)
Table 13 Support and Maintenance Services Market Size, By Region 2016–2023 (USD Million)
Table 14 Managed Services Market Size, By Region, 2016–2023 (USD Million)
Table 15 Tokenization Market Size, By Application Area, 2016–2023 (USD Million)
Table 16 Payment Security: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 17 User Authentication: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 18 Compliance Management: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 19 Tokenization Market Size, By Deployment Type, 2016–2023 (USD Million)
Table 20 Cloud Deployment: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 21 On-Premises: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 22 Tokenization Market Size, By Organization Size, 2016–2023 (USD Million)
Table 23 SMEs: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 24 Large Enterprises: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 25 Tokenization Market Size, By Vertical, 2016–2023 (USD Million)
Table 26 BFSI Vertical: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 27 Government Vertical: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 28 Retail Vertical: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 29 Healthcare Vertical: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 30 It and Telecom Vertical: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 31 Energy and Utilities Vertical: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 32 Automotive Vertical: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 33 Education Vertical: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 34 Others Vertical Segment: Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 35 Tokenization Market Size, By Region, 2016–2023 (USD Million)
Table 36 North America: Tokenization Market Size, By Component, 2016–2023 (USD Million)
Table 37 North America: Tokenization Market Size, By Service, 2016–2023 (USD Million)
Table 38 North America: Tokenization Market Size, By Professional Service, 2016–2023 (USD Million)
Table 39 North America: Tokenization Market Size, By Application Area, 2018–2023 (USD Million)
Table 40 North America: Tokenization Market Size, By Deployment Type, 2016–2023 (USD Million)
Table 41 North America: Tokenization Market Size, By Organization Size, 2016–2023 (USD Million)
Table 42 North America: Tokenization Market Size, By Vertical, 2016–2023 (USD Million)
Table 43 North America: Tokenization Market Size, By Country, 2016–2023 (USD Million)
Table 44 Europe: Tokenization Market Size, By Component, 2016–2023 (USD Million)
Table 45 Europe: Tokenization Market Size, By Service, 2016–2023 (USD Million)
Table 46 Europe: Tokenization Market Size, By Professional Service, 2016–2023 (USD Million)
Table 47 Europe: Tokenization Market Size, By Application Area, 2016–2023 (USD Million)
Table 48 Europe: Tokenization Market Size, By Deployment Type, 2016–2023 (USD Million)
Table 49 Europe: Tokenization Market Size, By Organization Size, 2016–2023 (USD Million)
Table 50 Europe: Tokenization Market Size, By Vertical, 2016–2023 (USD Million)
Table 51 Europe: Tokenization Market Size, By Country, 2016–2023 (USD Million)
Table 52 APAC: Tokenization Market Size, By Component, 2016–2023 (USD Million)
Table 53 APAC: Tokenization Market Size, By Service, 2016–2023 (USD Million)
Table 54 APAC: Tokenization Market Size, By Professional Service, 2016–2023 (USD Million)
Table 55 APAC: Tokenization Market Size, By Application Area, 2016–2023 (USD Million)
Table 56 APAC: Tokenization Market Size, By Deployment Type, 2016–2023 (USD Million)
Table 57 APAC: Tokenization Market Size, By Organization Size, 2016–2023 (USD Million)
Table 58 APAC: Tokenization Market Size, By Vertical, 2016–2023 (USD Million)
Table 59 Asia Pacific: Tokenization Market Size, By Country, 2016–2023 (USD Million)
Table 60 MEA: Tokenization Market Size, By Component, 2016–2023 (USD Million)
Table 61 MEA: Tokenization Market Size, By Service, 2016–2023 (USD Million)
Table 62 MEA: Tokenization Market Size, By Professional Service, 2016–2023 (USD Million)
Table 63 MEA: Tokenization Market Size, By Application Area, 2016–2023 (USD Million)
Table 64 MEA: Tokenization Market Size, By Deployment Type, 2016–2023 (USD Million)
Table 65 MEA: Tokenization Market Size, By Organization Size, 2016–2023 (USD Million)
Table 66 MEA: Tokenization Market Size, By Vertical, 2016–2023 (USD Million)
Table 67 Middle East and Africa: Tokenization Market Size, By Subregion, 2016–2023 (USD Million)
Table 68 Latin America: Tokenization Market Size, By Component, 2016–2023 (USD Million)
Table 69 Latin America: Tokenization Market Size, By Service, 2016–2023 (USD Million)
Table 70 Latin America: Tokenization Market Size, By Professional Service, 2016–2023 (USD Million)
Table 71 Latin America: Tokenization Market Size, By Application Area, 2016–2023 (USD Million)
Table 72 Latin America: Tokenization Market Size, By Deployment Type, 2016–2023 (USD Million)
Table 73 Latin America: Tokenization Market Size, By Organization Size, 2016–2023 (USD Million)
Table 74 Latin America: Tokenization Market Size, By Vertical, 2016–2023 (USD Million)
Table 75 Latin America: Tokenization Market Size, By Country, 2016–2023 (USD Million)

List of Figures

Figure 1 Tokenization Market: Research Design
Figure 2 Tokenization Market: Bottom-Up Approach
Figure 3 Tokenization Market: Top-Down Approach
Figure 4 Global Tokenization Market: North America to Hold Largest Share in 2018
Figure 5 Fastest Growing Segments of Tokenization Market
Figure 6 Need for Pci-Dss Compliance to Regulate and Secure Cardholder’s Data
Figure 7 Services Segment to Record Higher Growth During Forecast Period (USD Million)
Figure 8 Managed Services to Record Highest Growth During Forecast Period (USD Million)
Figure 9 Training and Education Services to Record Highest Growth During Forecast Period (USD Million)
Figure 10 Payment Security Segment to Record Highest Growth During Forecast Period (USD Million)
Figure 11 Cloud Segment to Record Higher Growth During Forecast Period (USD Million)
Figure 12 SMEs Segment to Record Higher Growth During Forecast Period (USD Million)
Figure 13 Retail Segment to Record Highest Growth During Forecast Period (USD Million)
Figure 14 APAC Tokenization Market Holds Immense Growth Opportunities
Figure 15 Drivers, Restraints, Opportunities, and Challenges: Tokenization Market
Figure 16 Global POS Payment Methods
Figure 17 Security Incidents Witnessed By Retail Industry Vertical
Figure 18 Tokenization Architecture
Figure 19 Services Segment to Record Higher Growth During Forecast Period (USD Million)
Figure 20 Managed Services Segment to Record Higher Growth During Forecast Period (USD Million)
Figure 21 Payment Security Application to Record Highest Growth During Forecast Period (USD Million)
Figure 22 Global Ecommerce Payment Methods
Figure 23 Fully Compliant Organizations
Figure 24 Cloud Deployment Type to Record Higher Growth During Forecast Period (USD Million)
Figure 25 SMEs Segment to Record Higher Growth During Forecast Period (USD Million)
Figure 26 Retail Vertical to Record Highest Growth During Forecast Period (USD Million)
Figure 27 APAC to Hold Largest Market Share During Forecast Period (USD Million)
Figure 28 North America: Tokenization Market Snapshot
Figure 29 APAC: Tokenization Market Snapshot
Figure 30 Major Player’s Microquadrant
Figure 31 Start-Up Microquadrant
Figure 32 First Data: Company Snapshot
Figure 33 SWOT Analysis: First Data
Figure 34 Gemalto: Company Snapshot
Figure 35 SWOT Analysis: Gemalto
Figure 36 Fiserv: Company Snapshot
Figure 37 SWOT Analysis: Fiserv
Figure 38 Micro Focus: Company Snapshot
Figure 39 SWOT Analysis: Micro Focus
Figure 40 Symantec: Company Snapshot
Figure 41 SWOT Analysis: Symantec
Figure 42 Visa: Company Snapshot
Figure 43 Wex: Company Snapshot
Figure 44 Futurex: Company Snapshot
Figure 45 Liaison Technologies: Company Snapshot
Figure 46 Worldpay: Company Snapshot
Figure 47 Protegrity: Company Snapshot
Figure 48 Tokenex: Company Snapshot
Figure 49 Bluefin Payment Systems: Company Snapshot
Figure 50 Sequent: Company Snapshot
Figure 51 Discover Financial Services: Company Snapshot
Figure 52 Carta Worldwide: Company Snapshot
Figure 53 Ingenico Epayments: Company Snapshot
Figure 54 Verifone: Company Snapshot
Figure 55 Mastercard: Company Snapshot
Figure 56 Merchant Link: Company Snapshot
Figure 57 Rambus: Company Snapshot
Figure 58 Shift4: Company Snapshot
Figure 59 IP Solution International: Company Snapshot

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