The Wireless network data traffic in developed Asia–Pacific: trends and forecasts 2016–2021
Table of Contents
5. Executive summary
6. Executive summary
7. Worldwide trends
8. Worldwide: The rate of growth for cellular data traffic will slow considerably during the forecast period
9. Worldwide: Rapid 4G adoption in India and China is driving cellular data traffic growth
10. Worldwide: Even in 2021 there will still be some correlation between income levels and monthly handset usage
11. Worldwide: Dongle and router traffic is not set to account for a large proportion of traffic across most emerging markets
12. Worldwide: Public Wi-Fi traffic’s share of total out-of-home traffic is declining in developed markets
13. Worldwide: There continues to be little correlation between cellular data traffic growth and operator revenue
14. Worldwide: Removing unlimited throttled speed prepaid data quotas can significantly reduce traffic, but its commercial impact has been mixed
15. Worldwide: Offering unlimited throttled speed video traffic need not increase video traffic and could be a significant differentiator
16. Regional trends 17. Developed Asia–Pacific: Markets in the DVAP region do not all share the same characteristics
18. Developed Asia–Pacific: Annual growth rates per 4G smartphone are already quite low in the region
19. Country-level trends
20. Hong Kong: Operators are focusing on mobile data profitability and using public Wi-Fi to offload cellular traffic
21. Japan: Technology upgrades and competition will drive data traffic growth during the forecast period
22. South Korea: Supply-side conditions favour data traffic growth, but MNOs will struggle to monetise traffic increases
23. Taiwan: Operators continue to offer unlimited data plans, due to intense market competition
24. Forecast methodology and assumptions
25. Definition of geographical regions [1]
26. Definition of geographical regions [2]
27. Forecast methodology and assumptions
28. About the authors and Analysys Mason
29. About the authors
30. Analysys Mason’s consulting and research are uniquely positioned
31. Research from Analysys Mason
32. Consulting from Analysys Mason
List of Figures
Figure 1: Cellular data traffic by market and 4G device share, developed Asia– Pacific, 2014–2021
Figure 2: Cellular data traffic by region, 2014–2021
Figure 3: Share of traffic over 2G/3G and 4G and higher devices, worldwide, emerging and developed economies, 2014–2021
Figure 4: Cellular data traffic, worldwide, developed economies and emerging economies, 2014–2021, Analysys Mason 2015 and 2016 forecasts
Figure 5: Monthly data traffic per handset against GDP per capita, 2021, selected countries worldwide
Figure 6: Dongle and router share of total cellular data traffic, selected countries, 2016 and 2021
Figure 7: South Korea’s public Wi-Fi traffic carried through operators’ networks, year-on-year growth, 1Q 2014–3Q 2016
Figure 8: Year-on-year mobile data traffic growth, overall retail revenue growth and data revenue growth, worldwide, 2014–2016
Figure 9: Year-on-year mobile data revenue and cellular data traffic by developed market region, 2015 and 2016
Figure 10: Telefonica Brasil data traffic and net mobile service revenue year-onyear growth, 1Q 2014-4Q 2015
Figure 11: Ratio of data consumption by video resolution format (144p = 1)
Figure 12: Annual rate of growth, cellular data traffic, selected developed Asia–Pacific markets, 2014–2017
Figure 13: Cellular data traffic per head of population per month, selected developed Asia–Pacific markets, 2015 and 2016
Figure 14: Cellular data traffic by market and 4G device share, developed Asia–Pacific, 2014–2021
Figure 15: Cellular data traffic by device type, Hong Kong, 2016–2021
Figure 16: Cellular data traffic by device type, Japan, 2016–2021
Figure 17: Cellular data traffic by device type, South Korea 2016–2021
Figure 18: Cellular data traffic by device type, Taiwan, 2016–2021
Figure 19a: Regional breakdown used in this report
Figure 19b: Regional breakdown used in this report
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