The Smartphones: worldwide trends and forecasts 2019–2024

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Date: 11-Feb-2020
No. of pages: 21
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"5G will boost smartphone sales in developed markets, and smartphone sales will continue to grow strongly in emerging regions until 2024."

The worldwide smartphone market is characterised by increasingly saturated developed markets and emerging markets that have a strong potential for growth. This report investigates the various drivers and idiosyncrasies of eight regional markets and identifies issues and opportunities that operators and vendors must be aware of.

This Report Provides:


  • connections and sales for smartphone markets worldwide, for 8 regions and for 63 countries

  • key worldwide and regional trends

  • a 2015–2019 manufacturer sales split

  • a 5G smartphone unit connection and sales forecast.

The Smartphones: worldwide trends and forecasts 2019–2024

Table of Contents

5.Worldwide trends
Worldwide: smartphones sales will increase moderately over the forecast period, and growth will be particularly strong in emerging markets
Worldwide: most of the increase in global smartphone sales will come from emerging regions such as EMAP and SSA
Worldwide: feature phones sales will continue to dwindle, and will account for just 12% of all handset sales worldwide in 2024
Worldwide: smartphones sales for the ‘big four’ Chinese brands have more than doubled over the past 4 years
Worldwide: 5G is set to be the key driver for boosting smartphone sales in developed markets
Western Europe
Western Europe: smartphone sales will continue to decline until 2020, at which point moderate growth is expected
Western Europe: key regional trends
Central and Eastern Europe
Central and Eastern Europe: the demand for budget smartphones is high
Central and Eastern Europe: key regional trends
Middle East and North Africa
Middle East and North Africa: first-time prepaid users will continue to drive sales over the forecast period
Middle East and North Africa: key regional trends
Sub-Saharan Africa
21.Sub-Saharan Africa: low smartphone penetration and the increasing demand for mobile broadband will drive growth in smartphone sales
22.Sub-Saharan Africa: key regional trends
Emerging Asia–Pacific
Emerging Asia–Pacific: smartphone sales will continue to increase steadily until 2024
Emerging Asia–Pacific: key regional trends
26.Developed Asia–Pacific
Developed Asia–Pacific: the launch of 5G will lead to an increase in smartphone sales by 2024
Developed Asia–Pacific: key regional trends
North America
North America: 5G should boost smartphone sales over the forecast period
North America: key regional trends
Latin America
Latin America: the improving economic output will lead to an increase in smartphone sales over the forecast period
Latin America: key regional trends
Forecast methodology and assumptions
Forecast methodology and assumptions
About the authors and Analysys Mason
About the authors
Analysys Mason’s consulting and research are uniquely positioned
Research from Analysys Mason
Consulting from Analysys Mason

List of Figures

Figure 1: Mobile handset unit sales by type, and the smartphone share of connections, worldwide, 2016–2024
Figure 2: Smartphone unit sales by region, 2019 and 2024
Figure 3: Non-smartphone unit sales by region, 2019 and 2024
Figure 4: Smartphone unit sales by manufacturer, worldwide,  2015–2019
Figure 5: 5G-capable handset unit sales by region, 2021–2024, and the 5G-capable share of connections, worldwide, 2024
Figure 6: Mobile handset connections by type, and smartphone share of connections, Western Europe, 2016–2024
Figure 7: Smartphone unit sales and smartphone share of mobile handset unit sales, Western Europe, 2016–2024
Figure 8: Key regional trends in the handset market, Western Europe
Figure 9: Mobile handset connections by type, and smartphone share of connections, Central and Eastern Europe, 2016–2024
Figure 10: Smartphone unit sales and smartphone share of mobile handset unit sales, Central and Eastern Europe, 2016–2024
Figure 11: Key regional trends in the handset market, Central and Eastern Europe
Figure 12: Mobile connections by type, and smartphone share of connections, Middle East and North Africa, 2016–2024
Figure 13: Smartphone sales and smartphone share of mobile handset sales, Middle East and North Africa, 2016–2024
Figure 14: Key regional trends in the handset market, Middle East and North Africa
Figure 15: Mobile connections by type, and smartphone share of connections, Sub-Saharan Africa, 2016–2024
Figure 16: Smartphone unit sales and smartphone share of mobile handset unit sales, Sub-Saharan Africa, 2016–2024
Figure 17: Key regional trends in the handset market, Sub-Saharan Africa
Figure 18: Mobile connections by type, and smartphone share of connections, emerging Asia–Pacific, 2016–2024
Figure 19: Smartphone unit sales and smartphone share of mobile handset unit sales, emerging Asia–Pacific, 2016–2024
Figure 20: Key regional trends in the handset market, emerging Asia–Pacific
Figure 21: Mobile connections by type, and smartphone share of connections, developed Asia–Pacific, 2016–2024
Figure 22: Smartphone sales and smartphone share of mobile handset unit sales, developed Asia–Pacific, 2016–2024
Figure 23: Key regional trends in the handset market, developed Asia–Pacific
Figure 24: Mobile handset connections by type, and smartphone share of connections, North America, 2016–2024
Figure 25: Smartphone unit sales and smartphone share of mobile handset unit sales, North America, 2016–2024
Figure 26: Key regional trends in the handset market, North America
Figure 27: Mobile handset connections by type, and smartphone share of connections, Latin America, 2016–2024
Figure 28: Smartphone unit sales and smartphone share of mobile handset unit sales, Latin America, 2016–2024
Figure 29: Key regional trends in the handset market, Latin America
Figure 30: Main enablers and constraints for our smartphone forecasts

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