The Smartphones in emerging Asia–Pacific: trends and forecasts 2015–2020
Table of Contents
5.Executive summary
6.Executive summary: First-time buyers will drive smartphone sales growth
7.Worldwide trends
8.Worldwide: Smartphone markets are saturating – operators and vendors must reassess their priorities
9.Worldwide: Growth in unit sales will depend on emerging markets and will come mostly from emerging Asia–Pacific
10.Worldwide: Operators are key sources of smartphones in most regions, but they lost some ground to other channels in 2015
11.Worldwide: Vendor financing is the end-point of gradual shifts in operator device strategies rather than an abrupt change
12.Worldwide: Vendor financing plans are most likely to succeed in countries where users are ready for SIM-only contracts
13.Worldwide: Operator bundles are in demand and play a role in
prepaid-to-postpaid migration
14.Worldwide: Apple leads the high-end market and Chinese vendors are capturing demand at the low end
15.Worldwide: iOS’s market share of unit sales will remain stable at around 15% until 2020
16.Regional trends
17.Emerging Asia–Pacific: Low penetration rates and demand for mobile data usage will boost smartphone sales
18.Emerging Asia–Pacific: Key regional trends
19.Emerging Asia–Pacific: Operators have a peripheral role as smartphone distribution channels in Southeast Asia
20.Country-level trends
21.China
22.India
23.Indonesia
24.Malaysia
25.Forecast methodology and assumptions
26.Forecast methodology and assumptions
27.About the authors and Analysys Mason
28.About the authors
29.About Analysys Mason
List of Figures
Figure 1: Smartphone unit sales and smartphones' share of mobile handset unit sales, emerging Asia–Pacific, 2012–2020
Figure 2: Mobile handset unit sales by type, and smartphones' share of unit sales, worldwide, 2012–2020
Figure 3: Smartphone unit sales by region, 2014 and 2020
Figure 4: Percentage of respondents who bought their most recent handset from an operator, 16 countries, and averages for 2014 and 2015
Figure 5: Device bundling and financing plans by type
Figure 6: Seven areas of consideration for operators when assessing the potential impact of SIM-only and vendor financing take-up
Figure 7: Choice of next mobile tariff by type among those who plan to change their tariffs, by current tariff type, 6 European countries, US and South Korea
Figure 8: Choice of next mobile tariff by type among those who plan to change their tariffs, by current tariff type, 8 countries in MEA and emerging APAC
Figure 9: Smartphone unit sales by manufacturer, worldwide, 2012–2020
Figure 10: Smartphone unit sales by operating system, worldwide, 2012–2020
Figure 11: Mobile handset connections by type, and smartphones' share of connections, emerging Asia–Pacific, 2012–2020
Figure 12: Smartphone unit sales and smartphones' share of mobile handset unit sales, emerging Asia–Pacific, 2012–2020
Figure 13: Key regional trends in handset markets, emerging Asia–Pacific
Figure 14: Operators as a channel for most recent handset purchase, by country, 2015
Figure 15: Intention to replace current smartphone within 1 year, by device age and country
Figure 16: Smartphone unit sales and smartphones' share of mobile handset unit sales, China, 2012–2020
Figure 17: Smartphone unit sales and smartphones' share of mobile handset unit sales, India, 2012–2020
Figure 18: Smartphone unit sales and smartphones' share of mobile handset unit sales, Indonesia, 2012–2020
Figure 19: Smartphone unit sales and smartphones' share in total handset sales, Malaysia, 2012–2020
Figure 20: Main enablers and constraints for our smartphone forecasts
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