The Pay-TV services worldwide: trends and forecasts 2017–2022
Table of contents:
8.Worldwide forecasts and regional comparison
9.Worldwide: pay-TV penetration will grow to 57% of households; the emerging Asia–Pacific region will be responsible for most of this growth
10.Worldwide: retail revenue from pay TV and OTT video to the TV will grow by USD50 billion from 2017 to 2022, but 85% of growth will be from OTT
11.Worldwide: cable growth has peaked; satellite will grow a little, but IPTV will make the greatest gains between 2017 and 2022
12.Worldwide: worldwide pay-TV penetration will grow in all regions except North America, where cord-cutting will be the most significant
13.Regional forecasts
14.Western Europe: IPTV will drive revenue growth, but top-level ASPU will remain quite stable in the region
15.Western Europe: IPTV will grow as the rest of the market contracts
16.Western Europe: Sky’s OTT launch will trigger a significant shift to OTT-to-the-TV viewing in three of the region’s biggest markets
17.Central and Eastern Europe: traditional pay-TV spend will grow, but OTT video spend will dramatically outpace that of IPTV
18.Central and Eastern Europe: IPTV will continue to bring new customers to pay TV
19.Central and Eastern Europe: affordability and availability of illegal services will limit the demand for OTT video
20.Middle East and North Africa: revenue growth will be strong in both traditional and OTT-to-the-TV segments
21.Middle East and North Africa: strong growth in IPTV will challenge the long-established dominance of regional satellite broadcasters
22.Middle East and North Africa: the popularity of illegal streaming will be a barrier to OTT adoption
23.Sub-Saharan Africa: satellite will dominate the growing pay-TV market
24.Sub-Saharan Africa: the overwhelming majority of the pay-TV market will be split between satellite and pay-DTT platforms
25.Sub-Saharan Africa: affordability and infrastructure issues will prevent OTT to the TV from becoming a mass market proposition
26.Emerging Asia–Pacific: IPTV will thrive, but the greatest winner in terms of spend and subscriber growth will be OTT to the TV set
27.Emerging Asia–Pacific: strong growth in IPTV and satellite services will be at the expense of cable
28.Emerging Asia–Pacific: OTT growth will be strong, but not at the expense of traditional pay TV in most markets in the short-to-medium term
29.Developed Asia–Pacific: revenue growth will be low as markets are saturated and OTT competition is growing
30.Developed Asia–Pacific: the popularity of free-to-air broadcasting will limit the future growth of pay TV
31.North America: cord-cutting will continue, but premium users who retain their services will prevent a substantial ASPU decline
32.North America: cord-cutting will continue, but premium users who retain their services will prevent a substantial ASPU decline
33.North America: cable operators will drive migration to managed IP delivery
34.North America: OTT services will continue to grow in popularity as more producers launch their own alternatives
35.Latin America: pay-TV markets will grow further, as cable continues to be the leading technology
36.Latin America: demand for local and premium content will limit the decline of a relatively high ASPU
37.Latin America: the number of OTT-to-the-TV users will more than double during the forecast period
38.Forecast methodology and assumptions
39.Our spend forecasts focus on linear and on-demand content to the TV
40.Our definition of ‘OTT-video-to-the-TV’ services
41.About the authors and Analysys Mason
42.About the authors
43.About Analysys Mason
44.Research from Analysys Mason
45.Consulting from Analysys Mason
List of Figures:
Figure 1: IPTV share of traditional pay-TV connections and the number of OTT-to-the-TV-set subscriptions as a percentage of the number of households, worldwide by region, 20221
Figure 2: Traditional pay-TV and OTT-video-to-the-TV retail revenue, worldwide, 2013–2022
Figure 3: Pay-TV spend and CAGR by service type, worldwide, 2016–2022
Figure 4: The number of pay-TV connections and CAGR by service type, worldwide, 2016–2022
Figure 5: Pay-TV connections and ASPU by access technology, worldwide, 2013–2022
Figure 6a: The number of traditional pay-TV connections as a percentage of the number of households, by region, 2013–2022
Figure 6b: The number of OTT-to-the-TV-set subscriptions as a percentage of the number of households, by region, 2013–2022
Figure 7: Traditional pay-TV and OTT-video-to-the-TV retail revenue, Western Europe, 2013–2022
Figure 8: Pay-TV spend and CAGR by service type, Western Europe, 2016–2022
Figure 9: Pay-TV connections and CAGRs by service type, Western Europe, 2016–2022
Figure 10: Pay-TV connections and ASPU by access technology, Western Europe, 2013–2022
Figure 11a: The number of traditional pay-TV connections as a percentage of the number of households, Western European countries, 2013–2022
Figure 11b: The number of traditional pay-TV connections as a percentage of the number of households, Western European countries, 2013–2022
Figure 12: Traditional pay-TV and OTT-video-to-the-TV retail revenue, Central and Eastern Europe, 2013–2022
Figure 13: Pay-TV spend and CAGR by service type, Central and Eastern Europe, 2016–2022
Figure 14: Pay-TV connections and CAGR by service type, Central and Eastern Europe,2016–2022
Figure 15: Pay-TV connections and ASPU by access technology, Central and Eastern Europe, 2013–2022
Figure 16: The number of traditional pay-TV connections as a percentage of the number of households, Central and Eastern Europe, 2013–2022
Figure 17: The number of OTT-to-the-TV-set subscriptions as a percentage of the number of households, Central and Eastern Europe, 2013–2022
Figure 18: Pay-TV spend by service type and ASPU for traditional and OTT-to-the-TV-set services, Middle East and North Africa, 2013–2022
Figure 19: Pay-TV total spend and growth rates by service type, Middle East and North Africa, 2016–2022
Figure 20: Pay-TV connections and growth rates by type, Middle East and North Africa, 2016–2022
Figure 21: Pay-TV connections and ASPU by access technology, Middle East and North Africa, 2013–2022
Figure 22: The number of traditional pay-TV connections as a percentage of the number of households, Middle East and North Africa countries, 2013–2022
Figure 23: The number of OTT-to-the-TV-set subscriptions as a percentage of the number of households, 2013–2022
Figure 24: Pay-TV spend by service type and ASPU for traditional and OTT-to-the-TV-set services, Sub-Saharan Africa, 2013–2022
Figure 25: Pay-TV total spend and growth rates by service type, Sub-Saharan Africa, 2016–2022
Figure 26: Pay-TV connections and growth rates by type, Sub-Saharan Africa, 2016–2022
Figure 27: Pay-TV connections and ASPU by access technology, Sub-Saharan Africa, 2013–2022
Figure 28: The number of traditional pay-TV connections and OTT-to-the-TV-set subscriptions as a percentage of the number of households, Sub-Saharan Africa, 2013–2022
Figure 29: Pay-TV spend by service type and ASPU for traditional and OTT-to-the-TV-set services, emerging Asia–Pacific, 2013–2022
Figure 30: Pay-TV total spend and growth rates by service type, emerging Asia–Pacific, 2016–2022
Figure 31: Pay-TV connections and growth rates by type, emerging Asia–Pacific, 2016–2022
Figure 32: Pay-TV connections and ASPU by access technology, emerging Asia–Pacific, 2013–2022
Figure 33: The number of traditional pay-TV connections as a percentage of the number of households, emerging Asia–Pacific countries, 2013–2022
Figure 34: The number of OTT-to-the-TV-set subscriptions as a percentage of the number of households, emerging Asia–Pacific countries, 2013–2022
Figure 35: Pay-TV spend by service type and ASPU for traditional and OTT-to-the-TV-set services, developed Asia–Pacific, 2013–2022
Figure 36: Pay-TV total spend and growth rates by service type, developed Asia–Pacific, 2016–2022
Figure 37: Pay-TV connections and growth rates by type, developed Asia–Pacific, 2016–2022
Figure 38: Pay-TV connections and ASPU by access technology, developed Asia–Pacific, 2013–2022
Figure 39: The number of traditional pay-TV connections and OTT-to-the-TV-set subscriptions as a percentage of the number of households, developed Asia–Pacific, 2013–2022
Figure 40: Pay-TV spend by service type and ASPU for traditional and OTT-to-the-TV-set services, North America, 2013–2022
Figure 41: Pay-TV total spend and growth rates by service type, North America, 2016–2022
Figure 42: Pay-TV connections and growth rates by type, North America, 2016–2022
Figure 43: Pay-TV connections and ASPU by access technology, North America,
2013–2022
Figure 44: The number of traditional pay-TV connections and OTT-to-the-TV-set subscriptions as a percentage of the number of households, North America, 2013–2022
Figure 45: Pay-TV spend by service type and ASPU for traditional and OTT-to-the-TV-set services, Latin America, 2013–2022
Figure 46: Pay-TV total spend and growth rates by service type, Latin America, 2016–2022
Figure 47: Pay-TV connections and growth rates by type, Latin America, 2016–2022
Figure 48: Pay-TV connections and ASPU by access technology, Latin America,
2013–2022
Figure 49: The number of traditional pay-TV connections and OTT-to-the-TV-set subscriptions as a percentage of the number of households, Latin America, 2013–2022
Figure 50: Scope of our pay-TV spend forecasts
Figure 51: Definition of OTT video services to the TV
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