The Operator strategies for the eSIM era: opportunities in device bundling, sales channels and wholesale

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Date: 13-Jul-2016
No. of pages: 31
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"Operators can take advantage of the introduction of eSIMs on consumer devices (including smartphones) if they adapt their device bundles, channel emphasis and wholesale approach."

An eSIM is an embedded (although potentially removable) SIM within a mobile device that allows users to activate or switch services remotely without being tied to an operator’s network.

The arrival of eSIMs on consumer devices is considered by operators to be both a risk and an opportunity. This report describes the changes that the introduction of eSIMs on consumer devices are likely to bring to the market and outlines three strategic areas that operators interested in the eSIM opportunity should prioritise: multi-device bundles, sales channels and wholesale opportunities.

This report:


  • discusses the changes that eSIMs are likely to bring to the telecoms value chain, and considers how these changes relate to consumer interest in SIM-only plans and the emergence of handset-vendor financing schemes

  • examines what operators can do to respond to these shifts in the value chain

  • evaluates which device strategies operators should adopt as eSIMs become more prevalent on consumer devices (including smartphones)

  • assesses how operators should configure their sales and marketing channels to better adapt to eSIMs and remote service provisioning (RSP)

  • identifies which changes in wholesale and MVNO business can be expected, and considers what the operator appetite will be for taking advantage of them.

The Operator strategies for the eSIM era: opportunities in device bundling, sales channels and wholesale

Table of Contents

Executive Summary
Creating A Multi-Device Strategy
Revising The Channel Structure
Exploiting The Wholesale Opportunity
About The Authors And Analysys Mason

List of Figures

Figure 1: Three strategic areas of consideration for operators interested in eSIMs
Figure 2: Overview of present market conditions and the potential benefits of eSIMS for some of the major players in the telecoms value chain
Figure 3: Major trends related to a potential take-up of eSIMs

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