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Studying the usage of smartphones in detail allows us to validate commonly held assumptions about usage with solid data – it also yields insights into the drivers of usage change.
Studying the usage of smartphones in detail allows us to validate commonly held assumptions about usage with solid data – it also yields insights into the drivers of usage change. Panellists used their smartphone for an average of 195 minutes per day in 2013 – around twice the amount that they used it in 2011.
This report analyses the smartphone usage of consumers in France, Germany, the UK and the USA in 3Q and 4Q 2013. The analysis is based on data provided by Nielsen, using an app developed by Arbitron Mobile.
This event-level data allows us to produce in-depth analysis of information including foreground app usage (‘face time’), data traffic (cellular and Wi-Fi), location (home, away and travelling), as well as voice and SMS usage.
This report presents the collected ‘headline’ findings from that research. Specifically, it presents information about:
- the adoption of different smartphone models and the impact of this on how the devices are used
- how LTE affects mobile data usage, the way that consumers use Wi-Fi, and the interaction of Wi-Fi and cellular data
- the use of IP communications services and their relationship with traditional voice and messaging services
- usage and adoption trends for digital economy apps with a particular focus on three categories: mobile commerce, mobile financial services and mobile health.
Data is provided for the following individual countries: