The Connected Consumer Survey 2016: mobile services and devices in the Middle East and North Africa

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Date: 09-Mar-2016
No. of pages: 34
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"4G adoption among respondents in MENA is high, and this is correlated with increased data usage and an improved level of customer satisfaction."

This report presents selected data from Analysys Mason's Connected Consumer Survey conducted in July and August 2015 in Morocco, Oman, Qatar, Saudi Arabia and UAE.

This report focuses on the following issues that are critical to the strategy of mobile operators in the Middle East and North Africa (MENA) region in 2016:


  • the impact of 4G on mobile users' spend, data allowance and levels of satisfaction

  • data usage levels of contract subscribers in MENA and the effects of various approaches to overage

  • regional trends in handset acquisition channels and replacement cycles, and how operators can capitalise on these

  • the role of handset choice in the purchasing decision for mobile services.


Survey Data Coverage

The research was conducted in July and August 2015. The survey groups in MENA were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and employment status to that effect. There were a minimum of 750 respondents per country, and 3750 respondents.

Geographical Coverage


  • Morocco

  • Oman

  • Qatar

  • Saudi Arabia

  • UAE

The Connected Consumer Survey 2016: mobile services and devices in the Middle East and North Africa

Table of Contents

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