The Amazon's digital platform strategy: lessons for operators from Amazon Web Services

Publisher Name :
Date: 13-Aug-2015
No. of pages: 27
Inquire Before Buying

"Telecoms operators that want become digital service providers need to change their strategies and some will need to adopt platform business models."

Telecoms operators that want to become digital service providers will need to change their strategies and, in some cases, make existing capabilities available to third parties by adopting a platform business model. Amazon has pursued this model with Amazon Web Services (AWS), the most successful cloud-based infrastructure-as-a-service (IaaS) business in the world.

This strategy report provides:


  • an introduction to AWS and the strategic advantages that Amazon gained by switching to a platform business model in order to develop its digital ecommerce, devices, apps and services ecosystem

  • strategic lessons that telecoms operators can learn from Amazon’s platform transformation and success

  • an analysis of the ways in which a platform business model could enable operators to make the most of their existing capabilities and assets, while helping to protect them from competitive pressures

  • examples of the organisational and operational practices that Amazon had to implement to become a platform-oriented company.

The Amazon's digital platform strategy: lessons for operators from Amazon Web Services

Table of Contents

About this report
Executive summary
Increasing competition will make it challenging for operators to become digital service providers
Amazon's platform-centric strategy provides valuable insights for operators
Recommendations

Amazon's Platform-Centric Digital Ecosystem
Amazon Web Services is one of the three main elements of Amazon's strategy
Amazon's successful business model hinges on a cloud-based platform-as-a-service digital ecosystem
The development of AWS required a mandate from Amazon's CEO, and a focus on internal interoperability
AWS's evolution anticipated wider industry trends

Advantages of A Platform-Centric Business Model
Operators should understand why a platform business model fits well with their core capabilities and may help them succeed
Digital platforms change the nature of competition, and help to transfer innovation risk to third parties
Digital platforms enhance operators' strategic focus, and prevent incurring a costly 'strategy tax'
Digital platforms co-exist with, and enhance, an organisation's core business

Key Lessons from Amazon's Strategy
Amazon has unique characteristics, but operators can nevertheless derive valuable lessons from its experience
Lessons from Amazon: Focus on customers, and build a compelling ecosystem of complementary services
Lessons from Amazon: Platforms enable incremental feature development, allowing the operator to rapidly respond to competition

List of Figures

Figure 1: The three elements of Amazon's platform and digital ecosystem strategy
Figure 2: A digital innovation platform and its opportunities for telcos
Figure 3: Amazon Web Services' net sales and operating income, worldwide, 2Q 2014–2Q 2015
Figure 4: The three elements of Amazon's strategy
Figure 5: Key statistics for Amazon Web Services
Figure 6: Characteristics of in-house innovation and platform-enabled services
Figure 7: Chronology of Amazon Web Services , major milestones and features launched
Figure 8: Amazon Web Services' net sales and operating income, worldwide, 2Q 2014–2Q 2015
Figure 9: Operator advantages derived from executing platform business models
Figure 10: Net profit margins of selected Internet companies, worldwide, 4Q 2011–4Q 20141
Figure 11: Amazon's 'flywheel' depicting the company's self-reinforcing strategy

  • Operators' role in the IoT for smart buildings sector
    Published: 07-May-2021        Price: US 1499 Onwards        Pages: 17
    "Operators have an opportunity to provide integrated solutions in the smart buildings sector, but they need to develop technical and commercial capabilities in order to enter the market." Operators are attracted to the smart buildings sector because they can provide end-to-end solutions. However, the market is complex, and operators must understand customers' requirements and develop the right channels to market. This report provides: ......
  • Global Silicon Platform as a Service (SiPaaS) Sales Market Report 2021
    Published: 06-May-2021        Price: US 4000 Onwards        Pages: 122
    The global Silicon Platform as a Service (SiPaaS) market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Silicon Platform as a Service (SiPaaS) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on sales, revenue and forecast by region (country), by Type and by Application for the period 2016-2027. Segment by Type - IP-Cen......
  • Global Gesture Recognition for Smart TV Sales Market Report 2021
    Published: 05-May-2021        Price: US 4000 Onwards        Pages: 126
    The global Gesture Recognition for Smart TV market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Gesture Recognition for Smart TV market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on sales, revenue and forecast by region (country), by Type and by Application for the period 2016-2027. Segment by Type - Based Kinect......
  • Global Private Narrowband IoT Market Size, Status and Forecast 2021-2027
    Published: 04-May-2021        Price: US 3900 Onwards        Pages: 107
    Global Private Narrowband IoT Scope and Market Size Private Narrowband IoT market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Private Narrowband IoT market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027. Segment by......
  • Global Artificial Intelligence (AI) Partnering Terms and Agreements 2010 to 2021
    Published: 01-May-2021        Price: US 3495 Onwards        Pages: 300
    The Global Artificial Intelligence (AI) Partnering Terms and Agreements 2010 to 2021 report provides an understanding and access to the artificial intelligence partnering deals and agreements entered into by the worlds leading healthcare companies. Trends in artificial intelligence partnering deals Disclosed headlines, upfronts, milestones and royalties by stage of development Artificial intelligencepartnering contract documents Top artificial intelligence dea......
  • 2020-2025 Global Mobile Games Market Report - Production and Consumption Professional Analysis (Impact of COVID-19)
    Published: 29-Apr-2021        Price: US 3360 Onwards        Pages: 132
    This report elaborates the market size, market characteristics, and market growth of the Mobile Games industry, and breaks down according to the type, application, and consumption area of Mobile Games. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry. In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry reco......
  • 2020-2025 Global Cloud Games Market Report - Production and Consumption Professional Analysis (Impact of COVID-19)
    Published: 29-Apr-2021        Price: US 3360 Onwards        Pages: 102
    Cloud gaming, sometimes called gaming on demand, is a type of online gaming. Currently there are two main types of cloud gaming: cloud gaming based on video streaming and cloud gaming based on file streaming. Cloud gaming aims to provide end users frictionless and direct play-ability of games across various devices. This report elaborates the market size, market characteristics, and market growth of the Cloud Games industry, and breaks down according to the type, application, and consumpt......
  • 2020-2025 Global Bot Services Market Report - Production and Consumption Professional Analysis (Impact of COVID-19)
    Published: 29-Apr-2021        Price: US 3360 Onwards        Pages: 117
    Bot Service builds, tests, deploys and manages intelligent robots in one place. Through the modular and extensible framework provided by the SDK, developers can use templates to create tools that provide voice, language understanding, and Q&A. This report elaborates the market size, market characteristics, and market growth of the Bot Services industry, and breaks down according to the type, application, and consumption area of Bot Services. The report also conducted a PESTEL analysis of ......
  • 2020-2025 Global Hybrid Integration Platform Market Report - Production and Consumption Professional Analysis (Impact of COVID-19)
    Published: 27-Apr-2021        Price: US 3360 Onwards        Pages: 103
    This report elaborates the market size, market characteristics, and market growth of the Hybrid Integration Platform industry, and breaks down according to the type, application, and consumption area of Hybrid Integration Platform. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry. In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully ris......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - [email protected] / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs