Telecom Analytics Market by Application (Customer Management, Sales and Marketing Management, Risk and Compliance Management, Workforce management, and Network Management), Component, Deployment, Organization Size, and Region - Global Forecast to 2023
Table of Contents
1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Market Segmentation
1.5 Regions Covered
1.6 Years Considered for the Study
1.7 Currency Considered
1.8 Stakeholders
2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Microquadrant Research Methodology
2.5.1 Vendor Inclusion Criteria
2.6 Research Assumptions
2.7 Limitations
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities in the Telecom Analytics Market
4.2 Market, By Application (2018-2023)
4.3 Market, By Organization Size
4.4 Market: Market Share Across Regions
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Need to Reduce Churn and Retain Customers
5.2.1.2 Demand for Streamlined and Efficient Revenue Management
5.2.1.3 Rise in Network Attacks and Online Data Security Threats
5.2.2 Restraints
5.2.2.1 Lack of Awareness of Telecom Analytics Among Telecom Operators
5.2.3 Opportunities
5.2.3.1 Significance of Private Branch Exchange in Internal Operations
5.2.3.2 Use of Customer and Network Data Analytics to Devise Targeted Upselling Strategy for Effective Subscriber Engagement
5.2.4 Challenges
5.2.4.1 Lack of Availability of Mature Solutions
5.2.4.2 Identifying Fraudulent Activities
5.3 Industry Trends
5.3.1 Key Trends in the Telecom Analytics Market
5.3.1.1 AI and Machine Learning Set to Disrupt Traditional Business Processes in the Telecom Sector
5.3.1.2 Convergence of Telecom and Iot
5.3.2 Market: Use Cases
5.3.2.1 to Gain Real-Time Insights Into Network Health and Ensure Reliability
5.3.2.2 Improving Customer Experience and Minimizing Turn-Around Time for Customer Issues With Guavus Analytics Platform
5.3.2.3 to Track and Analyze Sales Performance On-Demand
5.3.2.4 to Identify and Prevent Churn and Generate New Revenue Streams With Micro Segmentation of the Customer Base
5.3.2.5 to Improve Customer Care Services and Deliver the QOS
6 Telecom Analytics Market, By Component
6.1 Introduction
6.2 Software
6.2.1 Need for Sustaining in the Highly Competitive Telecom Industry to Drive the Adoption of Telecom Analytics Solutions
6.3 Services
6.3.1 Professional Services
6.3.1.1 Consulting
6.3.1.1.1 Need for Enhanced Strategic Outlook, Improved Performance Efficiencies, and Business Transformation to Drive the Consulting Services
6.3.1.2 Support and Maintenance
6.3.1.2.1 Complexity of Operations and the Need for Regular Assistance During the Solution Life Cycle to Foster the Growth of Support and Maintenance Services
6.3.1.3 Deployment and Integration
6.3.1.3.1 Rise in the Adoption of Telecom Analytics Solutions With Inherent Need to Align Solution to the Client Environment to Drive the Deployment and Integration Services
6.3.2 Managed Services
7 Telecom Analytics Market, By Application
7.1 Introduction
7.2 Customer Management
7.2.1 Need to Understand Customer Requirements and Deliver Personalized Targeted Services to Drive the Customer Management Segment
7.2.2 Key Use-Cases
7.2.2.1 Customer Experience Analytics
7.2.2.2 Customer Churn Prediction
7.2.2.3 Customer Service Optimization
7.3 Sales and Marketing Management
7.3.1 Need to Retain Existing Customer Base and Increase Market Share to Drive the Sales and Marketing Management Segment
7.3.2 Key Use-Cases
7.3.2.1 Customer Segmentation and Targeting
7.3.2.2 Customer Acquisition
7.3.2.3 Revenue Management
7.4 Risk and Compliance Management
7.4.1 Need to Mitigate Risk and Reduce Cost Associated to Drive the Growth of the Risk and Compliance Segment
7.4.2 Key Use-Cases
7.4.2.1 Compliance Management
7.4.2.2 Fraud Detection
7.4.2.3 Retention Risk and Impact Analysis
7.5 Network Management
7.5.1 Need to Optimize Network Operations to Meet QOS and Qoe Levels to Drive the Network Management Segment
7.5.2 Key Use-Cases
7.5.2.1 Proactive Network Diagnosis
7.5.2.2 Capacity Management
7.5.2.3 Route Optimization
7.6 Workforce Management
7.6.1 Need to Optimize Workforce and Maximize Productivity to Drive the Workforce Management Segment
7.6.2 Key Use-Cases
7.6.2.1 Field Service Planning and Optimization
7.6.2.2 Predicting Future Hiring Needs
7.6.2.3 Employee Attrition Analysis
7.7 Others
7.7.1 Key Use-Cases
7.7.1.1 Quality Management
7.7.1.2 BI and Reporting
8 Telecom Analytics Market, By Organization Size
8.1 Introduction
8.2 Small and Medium-Sized Enterprises
8.2.1 Need for Viable Cloud-Based Data and Analytics Solutions to Drive the Adoption of Telecom Analytics in SMEs
8.3 Large Enterprises
8.3.1 Increasing Adoption of Advanced Technologies to Drive the Adoption of Telecom Analytics in Large Enterprises
9 Market, By Deployment Model
9.1 Introduction
9.2 Cloud
9.2.1 Rapid Implementation, Reduced Operational Cost, 24×7 Data Accessibility, Scalability, and Ease of Use to Drive the Adoption of Cloud-Based Telecom Analytics Solutions
9.3 On-Premises
9.3.1 Flexibility to Customize Solutions, and Data Security and Privacy in the Heavily Regulated Telecom Industry to Be the Key Factor Driving the On-Premises Telecom Analytics Solutions
10 Telecom Analytics Market, By Region
10.1 Introduction
10.2 North America
10.2.1 US
10.2.1.1 The US Leads the Region With Significant Analytics Penetration and Investment By Telecom Companies
10.2.2 Canada
10.2.2.1 Canada is Expected to Grow at A Higher CAGR During the Forecast Period With Increasing Need to Retain the Customer Base
10.3 Europe
10.3.1 UK
10.3.1.1 Demand for High QOS Driven By A Large Consumer Base and High Competition to Drive the Market Growth in the UK
10.3.2 Germany
10.3.2.1 Adoption of Advanced Technologies By Local Service Providers and Continued Investments Into the Sector is Fueling the Market Growth in Germany
10.3.3 France
10.3.3.1 Supportive Government Policies and Capital Flow Into the Telecom Sector to Fuel the Market Growth in France
10.3.4 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.1.1 Growing Investment in Advanced Technologies Such as Big Data and IoT Expected to Spur the Growth of Telecom Analytics
10.4.2 India
10.4.2.1 India is Expected to Grow at the Highest CAGR During the Forecast Period
10.4.3 Japan
10.4.3.1 Established Infrastructure and Large Mobile Penetration is Expected to Drive the Market
10.4.4 Rest of APAC
10.5 Latin America
10.5.1 Brazil
10.5.1.1 Need to Diversify and Offer Services at Competitive Pricing to Drive the Market in Brazil
10.5.2 Mexico
10.5.2.1 Need to Effectively Target the Large Subscriber Base and Government Initiatives to Strengthen the Local Telecom Infrastructure to Drive the Market in Mexico
10.5.3 Rest of Latin America
10.6 Middle East and Africa
10.6.1 Middle East
10.6.1.1 Need to Differentiate in the Saturated Telecom Sector for the Csps and Increase Their Market Share to Drive the Market in the Middle Eastern Region
10.6.2 Africa
10.6.2.1 Rapidly Evolving Telecom Sector and Favorable Government Policies to Drive the Market in the African Region
11 Competitive Landscape
11.1 Microquadrant Overview
11.1.1 Visionaries
11.1.2 Innovators
11.1.3 Dynamic Differentiators
11.1.4 Emerging Companies
11.2 Competitive Benchmarking
11.2.1 Business Strategy Excellence of Major Players in the Telecom Analytics Market
11.2.1 Strength of Product Offerings of Major Players in the Market
12 Company Profiles
(Business Overview, Software and Services Offered, Recent Developments, SWOT Analysis, MnM View)*
12.1 IBM
12.2 Oracle
12.3 SAP
12.4 SAS Institute
12.5 Adobe
12.6 Cisco
12.7 Teradata
12.8 Micro Focus
12.9 Tibco
12.10 Tableau
12.11 Panorama
12.12 Opentext
12.13 Alteryx
12.14 Microstrategy
12.15 Sisense
*Business Overview, Software and Services Offered, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.3 Available Customization
13.4 Related Reports
13.5 Author Details
List of Tables
Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Evaluation Criteria
Table 3 Telecom Analytics Market Size and Growth Rate, 2016–2023 (USD Million, Y-O-Y %)
Table 4 Market Size, By Component, 2016–2023 (USD Million)
Table 5 Software: Market Size, By Region, 2016–2023 (USD Million)
Table 6 Market Size, By Service, 2016–2023 (USD Million)
Table 7 Services: Market Size, By Region, 2016–2023 (USD Million)
Table 8 Market Size, By Professional Service, 2016–2023 (USD Million)
Table 9 Professional Services: Market Size, By Region, 2016–2023 (USD Million)
Table 10 Consulting: Market Size, By Region, 2016–2023 (USD Million)
Table 11 Support and Maintenance: Telecom Analytics Market Size, By Region, 2016–2023 (USD Million)
Table 12 Deployment and Integration: Market Size, By Region, 2016–2023 (USD Million)
Table 13 Managed Services: Market Size, By Region, 2016–2023 (USD Million)
Table 14 Market Size, By Application, 2016–2023 (USD Million)
Table 15 Customer Management: Market Size, By Region, 2016–2023 (USD Million)
Table 16 Sales and Marketing Management: Market Size, By Region, 2016–2023 (USD Million)
Table 17 Risk and Compliance Management: Market Size, By Region, 2016–2023 (USD Million)
Table 18 Network Management: Market Size, By Region, 2016–2023 (USD Million)
Table 19 Workforce Management: Market Size, By Region, 2016–2023 (USD Million)
Table 20 Other: Market Size, By Region, 2016–2023 (USD Million)
Table 21 Telecom Analytics Market Size, By Organization Size, 2016–2023 (USD Million)
Table 22 Small and Medium-Sized Enterprises: Market Size, By Region, 2016–2023 (USD Million)
Table 23 Large Enterprises: Market Size, By Region, 2016–2023 (USD Million)
Table 24 Market Size, By Deployment Model, 2016–2023 (USD Million)
Table 25 Cloud: Market Size, By Region, 2016–2023 (USD Million)
Table 26 On-Premises: Market Size, By Region, 2016–2023 (USD Million)
Table 27 Market Size, By Region, 2016–2023 (USD Million)
Table 28 North America: Telecom Analytics Market Size, By Component, 2016–2023 (USD Million)
Table 29 North America: Market Size, By Service, 2016–2023 (USD Million)
Table 30 North America: Market Size, By Application, 2016–2023 (USD Million)
Table 31 North America: Market Size, By Deployment Model, 2016–2023 (USD Million)
Table 32 North America: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 33 North America: Market Size, By Country, 2016–2023 (USD Million)
Table 34 Europe: Telecom Analytics Market Size, By Component, 2016–2023 (USD Million)
Table 35 Europe: Market Size, By Service, 2016–2023 (USD Million)
Table 36 Europe: Market Size, By Application, 2016–2023 (USD Million)
Table 37 Europe: Market Size, By Deployment Model, 2016–2023 (USD Million)
Table 38 Europe: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 39 Europe: Market Size, By Country, 2016–2023 (USD Million)
Table 40 Asia Pacific: Telecom Analytics Market Size, By Component, 2016–2023 (USD Million)
Table 41 Asia Pacific: Market Size, By Service, 2016–2023 (USD Million)
Table 42 Asia Pacific: Market Size, By Application, 2016–2023 (USD Million)
Table 43 Asia Pacific: Market Size, By Deployment Model, 2016–2023 (USD Million)
Table 44 Asia Pacific: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 45 Asia Pacific: Market Size, By Country, 2016–2023 (USD Million)
Table 46 Latin America: Telecom Analytics Market Size, By Component, 2016–2023 (USD Million)
Table 47 Latin America: Market Size, By Service, 2016–2023 (USD Million)
Table 48 Latin America: Market Size, By Application, 2016–2023 (USD Million)
Table 49 Latin America: Market Size, By Deployment Model, 2016–2023 (USD Million)
Table 50 Latin America: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 51 Latin America: Market Size, By Country, 2016–2023 (USD Million)
Table 52 Middle East and Africa: Telecom Analytics Market Size, By Component, 2016–2023 (USD Million)
Table 53 Middle East and Africa: Market Size, By Service, 2016–2023 (USD Million)
Table 54 Middle East and Africa: Market Size, By Application, 2016–2023 (USD Million)
Table 55 Middle East and Africa: Market Size, By Deployment Model, 2016–2023 (USD Million)
Table 56 Middle East and Africa: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 57 Middle East and Africa: Market Size, By Sub-Region, 2016–2023 (USD Million)
List of Figures
Figure 1 Global Market: Research Design
Figure 2 Telecom Analytics Market: Market Estimation and Forecast Methodology
Figure 3 Factor Analysis
Figure 4 Market Overview
Figure 5 Market to Witness High Growth During the Forecast Period
Figure 6 Market, By Component (2018 vs 2023)
Figure 7 Telecom Analytics Market, By Deployment Model (2018–2023)
Figure 8 Increasing Need to Analyze the Real-Time Consumer Data for Informed Decision-Making to Drive the Market
Figure 9 Network Management Application to Grow at the Highest CAGR During the Forecast Period
Figure 10 Market, By Organization Size (2018–2023)
Figure 11 North America to Account for the Highest Market Share in 2018
Figure 12 Drivers, Restraints, Opportunities, and Challenges: Telecom Analytics Market
Figure 13 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 14 Managed Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 15 Consulting Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 16 Network Management Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 17 SMEs Segment to Grow at A Higher CAGR During the Forecast Period
Figure 18 Cloud Deployment Model to Grow at A Higher CAGR During the Forecast Period
Figure 19 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 20 North America: Market Snapshot
Figure 21 Asia Pacific: Market Snapshot
Figure 22 Telecom Analytics (Global), Competitive Leadership Mapping, 2018
Figure 23 Ranking of Key Players in the Telecom Analytics Market, 2018
Figure 24 IBM: Company Snapshot
Figure 25 SWOT Analysis: IBM
Figure 26 Oracle: Company Snapshot
Figure 27 SWOT Analysis: Oracle
Figure 28 SAP: Company Snapshot
Figure 29 SWOT Analysis: SAP
Figure 30 SAS Institute: Company Snapshot
Figure 31 SWOT Analysis: SAS Institute
Figure 32 Adobe: Company Snapshot
Figure 33 SWOT Analysis: Adobe
Figure 34 Cisco: Company Snapshot
Figure 35 Teradata: Company Snapshot
Figure 36 Micro Focus: Company Snapshot
Figure 37 Tableau: Company Snapshot
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