TAED Market by Application (Detergents, Bleaching Agents, and Cleaning Agents), and by Region (Europe, Rest of the World, Asia-Pacific, and North America) - Global Trends & Forecasts to 2020

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Date: 28-Aug-2015
No. of pages: 100
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Tetra Acetylethylene diamine (TAED) is a bleach activator that enhances the bleaching effect of the oxygen-based bleach like hydrogen peroxide, at lower temperature. It is a not bleach but needs the presence of oxygen donor to act on the stains effectively. Normally the oxygen bleaching such as using hydrogen peroxide is conducted at high temperatures of 950 C, which has adverse effects on the fabric and involves high cost. Thus, addition of TAED as an activator is an effective way to reduce the temperature of oxygen based bleach. TAED is odourless, colourless, storage stable, and safe & easy to handle. TAED is mainly used in the detergents and additives for laundry washing on large scale.

Europe dominated the TAED market in 2014, accounting for over 53% of the market by consumption and around 40% of the market by value. The market by value and consumption for the rest of the world (RoW) was the second largest in 2014 and is projected to grow at a CAGR of 2.45% by consumption from 2015 to 2020 to garner a market size of 28.42KT by 2020 from 24.58KT in 2014. TAED market for Asia-Pacific region is projected to grow at the second fastest CAGR of 2.20% by consumption and 2.93% by value from 2015 to 2020.

TAED is also used in the automatic dishwashing systems and acts as a cleaning agent in household cleaning products. As TAED is a bleach activator, it helps speed up the bleaching reaction at lower temperature of about 400 C and helps making the bleach well-suited with the enzymes during the stain removal process. It does negligible harm to the environment and is biodegradable. It has very low toxicity and can be easily removed during the sewage water treatment process. It has negligible effect on air but some amount of emissions to agricultural land may occur through sewage sludge and adversely affect the soil. TAED also finds applications in hard surface cleaning, laundry liquids, dairy & food cleaning, industrial cleaners, and so on. It is widely used in the European region and is slowly capturing the market in North America   Asia-Pacific, RoW with growing detergent use and increasing hygiene concerns.

This market research study provides a qualitative and quantitative analysis of the global TAED market and aims to estimate the global market of TAED for 2015 and to project the expected demand of the same by 2020. Various secondary sources such as directories, encyclopedia, and databases are used to identify and collect information useful for this extensive commercial study of the TAED market. Various primary sources like related industry experts, consultants and so on are interviewed so as to get an overall idea about the TAED market and understand various qualitative aspects concerning the TAED market. The future trends and forecasts are also validated through the primary sources.

Competitive scenarios of the key players in the TAED market have been discussed in detail. Leading players of this market, including Warwick Chemicals, and Weylchem Group, with their recent developments and other strategic activities are also profiled in the report.

Scope of the report:

This research report categorizes the global market for TAED on the basis of product application by region in terms of values and volumes, and analyzes trends in each of the submarkets.

By Application:


  • Detergents

  • Bleaching Agents

  • Cleaning Agents


By Region:


  • Europe

  • RoW

  • Asia-Pacific

  • North America

TAED Market by Application (Detergents, Bleaching Agents, and Cleaning Agents), and by Region (Europe, Rest of the World, Asia-Pacific, and North America) - Global Trends & Forecasts to 2020

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency & Pricing
1.5 Package Size
1.6 Limitations
1.7 Stakeholders

2 Research Methodology
2.1 Market Size Estimation
2.2 Market Breakdown & Data Triangulation
2.3 Market Share Estimation
2.3.1 Data From Secondary Sources
2.3.2 Data From Primary Sources
2.3.3 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Significant Market Opportunities for TAED
4.2 Lifecycle Analysis, By Region

5 Market Overview
5.1 Introduction
5.2 Segmentation
5.2.1 TAED Market, By Application
5.2.2 TAED Market, By Region
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Energy-Saving Nature
5.3.1.2 Environment-Friendly Characteristics
5.3.2 Restraints
5.3.2.1 Consumer Preference Toward Substitutes of TAED
5.3.3 Opportunities
5.3.3.1 Emerging Markets
5.3.3.2 New Technological Developments
5.3.4 Challenges
5.3.4.1 Growing Liquid Detergents Market

6 Industry Trends
6.1 Introduction
6.2 Pricing Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Threat of New Entrants
6.3.2 Threat of Substitutes
6.3.3 Bargaining Power of Buyers
6.3.4 Bargaining Power of Suppliers
6.3.5 Intensity of Rivalry
6.4 Strategic Benchmarking
6.4.1 Regional Integration & Product Enhancement
6.4.2 Entry Into Prospective Markets for TAED

7 TAED Market, By Application
7.1 Introduction
7.2 Detergents
7.3 Bleaching Agents
7.4 Cleaning Agents

8 TAED Market, By Region
8.1 Introduction
8.2 Europe
8.3 The Rest of the World
8.4 Asia-Pacific
8.5 North America

9 TAED Market, Snapshot of Turkey
9.1 Introduction

10 Competitive Landscape
10.1 Overview
10.2 Market Share Analysis
10.3 Competitive Situation & Trends
10.3.1 Agreements & Partnerships
10.3.2 Mergers & Acquisitions
10.3.3 Capacity Expansion

11 Company Profiles
11.1 Introduction
11.2 Warwick Chemicals
11.2.1 Business Overview
11.2.2 Products Offered
11.2.3 Recent Developments
11.2.4 SWOT Analysis
11.2.5 MnM View
11.3 Weylchem Group of Companies
11.3.1 Business Overview
11.3.2 Products Offered
11.3.3 Recent Developments
11.3.4 SWOT Analysis
11.3.5 MnM View
11.4 Zhejiang Jinke Peroxide Co., Ltd.
11.4.1 Business Overview
11.4.2 Products Offered
11.4.3 SWOT Analysis
11.4.4 MnM View
11.5 Hongye Chemical Co., Ltd.
11.5.1 Business Overview
11.5.2 Products Offered
11.5.3 MnM View
11.6 AK Chemtech Co. Ltd.
11.6.1 Business Overview
11.6.2 Products Offered
11.6.3 SWOT Analysis
11.6.4 MnM View
11.7 Idchem Co. Ltd
11.7.1 Business Overview
11.7.2 Products Offered
11.7.3 SWOT Analysis
11.7.4 MnM View
11.8 Chemsfield Korea Co Ltd.
11.8.1 Business Overview
11.8.2 Products Offered
11.8.3 MnM View
11.9 Shanghai Deborn Co., Ltd.
11.9.1 Business Overview
11.9.2 Products Offered
11.9.3 MnM View
11.10 Acuro Organics Limited
11.10.1 Business Overview
11.10.2 Products Offered
11.10.3 MnM View

12 Appendix
12.1 Industry Expert Insights
12.2 Discussion Guide
12.3 Introducing RT: Real Time Market Intelligence

List of Tables

Table 1 Energy-Saving and Environment-Friendly Nature of TAED to Drive the Growth of the Market
Table 2 Existing Market of Other Bleach Activators Restricts TAED Market Growth
Table 3 New Developments and Emerging Markets Expected to Revive the TAED Market in the Near Future
Table 4 Liquid Detergents Market Pose Challenge to TAED Market
Table 5 TAED Market Size, By Application, 2013–2020 (USD Million)
Table 6 TAED Market Size, By Application, 2013–2020 (Kiloton)
Table 7 TAED Market Size, By Region, 2013–2020 (USD Million)
Table 8 TAED Market Size, By Region, 2013–2020 (Kiloton)
Table 9 Europe: TAED Market Size, By Application, 2013–2020 ($Million)
Table 10 Europe: TAED Market Size, By Application, 2013–2020 (Kiloton)
Table 11 RoW: TAED Market Size, By Application, 2013–2020(USD Million)
Table 12 RoW: TAED Market Size At, By Application, 2013–2020(Kiloton)
Table 13 Asia-Pacific: TAED Market Size, By Application, 2013–2020 (USD Million)
Table 14 Asia-Pacific: TAED Market Size, By Application, 2013–2020 (Kiloton)
Table 15 North America: TAED Market Size, By Application, 2013–2020 (USD Million)
Table 16 North America: TAED Market Size, By Application, 2013–2020 (Kiloton)
Table 17 Turkey: TAED Market Size, By Application, 2013–2020 (USD Million)
Table 18 Turkey: TAED Market Size, By Application, 2013–2020 (Kiloton)
Table 19 Agreements & Partnerships, 201o–2015
Table 20 Mergers & Acquisitions, 2010–2015
Table 21 Capacity Expansion, 2010–2015

List of Figures

Figure 1 TAED Market: Research Methodology
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 6 Cleaning Agents to Witness the Highest CAGR Between 2015 and 2020
Figure 7 RoW to Be the Fastest-Growing Market
Figure 8 Europe Accounted for the Largest Market Share, By Volume (2014)
Figure 9 Attractive Opportunities in the TAED Market
Figure 10 Detergents Segment Was the Largest Application in the TAED Market (2014)
Figure 11 RoW to Be the Fastest-Growing Region for the TAED Market By Application, By Volume, Between 2015 and 2020
Figure 12 Cleaning Agents to Be the Fastest-Growing Segment Between 2015 and 2020
Figure 13 Europe  Accounted for the Largest Market Share in the TAED Market, By Value(2014)
Figure 14 Asia-Pacific has Entered the Growth Stage
Figure 15 TAED Market, By Application
Figure 16 TAED Market, By Region
Figure 17 Market Dynamics
Figure 18 Pricing Analysis
Figure 19 TAED: Porter’s Five Forces Analysis
Figure 20 Strategic Benchmarking: Major Companies Focusing on Agreements & Partnerships
Figure 21 Strategic Benchmarking: Mergers & Acquisitions as an Attempt to Revive the TAED Market in Developed Regions
Figure 22 Detergents is Projected to Be the Largest Application of TAED Between 2015 and 2020
Figure 23 RoW is Projected to Account for the Highest CAGR in Detergents Application Between 2015 and 2020
Figure 24 Advantages of TAED in Various Applications
Figure 25 RoW is Projected to Account for the Highest CAGR in Cleaning Agents Application Between 2015 and 2020
Figure 26 Europe Accounted for the Highest Market Share in 2014
Figure 27 ECO-Friendly and Energy Saving Properties of TAED Drive Its Growth in Europe
Figure 28 Increasing Cleanliness and Hygiene Concerns of Developing Economies Drive the Maket Growth in RoW
Figure 29 Snapshot: Detergents Segment to Dominate the Market Share Till 2020
Figure 30 Growth Strategies Adopted By Leading Companies Between 2010 and 2015
Figure 31 Market Share Analysis: Snapshot
Figure 32 Agreements & Parnerships and Mergers & Acquisitions are the Major Strategies Adopted By the Companies in 2014 and 2015
Figure 33 Battle for Market Share: Agreements & Partnerships Was the Key Strategy
Figure 34 Regional Revenue Mix of Leading Market Players
Figure 35 Warwick Chemicals: Company Snapshot
Figure 36 Warwick Chemicals: SWOT Analysis
Figure 37 Weylchem Group of Companies: Company Snapshot
Figure 38 Weylchem Group of Companies: SWOT Analysis
Figure 39 Zhejiang Jinke Peroxide Co., Ltd: Company Snapshot
Figure 40 Zhejiang Jinke Peroxide Co., Ltd.: SWOT Analysis
Figure 41 Hongye Chemical Co., Ltd.: Company Snapshot
Figure 42 AK Chemtech Co., Ltd: Company Snapshot
Figure 43 AK Chemtech Co., Ltd.: SWOT Analysis
Figure 44 Idchem Co., Ltd.: Company Snapshot
Figure 45 Idchem Co. Ltd.: SWOT Analysis
Figure 46 Chemsfield Korea Co Ltd.: Company Snapshot
Figure 47 Keronite Group Limited: Company Snapshot
Figure 48 Acuro Organics Limited: Company Snapshot

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