Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basketball, baseball, hockey, track cycling, auto racing, mixed martial arts, and boxing at both the amateur and professional levels. Sports betting can also extend to non-athletic events, such as reality show contests and political elections, and non-human contests such as horse racing, greyhound racing, and illegal, underground cockfighting. It is not uncommon for sports betting websites to offer wagers for entertainment events such as the Grammy Awards, the Oscars, and the Emmy Awards.
This report aims to provide a comprehensive presentation of the global market for Sports Betting, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Sports Betting. This report contains market size and forecasts of Sports Betting in global, including the following market information:
Global Sports Betting Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Sports Betting market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
For types of North America sports betting, American foodball maintained its first place in the market share in 2019, followed by basketball, baseball, soccer and hockey.
As for the applications of North America sports betting, land-based sports betting made up about 52% of the market share in 2019, while the online sports betting was around 48%.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Sports Betting companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Sports Betting Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Sports Betting Market Segment Percentages, by Type, 2022 (%)
- American Football
- Basketball
- Baseball
- Soccer
- Hockey
- Others
Global Sports Betting Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Sports Betting Market Segment Percentages, by Application, 2022 (%)
- Online Sports Betting
- Land-Based Sports Betting
Global Sports Betting Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Sports Betting Market Segment Percentages, By Region and Country, 2022 (%)
- North America
- - US
- - Canada
- - Mexico
- Europe
- - Germany
- - France
- - U.K.
- - Italy
- - Russia
- - Nordic Countries
- - Benelux
- - Rest of Europe
- Asia
- - China
- - Japan
- - South Korea
- - Southeast Asia
- - India
- - Rest of Asia
- South America
- - Brazil
- - Argentina
- - Rest of South America
- Middle East & Africa
- - Turkey
- - Israel
- - Saudi Arabia
- - UAE
- - Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Sports Betting revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Sports Betting revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
- FanDuel
- DraftKings
- William Hill
- BetMGM
- BetRivers
- 888 Holdings
- Kindred Group
- Bet365 Group
- Betfred
- Sports Interaction
- Caliente
Outline of Major Chapters:
Chapter 1: Introduces the definition of Sports Betting, market overview.
Chapter 2: Global Sports Betting market size in revenue.
Chapter 3: Detailed analysis of Sports Betting company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Sports Betting in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
Sports Betting Market, Global Outlook and Forecast 2023-2029
Table of Contents
1 Introduction to Research & Analysis Reports
1.1 Sports Betting Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Sports Betting Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Sports Betting Overall Market Size
2.1 Global Sports Betting Market Size: 2022 VS 2029
2.2 Global Sports Betting Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Sports Betting Players in Global Market
3.2 Top Global Sports Betting Companies Ranked by Revenue
3.3 Global Sports Betting Revenue by Companies
3.4 Top 3 and Top 5 Sports Betting Companies in Global Market, by Revenue in 2022
3.5 Global Companies Sports Betting Product Type
3.6 Tier 1, Tier 2 and Tier 3 Sports Betting Players in Global Market
3.6.1 List of Global Tier 1 Sports Betting Companies
3.6.2 List of Global Tier 2 and Tier 3 Sports Betting Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Sports Betting Market Size Markets, 2022 & 2029
4.1.2 American Football
4.1.3 Basketball
4.1.4 Baseball
4.1.5 Soccer
4.1.6 Hockey
4.1.7 Others
4.2 By Type - Global Sports Betting Revenue & Forecasts
4.2.1 By Type - Global Sports Betting Revenue, 2018-2023
4.2.2 By Type - Global Sports Betting Revenue, 2024-2029
4.2.3 By Type - Global Sports Betting Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Sports Betting Market Size, 2022 & 2029
5.1.2 Online Sports Betting
5.1.3 Land-Based Sports Betting
5.2 By Application - Global Sports Betting Revenue & Forecasts
5.2.1 By Application - Global Sports Betting Revenue, 2018-2023
5.2.2 By Application - Global Sports Betting Revenue, 2024-2029
5.2.3 By Application - Global Sports Betting Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Sports Betting Market Size, 2022 & 2029
6.2 By Region - Global Sports Betting Revenue & Forecasts
6.2.1 By Region - Global Sports Betting Revenue, 2018-2023
6.2.2 By Region - Global Sports Betting Revenue, 2024-2029
6.2.3 By Region - Global Sports Betting Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Sports Betting Revenue, 2018-2029
6.3.2 US Sports Betting Market Size, 2018-2029
6.3.3 Canada Sports Betting Market Size, 2018-2029
6.3.4 Mexico Sports Betting Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Sports Betting Revenue, 2018-2029
6.4.2 Germany Sports Betting Market Size, 2018-2029
6.4.3 France Sports Betting Market Size, 2018-2029
6.4.4 U.K. Sports Betting Market Size, 2018-2029
6.4.5 Italy Sports Betting Market Size, 2018-2029
6.4.6 Russia Sports Betting Market Size, 2018-2029
6.4.7 Nordic Countries Sports Betting Market Size, 2018-2029
6.4.8 Benelux Sports Betting Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Sports Betting Revenue, 2018-2029
6.5.2 China Sports Betting Market Size, 2018-2029
6.5.3 Japan Sports Betting Market Size, 2018-2029
6.5.4 South Korea Sports Betting Market Size, 2018-2029
6.5.5 Southeast Asia Sports Betting Market Size, 2018-2029
6.5.6 India Sports Betting Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Sports Betting Revenue, 2018-2029
6.6.2 Brazil Sports Betting Market Size, 2018-2029
6.6.3 Argentina Sports Betting Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Sports Betting Revenue, 2018-2029
6.7.2 Turkey Sports Betting Market Size, 2018-2029
6.7.3 Israel Sports Betting Market Size, 2018-2029
6.7.4 Saudi Arabia Sports Betting Market Size, 2018-2029
6.7.5 UAE Sports Betting Market Size, 2018-2029
7 Sports Betting Companies Profiles
7.1 FanDuel
7.1.1 FanDuel Company Summary
7.1.2 FanDuel Business Overview
7.1.3 FanDuel Sports Betting Major Product Offerings
7.1.4 FanDuel Sports Betting Revenue in Global Market (2018-2023)
7.1.5 FanDuel Key News & Latest Developments
7.2 DraftKings
7.2.1 DraftKings Company Summary
7.2.2 DraftKings Business Overview
7.2.3 DraftKings Sports Betting Major Product Offerings
7.2.4 DraftKings Sports Betting Revenue in Global Market (2018-2023)
7.2.5 DraftKings Key News & Latest Developments
7.3 William Hill
7.3.1 William Hill Company Summary
7.3.2 William Hill Business Overview
7.3.3 William Hill Sports Betting Major Product Offerings
7.3.4 William Hill Sports Betting Revenue in Global Market (2018-2023)
7.3.5 William Hill Key News & Latest Developments
7.4 BetMGM
7.4.1 BetMGM Company Summary
7.4.2 BetMGM Business Overview
7.4.3 BetMGM Sports Betting Major Product Offerings
7.4.4 BetMGM Sports Betting Revenue in Global Market (2018-2023)
7.4.5 BetMGM Key News & Latest Developments
7.5 BetRivers
7.5.1 BetRivers Company Summary
7.5.2 BetRivers Business Overview
7.5.3 BetRivers Sports Betting Major Product Offerings
7.5.4 BetRivers Sports Betting Revenue in Global Market (2018-2023)
7.5.5 BetRivers Key News & Latest Developments
7.6 888 Holdings
7.6.1 888 Holdings Company Summary
7.6.2 888 Holdings Business Overview
7.6.3 888 Holdings Sports Betting Major Product Offerings
7.6.4 888 Holdings Sports Betting Revenue in Global Market (2018-2023)
7.6.5 888 Holdings Key News & Latest Developments
7.7 Kindred Group
7.7.1 Kindred Group Company Summary
7.7.2 Kindred Group Business Overview
7.7.3 Kindred Group Sports Betting Major Product Offerings
7.7.4 Kindred Group Sports Betting Revenue in Global Market (2018-2023)
7.7.5 Kindred Group Key News & Latest Developments
7.8 Bet365 Group
7.8.1 Bet365 Group Company Summary
7.8.2 Bet365 Group Business Overview
7.8.3 Bet365 Group Sports Betting Major Product Offerings
7.8.4 Bet365 Group Sports Betting Revenue in Global Market (2018-2023)
7.8.5 Bet365 Group Key News & Latest Developments
7.9 Betfred
7.9.1 Betfred Company Summary
7.9.2 Betfred Business Overview
7.9.3 Betfred Sports Betting Major Product Offerings
7.9.4 Betfred Sports Betting Revenue in Global Market (2018-2023)
7.9.5 Betfred Key News & Latest Developments
7.10 Sports Interaction
7.10.1 Sports Interaction Company Summary
7.10.2 Sports Interaction Business Overview
7.10.3 Sports Interaction Sports Betting Major Product Offerings
7.10.4 Sports Interaction Sports Betting Revenue in Global Market (2018-2023)
7.10.5 Sports Interaction Key News & Latest Developments
7.11 Caliente
7.11.1 Caliente Company Summary
7.11.2 Caliente Business Overview
7.11.3 Caliente Sports Betting Major Product Offerings
7.11.4 Caliente Sports Betting Revenue in Global Market (2018-2023)
7.11.5 Caliente Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
List of Tables
Table 1. Sports Betting Market Opportunities & Trends in Global Market
Table 2. Sports Betting Market Drivers in Global Market
Table 3. Sports Betting Market Restraints in Global Market
Table 4. Key Players of Sports Betting in Global Market
Table 5. Top Sports Betting Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Sports Betting Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Sports Betting Revenue Share by Companies, 2018-2023
Table 8. Global Companies Sports Betting Product Type
Table 9. List of Global Tier 1 Sports Betting Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Sports Betting Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type - Global Sports Betting Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - Sports Betting Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Sports Betting Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application - Global Sports Betting Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - Sports Betting Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Sports Betting Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region - Global Sports Betting Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global Sports Betting Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Sports Betting Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America Sports Betting Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Sports Betting Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe Sports Betting Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Sports Betting Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia Sports Betting Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Sports Betting Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America Sports Betting Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Sports Betting Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa Sports Betting Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Sports Betting Revenue, (US$, Mn), 2024-2029
Table 30. FanDuel Company Summary
Table 31. FanDuel Sports Betting Product Offerings
Table 32. FanDuel Sports Betting Revenue (US$, Mn) & (2018-2023)
Table 33. FanDuel Key News & Latest Developments
Table 34. DraftKings Company Summary
Table 35. DraftKings Sports Betting Product Offerings
Table 36. DraftKings Sports Betting Revenue (US$, Mn) & (2018-2023)
Table 37. DraftKings Key News & Latest Developments
Table 38. William Hill Company Summary
Table 39. William Hill Sports Betting Product Offerings
Table 40. William Hill Sports Betting Revenue (US$, Mn) & (2018-2023)
Table 41. William Hill Key News & Latest Developments
Table 42. BetMGM Company Summary
Table 43. BetMGM Sports Betting Product Offerings
Table 44. BetMGM Sports Betting Revenue (US$, Mn) & (2018-2023)
Table 45. BetMGM Key News & Latest Developments
Table 46. BetRivers Company Summary
Table 47. BetRivers Sports Betting Product Offerings
Table 48. BetRivers Sports Betting Revenue (US$, Mn) & (2018-2023)
Table 49. BetRivers Key News & Latest Developments
Table 50. 888 Holdings Company Summary
Table 51. 888 Holdings Sports Betting Product Offerings
Table 52. 888 Holdings Sports Betting Revenue (US$, Mn) & (2018-2023)
Table 53. 888 Holdings Key News & Latest Developments
Table 54. Kindred Group Company Summary
Table 55. Kindred Group Sports Betting Product Offerings
Table 56. Kindred Group Sports Betting Revenue (US$, Mn) & (2018-2023)
Table 57. Kindred Group Key News & Latest Developments
Table 58. Bet365 Group Company Summary
Table 59. Bet365 Group Sports Betting Product Offerings
Table 60. Bet365 Group Sports Betting Revenue (US$, Mn) & (2018-2023)
Table 61. Bet365 Group Key News & Latest Developments
Table 62. Betfred Company Summary
Table 63. Betfred Sports Betting Product Offerings
Table 64. Betfred Sports Betting Revenue (US$, Mn) & (2018-2023)
Table 65. Betfred Key News & Latest Developments
Table 66. Sports Interaction Company Summary
Table 67. Sports Interaction Sports Betting Product Offerings
Table 68. Sports Interaction Sports Betting Revenue (US$, Mn) & (2018-2023)
Table 69. Sports Interaction Key News & Latest Developments
Table 70. Caliente Company Summary
Table 71. Caliente Sports Betting Product Offerings
Table 72. Caliente Sports Betting Revenue (US$, Mn) & (2018-2023)
Table 73. Caliente Key News & Latest Developments
List of Figures
Figure 1. Sports Betting Segment by Type in 2022
Figure 2. Sports Betting Segment by Application in 2022
Figure 3. Global Sports Betting Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Sports Betting Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Sports Betting Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Sports Betting Revenue in 2022
Figure 8. By Type - Global Sports Betting Revenue Market Share, 2018-2029
Figure 9. By Application - Global Sports Betting Revenue Market Share, 2018-2029
Figure 10. By Type - Global Sports Betting Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Type - Global Sports Betting Revenue Market Share, 2018-2029
Figure 12. By Application - Global Sports Betting Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global Sports Betting Revenue Market Share, 2018-2029
Figure 14. By Region - Global Sports Betting Revenue Market Share, 2018-2029
Figure 15. By Country - North America Sports Betting Revenue Market Share, 2018-2029
Figure 16. US Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 17. Canada Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe Sports Betting Revenue Market Share, 2018-2029
Figure 20. Germany Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 21. France Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 23. Italy Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 24. Russia Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia Sports Betting Revenue Market Share, 2018-2029
Figure 28. China Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 29. Japan Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 32. India Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America Sports Betting Revenue Market Share, 2018-2029
Figure 34. Brazil Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa Sports Betting Revenue Market Share, 2018-2029
Figure 37. Turkey Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 38. Israel Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 40. UAE Sports Betting Revenue, (US$, Mn), 2018-2029
Figure 41. FanDuel Sports Betting Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. DraftKings Sports Betting Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. William Hill Sports Betting Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. BetMGM Sports Betting Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. BetRivers Sports Betting Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. 888 Holdings Sports Betting Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Kindred Group Sports Betting Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Bet365 Group Sports Betting Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. Betfred Sports Betting Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. Sports Interaction Sports Betting Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 51. Caliente Sports Betting Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
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