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Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2025

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Date: 22-Jul-2020
No. of pages: 311
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The global social media analytics market size is projected to grow at a CAGR of 34.1% during the forecast period

The global social media analytics market size is expected to grow from USD 3.6 billion in 2020 to USD 15.6 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.1% during the forecast period. The social media analytics industry is driven by increased focus on competitive intelligence and increasing user engagement of social media using smartphones.However, rising numbers of users on various websites on social media platforms further contributes to the growth of the social media analytics market.

Services segment to grow at a higher CAGR during the forecast period

The social media analytics market by component is segmented into solutions and services.The services segment is expected to grow at a rapid pace during the forecast period. The services considered in the report are professional services and managed services. Professional services are further bifurcated into consulting, and training and education. The growth of this segment can be attributed to the increasing deployment of the social media analytics software, which leads to the increasing the demand for pre- and post-deployment services, as these solutions require training, owing to technical complexities.

Healthcare and life sciences industry vertical to grow at the highest CAGR during the forecast period

The social media analytics market by vertical has been segmented into Banking, Financial Services and Insurance (BFSI),telecommunications and Information Technology (IT), retail and eCommerce, healthcare, media and entertainment, government and defense, travel and hospitality,others (education and research, transportation and logistics, and energy and utilities).A rise in competition among players across social media platforms and the emergence of a number of healthcare and life science players in the social analytics market space are factors projected to drive the growth of this vertical.

APAC to grow at the highest CAGR during the forecast period

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. The region is becoming a new hot spot in the social media analytics market, due to rising investments in the process of using social media platforms across potential economies.Several Asian countries are leveraging on information-intensive data management technologies, and social media analytics is one of the leading technology trends. Companies have achieved a strong position in the social media analytics market due to their well-practiced strategy of increasing the customer base through acquisitions and partnerships with significant players in the market

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the social media analytics market


  • By Company: Tier I:38%, Tier II:41%, and Tier III:21%

  • By Designation: C-Level Executives:65%, Directors:20%, and Others:15%

  • By Region: North America: 45%, Asia Pacific (APAC): 30%, Europe: 15%, Middle East and Africa (MEA): 5%, and Latin America: 5%


The report includes the study of the key players offering social media analytics solutions and services.It profiles major vendors in the global social media analytics market.The major vendors areOracle(US), Salesforce(US), IBM(US), SAS Institute(US), Adobe(US), Clarabridge(US), NetBase Solutions(US), Brandwatch(UK), Talkwalker (UK), Digimind(US), Meltwater(US), SpreadFast(US), Cision(US), Simplify360(India),Hootsuite(Canada), Sprout Social (US), MetaQuotes Software (Cyprus), Socialbakers (Czech Republic), Frrole (US), Prudence Analytics and Software Solutions (India), MavSocial (US), Oktopost (Israel), Quintly (Germany), Rival IQ (US), Buffer (US), Sotrender (UK), Awario (Belarus), Agorapulse (France), and Sendible (UK).It further includes an in-depth competitive analysis of key players in the social media analytics market, along with their company profiles,business overviews, product offerings, recent developments, and market strategies.

Research Coverage

The market study covers the social media analytics market across segments. It aims at estimating the market size and the growth potential of this market, across different segments, such as component, deployment model, organization size, application, industry verticals, and region.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall social media analytics market and its sub segments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report further helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2025

Table of Contents

1 Introduction
1.1 Introduction To Covid-19
1.2 Covid-19 Health Assessment
Figure 1 Covid-19: The Global Propagation
Figure 2 Covid-19 Propagation: Select Countries
1.3 Covid-19 Economic Assessment
Figure 3 Revised Gdp Forecasts For Select G20 Countries In 2020
1.3.1 Covid-19 Economic Impact—Scenario Assessment
Figure 4 Criteria Impacting The Global Economy
Figure 5 Scenarios In Terms Of Recovery Of The Global Economy
1.4 Objectives Of The Study
1.5 Market Definition
1.5.1 Inclusions And Exclusions
1.6 Market Scope
1.6.1 Market Segmentation
1.6.2 Regions Covered
1.7 Years Considered For The Study
1.8 Currency Considered
Table 1 United States Dollar Exchange Rate, 2015–2018
1.9 Stakeholders

2 Research Methodology
2.1 Research Data
Figure 6 Social Media Analytics Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown Of Primary Profiles
Figure 7 Breakdown Of Primary Interviews: By Company, Designation, And Region
2.1.2.2 Key Industry Insights
2.2 Data Triangulation
2.3 Market Size Estimation
Figure 8 Market Size Estimation Methodology—Approach 1 (Supply Side): Revenue Of Products/Solutions/Services Of Market
Figure 9 Market Size Estimation Methodology—Approach 1— Bottom-Up (Supply Side): Collective Revenue Of All Products/Solutions/ Services Of Market
Figure 10 Market Size Estimation Methodology—Approach 2—Bottom-Up (Demand Side): Products/Solutions/Services Sold And Their Average Selling Price
Figure 11 Social Media Analytics Market: Top-Down And Bottom-Up Approaches
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
Table 2 Factor Analysis
2.5 Competitive Leadership Mapping Methodology
Table 3 Evaluation Criteria
2.5.1 Vendor Inclusion Criteria
2.6 Assumptions For The Study
2.7 Limitations Of The Study

3 Executive Summary
Table 4 Social Media Analytics Market Size And Growth Rate, 2014–2019 (Usd Million, Y-O-Y %)
Table 5 Market Size And Growth Rate, 2020–2025 (Usd Million, Y-O-Y %)
Figure 12 Market Snapshot, By Component
Figure 13 Market Snapshot, By Service
Figure 14 Market Snapshot, By Professional Service
Figure 15 Market Snapshot, By Deployment Mode
Figure 16 Market Snapshot, By Organization Size
Figure 17 Market Snapshot, By Application
Figure 18 Market Investment Scenario
Figure 19 Market Snapshot, By Region

4 Premium Insights
4.1 Attractive Market Opportunities In The Social Media Analytics Market
Figure 20 Increased Focus On The Market And Need For Competitive Intelligence To Drive The Overall Growth Of The Market During The Forecast Period
4.2 Market: Top 3 Applications
Figure 21 Sales And Marketing Management Segment To Hold The Highest Market Share In 2020
4.3 Market, By Industry Vertical
Figure 22 Media And Entertainment Industry Vertical To Hold The Highest Market Share In 2020
4.4 Market: By Application And Region
Figure 23 Sales And Marketing Management Segment And North America Region To Account For The Highest Shares In The Global Market In 2020

5 Market Overview And Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 24 Social Media Analytics Market: Drivers, Restraints, Opportunities, And Challenges
5.2.1 Drivers
5.2.1.1 Increased Focus On The Market And Competitive Intelligence
5.2.1.2 Increasing User Engagement Of Social Media Using Smartphones
Figure 25 Region-Wise Social Media Penetration (%)
5.2.1.3 Need For Social Media Measurement To Enhance The Customer Experience
Figure 26 Impact Of Negative Experience (%)
5.2.2 Restraints
5.2.2.1 Complexities In The Analytical Workflow
5.2.3 Opportunities
5.2.3.1 Voluminous Data Generation Through Social Media Platforms
Figure 27 Total Number Of Social Media Users Worldwide (2010–2016)
5.2.3.2 Increasing Cloud Adoption Trends
5.2.3.3 High Adoption Rate Of Social Media Analytics Solutions Among Small And Medium-Sized Enterprises
5.2.4 Challenges
5.2.4.1 Lack Of Standard Measures For Social Media Analytics
5.2.4.2 Lack Of A Single Solution To Manage The Increasing Unstructured Data
5.3 Adjacent Markets
Table 6 Adjacent Markets To Social Media Analytics Market
5.4 Industry Trends
5.4.1 Social Media Analytics Ecosystem
Figure 28 Social Media Analytics Architecture
5.4.2 Use Cases
5.4.2.1 Use Case 1: Banking Services
5.4.2.2 Use Case 2: Telecommunications And It
5.4.2.3 Use Case 3: Hospitality Industry
5.4.2.4 Use Case 4: Media And Entertainment
5.4.2.5 Use Case 5: Energy And Utilities
5.4.2.6 Use Case 6: Healthcare And Life Sciences
5.4.2.7 Use Case 7: Manufacturing
5.4.2.8 Use Case 8: Retail And Ecommerce
5.4.2.9 Use Case 9: Government And Defense
5.4.2.10 Use Case 10: Transportation And Logistics
5.4.3 Technologies In Social Media Analytics
5.4.3.1 Big Data
5.4.3.2 Machine Learning
5.4.3.3 Natural Language Processing

6 Social Media Analytics Market, By Component
6.1 Introduction
6.1.1 Covid-19 Impact On Market, By Component
Figure 29 Market To Decline During 2020-2021
Figure 30 Services Segment To Grow At A Higher Cagr During The Forecast Period
Table 7 Market Size, By Component, 2014–2019 (Usd Million)
Table 8 Market Size, By Component, 2020–2025 (Usd Million)
6.2 Software
6.2.1 Software: Market Drivers
Table 9 Software: Market Size, By Region, 2014–2019 (Usd Million)
Table 10 Software: Market Size, By Region, 2020–2025 (Usd Million)
6.3 Services
6.3.1 Services: Market Drivers
Figure 31 Managed Services Segment To Grow At A Higher Cagr During The Forecast Period
Table 11 Market Size, By Service, 2014–2019 (Usd Million)
Table 12 Market Size, By Service, 2020–2025 (Usd Million)
Table 13 Services: Market Size, By Region, 2014–2019 (Usd Million)
Table 14 Services: Social Media Analytics Market Size, By Region, 2020–2025 (Usd Million)
6.3.2 Managed Services
Table 15 Managed Services: Market Size, By Region, 2014–2019 (Usd Million)
Table 16 Managed Services: Market Size, By Region, 2020–2025 (Usd Million)
6.3.3 Professional Services
Figure 32 Training And Education Segment To Grow At A Higher Cagr During The Forecast Period
Table 17 Market Size, By Professional Service, 2014–2019 (Usd Million)
Table 18 Market Size, By Professional Service, 2020–2025 (Usd Million)
Table 19 Professional Services: Market Size, By Region, 2014–2025 (Usd Million)
Table 20 Professional Services: Market Size, By Region, 2020–2025 (Usd Million)
6.3.3.1 Training And Education
Table 21 Training And Education: Market Size, By Region, 2014–2019 (Usd Million)
Table 22 Training And Education: Market Size, By Region, 2020–2025 (Usd Million)
6.3.3.2 Consulting
Table 23 Consulting: Market Size, By Region, 2014–2019 (Usd Million)
Table 24 Consulting: Market Size, By Region, 2020–2025 (Usd Million)

7 Social Media Analytics Market, By Application
7.1 Introduction
7.1.1 Covid-19 Impact On Market, By Application
Figure 33 Risk Management And Fraud Detection Segment To Grow At The Highest Cagr During The Forecast Period
Table 25 Market Size, By Application, 2014–2019 (Usd Million)
Table 26 Market Size, By Application, 2020–2025 (Usd Million)
7.2 Sales And Marketing Management
7.2.1 Sales And Marketing Management: Market Drivers
Table 27 Sales And Marketing Management: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 28 Sales And Marketing Management: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 29 Sales And Marketing Management: Market Size, By Region, 2014–2019 (Usd Million)
Table 30 Sales And Marketing Management: Market Size, By Region, 2020–2025 (Usd Million)
7.3 Customer Experience Management
7.3.1 Customer Experience Management: Social Media Analytics Market Drivers
Table 31 Customer Experience Management: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 32 Customer Experience Management: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 33 Customer Experience Management: Market Size, By Region, 2014–2019 (Usd Million)
Table 34 Customer Experience Management: Market Size, By Region, 2020–2025 (Usd Million)
7.4 Competitive Intelligence
7.4.1 Competitive Intelligence: Market Drivers
Table 35 Competitive Intelligence: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 36 Competitive Intelligence: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 37 Competitive Intelligence: Market Size, By Region, 2014–2019 (Usd Million)
Table 38 Competitive Intelligence: Market Size, By Region, 2020–2025 (Usd Million)
7.5 Risk Management And Fraud Detection
7.5.1 Risk Management And Fraud Detection: Social Media Analytics Market Drivers
Table 39 Risk Management And Fraud Detection: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 40 Risk Management And Fraud Detection: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 41 Risk Management And Fraud Detection: Market Size, By Region, 2014–2019 (Usd Million)
Table 42 Risk Management And Fraud Detection: Market Size, By Region, 2020–2025 (Usd Million)
7.6 Public Safety And Law Enforcement
7.6.1 Public Safety And Law Enforcement: Market Drivers
Table 43 Public Safety And Law Enforcement: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 44 Public Safety And Law Enforcement: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 45 Public Safety And Law Enforcement: Social Media Analytics Market Size, By Region, 2014–2019 (Usd Million)
Table 46 Public Safety And Law Enforcement: Market Size, By Region, 2020–2025 (Usd Million)
7.7 Others
Table 47 Others: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 48 Others: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 49 Others: Market Size, By Region, 2014–2019 (Usd Million)
Table 50 Others: Market Size, By Region, 2020–2025 (Usd Million)

8 Social Media Analytics Market, By Deployment Mode
8.1 Introduction
8.1.1 Covid-19 Impact On Market, By Deployment Mode
Figure 34 Cloud Segment To Grow At A Higher Cagr During The Forecast Period
Table 51 Market Size, By Deployment Mode, 2014–2019 (Usd Million)
Table 52 Market Size, By Deployment Mode, 2020–2025 (Usd Million)
8.2 On-Premises
8.2.1 On-Premises: Market Drivers
Table 53 On-Premises: Market Size, By Region, 2014–2019 (Usd Million)
Table 54 On-Premises: Market Size, By Region, 2020–2025 (Usd Million)
8.3 Cloud
8.3.1 Cloud: Market Drivers
Table 55 Cloud: Market Size, By Region, 2014–2019 (Usd Million)
Table 56 Cloud: Market Size, By Region, 2020–2025 (Usd Million)

9 Social Media Analytics Market, By Organization Size
9.1 Introduction
9.1.1 Covid-19 Impact On Market, By Organization Size
Figure 35 Small And Medium-Sized Enterprises Segment To Grow At A Higher Cagr During The Forecast Period
Table 57 Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 58 Market Size, By Organization Size, 2020–2025 (Usd Million)
9.2 Small And Medium-Sized Enterprises
9.2.1 Small And Medium-Sized Enterprises: Market Drivers
Table 59 Small And Medium-Sized Enterprises: Market Size, By Region, 2014–2019 (Usd Million)
Table 60 Small And Medium-Sized Enterprises: Market Size, By Region, 2020–2025 (Usd Million)
9.3 Large Enterprises
9.3.1 Large Enterprises: Market Drivers
Table 61 Large Enterprises: Market Size, By Region, 2014–2019 (Usd Million)
Table 62 Large Enterprises: Market Size, By Region, 2020–2025 (Usd Million)

10 Social Media Analytics Market, By Industry Vertical
10.1 Introduction
10.1.1 Covid-19 Impact On Market, By Industry Vertical
Figure 36 Healthcare And Life Sciences Industry Vertical To Grow At The Highest Cagr During The Forecast Period
Table 63 Market Size, By Industry Vertical, 2014–2019 (Usd Million)
Table 64 Market Size, By Industry Vertical, 2020–2025 (Usd Million)
10.2 Banking, Financial Services, And Insurance
10.2.1 Banking, Financial Services, And Insurance: Market Drivers
Table 65 Banking, Financial Services, And Insurance: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 66 Banking, Financial Services, And Insurance: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 67 Banking, Financial Services, And Insurance: Market Size, By Region, 2014–2019 (Usd Million)
Table 68 Banking, Financial Services, And Insurance: Market Size, By Region, 2020–2025 (Usd Million)
10.3 Telecommunications And It
10.3.1 Telecommunications And It: Social Media Analytics Market Drivers
Table 69 Telecommunications And It: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 70 Telecommunications And It: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 71 Telecommunications And It: Market Size, By Region, 2014–2019 (Usd Million)
Table 72 Telecommunications And It: Market Size, By Region, 2020–2025 (Usd Million)
10.4 Retail And Ecommerce
10.4.1 Retail And Ecommerce: Market Drivers
Table 73 Retail And Ecommerce: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 74 Retail And Ecommerce: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 75 Retail And Ecommerce: Market Size, By Region, 2014–2019 (Usd Million)
Table 76 Retail And Ecommerce: Market Size, By Region, 2020–2025 (Usd Million)
10.5 Healthcare And Life Sciences
10.5.1 Healthcare And Life Sciences: Social Media Analytics Market Drivers
Table 77 Healthcare And Life Sciences: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 78 Healthcare And Life Sciences: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 79 Healthcare And Life Sciences: Market Size, By Region, 2014–2019 (Usd Million)
Table 80 Healthcare And Life Sciences: Market Size, By Region, 2020–2025 (Usd Million)
10.6 Government And Defense
10.6.1 Government And Defense: Market Drivers
Table 81 Government And Defense: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 82 Government And Defense: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 83 Government And Defense: Market Size, By Region, 2014–2019 (Usd Million)
Table 84 Government And Defense: Market Size, By Region, 2020–2025 (Usd Million)
10.7 Media And Entertainment
10.7.1 Media And Entertainment: Social Media Analytics Market Drivers
Table 85 Media And Entertainment: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 86 Media And Entertainment: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 87 Media And Entertainment: Market Size, By Region, 2014–2019 (Usd Million)
Table 88 Media And Entertainment: Market Size, By Region, 2020–2025 (Usd Million)
10.8 Travel And Hospitality
10.8.1 Travel And Hospitality: Market Drivers
Table 89 Travel And Hospitality: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 90 Travel And Hospitality: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 91 Travel And Hospitality: Market Size, By Region, 2014–2019 (Usd Million)
Table 92 Travel And Hospitality: Market Size, By Region, 2020–2025 (Usd Million)
10.9 Other Industry Verticals
Table 93 Other Industry Verticals: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 94 Other Industry Verticals: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 95 Other Industry Verticals: Market Size, By Region, 2014–2019 (Usd Million)
Table 96 Other Industry Verticals: Market Size, By Region, 2020–2025 (Usd Million)

11 Social Media Analytics Market, By Region
11.1 Introduction
Figure 37 Based On Region, Asia Pacific To Have The Highest Cagr In The Market During The Forecast Period
Figure 38 Based On Country, India To Have The Highest Cagr In The Market During The Forecast Period
Figure 39 Asia Pacific To Grow At The Highest Cagr During The Forecast Period
Table 97 Market Size, By Region, 2014–2019 (Usd Million)
Table 98 Market Size, By Region, 2020–2025 (Usd Million)
11.2 North America
11.2.1 North America: Market Drivers
11.2.2 North America: Covid-19 Impact
Figure 40 North America: Market Snapshot
Table 99 North America: Market Size, By Component, 2014–2019 (Usd Million)
Table 100 North America: Social Media Analytics Market Size, By Component, 2020–2025 (Usd Million)
Table 101 North America: Market Size, By Service, 2014–2019 (Usd Million)
Table 102 North America: Market Size, By Service, 2020–2025 (Usd Million)
Table 103 North America: Market Size, By Professional Service, 2014–2019 (Usd Million)
Table 104 North America: Market Size, By Professional Service, 2020–2025 (Usd Million)
Table 105 North America: Market Size, By Application, 2014–2019 (Usd Million)
Table 106 North America: Market Size, By Application, 2020–2025 (Usd Million)
Table 107 North America: Market Size, By Deployment Mode, 2014–2019 (Usd Million)
Table 108 North America: Market Size, By Deployment Mode, 2020–2025 (Usd Million)
Table 109 North America: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 110 North America: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 111 North America: Market Size, By Industry Vertical, 2014–2019 (Usd Million)
Table 112 North America: Market Size, By Industry Vertical, 2020–2025 (Usd Million)
Table 113 North America: Market Size, By Country, 2014–2019 (Usd Million)
Table 114 North America: Market Size, By Country, 2020–2025 (Usd Million)
11.2.3 United States
Table 115 United States: Social Media Analytics Market Size, By Component, 2014–2019 (Usd Million)
Table 116 United States: Market Size, By Component, 2020–2025 (Usd Million)
Table 117 United States: Market Size, By Service, 2014–2019 (Usd Million)
Table 118 United States: Market Size, By Service, 2020–2025 (Usd Million)
Table 119 United States: Market Size, By Professional Service, 2014–2019 (Usd Million)
Table 120 United States: Market Size, By Professional Service, 2020–2025 (Usd Million)
Table 121 United States: Market Size, By Application, 2014–2019 (Usd Million)
Table 122 United States: Market Size, By Application, 2020–2025 (Usd Million)
Table 123 United States: Market Size, By Deployment Mode, 2014–2019 (Usd Million)
Table 124 United States: Market Size, By Deployment Mode, 2020–2025 (Usd Million)
Table 125 United States: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 126 United States: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 127 United States: Market Size, By Industry Vertical, 2014–2019 (Usd Million)
Table 128 United States: Market Size, By Industry Vertical, 2020–2025 (Usd Million)
11.2.4 Canada
Table 129 Canada: Social Media Analytics Market Size, By Component, 2014–2019 (Usd Million)
Table 130 Canada: Market Size, By Component, 2020–2025 (Usd Million)
Table 131 Canada: Market Size, By Service, 2014–2019 (Usd Million)
Table 132 Canada: Market Size, By Service, 2020–2025 (Usd Million)
Table 133 Canada: Market Size, By Professional Service, 2014–2019 (Usd Million)
Table 134 Canada: Market Size, By Professional Service, 2020–2025 (Usd Million)
Table 135 Canada: Market Size, By Application, 2014–2019 (Usd Million)
Table 136 Canada: Market Size, By Application, 2020–2025 (Usd Million)
Table 137 Canada: Market Size, By Deployment Mode, 2014–2019 (Usd Million)
Table 138 Canada: Market Size, By Deployment Mode, 2020–2025 (Usd Million)
Table 139 Canada: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 140 Canada: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 141 Canada: Market Size, By Industry Vertical, 2014–2019 (Usd Million)
Table 142 Canada: Market Size, By Industry Vertical, 2020–2025 (Usd Million)
11.3 Europe
11.3.1 Europe: Social Media Analytics Market Drivers
11.3.2 Europe: Covid-19 Impact
Table 143 Europe: Market Size, By Component, 2014–2019 (Usd Million)
Table 144 Europe: Market Size, By Component, 2020–2025 (Usd Million)
Table 145 Europe: Market Size, By Service, 2014–2019 (Usd Million)
Table 146 Europe: Market Size, By Service, 2020–2025 (Usd Million)
Table 147 Europe: Market Size, By Professional Service, 2014–2019 (Usd Million)
Table 148 Europe: Market Size, By Professional Service, 2020–2025 (Usd Million)
Table 149 Europe: Market Size, By Application, 2014–2019 (Usd Million)
Table 150 Europe: Market Size, By Application, 2020–2025 (Usd Million)
Table 151 Europe: Market Size, By Deployment Mode, 2014–2019 (Usd Million)
Table 152 Europe: Market Size, By Deployment Mode, 2020–2025 (Usd Million)
Table 153 Europe: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 154 Europe: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 155 Europe: Market Size, By Industry Vertical, 2014–2019 (Usd Million)
Table 156 Europe: Market Size, By Industry Vertical, 2020–2025 (Usd Million)
Table 157 Europe: Market Size, By Country, 2014–2019 (Usd Million)
Table 158 Europe: Market Size, By Country, 2020–2025 (Usd Million)
11.3.3 United Kingdom
Table 159 United Kingdom: Social Media Analytics Market Size, By Component, 2014–2019 (Usd Million)
Table 160 United Kingdom: Market Size, By Component, 2020–2025 (Usd Million)
Table 161 United Kingdom: Market Size, By Service, 2014–2019 (Usd Million)
Table 162 United Kingdom: Market Size, By Service, 2020–2025 (Usd Million)
Table 163 United Kingdom: Market Size, By Professional Service, 2014–2019 (Usd Million)
Table 164 United Kingdom: Market Size, By Professional Service, 2020–2025 (Usd Million)
Table 165 United Kingdom: Market Size, By Application, 2014–2019 (Usd Million)
Table 166 United Kingdom: Market Size, By Application, 2020–2025 (Usd Million)
Table 167 United Kingdom: Market Size, By Deployment Mode, 2014–2019 (Usd Million)
Table 168 United Kingdom: Market Size, By Deployment Mode, 2020–2025 (Usd Million)
Table 169 United Kingdom: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 170 United Kingdom: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 171 United Kingdom: Market Size, By Industry Vertical, 2014–2019 (Usd Million)
Table 172 United Kingdom: Market Size, By Industry Vertical, 2020–2025 (Usd Million)
11.3.4 France
Table 173 France: Social Media Analytics Market Size, By Component, 2014–2019 (Usd Million)
Table 174 France: Market Size, By Component, 2020–2025 (Usd Million)
Table 175 France: Market Size, By Service, 2014–2019 (Usd Million)
Table 176 France: Market Size, By Service, 2020–2025 (Usd Million)
Table 177 France: Market Size, By Professional Service, 2014–2019 (Usd Million)
Table 178 France: Market Size, By Professional Service, 2020–2025 (Usd Million)
Table 179 France: Market Size, By Application, 2014–2019 (Usd Million)
Table 180 France: Market Size, By Application, 2020–2025 (Usd Million)
Table 181 France: Market Size, By Deployment Mode, 2014–2019 (Usd Million)
Table 182 France: Market Size, By Deployment Mode, 2020–2025 (Usd Million)
Table 183 France: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 184 France: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 185 France: Market Size, By Industry Vertical, 2014–2019 (Usd Million)
Table 186 France: Market Size, By Industry Vertical, 2020–2025 (Usd Million)
11.3.5 Germany
Table 187 Germany: Social Media Analytics Market Size, By Component, 2014–2019 (Usd Million)
Table 188 Germany: Market Size, By Component, 2020–2025 (Usd Million)
Table 189 Germany: Market Size, By Service, 2014–2019 (Usd Million)
Table 190 Germany: Market Size, By Service, 2020–2025 (Usd Million)
Table 191 Germany: Market Size, By Professional Service, 2014–2019 (Usd Million)
Table 192 Germany: Market Size, By Professional Service, 2020–2025 (Usd Million)
Table 193 Germany: Market Size, By Application, 2014–2019 (Usd Million)
Table 194 Germany: Market Size, By Application, 2020–2025 (Usd Million)
Table 195 Germany: Market Size, By Deployment Mode, 2014–2019 (Usd Million)
Table 196 Germany: Market Size, By Deployment Mode, 2020–2025 (Usd Million)
Table 197 Germany: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 198 Germany: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 199 Germany: Market Size, By Industry Vertical, 2014–2019 (Usd Million)
Table 200 Germany: Market Size, By Industry Vertical, 2020–2025 (Usd Million)
11.3.6 Rest Of Europe
11.4 Asia Pacific
11.4.1 Asia Pacific: Social Media Analytics Market Drivers
11.4.2 Asia Pacific: Covid-19 Impact
Figure 41 Asia Pacific: Market Snapshot
Table 201 Asia Pacific: Market Size, By Component, 2014–2019 (Usd Million)
Table 202 Asia Pacific: Market Size, By Component, 2020–2025 (Usd Million)
Table 203 Asia Pacific: Market Size, By Service, 2014–2019 (Usd Million)
Table 204 Asia Pacific: Market Size, By Service, 2020–2025 (Usd Million)
Table 205 Asia Pacific: Market Size, By Professional Service, 2014–2019 (Usd Million)
Table 206 Asia Pacific: Market Size, By Professional Service, 2020–2025 (Usd Million)
Table 207 Asia Pacific: Market Size, By Application, 2014–2019 (Usd Million)
Table 208 Asia Pacific: Market Size, By Application, 2020–2025 (Usd Million)
Table 209 Asia Pacific: Market Size, By Deployment Mode, 2014–2019 (Usd Million)
Table 210 Asia Pacific: Market Size, By Deployment Mode, 2020–2025 (Usd Million)
Table 211 Asia Pacific: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 212 Asia Pacific: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 213 Asia Pacific: Market Size, By Industry Vertical, 2014–2019 (Usd Million)
Table 214 Asia Pacific: Market Size, By Industry Vertical, 2020–2025 (Usd Million)
Table 215 Asia Pacific: Market Size, By Country, 2014–2019 (Usd Million)
Table 216 Asia Pacific: Market Size, By Country, 2020–2025 (Usd Million)
11.4.3 Australia And New Zealand
Table 217 Australia And New Zealand: Social Media Analytics Market Size, By Component, 2014–2019 (Usd Million)
Table 218 Australia And New Zealand: Market Size, By Component, 2020–2025 (Usd Million)
Table 219 Australia And New Zealand: Market Size, By Service, 2014–2019 (Usd Million)
Table 220 Australia And New Zealand: Market Size, By Service, 2020–2025 (Usd Million)
Table 221 Australia And New Zealand: Market Size, By Professional Service, 2014–2019 (Usd Million)
Table 222 Australia And New Zealand: Market Size, By Professional Service, 2020–2025 (Usd Million)
Table 223 Australia And New Zealand: Market Size, By Application, 2014–2019 (Usd Million)
Table 224 Australia And New Zealand: Market Size, By Application, 2020–2025 (Usd Million)
Table 225 Australia And New Zealand: Market Size, By Deployment Mode, 2014–2019 (Usd Million)
Table 226 Australia And New Zealand: Market Size, By Deployment Mode, 2020–2025 (Usd Million)
Table 227 Australia And New Zealand: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 228 Australia And New Zealand: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 229 Australia And New Zealand: Market Size, By Industry Vertical, 2014–2019 (Usd Million)
Table 230 Australia And New Zealand: Market Size, By Industry Vertical, 2020–2025 (Usd Million)
11.4.4 China
Table 231 China: Social Media Analytics Market Size, By Component, 2014–2019 (Usd Million)
Table 232 China: Market Size, By Component, 2020–2025 (Usd Million)
Table 233 China: Market Size, By Service, 2014–2019 (Usd Million)
Table 234 China: Market Size, By Service, 2020–2025 (Usd Million)
Table 235 China: Market Size, By Professional Service, 2014–2019 (Usd Million)
Table 236 China: Market Size, By Professional Service, 2020–2025 (Usd Million)
Table 237 China: Market Size, By Application, 2014–2019 (Usd Million)
Table 238 China: Market Size, By Application, 2020–2025 (Usd Million)
Table 239 China: Market Size, By Deployment Mode, 2014–2019 (Usd Million)
Table 240 China: Market Size, By Deployment Mode, 2020–2025 (Usd Million)
Table 241 China: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 242 China: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 243 China: Market Size, By Industry Vertical, 2014–2019 (Usd Million)
Table 244 China: Market Size, By Industry Vertical, 2020–2025 (Usd Million)
11.4.5 India
Table 245 India: Social Media Analytics Market Size, By Component, 2014–2019 (Usd Million)
Table 246 India: Market Size, By Component, 2020–2025 (Usd Million)
Table 247 India: Market Size, By Service, 2014–2019 (Usd Million)
Table 248 India: Market Size, By Service, 2020–2025 (Usd Million)
Table 249 India: Market Size, By Professional Service, 2014–2019 (Usd Million)
Table 250 India: Market Size, By Professional Service, 2020–2025 (Usd Million)
Table 251 India: Market Size, By Application, 2014–2019 (Usd Million)
Table 252 India: Market Size, By Application, 2020–2025 (Usd Million)
Table 253 India: Market Size, By Deployment Mode, 2014–2019 (Usd Million)
Table 254 India: Market Size, By Deployment Mode, 2020–2025 (Usd Million)
Table 255 India: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 256 India: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 257 India: Market Size, By Industry Vertical, 2014–2019 (Usd Million)
Table 258 India: Market Size, By Industry Vertical, 2020–2025 (Usd Million)
11.4.6 Japan
Table 259 Japan: Social Media Analytics Market Size, By Component, 2014–2019 (Usd Million)
Table 260 Japan: Market Size, By Component, 2020–2025 (Usd Million)
Table 261 Japan: Market Size, By Service, 2014–2019 (Usd Million)
Table 262 Japan: Market Size, By Service,  2020–2025 (Usd Million)
Table 263 Japan: Market Size, By Professional Service, 2014–2019 (Usd Million)
Table 264 Japan: Market Size, By Professional Service, 2020–2025 (Usd Million)
Table 265 Japan: Market Size, By Application, 2014–2019 (Usd Million)
Table 266 Japan: Market Size, By Application, 2020–2025 (Usd Million)
Table 267 Japan: Market Size, By Deployment Mode, 2014–2019 (Usd Million)
Table 268 Japan: Market Size, By Deployment Mode, 2020–2025 (Usd Million)
Table 269 Japan: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 270 Japan: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 271 Japan: Market Size, By Industry Vertical, 2014–2019 (Usd Million)
Table 272 Japan: Market Size, By Industry Vertical, 2020–2025 (Usd Million)
11.4.7 Rest Of Asia Pacific
11.5 Latin America
11.5.1 Latin America: Social Media Analytics Market Drivers
11.5.2 Latin America: Covid-19 Impact
Table 273 Latin America: Market Size, By Component, 2014–2019 (Usd Million)
Table 274 Latin America: Market Size, By Component, 2020–2025 (Usd Million)
Table 275 Latin America: Market Size, By Service, 2014–2019 (Usd Million)
Table 276 Latin America: Market Size, By Service, 2020–2025 (Usd Million)
Table 277 Latin America: Market Size, By Professional Service, 2014–2019 (Usd Million)
Table 278 Latin America: Market Size, By Professional Service, 2020–2025 (Usd Million)
Table 279 Latin America: Market Size, By Application, 2014–2019 (Usd Million)
Table 280 Latin America: Market Size, By Application, 2020–2025 (Usd Million)
Table 281 Latin America: Market Size, By Deployment Mode, 2014–2019 (Usd Million)
Table 282 Latin America: Market Size, By Deployment Mode, 2020–2025 (Usd Million)
Table 283 Latin America: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 284 Latin America: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 285 Latin America: Market Size, By Industry Vertical, 2014–2019 (Usd Million)
Table 286 Latin America: Market Size, By Industry Vertical, 2020–2025 (Usd Million)
Table 287 Latin America: Market Size, By Country, 2014–2019 (Usd Million)
Table 288 Latin America: Market Size, By Country, 2020–2025 (Usd Million)
11.5.3 Brazil
11.5.4 Mexico
11.5.5 Rest Of Latin America
11.6 Middle East And Africa
11.6.1 Middle East And Africa: Social Media Analytics Market Drivers
11.6.2 Middle East And Africa: Covid-19 Impact
Table 289 Middle East And Africa: Market Size, By Component, 2014–2019 (Usd Million)
Table 290 Middle East And Africa: Market Size, By Component, 2020–2025 (Usd Million)
Table 291 Middle East And Africa: Market Size, By Service, 2014–2019 (Usd Million)
Table 292 Middle East And Africa: Market Size, By Service, 2020–2025 (Usd Million)
Table 293 Middle East And Africa: Market Size, By Professional Service, 2014–2019 (Usd Million)
Table 294 Middle East And Africa: Market Size, By Professional Service, 2020–2025 (Usd Million)
Table 295 Middle East And Africa: Market Size, By Application, 2014–2019 (Usd Million)
Table 296 Middle East And Africa: Market Size, By Application, 2020–2025 (Usd Million)
Table 297 Middle East And Africa: Market Size, By Deployment Mode, 2014–2019 (Usd Million)
Table 298 Middle East And Africa: Market Size, By Deployment Mode, 2020–2025 (Usd Million)
Table 299 Middle East And Africa: Market Size, By Organization Size, 2014–2019 (Usd Million)
Table 300 Middle East And Africa: Market Size, By Organization Size, 2020–2025 (Usd Million)
Table 301 Middle East And Africa: Market Size, By Industry Vertical, 2014–2019 (Usd Million)
Table 302 Middle East And Africa: Market Size, By Industry Vertical, 2020–2025 (Usd Million)
Table 303 Middle East And Africa: Market Size, By Country, 2014–2019 (Usd Million)
Table 304 Middle East And Africa: Market Size, By Country, 2020–2025 (Usd Million)
11.6.3 Middle East
11.6.4 Africa

12 Competitive Landscape
12.1 Competitive Leadership Mapping
12.1.1 Visionary Leaders
12.1.2 Innovators
12.1.3 Dynamic Differentiators
12.1.4 Emerging Companies
Figure 42 Social Media Analytics Market (Global), Competitive Leadership Mapping, 2020

13 Company Profiles
13.1 Introduction
(Business Overview, Platforms Offered, Software Offered, Recent Developments, Swot Analysis & Mnm View)*
13.2 Oracle
Figure 43 Oracle: Company Snapshot
Figure 44 Oracle: Swot Analysis
13.3 Salesforce
Figure 45 Salesforce: Company Snapshot
Figure 46 Salesforce: Swot Analysis
13.4 Ibm
Figure 47 Ibm: Company Snapshot
Figure 48 Ibm: Swot Analysis
13.5 Adobe
Figure 49 Adobe: Company Snapshot
Figure 50 Adobe: Swot Analysis
13.6 Sas Institute
Figure 51 Sas Institute: Company Snapshot
Figure 52 Sas Institute: Swot Analysis
13.7 Clarabridge
13.8 Netbase
13.9 Digimind
13.10 Brandwatch
13.11 Talkwalker
13.12 Meltwater
13.13 Khoros
13.14 Cision
13.15 Simplify360
13.16 Hootsuite
13.17 Sprout Social
13.18 Metaquotes Software
13.19 Socialbakers
13.20 Frrole
13.21 Prudence Analytics And Software Solutions
13.22 Mavsocial
13.23 Oktopost
13.24 Quintly
13.25 Rival Iq
13.26 Buffer
13.27 Sotrender
13.28 Awario
13.29 Agorapulse
13.30 Sendible
13.31 Brand24
13.32 Social Media Analytics Solution Offered By Social Media Channels

*Details On Business Overview, Platforms Offered, Software Offered, Recent Developments, Swot Analysis & Mnm View Might Not Be Captured In Case Of Unlisted Companies.

14 Adjacent Market – Predictive Analytics Market
14.1 Introduction
Table 305 Global Predictive Analytics Market Size And Growth Rate, 2015-2022 (Usd Million, Y-O-Y %)
Figure 53 Asia Pacific To Account For The Highest Cagr During The Forecast Period
Table 306 Predictive Analytics Market Size, By Region, 2015–2022 (Usd Million)
Table 307 Predictive Analytics Market Size, By Type, 2015–2022 (Usd Million)
Table 308 Predictive Analytics Market Size, By Service, 2015–2022 (Usd Million)
Table 309 Predictive Analytics Market Size, By Professional Service, 2015–2022 (Usd Million)
Table 310 Predictive Analytics Market Size, By Deployment Mode, 2015–2022 (Usd Million)
Table 311 Predictive Analytics Market Size, By Organization Size, 2015–2022 (Usd Million)
Figure 54 Telecommunications And It Industry Vertical To Grow At The Highest Cagr During The Forecast Period
Table 312 Predictive Analytics Market Size, By Industry Vertical, 2015–2022 (Usd Million)

15 Adjacent Market – Big Data Market
15.1 Introduction
Figure 55 Asia Pacific To Account For The Highest Cagr During The Forecast Period
Table 313 Big Data Market Size, By Region, 2018–2025 (Usd Million)
Figure 56 Manufacturing Industry Vertical To Grow At The Highest Cagr During The Forecast Period
Table 314 Big Data Market Size, By Industry Vertical, 2018–2025 (Usd Million)
Table 315 Big Data Market Size, By Component, 2018–2025 (Usd Million)
Table 316 Big Data Market Size, By Deployment Mode, 2018–2025 (Usd Million)
Table 317 Big Data Market Size, By Organization Size, 2018–2025 (Usd Million)
Table 318 Big Data Market Size, By Business Function, 2018–2025 (Usd Million)
Figure 57 North America: Manufacturing Industry Vertical To Grow At The Highest Cagr During The Forecast Period
Table 319 North America: Big Data Market Size, By Industry Vertical, 2018–2025 (Usd Million)
Table 320 North America: Big Data Market Size, By Component, 2018–2025 (Usd Million)
Table 321 North America: Big Data Market Size, By Deployment Mode, 2018–2025 (Usd Million)
Table 322 North America: Big Data Market Size, By Organization Size, 2018–2025 (Usd Million)
Table 323 North America: Big Data Market Size, By Business Function, 2018–2025 (Usd Million)
Table 324 North America: Big Data Market Size, By Country, 2018–2025 (Usd Million)
Figure 58 Europe: Manufacturing Industry Vertical To Grow At The Highest Cagr During The Forecast Period
Table 325 Europe: Big Data Market Size, By Industry Vertical, 2018–2025 (Usd Million)
Table 326 Europe: Big Data Market Size, By Component, 2018–2025 (Usd Million)
Table 327 Europe: Big Data Market Size, By Deployment Mode, 2018–2025 (Usd Million)
Table 328 Europe: Big Data Market Size, By Organization Size, 2018–2025 (Usd Million)
Table 329 Europe: Big Data Market Size, By Business Function, 2018–2025 (Usd Million)
Table 330 Europe: Big Data Market Size, By Country, 2018–2025 (Usd Million)
Figure 59 Asia Pacific: Manufacturing Industry Vertical To Grow At The Highest Cagr During The Forecast Period
Table 331 Asia Pacific: Big Data Market Size, By Industry Vertical, 2018–2025 (Usd Million)
Table 332 Asia Pacific: Big Data Market Size, By Component, 2018–2025 (Usd Million)
Table 333 Asia Pacific: Big Data Market Size, By Deployment Mode, 2018–2025 (Usd Million)
Table 334 Asia Pacific: Big Data Market Size, By Organization Size, 2018–2025 (Usd Million)
Table 335 Asia Pacific: Big Data Market Size, By Business Function, 2018–2025 (Usd Million)
Table 336 Asia Pacific: Big Data Market Size, By Country, 2018–2025 (Usd Million)
Figure 60 Middle East And Africa: Manufacturing Industry Vertical To Grow At The Highest Cagr During The Forecast Period
Table 337 Middle East And Africa: Big Data Market Size, By Industry Vertical, 2018–2025 (Usd Million)
Table 338 Middle East And Africa: Big Data Market Size, By Component, 2018–2025 (Usd Million)
Table 339 Middle East And Africa: Big Data Market Size, By Deployment Mode, 2018–2025 (Usd Million)
Table 340 Middle East And Africa: Big Data Market Size, By Organization Size, 2018–2025 (Usd Million)
Table 341 Middle East And Africa: Big Data Market Size, By Business Function, 2018–2025 (Usd Million)
Table 342 Middle East And Africa: Big Data Market Size, By Country, 2018–2025 (Usd Million)
Figure 61 Latin America: Manufacturing Industry Vertical To Grow At The Highest Cagr During The Forecast Period
Table 343 Latin America: Big Data Market Size, By Industry Vertical, 2018–2025 (Usd Million)
Table 344 Latin America: Big Data Market Size, By Component, 2018–2025 (Usd Million)
Table 345 Latin America: Big Data Market Size, By Deployment Mode, 2018–2025 (Usd Million)
Table 346 Latin America: Big Data Market Size, By Organization Size, 2018–2025 (Usd Million)
Table 347 Latin America: Big Data Market Size, By Business Function, 2018–2025 (Usd Million)
Table 348 Latin America: Big Data Market Size, By Country, 2018–2025 (Usd Million)

16 Appendix
16.1 Industry Experts
16.2 Discussion Guide
16.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
16.4 Available Customizations
16.5 Related Reports
16.6 Author Details

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