Small Molecule Cancer Drug Market - Global Outlook and Forecast 2021-2027

Small Molecule Cancer Drug Market - Global Outlook and Forecast 2021-2027

Table of Contents

1 Introduction to Research & Analysis Reports
1.1 Small Molecule Cancer Drug Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Small Molecule Cancer Drug Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Small Molecule Cancer Drug Overall Market Size
2.1 Global Small Molecule Cancer Drug Market Size: 2021 VS 2027
2.2 Global Small Molecule Cancer Drug Revenue, Prospects & Forecasts: 2016-2027
2.3 Global Small Molecule Cancer Drug Sales (Consumption): 2016-2027
3 Company Landscape
3.1 Top Small Molecule Cancer Drug Players in Global Market
3.2 Top Global Small Molecule Cancer Drug Companies Ranked by Revenue
3.3 Global Small Molecule Cancer Drug Revenue by Companies
3.4 Global Small Molecule Cancer Drug Sales by Companies
3.5 Global Small Molecule Cancer Drug Price by Manufacturer (2016-2021)
3.6 Top 3 and Top 5 Small Molecule Cancer Drug Companies in Global Market, by Revenue in 2020
3.7 Global Manufacturers Small Molecule Cancer Drug Product Type
3.8 Tier 1, Tier 2 and Tier 3 Small Molecule Cancer Drug Players in Global Market
3.8.1 List of Global Tier 1 Small Molecule Cancer Drug Companies
3.8.2 List of Global Tier 2 and Tier 3 Small Molecule Cancer Drug Companies
4 Sights by Product
4.1 Overview
4.1.1 By Type - Global Small Molecule Cancer Drug Market Size Markets, 2021 & 2027
4.1.2 Cytokine
4.1.3 Humanized Monoclonal Antiboby
4.1.4 Others
4.2 By Type - Global Small Molecule Cancer Drug Revenue & Forecasts
4.2.1 By Type - Global Small Molecule Cancer Drug Revenue, 2016-2021
4.2.2 By Type - Global Small Molecule Cancer Drug Revenue, 2022-2027
4.2.3 By Type - Global Small Molecule Cancer Drug Revenue Market Share, 2016-2027
4.3 By Type - Global Small Molecule Cancer Drug Sales & Forecasts
4.3.1 By Type - Global Small Molecule Cancer Drug Sales, 2016-2021
4.3.2 By Type - Global Small Molecule Cancer Drug Sales, 2022-2027
4.3.3 By Type - Global Small Molecule Cancer Drug Sales Market Share, 2016-2027
4.4 By Type - Global Small Molecule Cancer Drug Price (Manufacturers Selling Prices), 2016-2027
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Small Molecule Cancer Drug Market Size, 2021 & 2027
5.1.2 Lymphoma
5.1.3 Myeloma
5.1.4 Prostate Cancer
5.1.5 Others
5.2 By Application - Global Small Molecule Cancer Drug Revenue & Forecasts
5.2.1 By Application - Global Small Molecule Cancer Drug Revenue, 2016-2021
5.2.2 By Application - Global Small Molecule Cancer Drug Revenue, 2022-2027
5.2.3 By Application - Global Small Molecule Cancer Drug Revenue Market Share, 2016-2027
5.3 By Application - Global Small Molecule Cancer Drug Sales & Forecasts
5.3.1 By Application - Global Small Molecule Cancer Drug Sales, 2016-2021
5.3.2 By Application - Global Small Molecule Cancer Drug Sales, 2022-2027
5.3.3 By Application - Global Small Molecule Cancer Drug Sales Market Share, 2016-2027
5.4 By Application - Global Small Molecule Cancer Drug Price (Manufacturers Selling Prices), 2016-2027
6 Sights by Region
6.1 By Region - Global Small Molecule Cancer Drug Market Size, 2021 & 2027
6.2 By Region - Global Small Molecule Cancer Drug Revenue & Forecasts
6.2.1 By Region - Global Small Molecule Cancer Drug Revenue, 2016-2021
6.2.2 By Region - Global Small Molecule Cancer Drug Revenue, 2022-2027
6.2.3 By Region - Global Small Molecule Cancer Drug Revenue Market Share, 2016-2027
6.3 By Region - Global Small Molecule Cancer Drug Sales & Forecasts
6.3.1 By Region - Global Small Molecule Cancer Drug Sales, 2016-2021
6.3.2 By Region - Global Small Molecule Cancer Drug Sales, 2022-2027
6.3.3 By Region - Global Small Molecule Cancer Drug Sales Market Share, 2016-2027
6.4 North America
6.4.1 By Country - North America Small Molecule Cancer Drug Revenue, 2016-2027
6.4.2 By Country - North America Small Molecule Cancer Drug Sales, 2016-2027
6.4.3 US Small Molecule Cancer Drug Market Size, 2016-2027
6.4.4 Canada Small Molecule Cancer Drug Market Size, 2016-2027
6.4.5 Mexico Small Molecule Cancer Drug Market Size, 2016-2027
6.5 Europe
6.5.1 By Country - Europe Small Molecule Cancer Drug Revenue, 2016-2027
6.5.2 By Country - Europe Small Molecule Cancer Drug Sales, 2016-2027
6.5.3 Germany Small Molecule Cancer Drug Market Size, 2016-2027
6.5.4 France Small Molecule Cancer Drug Market Size, 2016-2027
6.5.5 U.K. Small Molecule Cancer Drug Market Size, 2016-2027
6.5.6 Italy Small Molecule Cancer Drug Market Size, 2016-2027
6.5.7 Russia Small Molecule Cancer Drug Market Size, 2016-2027
6.5.8 Nordic Countries Small Molecule Cancer Drug Market Size, 2016-2027
6.5.9 Benelux Small Molecule Cancer Drug Market Size, 2016-2027
6.6 Asia
6.6.1 By Region - Asia Small Molecule Cancer Drug Revenue, 2016-2027
6.6.2 By Region - Asia Small Molecule Cancer Drug Sales, 2016-2027
6.6.3 China Small Molecule Cancer Drug Market Size, 2016-2027
6.6.4 Japan Small Molecule Cancer Drug Market Size, 2016-2027
6.6.5 South Korea Small Molecule Cancer Drug Market Size, 2016-2027
6.6.6 Southeast Asia Small Molecule Cancer Drug Market Size, 2016-2027
6.6.7 India Small Molecule Cancer Drug Market Size, 2016-2027
6.7 South America
6.7.1 By Country - South America Small Molecule Cancer Drug Revenue, 2016-2027
6.7.2 By Country - South America Small Molecule Cancer Drug Sales, 2016-2027
6.7.3 Brazil Small Molecule Cancer Drug Market Size, 2016-2027
6.7.4 Argentina Small Molecule Cancer Drug Market Size, 2016-2027
6.8 Middle East & Africa
6.8.1 By Country - Middle East & Africa Small Molecule Cancer Drug Revenue, 2016-2027
6.8.2 By Country - Middle East & Africa Small Molecule Cancer Drug Sales, 2016-2027
6.8.3 Turkey Small Molecule Cancer Drug Market Size, 2016-2027
6.8.4 Israel Small Molecule Cancer Drug Market Size, 2016-2027
6.8.5 Saudi Arabia Small Molecule Cancer Drug Market Size, 2016-2027
6.8.6 UAE Small Molecule Cancer Drug Market Size, 2016-2027
7 Manufacturers & Brands Profiles
7.1 Bayer
7.1.1 Bayer Corporate Summary
7.1.2 Bayer Business Overview
7.1.3 Bayer Small Molecule Cancer Drug Major Product Offerings
7.1.4 Bayer Small Molecule Cancer Drug Sales and Revenue in Global (2016-2021)
7.1.5 Bayer Key News
7.2 Cadila Pharmaceutical
7.2.1 Cadila Pharmaceutical Corporate Summary
7.2.2 Cadila Pharmaceutical Business Overview
7.2.3 Cadila Pharmaceutical Small Molecule Cancer Drug Major Product Offerings
7.2.4 Cadila Pharmaceutical Small Molecule Cancer Drug Sales and Revenue in Global (2016-2021)
7.2.5 Cadila Pharmaceutical Key News
7.3 Astrazeneca
7.3.1 Astrazeneca Corporate Summary
7.3.2 Astrazeneca Business Overview
7.3.3 Astrazeneca Small Molecule Cancer Drug Major Product Offerings
7.3.4 Astrazeneca Small Molecule Cancer Drug Sales and Revenue in Global (2016-2021)
7.3.5 Astrazeneca Key News
7.4 Johnson & Johnson
7.4.1 Johnson & Johnson Corporate Summary
7.4.2 Johnson & Johnson Business Overview
7.4.3 Johnson & Johnson Small Molecule Cancer Drug Major Product Offerings
7.4.4 Johnson & Johnson Small Molecule Cancer Drug Sales and Revenue in Global (2016-2021)
7.4.5 Johnson & Johnson Key News
7.5 Eli Lily
7.5.1 Eli Lily Corporate Summary
7.5.2 Eli Lily Business Overview
7.5.3 Eli Lily Small Molecule Cancer Drug Major Product Offerings
7.5.4 Eli Lily Small Molecule Cancer Drug Sales and Revenue in Global (2016-2021)
7.5.5 Eli Lily Key News
7.6 Boehringer
7.6.1 Boehringer Corporate Summary
7.6.2 Boehringer Business Overview
7.6.3 Boehringer Small Molecule Cancer Drug Major Product Offerings
7.6.4 Boehringer Small Molecule Cancer Drug Sales and Revenue in Global (2016-2021)
7.6.5 Boehringer Key News
7.7 Roche
7.7.1 Roche Corporate Summary
7.7.2 Roche Business Overview
7.7.3 Roche Small Molecule Cancer Drug Major Product Offerings
7.4.4 Roche Small Molecule Cancer Drug Sales and Revenue in Global (2016-2021)
7.7.5 Roche Key News
7.8 Merck
7.8.1 Merck Corporate Summary
7.8.2 Merck Business Overview
7.8.3 Merck Small Molecule Cancer Drug Major Product Offerings
7.8.4 Merck Small Molecule Cancer Drug Sales and Revenue in Global (2016-2021)
7.8.5 Merck Key News
7.9 Novartis
7.9.1 Novartis Corporate Summary
7.9.2 Novartis Business Overview
7.9.3 Novartis Small Molecule Cancer Drug Major Product Offerings
7.9.4 Novartis Small Molecule Cancer Drug Sales and Revenue in Global (2016-2021)
7.9.5 Novartis Key News
8 Global Small Molecule Cancer Drug Production Capacity, Analysis
8.1 Global Small Molecule Cancer Drug Production Capacity, 2016-2027
8.2 Small Molecule Cancer Drug Production Capacity of Key Manufacturers in Global Market
8.3 Global Small Molecule Cancer Drug Production by Region
9 Key Market Trends, Opportunity, Drivers and Restraints
9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints
10 Small Molecule Cancer Drug Supply Chain Analysis
10.1 Small Molecule Cancer Drug Industry Value Chain
10.2 Small Molecule Cancer Drug Upstream Market
10.3 Small Molecule Cancer Drug Downstream and Clients
10.4 Marketing Channels Analysis
10.4.1 Marketing Channels
10.4.2 Small Molecule Cancer Drug Distributors and Sales Agents in Global
11 Conclusion
12 Appendix
12.1 Note
12.2 Examples of Clients
12.3 Disclaimer

List of Tables
Table 1. Key Players of Small Molecule Cancer Drug in Global Market
Table 2. Top Small Molecule Cancer Drug Players in Global Market, Ranking by Revenue (2019)
Table 3. Global Small Molecule Cancer Drug Revenue by Companies, (US$, Mn), 2016-2021
Table 4. Global Small Molecule Cancer Drug Revenue Share by Companies, 2016-2021
Table 5. Global Small Molecule Cancer Drug Sales by Companies, (K Units), 2016-2021
Table 6. Global Small Molecule Cancer Drug Sales Share by Companies, 2016-2021
Table 7. Key Manufacturers Small Molecule Cancer Drug Price (2016-2021) & (USD/Unit)
Table 8. Global Manufacturers Small Molecule Cancer Drug Product Type
Table 9. List of Global Tier 1 Small Molecule Cancer Drug Companies, Revenue (US$, Mn) in 2020 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Small Molecule Cancer Drug Companies, Revenue (US$, Mn) in 2020 and Market Share
Table 11. By Type - Global Small Molecule Cancer Drug Revenue, (US$, Mn), 2021 VS 2027
Table 12. By Type - Global Small Molecule Cancer Drug Revenue (US$, Mn), 2016-2021
Table 13. By Type - Global Small Molecule Cancer Drug Revenue (US$, Mn), 2022-2027
Table 14. By Type - Global Small Molecule Cancer Drug Sales (K Units), 2016-2021
Table 15. By Type - Global Small Molecule Cancer Drug Sales (K Units), 2022-2027
Table 16. By Application - Global Small Molecule Cancer Drug Revenue, (US$, Mn), 2021 VS 2027
Table 17. By Application - Global Small Molecule Cancer Drug Revenue (US$, Mn), 2016-2021
Table 18. By Application - Global Small Molecule Cancer Drug Revenue (US$, Mn), 2022-2027
Table 19. By Application - Global Small Molecule Cancer Drug Sales (K Units), 2016-2021
Table 20. By Application - Global Small Molecule Cancer Drug Sales (K Units), 2022-2027
Table 21. By Region - Global Small Molecule Cancer Drug Revenue, (US$, Mn), 2021 VS 2027
Table 22. By Region - Global Small Molecule Cancer Drug Revenue (US$, Mn), 2016-2021
Table 23. By Region - Global Small Molecule Cancer Drug Revenue (US$, Mn), 2022-2027
Table 24. By Region - Global Small Molecule Cancer Drug Sales (K Units), 2016-2021
Table 25. By Region - Global Small Molecule Cancer Drug Sales (K Units), 2022-2027
Table 26. By Country - North America Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2021
Table 27. By Country - North America Small Molecule Cancer Drug Revenue, (US$, Mn), 2022-2027
Table 28. By Country - North America Small Molecule Cancer Drug Sales, (K Units), 2016-2021
Table 29. By Country - North America Small Molecule Cancer Drug Sales, (K Units), 2022-2027
Table 30. By Country - Europe Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2021
Table 31. By Country - Europe Small Molecule Cancer Drug Revenue, (US$, Mn), 2022-2027
Table 32. By Country - Europe Small Molecule Cancer Drug Sales, (K Units), 2016-2021
Table 33. By Country - Europe Small Molecule Cancer Drug Sales, (K Units), 2022-2027
Table 34. By Region - Asia Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2021
Table 35. By Region - Asia Small Molecule Cancer Drug Revenue, (US$, Mn), 2022-2027
Table 36. By Region - Asia Small Molecule Cancer Drug Sales, (K Units), 2016-2021
Table 37. By Region - Asia Small Molecule Cancer Drug Sales, (K Units), 2022-2027
Table 38. By Country - South America Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2021
Table 39. By Country - South America Small Molecule Cancer Drug Revenue, (US$, Mn), 2022-2027
Table 40. By Country - South America Small Molecule Cancer Drug Sales, (K Units), 2016-2021
Table 41. By Country - South America Small Molecule Cancer Drug Sales, (K Units), 2022-2027
Table 42. By Country - Middle East & Africa Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2021
Table 43. By Country - Middle East & Africa Small Molecule Cancer Drug Revenue, (US$, Mn), 2022-2027
Table 44. By Country - Middle East & Africa Small Molecule Cancer Drug Sales, (K Units), 2016-2021
Table 45. By Country - Middle East & Africa Small Molecule Cancer Drug Sales, (K Units), 2022-2027
Table 46. Bayer Corporate Summary
Table 47. Bayer Small Molecule Cancer Drug Product Offerings
Table 48. Bayer Small Molecule Cancer Drug Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2016-2021)
Table 49. Cadila Pharmaceutical Corporate Summary
Table 50. Cadila Pharmaceutical Small Molecule Cancer Drug Product Offerings
Table 51. Cadila Pharmaceutical Small Molecule Cancer Drug Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2016-2021)
Table 52. Astrazeneca Corporate Summary
Table 53. Astrazeneca Small Molecule Cancer Drug Product Offerings
Table 54. Astrazeneca Small Molecule Cancer Drug Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2016-2021)
Table 55. Johnson & Johnson Corporate Summary
Table 56. Johnson & Johnson Small Molecule Cancer Drug Product Offerings
Table 57. Johnson & Johnson Small Molecule Cancer Drug Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2016-2021)
Table 58. Eli Lily Corporate Summary
Table 59. Eli Lily Small Molecule Cancer Drug Product Offerings
Table 60. Eli Lily Small Molecule Cancer Drug Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2016-2021)
Table 61. Boehringer Corporate Summary
Table 62. Boehringer Small Molecule Cancer Drug Product Offerings
Table 63. Boehringer Small Molecule Cancer Drug Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2016-2021)
Table 64. Roche Corporate Summary
Table 65. Roche Small Molecule Cancer Drug Product Offerings
Table 66. Roche Small Molecule Cancer Drug Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2016-2021)
Table 67. Merck Corporate Summary
Table 68. Merck Small Molecule Cancer Drug Product Offerings
Table 69. Merck Small Molecule Cancer Drug Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2016-2021)
Table 70. Novartis Corporate Summary
Table 71. Novartis Small Molecule Cancer Drug Product Offerings
Table 72. Novartis Small Molecule Cancer Drug Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2016-2021)
Table 73. Small Molecule Cancer Drug Production Capacity (K Units) of Key Manufacturers in Global Market, 2019-2021 (K Units)
Table 74. Global Small Molecule Cancer Drug Capacity Market Share of Key Manufacturers, 2019-2021
Table 75. Global Small Molecule Cancer Drug Production by Region, 2016-2021 (K Units)
Table 76. Global Small Molecule Cancer Drug Production by Region, 2022-2027 (K Units)
Table 77. Small Molecule Cancer Drug Market Opportunities & Trends in Global Market
Table 78. Small Molecule Cancer Drug Market Drivers in Global Market
Table 79. Small Molecule Cancer Drug Market Restraints in Global Market
Table 80. Small Molecule Cancer Drug Raw Materials
Table 81. Small Molecule Cancer Drug Raw Materials Suppliers in Global Market
Table 82. Typical Small Molecule Cancer Drug Downstream
Table 83. Small Molecule Cancer Drug Downstream Clients in Global Market
Table 84. Small Molecule Cancer Drug Distributors and Sales Agents in Global Market
List of Figures
Figure 1. Small Molecule Cancer Drug Segment by Type
Figure 2. Small Molecule Cancer Drug Segment by Application
Figure 3. Global Small Molecule Cancer Drug Market Overview: 2020
Figure 4. Key Caveats
Figure 5. Global Small Molecule Cancer Drug Market Size: 2021 VS 2027 (US$, Mn)
Figure 6. Global Small Molecule Cancer Drug Revenue, 2016-2027 (US$, Mn)
Figure 7. Small Molecule Cancer Drug Sales in Global Market: 2016-2027 (K Units)
Figure 8. The Top 3 and 5 Players Market Share by Small Molecule Cancer Drug Revenue in 2020
Figure 9. By Type - Global Small Molecule Cancer Drug Sales Market Share, 2016-2027
Figure 10. By Type - Global Small Molecule Cancer Drug Revenue Market Share, 2016-2027
Figure 11. By Type - Global Small Molecule Cancer Drug Price (USD/Unit), 2016-2027
Figure 12. By Application - Global Small Molecule Cancer Drug Sales Market Share, 2016-2027
Figure 13. By Application - Global Small Molecule Cancer Drug Revenue Market Share, 2016-2027
Figure 14. By Application - Global Small Molecule Cancer Drug Price (USD/Unit), 2016-2027
Figure 15. By Region - Global Small Molecule Cancer Drug Sales Market Share, 2016-2027
Figure 16. By Region - Global Small Molecule Cancer Drug Revenue Market Share, 2016-2027
Figure 17. By Country - North America Small Molecule Cancer Drug Revenue Market Share, 2016-2027
Figure 18. By Country - North America Small Molecule Cancer Drug Sales Market Share, 2016-2027
Figure 19. US Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 20. Canada Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 21. Mexico Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 22. By Country - Europe Small Molecule Cancer Drug Revenue Market Share, 2016-2027
Figure 23. By Country - Europe Small Molecule Cancer Drug Sales Market Share, 2016-2027
Figure 24. Germany Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 25. France Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 26. U.K. Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 27. Italy Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 28. Russia Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 29. Nordic Countries Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 30. Benelux Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 31. By Region - Asia Small Molecule Cancer Drug Revenue Market Share, 2016-2027
Figure 32. By Region - Asia Small Molecule Cancer Drug Sales Market Share, 2016-2027
Figure 33. China Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 34. Japan Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 35. South Korea Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 36. Southeast Asia Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 37. India Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 38. By Country - South America Small Molecule Cancer Drug Revenue Market Share, 2016-2027
Figure 39. By Country - South America Small Molecule Cancer Drug Sales Market Share, 2016-2027
Figure 40. Brazil Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 41. Argentina Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 42. By Country - Middle East & Africa Small Molecule Cancer Drug Revenue Market Share, 2016-2027
Figure 43. By Country - Middle East & Africa Small Molecule Cancer Drug Sales Market Share, 2016-2027
Figure 44. Turkey Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 45. Israel Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 46. Saudi Arabia Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 47. UAE Small Molecule Cancer Drug Revenue, (US$, Mn), 2016-2027
Figure 48. Global Small Molecule Cancer Drug Production Capacity (K Units), 2016-2027
Figure 49. The Percentage of Production Small Molecule Cancer Drug by Region, 2020 VS 2027
Figure 50. Small Molecule Cancer Drug Industry Value Chain
Figure 51. Marketing Channels

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