Self-Service BI Market by Type (Software, Services), Application (Sales & Marketing Management, Customer Engagement & Analysis, Predictive Asset Maintenance), Business Function, Deployment Model, Vertical, & Region - Global Forecast to 2021

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Date: 28-Oct-2016
No. of pages: 161
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“Ease of use and massive surge in the volume of business data is driving the growth”

MarketsandMarkets estimates the global self-service Business Intelligence (BI) market to grow from USD 3.61 billion in 2016 to USD 7.31 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 15.2%. The self-service BI market is growing rapidly because of the transition from traditional BI techniques to advanced BI and analytics techniques, which can be managed and utilized even without any help from the IT and data science teams, and the massive surge in the volume of business data across industry verticals. Factors such as high investment coasts and lack of proper data governance process are expected to limit the market growth.

“Sales business function to have the largest market size in 2016”

Organizations across industry verticals are using various tools and systems to collect internal data for analyzing the performance of sales people and external data for analyzing sales performance at regular intervals and also in real time. Therefore, sales departments face challenges in integrating these technologies for obtaining value from all these data sets. Self-service BI helps the sales department in resolving these issues even without any help from the IT team or data scientists, allowing them to generate insights as per their convenience. Hence, sales are estimated to have the largest market share in 2016 among all business functions.

“Healthcare and life sciences vertical to have the highest growth rate during the forecast period”

Self-service BI solutions have been deployed across various industry verticals, including BFSI, telecommunication &IT, retail &e-commerce, manufacturing, healthcare &life sciences, energy &utilities, transportation &logistics, media &entertainment, government &defense, and others. The healthcare &life sciences industry vertical is expected to witness the highest CAGR during the forecast period because of the increasing need for managing real-time data of various healthcare activities including patients’ sleep analysis, calories burnt based on physical activities conducted, and so on.

“North America is expected to hold the largest market share”

North America, followed by Europe, is expected to continue being the largest revenue generating region for the self-service BI vendors for the next five years. This is mainly due to the presence of various developed economies such as Canada and the U.S. and the high focus on innovations through research and development and technology across industry verticals in the region. APAC is expected to be the highest growing region in the self-service BI market because of the increasing adoption of Internet of Things (IoT) and smart technologies and government initiatives such as smart cities in APAC countries including China and India.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the self-service BI marketplace.


  • By Company Type: Tier 1:22%, Tier 2:30%, and Tier 3:48%

  • By Designation: C-Level: 30%, Director Level: 45%, and Others: 25%

  • By Region: North America: 48%, Europe: 30%, APAC: 22%


The self-service BI ecosystem comprises the following major vendors:


  • Microsoft Corporation (U.S.)

  • IBM Corporation (U.S.)

  • Oracle Corporation (U.S.)

  • SAP SE (Germany)

  • SAS Institute (U.S.)

  • MicroStrategy (U.S.)

  • Tableau Software (U.S.)

  • TIBCO Software (U.S.)

  • Qlik Technologies (U.S.)

  • Zoho Corporation (U.S.)


Scope of the report

The self-service BI market revenue is primarily classified into revenues from software and revenues from services. The software revenue is associated with standalone software offerings. The services revenue is associated with managed services and professional services. The professional services comprise deployment & integration, support & maintenance, and consulting services. The market is also segmented by business functions, applications, deployment models, industry verticals, and regions.

Reasons to buy the report


  • To get a comprehensive overview of the global self-service BI market

  • To gain wide ranging information about the top players in this market sphere, their product portfolios, and the key strategies adopted by them

  • To gain insights about the major countries/regions in which the self-service BI market is flourishing in various industries

Self-Service BI Market by Type (Software, Services), Application (Sales & Marketing Management, Customer Engagement & Analysis, Predictive Asset Maintenance), Business Function, Deployment Model, Vertical, & Region - Global Forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.3 Market Breakdown and Data Triangulation
2.4 Vendor Dive Matrix Methodology
2.5 Research Assumptions
2.5.1 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Market
4.2  Market Share Across Various Regions
4.3 Self-Service BI Market : Industry Verticals and Region Market
4.4 Life Cycle Analysis, By Region, 2016

5 Market Overview
5.1 Introduction
5.2 Market Evolution
5.3 Market Segmentation
5.3.1 By Type
5.3.2 By Service
5.3.3 By Professional Service
5.3.4 By Business Function
5.3.5 By Application
5.3.6 By Deployment Model
5.3.7 By Industry Vertical
5.3.8 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Ease of Use for Non-Technical Staff
5.4.1.2 Increasing Need for In-Depth Competitive Insights
5.4.1.3 Expanding Volume of Business Data
5.4.2 Restraints
5.4.2.1 High Investment Costs
5.4.2.2 Lack of Proper Data Governance Process
5.4.3 Opportunities
5.4.3.1 Advancement of Cloud Computing in the BI Market
5.4.3.2 Expanding Market in Small and Midsized Enterprises (SMES) Segment
5.4.4 Challenges
5.4.4.1 Data Security and Privacy Concerns
5.4.4.2 Reluctance in the Investment in New Technologies and Lack of Transformation
5.5 Self-Service BI: Type of Data Processing
5.5.1 Batch Data Processing
5.5.2 Real-Time Streaming Data Processing

6 Self-Service BI Market Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Self-Service BI User Trends
6.3.1 Business Users
6.3.1.1 Power Users
6.3.1.2 Casual Users
6.3.2 Developers
6.4 Data Governance for Self-Service BI
6.5 Strategic Benchmarking
6.5.1 Strategic Benchmarking: Partnerships and Collaborations
6.5.2 Strategic Benchmarking: New Product Development

7 Self-Service BI Market Analysis, By Type
7.1 Introduction
7.2 Software
7.3 Services
7.3.1 Managed Services
7.3.2 Professional Services
7.3.2.1 System Deployment and Integration
7.3.2.2 Support and Maintenance
7.3.2.3 Consulting Services

8 Self-Service BI Market Analysis, By Business Function
8.1 Introduction
8.2 Finance
8.3 Marketing
8.4 Sales
8.5 Operations
8.6 Human Resources

9 Self-Service BI Market Analysis, By Deployment Model
9.1 Introduction
9.2 On-Premises
9.3 On-Cloud/Hosted

10 Self-Service BI Market Analysis, By Business Applications
10.1 Introduction
10.2 Fraud and Security Management
10.3 Sales and Marketing Management
10.4 Predictive Asset Maintainence
10.5 Risk and Compliance Management
10.6 Customer Engagement and Analysis
10.7 Supply Chain Management and Procurement
10.8 Operations Management
10.9 Other Applications

11 Self-Service BI Market Analysis, By Industry Vertical
11.1 Introduction
11.2 Healthcare and Life Sciences
11.3 Banking, Financial Services and Insurance
11.4 Manufacturing
11.5 Retail and Consumer Goods
11.6 IT and Telecommunications
11.7 Transportation and Logistics
11.8 Media and Entertainment
11.9 Energy and Utilities
11.10 Government and Defense
11.11 Others

12 Geographic Analysis
12.1 Introduction
12.2 North America
12.3 Europe
12.4 Asia-Pacific (APAC)
12.5 Middle East and Africa (MEA)
12.6 Latin America

13 Competitive Landscape
13.1 Overview
13.2 Competitive Situations and Trends
13.2.1 New Product Launches
13.2.2 Partnerships, Collaborations, and Agreements
13.2.3 Mergers and Acquisitions
13.2.4 Venture Capital Funding
13.3 Self-Service BI: MnM Dive – Vendor Comparison

14 Company Profiles
14.1 Introduction
14.2 Microsoft Corporation
14.2.1 Overview
14.2.2 Products and Services Offered
14.2.3 Recent Developments
14.2.4 MnM View
14.2.4.1 SWOT Analysis
14.2.4.2 Key Strategies
14.3 International Business Machines Corporation
14.3.1 Overview
14.3.2 Products Offered
14.3.3 Recent Developments
14.3.4 MnM View
14.3.4.1 SWOT Analysis
14.3.4.2 Key Strategies
14.4 Oracle Corporation
14.4.1 Overview
14.4.2 Products and Services Offered
14.4.3 Recent Developments
14.4.4 MnM View
14.4.4.1 SWOT Analysis
14.4.4.2 Key Strategies
14.5 SAP SE
14.5.1 Overview
14.5.2 Products and Services Offered
14.5.3 Recent Developments
14.5.4 MnM View
14.5.4.1 SWOT Analysis
14.5.4.2 Key Strategies
14.6 SAS Institute
14.6.1 Overview
14.6.2 Products and Services Offered
14.6.3 Recent Developments
14.6.4 MnM View
14.6.4.1 SWOT Analysis
14.6.4.2 Key Strategies
14.7 Tableau Software
14.7.1 Overview
14.7.2 Products and Services Offered
14.7.3 Recent Developments
14.8 Microstrategy, Inc.
14.8.1 Overview
14.8.2 Products and Services Offered
14.8.3 Recent Developments
14.9 Qlik Technologies, Inc.
14.9.1 Overview
14.9.2 Products and Services Offered
14.9.3 Recent Developments
14.10 Tibco Software
14.10.1 Overview
14.10.2 Products and Services Offered
14.10.3 Recent Developments
14.11 Zoho Corporation
14.11.1 Overview
14.11.2 Products Offered
14.11.3 Recent Developments

15 Appendix
15.1 Insights of Industry Experts
15.2 Discussion Guide
15.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.4 Available Customization
15.5 Related Reports

List of Tables

Table 1 Self-Service BI Market Size and Growth, 2016–2021 (USD BIllion, Y-O-Y %)
Table 2 Market Size, By Type , 2016-2021 (USD Million)
Table 3 Software: Market Size, By Region, 2016-2021 (USD Million)
Table 4 Services: Market Size, By Type, 2016-2021 (USD Million)
Table 5 Services: Market Size, By Region, 2016-2021 (USD Million)
Table 6 Managed Services: Market Size, By Region, 2016-2021 (USD Million)
Table 7 Professional Services: Market Size, By Region, 2014-2021 (USD Million)
Table 8 System Deployment and Integration: Market Size, By Region, 2014-2021 (USD Million)
Table 9 Support and Mantainance: Market Size, By Region, 2014-2021 (USD Million)
Table 10 Consulting Services: Market Size, By Region, 2014-2021 (USD Million)
Table 11 Self-Service BI Market Size, By Business Function, 2016-2021 (USD Million)
Table 12 Finance: Market Size, By Region, 2014-2021 (USD Million)
Table 13 Marketing: Market Size, By Region, 2014-2021 (USD Million)
Table 14 Operations: Market Size, By Region, 2014-2021 (USD Million)
Table 15 Finance: Market Size, By Region, 2014-2021 (USD Million)
Table 16 Human Resources: Market Size, By Region, 2014-2021 (USD Million)
Table 17 Self-Service BI Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 18 On-Premises: Market Size, By Region, 2014-2021 (USD Million)
Table 19 On-Demand: Market Size, By Region, 2014-2021 (USD Million)
Table 20 Self-Service BI Market Size, By Business Applications, 2014-2021 (USD Million)
Table 21 Fraud and Security Management: Market Size, By Region, 2014-2021 (USD Million)
Table 22 Sales and Marketing: Market Size, By Region, 2014-2021 (USD Million)
Table 23 Predictive Asset Maintanence: Market Size, By Region, 2014-2021 (USD Million)
Table 24 Risk and Compliance Management: Market Size, By Region, 2014-2021 (USD Million)
Table 25 Customer Engagement and Analysis: Market Size, By Region, 2014-2021 (USD Million)
Table 26 Supply Chain Manangement and Procurement: Market Size, By Region, 2014-2021 (USD Million)
Table 27 Operation Management: Market Size, By Region, 2014-2021 (USD Million)
Table 28 Other Applications: Market Size, By Region, 2014-2021 (USD Million)
Table 29 Self-Service BI Market Size, By Industry Vertical, 2014-2021 (USD Million)
Table 30 Healthcare and Life Sciences: Market Size, By Region, 2014-2021 (USD Million)
Table 31 Banking, Financial Services, and Insurance: Market Size, By Region, 2014-2021 (USD Million)
Table 32 Manufacturing: Market Size, By Region, 2014-2021 (USD Million)
Table 33 Retail and Consumer Goods: Market Size, By Region, 2014-2021 (USD Million)
Table 34 IT and Telecommunications: Market Size, By Region, 2014-2021 (USD Million)
Table 35 Transportation and Logistics: Market Size, By Region, 2014-2021 (USD Million)
Table 36 Media and Entertainment: Market Size, By Region, 2014-2021 (USD Million)
Table 37 Energy and Utilities: Market Size, By Region, 2014-2021 (USD Million)
Table 38 Government and Defense: Market Size, By Region, 2014-2021 (USD Million)
Table 39 Others: Market Size, By Region, 2014-2021 (USD Million)
Table 40 Self-Service BI Market Size, By Region, 2014-2021 (USD Million)
Table 41 North America: Market Size, By Industry Vertical, 2014-2021 (USD Million)
Table 42 North America: Market Size, By Type, 2014-2021 (USD Million)
Table 43 North America: Market Size, By Service, 2014-2021 (USD Million)
Table 44 North America: Market Size, By Professional Service, 2014-2021 (USD Million)
Table 45 North America: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 46 North America: Market Size, By Business Function, 2014-2021 (USD Million)
Table 47 North America: Market Size, By Business Applications, 2014-2021 (USD Million)
Table 48 Europe: Self-Service BI Market Size, By Type, 2014-2021 (USD Million)
Table 49 Europe: Market Size, By Service, 2014-2021 (USD Million)
Table 50 Europe: Market Size, By Professional Service, 2014-2021 (USD Million)
Table 51 Europe: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 52 Europe: Market Size, By Business Function, 2014-2021 (USD Million)
Table 53 Europe: Market Size, By Business Applications, 2014-2021 (USD Million)
Table 54 Europe: Market Size, By Industry Vertical, 2014-2021 (USD Million)
Table 55 Asia-Pacific: Self-Service BI Market Size, By Type, 2014-2021 (USD Million)
Table 56 Asia-Pacific: Market Size, By Service, 2014-2021 (USD Million)
Table 57 Asia-Pacific: Market Size, By Professional Service, 2014-2021 (USD Million)
Table 58 Asia-Pacific: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 59 Asia-Pacific: Market Size, By Business Functions, 2014-2021 (USD Million)
Table 60 Asia-Pacific: Market Size, By Business Applications, 2014-2021 (USD Million)
Table 61 Asia-Pacific: Market Size, By Industry Verticals, 2014-2021 (USD Million)
Table 62 Middle East and Africa: Self-Service BI Market Size, By Type, 2014-2021 (USD Million)
Table 63 Middle East and Africa: Market Size, By Service, 2014-2021 (USD Million)
Table 64 Middle East and Africa: Market Size, By Professional Service, 2014-2021 (USD Million)
Table 65 Middle East and Africa: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 66 Middle East and Africa: Market Size, By Business Functions, 2014-2021 (USD Million)
Table 67 Middle East and Africa: Market Size, By Business Applications, 2014-2021 (USD Million)
Table 68 Middle East and Africa: Market Size, By Industry Vertical, 2014-2021 (USD Million)
Table 69 Latin America: Data Lake Market Size, By Type, 2014-2021 (USD Million)
Table 70 Latin America: Self-Service BI Market Size, By Service, 2014-2021 (USD Million)
Table 71 Latin America: Market Size, By Professional Service, 2014-2021 (USD Million)
Table 72 Latin America: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 73 Latin America: Market Size, By Business Functions, 2014-2021 (USD Million)
Table 74 Latin America: Market Size, By Business Applications, 2014-2021 (USD Million)
Table 75 Latin America: Market Size, By Industry Vertical, 2014-2021 (USD Million)
Table 76 New Product Launches, 2014–2016
Table 77 Partnerships, Collaborations, and Agreements, 2014 – 2016
Table 78 Mergers and Acquisitions, 2013–2016
Table 79 Venture Capital Funding, 2014–2016

List of Figures

Figure 1 Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Vendor Dive Matrix: Criteria Weightage
Figure 6 Self-Service BI Market is Poised to Witness Growth in the Global Market for the Period 2016–2021
Figure 7 Market Snapshot on the Basis of Type (2016 vs 2021)
Figure 8 Market Snapshot on the Basis of Services (2016 - 2021)
Figure 9 Market Snapshot on the Basis of Professional Services (2016 - 2021)
Figure 10 Market Snapshot on the Basis of Business Function (2016 - 2021)
Figure 11 Market Snapshot on the Basis of Application (2016 - 2021)
Figure 12 Market Snapshot on the Basis of Deployment Model (2016 - 2021)
Figure 13 Market Snapshot on the Basis of Industry Vertical (2016 vs 2021)
Figure 14 Lucrative Market Prospects in the Self-Service BI Market
Figure 15 North America Commands Over Market By Covering the Largest Market Size in 2016
Figure 16 BFSI Vertical and North America in Region Segment is Expected to Gain the Largest Market Size in the Year 2016
Figure 17 Asia-Pacific Soon to Enter Exponential Growth Phase During 2016–2021
Figure 18 Evolution of Self-Service BI
Figure 19 Self-Service BI Market, By Type
Figure 20 Market By Service
Figure 21 Market By Professional Service
Figure 22 Market By Business Function
Figure 23 Market By Application
Figure 24 Market By Deployment Model
Figure 25 Market By Industry Vertical
Figure 26 Market By Region
Figure 27 Market DROC
Figure 28 Market Value Chain Analysis
Figure 29 Strategic Benchmarking: Partnerships and Collaborations
Figure 30 Strategic Benchmarking: New Product Development
Figure 31 Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 32 Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 33 Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 34 Human Resources Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 35 On-Demand Deployment Model Expected to Have the Higher CAGR During the Forecast Period
Figure 36 Predictive Asset Maintenance is Expected to Have the Higher CAGR During the Forecast Period
Figure 37 Healthcare and Life Sciences Vertical is Expected to Have the Highest CAGR During the Forecast Period
Figure 38 Asia-Pacific is Expected to Have the Highest CAGR During the Forecast Period
Figure 39 North America is Projected to Have the Highest Market Share in the Self-Service BI Market
Figure 40 North America Market Snapshot
Figure 41 Asia-Pacific Market Snapshot
Figure 42 Companies Adopted Partnerships and Collaborations as the Key Growth Strategy From 2014-2016
Figure 43 Area-Chart Showing Historical CAGR of Top 5 Players
Figure 44 Market Evaluation Framework
Figure 45 Battle for Market Share: Partnerships and Collaborations Reflect as Key Strategies in the Self Service BI Market
Figure 46 Vendor Dive Matrix
Figure 47 Product Offerings Comparison
Figure 48 Business Strategy Comparison
Figure 49 Geographic Revenue Mix of Top Five Market Players
Figure 50 Microsoft: Business Overview
Figure 51 Microsoft Corporation: SWOT Analysis
Figure 52 International Business Machines Corporation: Company Snapshot
Figure 53 International Business Machines Corporation: SWOT Analysis
Figure 54 Oracle Corporation: Company Snapshot
Figure 55 Oracle Corporation: SWOT Analysis
Figure 56 SAP SE: Company Snapshot
Figure 57 SAS Institute: Company Snapshot
Figure 58 Tableau Software: Company Snapshot
Figure 59 Microstrategy : Company Snapshot
Figure 60 Qlik Technologies : Company Snapshot
Figure 61 Tibco Software : Company Snapshot
Figure 62 Zoho Corporation : Company Snapshot

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