Product Analytics Market by Mode (Tracking Data, Analyzing Data), Component, End-User (Designers, Manufacturers, Sales & Marketing Professionals, Consumer Engagement), Deployment, Enterprise Size, Vertical, and Region - Global Forecast to 2024

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Date: 19-Jul-2019
No. of pages: 109
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Growing adoption of big data and other related technologies

The global product analytics market size is projected to grow from USD 6.9 billion in 2019 to USD 13.9 billion by 2024, at a CAGR of 15.1% from 2019 to 2024. Major growth factors for the market include manufacturers’ need for ensuring market competitiveness and growing adoption of big data and other related technologies

In the end-user segment, manufacturers to hold a larger market size in 2019

Product analytics plays an integral part in manufacturing, planning, warranty analysis, supply chain intelligence. Customers are demanding quality products at lower prices with faster delivery. Hence, it has become vital for manufacturers to deliver a differentiated experience throughout the entire customer life cycle. Through the implementation of product analytics, manufacturers can predict the tendency of a prospect to purchase and the level to which a prospect would be accepting the given offers. These factors contribute manufacturers segment to hold a larger market size.

By enterprise size, SMEs to register a higher growth rate during the forecast period

SMEs to record a faster growth rate due to the stable cloud-based deployments. The management of SMEs is concerned about the expenditures of deploying on-premises product analytics solutions and contracting skilled staff and IT teams for their maintenance. SMEs are leaning toward cloud-based solutions to overcome these issues. The industry players are also making efforts to improve their profit margins and increase their market share by either introducing dedicated cloud platforms or associating with other cloud service organizations.

Asia Pacific (APAC) to register the highest growth rate during the forecast period

The APAC product analytics market is experiencing a disruptive growth, owing to its rapidly growing number of internet subscribers and consumption of internet over smart phones and other portable devices. The market is expected to grow at an even higher rate than present due to the ever-increasing use of content in major APAC economies such as China, Japan, India, and South Korea. Moreover, the massive growth in the eCommerce along with retail and consumer goods industry has fueled the growth of product analytics market, making APAC one of the fastest-growing regions in the product analytics markets.


  • By Company Type: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%

  • By Designation: C-level – 35%, D-level – 25%, and Others – 40%

  • By Region: North America – 45%,Europe– 20%, Asia Pacific– 30%, RoW – 5%


Major vendors offering content delivery network solutions include Google (US), IBM (US), Oracle (US), Adobe (US), Sales force (US), Mixpanel (US), Piwik PRO (Poland), Amplitude (US), and Heap(Denmark) Plytix(US) , Pendo(US),Risk Edge Solutions (India),LatentView(US),and Kissmetrics(US). The study includes an in-depth competitive analysis of the key market players, along with their company profiles, recent developments, and key market strategies.

Research Coverage

The market study covers the product analytics market size across segments. It aims at estimating the market size and the growth potential of the market across segments by mode, deployment, enterprise size, component, services, end users, verticals, and region. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall product analytics market and its sub-segments. The report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report will also help stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

Product Analytics Market by Mode (Tracking Data, Analyzing Data), Component, End-User (Designers, Manufacturers, Sales & Marketing Professionals, Consumer Engagement), Deployment, Enterprise Size, Vertical, and Region - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Breakup of Primary Profiles
2.1.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Assumptions for the Study
2.5 Competitive Leadership Mapping Methodology
2.6 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Product Analytics Market
4.2 Market By End User, 2019
4.3 North America: Market By Component and Deployment
4.4 Asia Pacific: Market By Component and Deployment

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Manufacturers’ Need for Ensuring Market Competitiveness
5.2.1.2 Growing Adoption of Big Data and Other Related Technologies
5.2.2 Restraints
5.2.2.1 Changing Regional Data Regulations Leading to the Time-Consuming Restricting Predictive Models
5.2.2.2 Growing Concerns Over Data Privacy and Critical Data Theft
5.2.3 Opportunities
5.2.3.1 Rising Advent in Artificial Intelligence and Machine Learning
5.2.3.2 Growing Demand for Cloud-Based Analytical Solutions and Managed Platform Vendors
5.2.4 Challenges
5.2.4.1 Reluctance to Adopt Advanced Analytical Technologies

6 Product Analytics Market, By Mode
6.1 Introduction
6.2 Tracking Data
6.2.1 Rising Need of Detailed Information Led to Rapid Adoption of Data Tracking
6.3 Analyzing Data
6.3.1 Rising Need of Data Analysis Owing to Business Intelligence and Knowledge Discovery

7 Product Analytics Market, By End User
7.1 Introduction
7.2 Designers
7.2.1 Designers to Rely More on Product Analytics Solutions for Offering Enhanced User Experience
7.3 Manufacturers
7.3.1 Manufacturers to Rely on Product Analytics Solutions to Enable Cost-Effective Production Plans
7.4 Sales and Marketing Professionals
7.4.1 Advent of Digitalization Across All Verticals to Boost the Deployment of Product Analytics Solutions in Sales and Marketing Professionals
7.5 Consumer Engagement
7.5.1 Increasing Demand for Enhanced User Experience to Drive the Growth of the Product Analytics Market By Consumer Engagement Businesses

8 Product Analytics Market, By Component
8.1 Introduction
8.2 Solutions
8.2.1 Growing Adoption of Product Analytics Solutions By Small and Medium-Sized Enterprises to Drive the Growth Rate of the Solutions Segment
8.3 Services
8.3.1 Professional Services
8.3.1.1 Growing Requirement for Customized Solutions to Boost the Professional Services Industry
8.3.2 Managed Services
8.3.2.1 Customers With Ongoing Demands and Alterations in the Solutions to Support Managed Services

9 Product Analytics Market, By Enterprise Size
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.2.1 Robust Cloud-Based Deployments to Lead Small and Medium-Sized Enterprises to Record a Higher Growth Rate
9.3 Large Enterprises
9.3.1 Manufacturing and Automotive Verticals to Drive the Adoption of Product Analytics Solutions Across Large Enterprises

10 Product Analytics Market, By Deployment
10.1 Introduction
10.2 Cloud
10.2.1 Reduced Operational Cost and Higher Scalability to Enable Growth in Cloud-Based Deployments
10.3 On-Premises
10.3.1 With Growing Threat of Data Thefts Some Organizations Prefer Product Analytics Solutions to Remain On-Premises

11 Product Analytics Market, By Vertical
11.1 Introduction
11.2 Automotive
11.2.1 Rising Need of Product Analytics for Acquisition and Retention of Customers
11.3 Retail and Consumer Goods
11.3.1 Understanding of Consumer Needs and Attitudes, and Delivering Improved Performance With the Help of Product Analytics Solutions
11.4 F&B Manufacturing
11.4.1 Consistency in Quality and Taste to Lead the Rapid Adoption of Product Analytics Solutions
11.5 Machinery and Industrial Equipment Manufacturing
11.5.1 Product Analytics to Optimize Decision-Making, Boost Productivity, Increase Quality, Reduce Energy and Material Consumption, and Surge Flexibility
11.6 Healthcare and Pharmaceuticals
11.6.1 Real-Time Decision-Making to Provide New Innovative Solutions and Treatments for Patients Led to Rising Need for Product Analytics Solutions
11.7 Energy and Utilities
11.7.1 Growing Demand for Intelligent Production, Distribution, and Consumption of Energy and Utilities Led to the Growth of Product Analytics Solutions in This Vertical

12 Product Analytics Market, By Region
12.1 Introduction
12.2 North America
12.2.1 United States
12.2.1.1 Rapid Adoption and use of Digitally Innovative Solutions, Presence of Tech-Giants, and Growth of Social Media Platforms to Drive the Product Analytics Market Growth
12.2.2 Canada
12.2.2.1 Startup Ecosystem and Growth in the Need for Real-Time Decision-Making to Drive the Growth of Product Analytics Solutions in Canada
12.3 Europe
12.3.1 United Kingdom
12.3.1.1 Advanced It Infrastructure and Skilled Workforce to Drive the Growth of Product Analytics Solutions in the UK
12.3.2 Germany
12.3.2.1 Government Initiatives for Technological Developments in the Manufacturing Vertical to Drive the Growth of Product Analytics Solutions in Germany
12.3.3 France
12.3.3.1 Heavy R&D Investments and Strong Hold of Retail, Aerospace and Defense, and Manufacturing Verticals to Drive the Growth of the Product Analytics Market in France
12.4 Asia Pacific
12.4.1 China
12.4.1.1 Exponential Growth of Internet Penetration and Ecommerce Players to Drive the Growth of Product Analytics Solutions in China
12.4.2 Japan
12.4.2.1 Rise of Innovative Technologies and Collaboration Between Governments and Business for Digital Transformation in Japan
12.4.3 South Korea
12.4.3.1 Heavy Investments in R&D for Innovative Technologies By Government in South Korea Led to the Growth of the Product Analytics Solutions
12.5 Rest of the World

13 Competitive Landscape
13.1 Competitive Leadership Mapping
13.1.1 Visionary Leaders
13.1.2 Innovators
13.1.3 Dynamic Differentiators
13.1.4 Emerging Companies
13.2 Strength of Product Portfolio (17 Players)
13.3 Business Strategy Excellence (17 Players)
13.4 Ranking of Key Players for the Product Analytics Market, 2019

14 Company Profiles
14.1 Introduction
14.2 Google
14.2.1 Business Overview
14.2.2 Products Offered
14.2.3 Recent Developments
14.2.4 SWOT Analysis
14.2.5 MnM View
14.3 IBM
14.3.1 Business Overview
14.3.2 Products Offered
14.3.3 Recent Developments
14.3.4 SWOT Analysis
14.3.5 MnM View
14.4 Oracle
14.4.1 Business Overview
14.4.2 Products Offered
14.4.3 Recent Developments
14.4.4 SWOT Analysis
14.4.5 MnM View
14.5 Adobe
14.5.1 Business Overview
14.5.2 Products Offered
14.5.3 Recent Developments
14.5.4 SWOT Analysis
14.5.5 MnM View
14.6 Salesforce
14.6.1 Business Overview
14.6.2 Products Offered
14.6.3 Recent Developments
14.6.4 SWOT Analysis
14.6.5 MnM View
14.7 Mixpanel
14.7.1 Business Overview
14.7.2 Products Offered
14.7.3 Recent Developments
14.8 Piwik PRO
14.8.1 Business Overview
14.8.2 Products Offered
14.9 Amplitude
14.9.1 Business Overview
14.9.2 Products Offered
14.9.3 Recent Developments
14.10 Heap
14.10.1 Business Overview
14.10.2 Products Offered
14.11 Plytix
14.11.1 Business Overview
14.11.2 Products Offered
14.12 Pendo
14.12.1 Business Overview
14.12.2 Products Offered
14.13 Risk Edge Solutions
14.13.1 Business Overview
14.13.2 Solutions Offered
14.14 LatenTView
14.14.1 Business Overview
14.14.2 Products and Services Offered
14.15 Kissmetrics

15 Appendix
15.1 Discussion Guide
15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.3 Available Customization
15.4 Related Reports
15.5 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2016–2018
Table 2 Product Analytics Market Size, By Mode, 2017–2024 (USD Million)
Table 3 Market Size By End User, 2017–2024 (USD Million)
Table 4 Market Size By Component, 2017–2024 (USD Million)
Table 5 Market Size By Service, 2017–2024 (USD Million)
Table 6 Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 7 Market Size By Deployment, 2017–2024 (USD Million)
Table 8 Market Size By Vertical, 2017–2024 (USD Million)
Table 9 Market Size By Region, 2017–2024 (USD Million)
Table 10 North America: Product Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 11 North America: Market Size By Mode, 2017–2024 (USD Million)
Table 12 North America: Market Size By Service, 2017–2024 (USD Million)
Table 13 North America: Market Size By Deployment, 2017–2024 (USD Million)
Table 14 North America: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 15 North America: Market Size By End User, 2017–2024 (USD Million)
Table 16 North America: Market Size By Vertical, 2017–2024 (USD Million)
Table 17 North America: Market Size By Country, 2017–2024 (USD Million)
Table 18 Europe: Product Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 19 Europe: Market Size By Mode, 2017–2024 (USD Million)
Table 20 Europe: Market Size By Service, 2017–2024 (USD Million)
Table 21 Europe: Market Size By Deployment, 2017–2024 (USD Million)
Table 22 Europe: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 23 Europe: Market Size By End User, 2017–2024 (USD Million)
Table 24 Europe: Market Size By Vertical, 2017–2024 (USD Million)
Table 25 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 26 Asia Pacific: Product Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 27 Asia Pacific: Market Size By Mode, 2017–2024 (USD Million)
Table 28 Asia Pacific: Market Size By Service, 2017–2024 (USD Million)
Table 29 Asia Pacific: Market Size By Deployment, 2017–2024 (USD Million)
Table 30 Asia Pacific: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 31 Asia Pacific: Market Size By End User, 2017–2024 (USD Million)
Table 32 Asia Pacific: Market Size By Vertical, 2017–2024 (USD Million)
Table 33 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 34 Rest of the World: Product Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 35 Rest of the World: Market Size By Mode, 2017–2024 (USD Million)
Table 36 Rest of the World: Market Size By Service, 2017–2024 (USD Million)
Table 37 Rest of the World: Market Size By Deployment, 2017–2024 (USD Million)
Table 38 Rest of the World: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 39 Rest of the World: Market Size By End User, 2017–2024 (USD Million)
Table 40 Rest of the World: Market Size By Vertical, 2017–2024 (USD Million)
Table 41 Rest of the World: Market Size By Country, 2017–2024 (USD Million)

List of Figures

Figure 1 Product Analytics Market: Research Design
Figure 2 Research Methodology
Figure 3 Product Analytics Market: Top-Down and Bottom-Up Approaches
Figure 4 Competitive Leadership Mapping: Criteria Weightage
Figure 5 Manufacturers to Lead the End Users Segment in Deploying Product Analytics Solutions During the Forecast Period
Figure 6 Cloud Segment to Account for a Higher Market Share By 2024
Figure 7 Retail and Consumer Goods Vertical to Account for the Largest Market Size During the Forecast Period
Figure 8 North America to Account for the Highest Growth Rate From 2019 to 2024
Figure 9 Strong Adoption By Designers and Manufacturers to Enable Rapid Growth Rate for Product Analytics Solutions
Figure 10 Manufacturers Segment to Account for the Highest Market Share in 2019
Figure 11 Solutions and Cloud Segments to Record Higher Market Shares in North America in 2019
Figure 12 Solutions and Cloud Segments to Record Higher Market Shares in Asia Pacific in 2019
Figure 13 Product Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 14 Analyzing Data Segment to Record a Higher Growth Rate During the Forecast Period
Figure 15 Designers Segment to Record the Highest Growth Rate in Deploying Product Analytics Solutions
Figure 16 Solutions Segment to Account for a Higher Market Share in 2019
Figure 17 Managed Services Segment to Record a Higher Growth Rate During Forecast Period
Figure 18 Small and Medium-Sized Enterprises Segment to Forecast a Higher Growth Rate During the Forecast Period
Figure 19 Cloud Segment to Forecast a Higher Growth Rate During the Forecast Period
Figure 20 Automotive Vertical to Record the Highest Growth Rate During the Forecast Period
Figure 21 Product Analytics Market in Asia Pacific to Grow at the Highest CAGR From 2019 to 2024
Figure 22 North America: Market Snapshot
Figure 23 Asia Pacific: Market Snapshot
Figure 24 Product Analytics Market (Global) Competitive Leadership Mapping, 2019
Figure 25 Ranking of Key Players, 2019
Figure 26 Google: Company Snapshot
Figure 27 Google: SWOT Analysis
Figure 28 IBM: Company Snapshot
Figure 29 IBM: SWOT Analysis
Figure 30 Oracle: Company Snapshot
Figure 31 Oracle: SWOT Analysis
Figure 32 Adobe: Company Snapshot
Figure 33 Adobe: SWOT Analysis
Figure 34 Salesforce: Company Snapshot
Figure 35 Salesforce: SWOT Analysis

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