Prescriptive Analytics Market with COVID-19 Impact Analysis by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability, and Region - Global Forecast to 2026

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Date: 04-Nov-2021
No. of pages: 258
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The prescriptive analytics market size to grow from USD 4.9 billion in 2021 to USD 14.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 24.0% during the forecast period. Various factors such as increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence to drive the market, and proliferation of customer channels are expected to drive the adoption of prescriptive analytics solutions and services.

Prescriptive analytics is an advanced form of analytics, which comprehensively analyzes the data to determine the best possible outcomes among numerous choices under given parameters. This advanced technology combines tools and techniques, such as machine learning, artificial intelligence, mathematical sciences, and multiple computational modeling procedures to prescribe the next course of action that should be undertaken. The technology is capable of forecasting future scenarios, prescribing various outcomes that might arise with the passage of time. The prescriptive analytics technology utilizes both descriptive as well as predictive analytical algorithms to help businesses make quick and actionable decisions in near real-time. The much-anticipated self-driving cars are the best example of prescriptive analytical techniques that will drive the way into the future.

The cloud segment to have the highest CAGR during the forecast period

By deployment mode, the prescriptive analytics market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. Prescriptive analytics solution providers are focusing on cloud-based prescriptive solutions for their clients, as many organizations have migrated to either a private or a public cloud. Cloud-based solutions and services providers, such as IBM Corporation, Ayata, and Qual Metrix, are focusing on the development of cloud software that would incorporate the on-premises application into the cloud.

The SMEs segment to hold higher CAGR during the forecast period

The prescriptive analytics market has been segmented by organization size into large enterprises and SMEs. The market for SMEs is expected to register a higher CAGR during the forecast period. These enterprises are early adopters of prescriptive analytics solutions. They are faced with the troublesome task of effectively managing security because of the diverse nature of IT infrastructure, which is complex in nature.

Among regions, APAC to hold highest CAGR during the forecast period

APAC is expected to grow at a good pace during the forecast period. Security spending in APAC is increasing significantly due to the ever-growing threat landscape. Traditional methods are no longer adequate to manage and mitigate advanced cyberattacks. Hence, prescriptive analytics vendors in this region focus on innovations related to their product line. China, India, and Australia have displayed ample growth opportunities in the prescriptive analytics market.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the prescriptive analytics market.


  • By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%

  • By Designation: C-Level Executives: 35%, D-Level Executives: 25%, and Managers: 40%

  • By Region: APAC: 25%, Europe: 30%, North America: 30%, MEA: 10%, Latin America: 5%


The report includes the study of key players offering prescriptive analytics solutions and services. It profiles major vendors in the global prescriptive analytics market. The major vendors in the global prescriptive analytics market include IBM(US), Microsoft(US), Salesforce(US), SAP(Germany), SAS Institute(US), Talend(US), FICO(US), Ayata(US), Altair(US), Alteryx(US), Tibco(US), Sisense(US) and Infor(US).

Research Coverage

The market study covers the prescriptive analytics market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, deployment mode, organization size, application, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall prescriptive analytics market and its sub segments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Prescriptive Analytics Market with COVID-19 Impact Analysis by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability, and Region - Global Forecast to 2026

Table Of Contents

1 Introduction
1.1 Introduction To Covid-19
1.2 Covid-19 Health Assessment
Figure 1 Covid-19: The Global Propagation
Figure 2 Covid-19 Propagation: Select Countries
1.3 Covid-19 Economic Assessment
Figure 3 Revised Gdp Forecasts For Select G20 Countries In 2020
1.3.1 Covid-19 Economic Impact—Scenario Assessment
Figure 4 Criteria Impacting The Global Economy
Figure 5 Scenarios In Terms Of Recovery Of The Global Economy
1.4 Objectives Of The Study
1.5 Market Definition
1.5.1 Inclusions And Exclusions
1.6 Market Scope
Figure 6 Prescriptive Analytics Market: Market Segmentation
1.6.1 Regional Scope
1.6.2 Years Considered For The Study
1.7 Currency Considered
Table 1 United States Dollar Exchange Rate, 2018–2020
1.8 Stakeholders
1.9 Summary Of Changes

2 Research Methodology
2.1 Research Data
Figure 7 Prescriptive Analytics Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
Table 2 Primary Interviews
2.1.2.1 Breakup Of Primary Profiles
Figure 8 Breakup Of Primary Interviews: By Company, Designation, And Region
2.1.2.2 Key Insights Of Industry Experts
2.2 Market Breakup And Data Triangulation
Figure 9 Data Triangulation
2.3 Market Size Estimation
Figure 10 Prescriptive Analytics Market: Top-Down And Bottom-Up Approaches
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
Figure 11 Market Size Estimation Methodology: Approach 1 (Supply Side): Revenue Of Solutions/Services Of The Market
Figure 12 Market Size Estimation Methodology: Approach 1 Bottom-Up (Supply Side): Collective Revenue Of All Solutions/Services Of The Prescriptive Analytics Market
Figure 13 Market Size Estimation Methodology—Approach 2, Bottom-Up (Supply-Side): Collective Revenue From All Software/Services Of The Market
Figure 14 Market Size Estimation Methodology—Approach 3, Bottom-Up (Demand Side): Products/Solutions/Services Sold And Their Average Selling Price
2.4 Market Forecast
Table 3 Factor Analysis
2.5 Company Evaluation Matrix Methodology
Figure 15 Company Evaluation Matrix: Criteria Weightage
2.6 Startup/Sme Evaluation Matrix Methodology
Figure 16 Startup/Sme Evaluation Matrix: Criteria Weightage
2.7 Assumptions For The Study
2.8 Limitations Of The Study

3 Executive Summary
Table 4 Prescriptive Analytics Market Size And Growth, 2015–2020 (Usd Million, Y-O-Y%)
Table 5 Market Size And Growth Rate, 2021–2026 (Usd Million, Y-O-Y%)
Figure 17 By Component, Software Segment To Achieve A Larger Market Size In 2021
Figure 18 Professional Services Segment To Account For A Larger Market Share In 2021
Figure 19 Supply Chain Management Application To Dominate The Market In 2021
Figure 20 On-Premises Deployment To Lead The Market In 2021
Figure 21 Large Enterprises Segment To Account For A Larger Market Share In 2021
Figure 22 Banking, Financial Services, And Insurance Vertical To Account For The Largest Market Size In 2021
Figure 23 North America To Account For The Largest Market Share In 2021

4 Premium Insights
4.1 Attractive Opportunities In The Market
Figure 24 Increasing Adoption Of Artificial Intelligence And Machine Learning Technologies To Boost The Market Growth
4.2 Prescriptive Analytics Market, By Vertical
Figure 25 Banking, Financial Services, And Insurance Vertical To Lead The Market By 2026
4.3 Market, By Region
Figure 26 North America To Account For The Largest Market Share In 2020
4.4 Market, By Solution And Vertical
Figure 27 Risk Management And Banking, Financial Services, And Insurance Segments To Account For The Largest Market Shares In 2021

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
Figure 28 Prescriptive Analytics Market: Drivers, Restraints, Opportunities, And Challenges
5.2.1 Drivers
5.2.1.1 Emergence Of Advanced Technologies, Such As Big Data And Iot
5.2.1.2 Rise In Popularity Of Real-Time Accessibility Of Data For Efficient Business Operations
5.2.2 Restraints
5.2.2.1 Complex Analytical Workflow
5.2.2.2 Dynamic Nature Of Data
5.2.3 Opportunities
5.2.3.1 Overcoming The Lacunae Of Traditional Business Intelligence Tools
5.2.3.2 Growing Investment In Big Data Infrastructure Across Geographies
5.2.3.3 Rise In Cyber-Crimes And Need For Crime Prediction And Prevention
5.2.4 Challenges
5.2.4.1 Lack Of Advanced Analytical Knowledge Among The Workforce
5.2.4.2 Diversity Of Data Models Based On Business Needs
5.2.4.3 Reluctance To Adopt Advanced Analytical Technology

6 Industry Trends
6.1 Introduction
6.2 Evolution
Figure 29 Evolution Of Prescriptive Analytics Market
6.3 Value Chain Analysis
Figure 30 Market: Value Chain Analysis
6.4 Case Study Analysis
6.4.1 Case Study 1: A Building Products Manufacturer Sees Usd 5 Million In Annual Value With River Logic
6.4.2 Case Study 2: Logi Report To Improve Mortgage Operations
6.4.3 Case Study 3: Tibco's Agile Technology Allows Cargosmart To Facilitate Customers
6.4.4 Case Study 4: Ibm Driving Innovation In Bulk Tanker Transportation With Advanced Analytics And Optimization
6.4.5 Case Study 5: Altair Visual Analytics Is The Core Element In The Flextrade Securities Trading Platform
6.5 Prescriptive Analytics Use Cases
6.5.1 Introduction
6.5.2 Travel And Transportation Optimization
6.5.3 Oil Production Through Fracking
6.5.4 Improving The Healthcare Industry
6.5.5 Google’s Self-Driven Car
6.6 Patent Analysis
6.6.1 Methodology
6.6.2 Document Type
Table 6 Patents Filed, 2018–2021
6.6.3 Innovation And Patent Applications
Figure 31 Total Number Of Patents Granted In A Year, 2018-2021
6.6.3.1 Top Applicants
Figure 32 Top Ten Companies With The Highest Number Of Patent Applications, 2018–2021
Table 7 Top Ten Patent Owners (Us) In The Prescriptive Analytics Market, 2018-2021
6.7 Pricing Model Analysis
6.8 Technology Analysis
6.8.1 Artificial Intelligence, Machine Learning, And Prescriptive Analytics
6.8.2 Cloud Computing And Prescriptive Analytics
6.8.3 Analytics And Prescriptive Analytics
6.8.4 Iot And Prescriptive Analytics
6.9 Porter’s Five Forces Analysis
Figure 33 Market: Porter’s Five Forces Analysis
Table 8 Prescriptive Analytics Market: Porter’s Five Forces Analysis
6.9.1 Threat Of New Entrants
6.9.2 Threat Of Substitutes
6.9.3 Bargaining Power Of Suppliers
6.9.4 Bargaining Power Of Buyers
6.9.5 Intensity Of Competitive Rivalry
6.10 Regulatory Implications
6.10.1 General Data Protection Regulation
6.10.2 Health Insurance Portability And Accountability Act Of 1996
6.10.3 Basel Committee On Banking Supervision 239 Compliance
6.10.4 Sarbanes-Oxley Act Of 2002

7 Prescriptive Analytics Market, By Component
7.1 Introduction
Table 9 Market Size, By Component, 2015–2020 (Usd Million)
Table 10 Market Size, By Component, 2021–2026 (Usd Million)
Figure 34 Software Component Is Expected To Have The Largest Market Size During The Forecast Period
7.2 Software
Table 11 Market Size, By Region, 2015–2020 (Usd Million)
Table 12 Market Size, By Region, 2021–2026 (Usd Million)
7.3 Services
Table 13 Market Size, By Service, 2015–2020 (Usd Million)
Table 14 Market Size, By Service, 2021–2026 (Usd Million)
7.3.1 Professional Services
Table 15 Professional Services: Market Size, By Region, 2015–2020 (Usd Million)
Table 16 Professional Services: Market Size, By Region, 2021–2026 (Usd Million)
7.3.2 Managed Services
Table 17 Managed Services: Market Size, By Region, 2015–2020 (Usd Million)
Table 18 Managed Services: Market Size, By Region, 2021–2026 (Usd Million)

8 Prescriptive Analytics Market Analysis, By Application
8.1 Introduction
Table 19 Market Size, By Application, 2015–2020 (Usd Million)
Table 20 Market Size, By Application, 2021–2026 (Usd Million)
Figure 35 Risk Management Application Is Estimated To Have The Largest Market Size During The Forecast Period
8.2 Risk Management
Table 21 Risk Management Market Size, By Region, 2015–2020 (Usd Million)
Table 22 Risk Management Market Size, By Region, 2021–2026 (Usd Million)
8.3 Operations Management
Table 23 Operation Management Market Size, By Region, 2015–2020 (Usd Million)
Table 24 Operation Management Market Size, By Region, 2021–2026 (Usd Million)
8.4 Revenue Management
Table 25 Revenue Management Market Size, By Region, 2015–2020 (Usd Million)
Table 26 Revenue Management Market Size, By Region, 2021–2026 (Usd Million)
8.5 Network Management
Table 27 Network Management Market Size, By Region, 2015–2020 (Usd Million)
Table 28 Network Management Market Size, By Region, 2021–2026 (Usd Million)
8.6 Supply Chain Management
Table 29 Supply Chain Management Market Size, By Region, 2015–2020 (Usd Million)
Table 30 Supply Chain Management Market Size, By Region, 2021–2026 (Usd Million)
8.7 Workforce Management
Table 31 Workforce Management Market Size, By Region, 2015–2020 (Usd Million)
Table 32 Workforce Management Market Size, By Region, 2021–2026 (Usd Million)
8.8 Other Applications
Table 33 Other Applications: Market Size, By Region, 2015–2020 (Usd Million)
Table 34 Other Applications: Market Size, By Region, 2021–2026 (Usd Million)

9 Prescriptive Analytics Market Analysis, By Business Function
9.1 Introduction
Table 35 Market Size, By Business Function, 2015–2020 (Usd Million)
Table 36 Market Size, By Business Function, 2021–2026 (Usd Million)
Figure 36 Business Operations Function Is Estimated To Account For The Largest Market Size During The Forecast Period
9.2 Human Resources
Table 37 Human Resources Market Size, By Region, 2015–2020 (Usd Million)
Table 38 Human Resources Market Size, By Region, 2021–2026 (Usd Million)
9.3 Sales
Table 39 Sales Market Size, By Region, 2015–2020 (Usd Million)
Table 40 Sales Market Size, By Region, 2021–2026 (Usd Million)
9.4 Marketing
Table 41 Marketing Market Size, By Region, 2015–2020 (Usd Million)
Table 42 Marketing Market Size, By Region, 2021–2026 (Usd Million)
9.5 Finance
Table 43 Finance Market Size, By Region, 2015–2020 (Usd Million)
Table 44 Finance Market Size, By Region, 2021–2026 (Usd Million)
9.6 Operations
Table 45 Operations Market Size, By Region, 2015–2020 (Usd Million)
Table 46 Operations Market Size, By Region, 2021–2026 (Usd Million)

10 Prescriptive Analytics Market Analysis, By Data Type
10.1 Introduction
Table 47 Market Size, By Data Type, 2015–2020 (Usd Million)
Table 48 Market Size, By Data Type, 2021–2026 (Usd Million)
Figure 37 Structured Data Type Is Estimated To Have The Largest Market Size During The Forecast Period
10.2 Unstructured Data
Table 49 Unstructured Data Type: Market Size, By Region, 2015–2020 (Usd Million)
Table 50 Unstructured Data Type: Market Size, By Region, 2021–2026 (Usd Million)
10.3 Semi-Structured Data
Table 51 Semi-Structured Data Type: Market Size, By Region, 2015–2020 (Usd Million)
Table 52 Semi-Structured Data Type: Market Size, By Region, 2021–2026 (Usd Million)
10.4 Structured Data
Table 53 Structured Data Type: Market Size, By Region, 2015–2020 (Usd Million)
Table 54 Structured Data Type: Market Size, By Region, 2021–2026 (Usd Million)
Table 55 Other Verticals: Market Size, By Region, 2015–2020 (Usd Million)
Table 56 Other Verticals: Market Size, By Region, 2021–2026 (Usd Million)

11 Prescriptive Analytics Market, By Organization Size
11.1 Introduction
Table 57 Market Size, By Organization Size, 2015–2020 (Usd Million)
Table 58 Market Size, By Organization Size, 2021–2026 (Usd Million)
Figure 38 Large Enterprise Segment Is Estimated To Have A Larger Market Size During The Forecast Period
11.2 Large Enterprises
Table 59 Large Enterprises: Market Size, By Region, 2015–2020 (Usd Million)
Table 60 Large Enterprises: Market Size, By Region, 2021–2026 (Usd Million)
11.3 Small And Medium-Sized Enterprises
Table 61 Small And Medium-Sized Enterprises: Market Size, By Region, 2015–2020 (Usd Million)
Table 62 Small And Medium-Sized Enterprises: Market Size, By Region, 2021–2026 (Usd Million)

12 Prescriptive Analytics Market, By Deployment Model
12.1 Introduction
Table 63 Market Size, By Deployment Model, 2015–2020 (Usd Million)
Table 64 Market Size, By Deployment Model, 2021–2026 (Usd Million)
Figure 39 On-Premises Deployment Model Is Estimated To Have A Larger Market Size During The Forecast Period
12.2 On-Premises
Table 65 On-Premises: Market Size, By Region, 2015–2020 (Usd Million)
Table 66 On-Premises: Market Size, By Region, 2021–2026 (Usd Million)
12.3 Cloud
Table 67 Cloud: Market Size, By Region, 2015–2020 (Usd Million)
Table 68 Cloud: Market Size, By Region, 2021–2026 (Usd Million)

13 Prescriptive Analytics Market, By Vertical
13.1 Introduction
13.2 Covid-19 Impact
Table 69 Market Size, By Vertical, 2015–2020 (Usd Million)
Table 70 Market Size, By Vertical, 2021–2026 (Usd Million)
Figure 40 Banking, Financial Services, And Insurance Vertical Is Estimated To Be The Largest Market During The Forecast Period
13.3 Healthcare And Life Sciences
Table 71 Healthcare And Life Sciences: Market Size, By Region, 2015–2020 (Usd Million)
Table 72 Healthcare And Life Sciences: Size, By Region, 2021–2026 (Usd Million)
13.4 Banking, Financial Services, And Insurance
Table 73 Banking, Financial Services, And Insurance: Market Size, By Region, 2015–2020 (Usd Million)
Table 74 Banking, Financial Services, And Insurance: Market Size, By Region, 2021–2026 (Usd Million)
13.5 Telecom And Information Technology
Table 75 Telecom And It: Prescriptive Analytics Market Size, By Region, 2015–2020 (Usd Million)
Table 76 Telecom And It: Market Size, By Region, 2021–2026 (Usd Million)
13.6 Retail And Ecommerce
Table 77 Retail And Consumer Goods: Market Size, By Region, 2015–2020 (Usd Million)
Table 78 Retail And Ecommerce: Market Size, By Region, 2021–2026 (Usd Million)
13.7 Media And Entertainment
Table 79 Media And Entertainment: Market Size, By Region, 2015–2020 (Usd Million)
Table 80 Media And Entertainment: Market Size, By Region, 2021–2026 (Usd Million)
13.8 Manufacturing
Table 81 Manufacturing: Market Size, By Region, 2015–2020 (Usd Million)
Table 82 Manufacturing: Market Size, By Region, 2021–2026 (Usd Million)
13.9 Energy And Utility
Table 83 Energy And Utility: Market Size, By Region, 2015–2020 (Usd Million)
Table 84 Energy And Utility: Market Size, By Region, 2021–2026 (Usd Million)
13.10 Travel And Hospitality
Table 85 Travel And Hospitality: Prescriptive Analytics Market Size, By Region, 2015–2020 (Usd Million)
Table 86 Travel And Hospitality: Market Size, By Region, 2021–2026 (Usd Million)
13.11 Transportation And Logistics
Table 87 Transportation And Logistics: Market Size, By Region, 2015–2020 (Usd Million)
Table 88 Transportation And Logistics: Market Size, By Region, 2021–2026 (Usd Million)
13.12 Government And Defense
Table 89 Government And Defense: Market Size, By Region, 2015–2020 (Usd Million)
Table 90 Government And Defense: Market Size, By Region, 2021–2026 (Usd Million)
13.13 Other Verticals
Table 91 Other Verticals: Market Size, By Region, 2015–2020 (Usd Million)
Table 92 Other Verticals: Market Size, By Region, 2021–2026 (Usd Million)

14 Prescriptive Analytics Market, By Region
14.1 Introduction
14.2 Covid-19 Impact
Figure 41 South Korea To Have The Highest Cagr In The Market During The Forecast Period
Table 93 Market Size, By Region, 2015–2020 (Usd Million)
Table 94 Market Size, By Region, 2021–2026 (Usd Million)
Figure 42 North America To Have The Largest Market Size In The Prescriptive Analytics Market During The Forecast Period
14.3 North America
14.3.1 North America: Regulations
14.3.1.1 Personal Information Protection And Electronic Documents Act (Pipeda)
14.3.1.2 Gramm-Leach-Bliley Act
14.3.1.3 Health Insurance Portability And Accountability Act (Hipaa) Of 1996
14.3.1.4 Federal Information Security Management Act (Fisma)
14.3.1.5 Federal Information Processing Standards (Fips)
14.3.1.6 California Consumer Privacy Act (Cspa)
Figure 43 North America Market Snapshot
Table 95 North America: Prescriptive Analytics Market Size, By Component, 2015–2020 (Usd Million)
Table 96 North America: Market Size, By Component, 2021–2026 (Usd Million)
Table 97 North America: Market Size, By Application, 2015–2020 (Usd Million)
Table 98 North America: Market Size, By Application, 2021–2026 (Usd Million)
Table 99 North America: Market Size, By Business Function, 2015–2020 (Usd Million)
Table 100 North America: Market Size, By Business Function, 2021–2026 (Usd Million)
Table 101 North America: Market Size, By Service, 2015–2020 (Usd Million)
Table 102 North America: Market Size, By Service, 2021–2026 (Usd Million)
Table 103 North America: Market Size, By Data Type, 2015–2020 (Usd Million)
Table 104 North America: Market Size, By Data Type, 2021–2026 (Usd Million)
Table 105 North America: Market Size, By Deployment Mode, 2015–2020 (Usd Million)
Table 106 North America: Market Size, By Deployment Mode, 2021–2026 (Usd Million)
Table 107 North America: Market Size, By Organization Size, 2015–2020 (Usd Million)
Table 108 North America: Market Size, By Organization Size, 2021–2026 (Usd Million)
Table 109 North America: Market Size, By Vertical, 2015–2020 (Usd Million)
Table 110 North America: Market Size, By Vertical, 2021–2026 (Usd Million)
Table 111 North America: Market Size, By Country, 2015–2020 (Usd Million)
Table 112 North America: Market Size, By Country, 2021–2026 (Usd Million)
14.3.2 United States
14.3.3 Canada
14.4 Europe
14.4.1 Europe: Regulations
14.4.1.1 General Data Protection Regulation (Gdpr)
14.4.1.2 European Committee For Standardization (Cen)
14.4.1.3 Eu’s General Court
Table 113 Europe: Prescriptive Analytics Market Size, By Component, 2015–2020 (Usd Million)
Table 114 Europe: Market Size, By Component, 2021–2026 (Usd Million)
Table 115 Europe: Market Size, By Application, 2015–2020 (Usd Million)
Table 116 Europe: Market Size, By Application, 2021–2026 (Usd Million)
Table 117 Europe: Market Size, By Business Function, 2015–2020 (Usd Million)
Table 118 Europe: Market Size, By Business Function, 2021–2026 (Usd Million)
Table 119 Europe: Market Size, By Service, 2015–2020 (Usd Million)
Table 120 Europe: Market Size, By Service, 2021–2026 (Usd Million)
Table 121 Europe: Market Size, By Data Type, 2015–2020 (Usd Million)
Table 122 Europe: Market Size, By Data Type, 2021–2026 (Usd Million)
Table 123 Europe: Market Size, By Deployment Mode, 2015–2020 (Usd Million)
Table 124 Europe: Market Size, By Deployment Mode, 2021–2026 (Usd Million)
Table 125 Europe: Market Size, By Organization Size, 2015–2020 (Usd Million)
Table 126 Europe: Market Size, By Organization Size, 2021–2026 (Usd Million)
Table 127 Europe: Market Size, By Vertical, 2015–2020 (Usd Million)
Table 128 Europe: Market Size, By Vertical, 2021–2026 (Usd Million)
14.4.2 United Kingdom
14.4.3 France
14.4.4 Germany
14.4.5 Rest Of Europe
14.5 Asia Pacific
14.5.1 Asia Pacific: Regulations
14.5.1.1 Personal Data Protection Act (Pdpa)
14.5.1.2 International Organization For Standardization (Iso) 27001
Figure 44 Asia Pacific America Market Snapshot
Table 129 Asia Pacific: Prescriptive Analytics Market Size, By Component, 2015–2020 (Usd Million)
Table 130 Asia Pacific: Market Size, By Component, 2021–2026 (Usd Million)
Table 131 Asia Pacific: Market Size, By Application, 2015–2020 (Usd Million)
Table 132 Asia Pacific: Market Size, By Application, 2021–2026 (Usd Million)
Table 133 Asia Pacific: Market Size, By Business Function, 2015–2020 (Usd Million)
Table 134 Asia Pacific: Market Size, By Business Function, 2021–2026 (Usd Million)
Table 135 Asia Pacific: Market Size, By Service, 2015–2020 (Usd Million)
Table 136 Asia Pacific: Market Size, By Service, 2021–2026 (Usd Million)
Table 137 Asia Pacific: Market Size, By Data Type, 2015–2020 (Usd Million)
Table 138 Asia Pacific: Market Size, By Data Type, 2021–2026 (Usd Million)
Table 139 Asia Pacific: Market Size, By Deployment Mode, 2015–2020 (Usd Million)
Table 140 Asia Pacific: Market Size, By Deployment Mode, 2021–2026 (Usd Million)
Table 141 Asia Pacific: Market Size, By Organization Size, 2015–2020 (Usd Million)
Table 142 Asia Pacific: Market Size, By Organization Size, 2021–2026 (Usd Million)
Table 143 Asia Pacific: Market Size, By Vertical, 2015–2020 (Usd Million)
Table 144 Asia Pacific: Market Size, By Vertical, 2021–2026 (Usd Million)
Table 145 Asia Pacific: Market Size, By Country, 2015–2020 (Usd Million)
Table 146 Asia Pacific: Market Size, By Country, 2021–2026 (Usd Million)
14.5.2 Australia
14.5.3 New Zealand
14.5.4 South Korea
14.5.5 China
14.5.6 India
14.5.7 Rest Of Asia-Pacific
14.6 Middle East And Africa
14.6.1 Middle East And Africa: Regulations
14.6.1.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017
14.6.1.2 Gdpr Applicability In Ksa
14.6.1.3 Protection Of Personal Information Act (Popia)
Table 147 Middle East And Africa: Prescriptive Analytics Market Size, By Component, 2015–2020 (Usd Million)
Table 148 Middle East And Africa: Market Size, By Component, 2021–2026 (Usd Million)
Table 149 Middle East And Africa: Market Size, By Application, 2015–2020 (Usd Million)
Table 150 Middle East And Africa: Market Size, By Application, 2021–2026 (Usd Million)
Table 151 Middle East And Africa: Market Size, By Business Function, 2015–2020 (Usd Million)
Table 152 Middle East And Africa: Market Size, By Business Function, 2021–2026 (Usd Million)
Table 153 Middle East And Africa: Market Size, By Service, 2015–2020 (Usd Million)
Table 154 Middle East And Africa: Market Size, By Service, 2021–2026 (Usd Million)
Table 155 Middle East And Africa: Market Size, By Data Type, 2015–2020 (Usd Million)
Table 156 Middle East And Africa: Market Size, By Data Type, 2021–2026 (Usd Million)
Table 157 Middle East And Africa: Market Size, By Deployment Mode, 2015–2020 (Usd Million)
Table 158 Middle East And Africa: Market Size, By Deployment Mode, 2021–2026 (Usd Million)
Table 159 Middle East And Africa: Market Size, By Organization Size, 2015–2020 (Usd Million)
Table 160 Middle East And Africa: Market Size, By Organization Size, 2021–2026 (Usd Million)
Table 161 Middle East And Africa: Market Size, By Vertical, 2015–2020 (Usd Million)
Table 162 Middle East And Africa: Market Size, By Vertical, 2021–2026 (Usd Million)
Table 163 Middle East And Africa: Market Size, By Region, 2015–2020 (Usd Million)
Table 164 Middle East And Africa: Market Size, By Region, 2021–2026 (Usd Million)
14.6.2 Middle East
14.6.3 Africa
14.7 Latin America
14.7.1 Latin America: Regulations
14.7.1.1 Brazil Data Protection Law
14.7.1.2 Argentina Personal Data Protection Law No. 25.326
Table 165 Latin America: Prescriptive Analytics Market Size, By Component, 2015–2020 (Usd Million)
Table 166 Latin America: Market Size, By Component, 2021–2026 (Usd Million)
Table 167 Latin America: Market Size, By Application, 2015–2020 (Usd Million)
Table 168 Latin America: Market Size, By Application, 2021–2026 (Usd Million)
Table 169 Latin America: Market Size, By Business Function, 2015–2020 (Usd Million)
Table 170 Latin America: Market Size, By Business Function, 2021–2026 (Usd Million)
Table 171 Latin America: Market Size, By Service, 2015–2020 (Usd Million)
Table 172 Latin America: Market Size, By Service, 2021–2026 (Usd Million)
Table 173 Latin America: Market Size, By Data Type, 2015–2020 (Usd Million)
Table 174 Latin America: Market Size, By Data Type, 2021–2026 (Usd Million)
Table 175 Latin America: Prescriptive Analytics Market Size, By Deployment Mode, 2015–2020 (Usd Million)
Table 176 Latin America: Market Size, By Deployment Mode, 2021–2026 (Usd Million)
Table 177 Latin America: Market Size, By Organization Size, 2015–2020 (Usd Million)
Table 178 Latin America: Market Size, By Organization Size, 2021–2026 (Usd Million)
Table 179 Latin America: Market Size, By Vertical, 2015–2020 (Usd Million)
Table 180 Latin America: Market Size, By Vertical, 2021–2026 (Usd Million)
Table 181 Latin America: Market Size, By Country, 2015–2020 (Usd Million)
Table 182 Latin America: Market Size, By Country, 2021–2026 (Usd Million)
14.7.2 Brazil
14.7.3 Mexico
14.7.4 Rest Of Latin America

15 Competitive Landscape
15.1 Overview
15.2 Key Player Strategies
Figure 45 Overview Of Strategies Deployed By Key Players In The Prescriptive Analytics Market
15.3 Revenue Analysis
Figure 46 Revenue Analysis For Key Companies In The Past Five Years
15.4 Market Share Analysis
Figure 47 Market Share Analysis
Table 183 Market: Degree Of Competition
15.5 Company Evaluation Quadrant
15.5.1 Stars
15.5.2 Emerging Leaders
15.5.3 Pervasive Players
15.5.4 Participants
Figure 48 Key Prescriptive Analytics Market Players, Company Evaluation Matrix, 2021
15.6 Competitive Benchmarking
Table 184 Company Solution Footprint (Top Three)
Table 185 Company Region Footprint
15.7 Startup/Sme Evaluation Quadrant
15.7.1 Progressive Companies
15.7.2 Responsive Companies
15.7.3 Dynamic Companies
15.7.4 Starting Blocks
Figure 49 Startup/Sme Prescriptive Analytics Market Evaluation Matrix, 2021
15.8 Competitive Scenario
15.8.1 Product Launches
Table 186 Product Launches, July 2020–August 2021
15.8.2 Deals
Table 187 Deals, October 2020–August 2021

16 Company Profiles
(Business And Financial Overview, Solutions Offered, Recent Developments, & Mnm View)*
16.1 Key Players
16.1.1 Ibm
Table 188 Ibm: Business Overview
Figure 50 Ibm: Financial Overview
Table 189 Ibm: Solutions Offered
Table 190 Ibm: Product Launches And Enhancements
Table 191 Ibm: Deals
16.1.2 Microsoft
Table 192 Microsoft: Business Overview
Figure 51 Microsoft: Company Snapshot
Table 193 Microsoft: Solutions Offered
Table 194 Microsoft: Product Launches And Enhancements
Table 195 Microsoft: Deals
16.1.3 Salesforce
Table 196 Salesforce: Business Overview
Figure 52 Salesforce: Company Snapshot
Table 197 Salesforce: Solutions Offered
Table 198 Salesforce: Product Launches And Enhancements
Table 199 Salesforce: Deals
16.1.4 Sap
Table 200 Sap: Business Overview
Figure 53 Sap: Financial Overview
Table 201 Sap: Solutions Offered
Table 202 Sap: Product Launches And Enhancements
Table 203 Sap: Deals
16.1.5 Sas Institute
Table 204 Sas Institute: Business Overview
Figure 54 Sas: Financial Overview
Table 205 Sas: Solutions Offered
Table 206 Sas: Product Launches And Enhancements
Table 207 Sas: Deals
16.1.6 Talend
Table 208 Talend: Business Overview
Figure 55 Talend: Financial Overview
Table 209 Talend: Solutions Offered
Table 210 Talend: Product Launches And Enhancements
Table 211 Talend: Deals
16.1.7 Fico
Table 212 Fico: Business Overview
Figure 56 Fico: Financial Overview
Table 213 Fico: Solutions Offered
Table 214 Fico: Product Launches And Enhancements
Table 215 Fico: Deals
16.1.8 Altair
Table 216 Altair: Business Overview
Figure 57 Altair: Company Snapshot
Table 217 Altair: Solutions Offered
Table 218 Altair: Product Launches And Enhancements
Table 219 Altair: Deals
16.1.9 Tibco
Table 220 Tibco: Business Overview
Table 221 Tibco Software: Solutions Offered
Table 222 Tibco Software: Product Launches And Enhancements
Table 223 Tibco Software: Deals
16.1.10 Alteryx
Table 224 Alteryx: Business Overview
Figure 58 Alteryx: Company Snapshot
Table 225 Alteryx: Solutions Offered
Table 226 Alteryx: Product Launches And Enhancements
Table 227 Alteryx: Deals
16.1.11 Sisense
Table 228 Sisense: Business Overview
Table 229 Sisense: Solutions Offered
Table 230 Sisense: Product Launches And Enhancements
Table 231 Sisense: Deals
16.1.12 Infor
Table 232 Infor: Business Overview
Table 233 Infor: Solutions Offered
Table 234 Infor: Product Launches And Enhancements
Table 235 Infor: Deals
16.1.13 Rapidminer
16.1.14 Improvado
16.1.15 Frontline Systems
16.1.16 Zebra
16.1.17 River Logic
16.1.18 Ayata
16.1.19 Logi Analytics
16.1.20 Happiest Minds
16.1.21 Stitch Data
16.1.22 Qlik
16.1.23 Mitek Analytics
16.1.24 Netformx
16.1.25 Panorat.Io

*Details On Business And Financial Overview, Solutions Offered, Recent Developments, & Mnm View Might Not Be Captured In Case Of Unlisted Companies.

17 Appendix
17.1 Adjacent And Related Markets
17.1.1 Introduction
17.2 Mobile Apps And Web Analytics Market - Global Forecast To 2025
17.2.1 Market Definition
17.2.2 Market Overview
Table 236 Mobile Apps And Web Analytics Market Size And Growth Rate, 2015–2019 (Usd Million, Y-O-Y %)
Table 237 Mobile Apps And Web Analytics Market Size And Growth Rate, 2019–2025 (Usd Million, Y-O-Y %)
17.2.3 Mobile Apps And Web Analytics Market, By Component
Table 238 Mobile Apps And Web Analytics Market Size, By Component, 2016–2019 (Usd Million)
Table 239 Mobile Apps And Web Analytics Market Size, By Component, 2019–2025 (Usd Million)
17.2.4 Mobile Apps And Web Analytics Market, By Application
Table 240 Mobile Apps And Web Analytics Market Size, By Application, 2016–2019 (Usd Million)
Table 241 Mobile Apps And Web Analytics Market Size, By Application, 2019–2025 (Usd Million)
17.2.5 Mobile Apps And Web Analytics Market, By Deployment Mode
Table 242 Mobile Apps And Web Analytics Market Size, By Deployment Mode, 2016–2019 (Usd Million)
Table 243 Mobile Apps And Web Analytics Market Size, By Deployment Mode, 2019–2025 (Usd Million)
17.2.6 Mobile Apps And Web Analytics Market, By Organization Size
Table 244 Mobile Apps And Web Analytics Market Size, By Organization Size, 2016–2019 (Usd Million)
Table 245 Mobile Apps And Web Analytics Market Size, By Organization Size, 2019–2025 (Usd Million)
17.2.7 Mobile Apps And Web Analytics Market, By Industry Vertical
Table 246 Mobile Apps And Web Analytics Market Size, By Industry Vertical, 2016–2019 (Usd Million)
Table 247 Mobile Apps And Web Analytics Market Size, By Industry Vertical, 2019–2025 (Usd Million)
17.2.8 Mobile Apps And Web Analytics Market, By Region
Table 248 Mobile Apps And Web Analytics Market Size, By Region, 2016–2019 (Usd Million)
Table 249 Mobile Apps And Web Analytics Market Size, By Region, 2019–2025 (Usd Million)
17.2.9 Big Data Market - Global Forecast To 2025
17.2.9.1 Market Definition
17.2.9.2 Market Overview
17.2.9.2.1 Big Data Market, By Component
Table 250 Big Data Market Size, By Component, 2018–2025 (Usd Million)
Table 251 Solutions: Big Data Market Size, By Type, 2018–2025 (Usd Million)
Table 252 Big Data Market Size, By Service, 2018–2025 (Usd Million)
Table 253 Professional Services: Big Data Market Size, By Type, 2018–2025 (Usd Million)
17.2.9.2.2 Big Data Market, By Deployment Mode
Table 254 Big Data Market Size, By Deployment Mode, 2018–2025 (Usd Million)
Table 255 Cloud: Big Data Market Size, By Type, 2018–2025 (Usd Million)
17.2.9.2.3 Big Data Market, By Organization Size
Table 256 Big Data Market Size, By Organization Size, 2018–2025 (Usd Million)
17.2.9.2.4 Big Data Market, By Business Function
Table 257 Big Data Market Size, By Business Function, 2018–2025 (Usd Million)
17.2.9.2.5 Big Data Market, By Industry Vertical
Table 258 Big Data Market Size, By Industry Vertical, 2018–2025 (Usd Million)
17.2.9.2.6 Big Data Market, By Region
Table 259 Big Data Market Size, By Region, 2018–2025 (Usd Million)

18 Appendix
18.1 Discussion Guide
18.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
18.3 Available Customizations
18.4 Related Reports
18.5 Author Details

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