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Pet Wearable Market by Component (GPS Chips, RFID Chips, Sensors, Wi-Fi, Cellular, Bluetooth Chips, Processors, Memory, Displays, Batteries), Product (Smart Collars, Smart Cameras, Smart Harnesses), and Region - Global Forecast to 2024

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Date: 06-Sep-2019
No. of pages: 93
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“Pet Wearable market to grow at CAGR of 19.6% from 2019 to 2024”

The pet wearable market is expected to grow from USD 703 million in 2019 to USD 1,718 million by 2024 at a CAGR of 19.6%. The growth of the pet wearable market can be attributed to the surging demand for IoT in pet tracking devices, increasing concerns toward pet health and well-being, and rising pet population and pet humanization. However, high power consumption and limited battery life of pet wearable devices are restraining the market growth.

“Smart harness to register the highest CAGR in the overall market during the forecast period”

A smart harness is fastened around a pet’s body and is equipped with numerous technologies and sensors to sense and monitor the pet’s posture, body language, and the sounds it makes. The smart harness also includes physiological sensors that monitor the pet’s heart rate and body temperature. The sensors not only track a dog's physical well-being but can offer information on a dog's emotional state, such as whether it is excited or stressed. The technology could be particularly useful for guiding dogs and monitoring their health. For example, a Japanese company created a harness-like device called Inupathy. It monitors the heart rate of pets; the device uses a sensor to analyses a dog’s heartbeat variation and contains multicolored LEDs that represent the emotional state of these pets. For example, red for excited, blue for relaxed, white for focused, and multiple colors for happiness. This allows owners to understand their pets better and maintain a strong bonding with them.

“Sensors to hold the largest size of pet market throughout the forecast period”

Sensors collect information about the pet’s vital signs and analyze the collected data to alerts pet owners with first signs of any trouble. There are various types of sensors such as temperature sensors, heart rate sensors, image sensors, accelerometers, and water sensors available in the market for different applications of pet wearables such for advanced functionalities such as tracking the pet’s exact movement, activities, pet behavior, as well as monitor health-related bio-metric data during these activities. Moreover, the growing trend toward smaller, smarter, and cheaper sensors with improved compatibility is driving the demand for sensors in pet wearables.

“Pet wearable market in APAC expected to grow at highest CAGR during the forecast period”

The pet wearable market in APAC is anticipated to grow at a substantial growth owing to the urbanization and rise in the popularity of pets. Many vendors are extending their businesses to emerging countries of APAC such as China, Japan, and India. The rise in per capita income and disposable incomes in developed and developing countries is leading to a significant change in spending habits pertaining to pet fitness and wellbeing. With the rising disposable incomes and an exponential increase in pet health consciousness among pet owners, there is a growing demand for fitness technology products such as pet smart collars, smart cameras, and fitness trackers in these developing economies. Countries with increasing disposable incomes will continue to be the major contributors to the pet wearable market, thereby resulting in high growth opportunities.

Breakdown of Profile of Primary Participants:


  • By Company Type: Tier 1 –27%, Tier 2 –41%, and Tier 3 –32%

  • By Designation: C-Level Executives –26%, Directors –40%, and Others –34%

  • By Region: North America – 47%, Europe – 28%, APAC –19%, and RoW –6%


Whistle Labs (US), PetPace (US), Garmin (US), FitBark (US), Tractive (Austria), Link AKC (US), Motorola (US), Num’Axes /EYENIMAL (France), KYON (Greece), Scollar (US), GoPro (US), and Felcana (UK)are a few key players in the pet wearable market.

Research Coverage:

The study covers the pet wearable market. It aims to estimate the size and growth potential of this market, across different segments, such as product, component, and geography. The study also includes an in-depth competitive analysis of key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying This Report:

The report will help leaders/new entrants in this market with information on the closest approximations of revenue numbers for the overall pet wearable market and the market based on segments covered in this report. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report will also help stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

Pet Wearable Market by Component (GPS Chips, RFID Chips, Sensors, Wi-Fi, Cellular, Bluetooth Chips, Processors, Memory, Displays, Batteries), Product (Smart Collars, Smart Cameras, Smart Harnesses), and Region - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Study Objectives
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
1.3.3 Years Considered
1.4 Currency
1.5 Package Size
1.6 Limitations
1.7 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in Pet Wearable Market
4.2 Pet Wearable Market, By Product (Thousand Units)
4.3 Pet Wearable Market for Sensors, By Product (Thousand Units)
4.4 Pet Wearable Market in APAC
4.5 Pet Wearable Market, By Geography

5 Market Overview
5.1 Introduction
5.1.1 Drivers
5.1.1.1 Surging Demand for IoT in Pet Tracking Devices
5.1.1.2 Increasing Concerns Toward Pet Health and Well Being
5.1.1.3 Rising Pet Population and Pet Humanization
5.1.1.4 Growing Expenditure on Pets Due to High Disposal Income
5.1.2 Restraint
5.1.2.1 High Power Consumption and Limited Battery Life of Pet Wearable Devices
5.1.3 Opportunity
5.1.3.1 Rapid Advancements in Wan and Lpwan Technologies
5.1.3.2 Exponential Demand for Pet Wearables From Developing Countries in APAC
5.1.4 Challenges
5.1.4.1 High Cost and Requirement for Continuous Subscriptions

6 Pet Wearable Market, By Component
6.1 GPS Chips
6.2 RFID Chips
6.3 Connectivity Integrated Circuits
6.3.1 Bluetooth Chips
6.3.2 Wi-Fi Chips
6.3.3 Cellular Chips
6.4 Sensors
6.5 Processors
6.6 Memory
6.7 Displays
6.8 Batteries
6.9 Others

7 Pet Wearable Market, By Product
7.1 Introduction
7.2 Smart Collars
7.2.1 Smart Collars Accounted for The Largest Share of The Overall Pet Wearable Market in 2018.
7.3 Smart Cameras
7.3.1 Potential of AI to Bring New Capabilities to Pet Smart Camera Market
7.4 Smart Harnesses
7.4.1 Smart Harness Expected to Grow at Highest CAGR During The Forecast Period

8 Pet Wearable Market, By Region
8.1 Introduction
8.2 North America
8.2.1 US
8.2.1.1 US Accounted for Largest Share of North American Pet Wearable Market in 2018
8.2.2 Canada
8.2.2.1 Pet Ownership is on Rise in Canada
8.2.3 Mexico
8.2.3.1 Mexico is Third-Largest Country in North American Pet Wearable Market in 2018
8.3 Europe
8.3.1 UK
8.3.1.1 Growing Dog Population Increases Demand for Pet Health and Fitness Trackers in UK
8.3.2 Germany
8.3.2.1 Increasing Trend of Pet Humanization
8.3.3 France
8.3.3.1 Higher Focus on Pet Health in France
8.3.4 RoE
8.4 Asia Pacific
8.4.1 Japan
8.4.1.1 Rising Focus on Pet Ownership
8.4.2 China
8.4.2.1 China Held Largest Market Share of Pet Wearable Market in APAC
8.4.3 Australia
8.4.3.1 Australian Market is Also Trending Toward Pet Humanization
8.4.4 RoAPAC
8.5 RoW
8.5.1 South America
8.5.1.1 Rise in Pet Population Contributes to Continual Growth of Pet Wearable Industry
8.5.2 Middle East & Africa
8.5.2.1 Market in MEA is at Emerging Stage and has Significant Potential for Growth During Forecast Period

9 Competitive Landscape
9.1 Introduction
9.2 Market Ranking Analysis: Pet Wearable Market
9.3 Competitive Situations and Trends
9.3.1 Product Launches and Developments
9.3.2 Partnerships and Collaborations
9.3.3 Acquisitions
9.4 Competitive Leadership Mapping
9.4.1 Visionary Leaders
9.4.2 Innovators
9.4.3 Dynamic Differentiators
9.4.4 Emerging Companies

10 Company Profiles
10.1 Key Players
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
10.1.1 Petpace
10.1.2 Garmin
10.1.3 MotoRoLA Mobiltiy (Binatone)
10.1.4 Fitbark
10.1.5 Whistle Labs
10.1.6 Tractive
10.1.7 Link AKC (WAGZ)
10.1.8 Num’axes (Eyenimal)
10.1.9 Kyon
* Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.
10.2 Other Companies
10.2.1 Gopro
10.2.2 Pawbo
10.2.3 Loc8tor
10.2.4 Pod Trackers
10.2.5 Felcana
10.2.6 Scollar
10.2.7 Invoxia
10.2.8 Dogtra
10.2.9 Xiomi
10.2.10 RAWR

11 Appendix
11.1 Insights From Industry Experts
11.2 Discussion Guide
11.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
11.4 Available Customizations
11.5 Related Reports
11.6 Author Details

List of Tables

Table 1 Pet Wearable Market for GPS Chips, By Product, 2016–2024 (Thousand Units)
Table 2 Pet Wearable Market for RFID Chips, By Product, 2016–2024 (Thousand Units)
Table 3 Pet Wearable Market for Bluetooth Chips, By Product, 2016–2024 (Thousand Units)
Table 4 Pet Wearable Market for Wi-Fi Chips, By Product, 2016–2024 (Thousand Units)
Table 5 Pet Wearable Market for Cellular Chips, By Product, 2016–2024 (Thousand Units)
Table 6 Pet Wearable Market for Sensors, By Product, 2016–2024 (Thousand Units)
Table 7 Pet Wearable Market for Processors, By Product, 2016–2024 (Thousand Units)
Table 8 Pet Wearable Market for Memory, By Product, 2016–2024 (Thousand Units)
Table 9 Pet Wearable Market for Displays, By Product, 2016–2024 (Thousand Units)
Table 10 Pet Wearable Market for Batteries, By Product, 2016–2024 (Thousand Units)
Table 11 Pet Wearable Market for Other Components, By Product, 2016–2024 (Thousand Units)
Table 12 Global Pet Wearable Market, By Product, 2016–2024 (USD Million)
Table 13 Global Pet Wearable Market, By Product, 2016–2024 (Thousand Units)
Table 14 Pet Wearable Market for Smart Collars, By Component, 2016–2024 (Million Units)
Table 15 Pet Wearable Market for Smart Collars, By Region, 2016–2024 (USD Million)
Table 16 Pet Wearable Market for Smart Cameras, By Component, 2016–2024 (Thousand Units)
Table 17 Pet Wearable Market for Smart Cameras, By Region, 2016–2024 (USD Million)
Table 18 Pet Wearable Market for Smart Harnesses, By Component, 2016–2024 (Thousand Units)
Table 19 Pet Wearable Market for Smart Harnesses, By Region, 2016–2024 (USD Million)
Table 20 Global Pet Wearable Market, By Region, 2016–2024 (USD Million)
Table 21 Pet Wearable Market in North America, By Product, 2016–2024 (USD Million)
Table 22 Pet Wearable Market in North America, By Country, 2016–2024 (USD Million)
Table 23 Pet Wearable Market in Europe, By Product, 2016–2024 (USD Million)
Table 24 Pet Wearable Market in Europe, By Country, 2016–2024 (USD Million)
Table 25 Pet Wearable Market in APAC, By Product, 2016–2024 (USD Million)
Table 26 Pet Wearable Market in APAC, By Country, 2016–2024 (USD Million)
Table 27 Pet Wearable Market in RoW, By Product, 2016–2024 (USD Million)
Table 28 Pet Wearable Market in RoW, By Region, 2016–2024 (USD Million)
Table 29 Pet Wearable Market in South America, By Country, 2016–2024 (USD Million)
Table 30 Pet Wearable Market in Middle East & Africa, By Region, 2016–2024 (USD Million)
Table 31 Product Launches and Developments (2016–2019)
Table 32 Partnerships and Collaborations (2016–2018)
Table 33 Acquisitions (2015–2018)

List of Figures

Figure 1 Market Segmentation
Figure 2 Pet Wearable Market: Research Design
Figure 3 Data Triangulation
Figure 4 Process Flow of Market Size Estimation
Figure 5 Pet Wearable Market in Terms of Value and Volume (2016–2024)
Figure 6 Smart Collars to Hold Largest Size of Pet Wearable Market From 2019 to 2024
Figure 7 Pet Wearable Market, By Component, in Terms of Volume, 2016–2024
Figure 8 Pet Wearable Market in APAC Witnessed Highest CAGR, in Terms of Value, in 2018
Figure 9 Rising Pet Population and Pet Humanization to Spur The Growth of Pet Wearable Market During Forcaste Period
Figure 10 Smart Collars to Record Largest Shipment During Forecast Period
Figure 11 Smart Collars to Hold Largest Size, in Terms of Volume, By 2024
Figure 12 China Was Largest Shareholder of Pet Wearable Market, in Terms of Value, in APAC in 2018
Figure 13 US to Hold Largest Share of Pet Wearable Market, in Terms of Value, By 2018
Figure 14 Market Dynamics
Figure 15 Market in APAC to Grow at Highest CAGR During Forecast Period
Figure 16 North America: Pet Wearable Market Snapshot
Figure 17 Europe: Pet Wearable Market Snapshot
Figure 18 Key Growth Strategies Adopted By Top Companies, 2015–2019
Figure 19 Market Ranking of Top 5 Players in Pet Wearable Market, 2018
Figure 20 Pet Wearable Market (Global) Competitive Leadership Mapping, 2018
Figure 21 Garmin: Company Snapshot

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