Personal Cloud Market by Revenue Type (Direct Revenue and Indirect Revenue), User Type (Enterprises and Consumers), and Region (North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America) - Global Forecast to 2024

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Date: 20-Jan-2020
No. of pages: 146
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Growing initiatives to digitalize content across enterprises expected to drive the growth of the personal cloud market

The global personal cloud market size is expected to grow from an estimated value of USD 23.7 billion in 2019 to USD 73.4 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 25.4% during the forecast period. The personal cloud industry is driven by various factors, such as the proliferation of digital content and upsurge in internet usage. However, data security and privacy concern scan hinder the growth of the market.

The indirect revenue segment is projected to grow at the highest CAGR during the forecast period

Indirect revenue means the revenue generated from sources other than direct subscription pricing. An indirect revenue source could be licensing, advertising, business tie-up with major technology providers or device manufacturers, and white-label cloud offering. Presently, most of the personal cloud service providers do not consider these revenues as a major source, but the scenario is expected to change in the coming years.

The enterprises segment is expected to account for the highest share during the forecast period

The traction of personal cloud in enterprises is higher compared to consumers. This is due to the affordability and top economies of scale that enable the organizations to leverage personal cloud. Companies leave no stone unturned to compete in the cut-throat competitive world; hence, they spend a significant amount in adopting personal cloud. The personal cloud market is said to be undergoing significant technological transitions, such as enhancement in AI technologies and use of mobile devices. Enterprises highly adopt all these advancements.

APAC is expected to grow at the highest rate during the forecast period

The personal cloud market in APAC is expected to grow at the highest CAGR during the forecast period, as the large-scale penetration of mobile devices is enhancing data generation activities, leading to greater demand for storage services such as personal cloud. China, Japan, and India have emerged as undisputed leaders in the personal cloud industry.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the personal cloud market.


  • By Company type: Tier 1:42%, Tier 2:38%, and Tier 3: 20%

  • By Designation: C-level:40%, Directors:35%, and Others: 25%

  • By Region: North America: 35%, Europe: 27%, APAC:23%, and RoW:15%


Major vendors offering personal cloud solution across the globe are Google (US), Microsoft (US), Apple (US), Dropbox (US), AWS (US), Box (US), Seagate (US), Western Digital (US), Synchronoss (US), Egnyte (US), Buffalo Technology (Japan), Funambol (US), Sugar Sync (US), D-Link (Taiwan), ElephantDrive (US), own Cloud (Germany), Cloudike (US), Spider Oak (US), pCloud (Switzerland), and Tresorit (Switzerland).

The study includes an in-depth competitive analysis of the key players in the personal cloud market, with their company profiles, recent developments, and key market strategies.

Research coverage

The market study covers the personal cloud market size across segments. It aims at estimating the market size and growth potential of this market across different segments, namely, revenue type, user type, and region. The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall personal cloud market and the sub segments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Personal Cloud Market by Revenue Type (Direct Revenue and Indirect Revenue), User Type (Enterprises and Consumers), and Region (North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America) - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Personal Cloud Market
4.2 North America: Market, By Revenue Type and Country, 2019
4.3 Personal Cloud Market, By User Type, 2019–2024

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Proliferation of Digital Content and Upsurge in Internet Usage
5.2.1.2 Need for Disaster Recovery and Contingency Plan
5.2.2 Restraints
5.2.2.1 Data Security and Privacy Concerns
5.2.3 Opportunities
5.2.3.1 Increasing Business Tie-Ups With Device Manufacturers
5.2.3.2 Bridging the Connectivity and Accessibility GAP
5.2.4 Challenges
5.2.4.1 Lack of Interoperability Due to Vendor Lock-In
5.3 Use Cases
5.3.1 Use Case 1: Egnyte
5.3.2 Use Case 2: Synchronoss
5.3.3 Use Case 3: Torque It
5.4 Standards and Regulations
5.4.1 ISO/IEC 27018
5.4.2 Health Insurance Portability and Accountability Act
5.4.3 General Data Protection Regulation
5.4.4 Family Educational Rights and Privacy Act

6 Personal Cloud Market, By Pricing Strategy
6.1 Introduction
6.2 Freemium Model
6.3 Free Users Vs. Paid Users
6.4 Is This Model Profitable?
6.5 Pricing Models for Future

7 Personal Cloud Market, By Revenue Type
7.1 Introduction
7.2 Direct Revenue
7.2.1 Growing Need to Securely Store, Share, and Access Digital Content Driving the Growth of the Direct Revenue Segment
7.3 Indirect Revenue
7.3.1 Increasing Number of Business Tie-Ups With Technology Vendors and Device Manufactures to Boost the Growth of the Indirect Revenue Segment

8 Personal Cloud Market, By User Type
8.1 Introduction
8.2 Enterprises
8.2.1 Need to Access Business Applications From Any Device, Anywhere Driving the Adoption of Personal Cloud Among Enterprises
8.3 Consumers
8.3.1 Growing Usage of Mobile Devices and Personal Digital Content to Boost the Adoption of Personal Cloud Among Consumers

9 Personal Cloud Market, By Region
9.1 Introduction
9.2 North America
9.2.1 United States
9.2.2 Canada
9.3 Europe
9.3.1 United Kingdom
9.3.2 Germany
9.3.3 France
9.3.4 Sweden
9.3.5 Netherlands
9.3.6 Norway
9.3.7 Denmark
9.3.8 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.2 India
9.4.3 Japan
9.4.4 Australia and New Zealand
9.4.5 Singapore
9.4.6 Malaysia
9.4.7 Thailand
9.4.8 Indonesia
9.4.9 South Korea
9.4.10 Rest of Asia Pacific
9.5 Middle East and Africa
9.5.1 Kingdom of Saudi Arabia
9.5.2 United Arab Emirates
9.5.3 South Africa
9.5.4 Rest of Middle East and Africa
9.6 Latin America
9.6.1 Brazil
9.6.2 Mexico
9.6.3 Rest of Latin America

10 Competitive Landscape
10.1 Introduction
10.1.1 New Product Launches
10.1.2 Partnerships and Collaborations
10.1.3 Acquisitions
10.2 Competitive Leadership Mapping
10.2.1 Visionary Leaders
10.2.2 Innovators
10.2.3 Dynamic Differentiators
10.2.4 Emerging Companies

11 Company Profiles
11.1 Introduction
(Business Overview, Solutions, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
11.2 Google
11.3 Microsoft
11.4 Apple
11.5 AWS
11.6 Dropbox
11.7 Box
11.8 Seagate
11.9 Western Digital
11.10 Synchronoss
11.11 Egnyte
11.12 Buffalo Technology
11.13 Funambol
11.14 SugarSync
11.15 D-Link
11.16 ElephantDrive
11.17 ownCloud
11.18 Cloudike
11.19 SpiderOak
11.20 pCloud
11.21 Tresorit
11.22 Asus Cloud
11.23 Right-To-Win

*Details on Business Overview, Solutions, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not be Captured in Case of Unlisted Companies.

12 Appendix
12.1 Discussion Guide
12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.3 Available Customizations
12.4 Related Reports
12.5 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2016–2018
Table 2 Factor Analysis
Table 3 Personal Cloud Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 4 Direct Revenue: Market Size, By Region, 2017–2024 (USD Million)
Table 5 North America: Direct Revenue Market Size, By Country, 2017–2024 (USD Million)
Table 6 Europe: Direct Revenue Market Size, By Country, 2017–2024 (USD Million)
Table 7 Asia Pacific: Direct Revenue Market Size, By Country, 2017–2024 (USD Million)
Table 8 Middle East and Africa: Direct Revenue Market Size, By Country, 2017–2024 (USD Million)
Table 9 Latin America: Direct Revenue Market Size, By Country, 2017–2024 (USD Million)
Table 10 Indirect Revenue: Personal Cloud Market Size, By Region, 2017–2024 (USD Million)
Table 11 North America: Indirect Revenue Market Size, By Country, 2017–2024 (USD Million)
Table 12 Europe: Indirect Revenue Market Size, By Country, 2017–2024 (USD Million)
Table 13 Asia Pacific: Indirect Revenue Market Size, By Country, 2017–2024 (USD Million)
Table 14 Middle East and Africa: Indirect Revenue Market Size, By Country, 2017–2024 (USD Million)
Table 15 Latin America: Indirect Revenue Market Size, By Country, 2017–2024 (USD Million)
Table 16 Personal Cloud Market Size, By User Type, 2017–2024 (USD Million)
Table 17 Enterprises: Market Size, By Region, 2017–2024 (USD Million)
Table 18 North America: Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 19 Europe: Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 20 Asia Pacific: Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 21 Middle East and Africa: Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 22 Latin America: Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 23 Consumers: Personal Cloud Market Size, By Region, 2017–2024 (USD Million)
Table 24 North America: Consumers Market Size, By Country, 2017–2024 (USD Million)
Table 25 Europe: Consumers Market Size, By Country, 2017–2024 (USD Million)
Table 26 Asia Pacific: Consumers Market Size, By Country, 2017–2024 (USD Million)
Table 27 Middle East and Africa: Consumers Market Size, By Country, 2017–2024 (USD Million)
Table 28 Latin America: Consumers Market Size, By Country, 2017–2024 (USD Million)
Table 29 Personal Cloud Market Size, By Region, 2017–2024 (USD Million)
Table 30 North America: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 31 North America: Market Size, By User Type, 2017–2024 (USD Million)
Table 32 North America: Personal Cloud Market Size, By Country, 2017–2024 (USD Million)
Table 33 United States: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 34 United States: Market Size, By User Type, 2017–2024 (USD Million)
Table 35 Canada: Personal Cloud Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 36 Canada: Market Size, By User Type, 2017–2024 (USD Million)
Table 37 Europe: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 38 Europe: Market Size, By User Type, 2017–2024 (USD Million)
Table 39 Europe: Market Size, By Country, 2017–2024 (USD Million)
Table 40 United Kingdom: Personal Cloud Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 41 United Kingdom: Market Size, By User Type, 2017–2024 (USD Million)
Table 42 Germany: Personal Cloud Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 43 Germany: Market Size, By User Type, 2017–2024 (USD Million)
Table 44 France: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 45 France: Market Size, By User Type, 2017–2024 (USD Million)
Table 46 Sweden: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 47 Sweden: Personal Cloud Market Size, By User Type, 2017–2024 (USD Million)
Table 48 Netherlands: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 49 Netherlands: Market Size, By User Type, 2017–2024 (USD Million)
Table 50 Norway: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 51 Norway: Market Size, By User Type, 2017–2024 (USD Million)
Table 52 Denmark: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 53 Denmark: Personal Cloud Market Size, By User Type, 2017–2024 (USD Million)
Table 54 Rest of Europe: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 55 Rest of Europe: Market Size, By User Type, 2017–2024 (USD Million)
Table 56 Asia Pacific: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 57 Asia Pacific: Market Size, By User Type, 2017–2024 (USD Million)
Table 58 Asia Pacific: Market Size, By Country, 2017–2024 (USD Million)
Table 59 China: Personal Cloud Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 60 China: Market Size, By User Type, 2017–2024 (USD Million)
Table 61 India: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 62 India: Market Size, By User Type, 2017–2024 (USD Million)
Table 63 Japan: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 64 Japan: Market Size, By User Type, 2017–2024 (USD Million)
Table 65 Australia and New Zealand: Personal Cloud Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 66 Australia and New Zealand: Market Size, By User Type, 2017–2024 (USD Million)
Table 67 Singapore: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 68 Singapore: Market Size, By User Type, 2017–2024 (USD Million)
Table 69 Malaysia: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 70 Malaysia: Market Size, By User Type, 2017–2024 (USD Million)
Table 71 Thailand: Personal Cloud Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 72 Thailand: Market Size, By User Type, 2017–2024 (USD Million)
Table 73 Indonesia: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 74 Indonesia: Market Size, By User Type, 2017–2024 (USD Million)
Table 75 South Korea: Personal Cloud Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 76 South Korea: Market Size, By User Type, 2017–2024 (USD Million)
Table 77 Rest of Asia Pacific: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 78 Rest of Asia Pacific: Market Size, By User Type, 2017–2024 (USD Million)
Table 79 Middle East and Africa: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 80 Middle East and Africa: Market Size, By User Type, 2017–2024 (USD Million)
Table 81 Middle East and Africa: Market Size, By Country, 2017–2024 (USD Million)
Table 82 Kingdom of Saudi Arabia: Personal Cloud Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 83 Kingdom of Saudi Arabia: Market Size, By User Type, 2017–2024 (USD Million)
Table 84 United Arab Emirates: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 85 United Arab Emirates: Market Size, By User Type, 2017–2024 (USD Million)
Table 86 South Africa: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 87 South Africa: Personal Cloud Market Size, By User Type, 2017–2024 (USD Million)
Table 88 Rest of Middle East and Africa: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 89 Rest of Middle East and Africa: Market Size, By User Type, 2017–2024 (USD Million)
Table 90 Latin America: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 91 Latin America: Market Size, By User Type, 2017–2024 (USD Million)
Table 92 Latin America: Personal Cloud Market Size, By Country, 2017–2024 (USD Million)
Table 93 Brazil: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 94 Brazil: Market Size, By User Type, 2017–2024 (USD Million)
Table 95 Mexico: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 96 Mexico: Personal Cloud Market Size, By User Type, 2017–2024 (USD Million)
Table 97 Rest of Latin America: Market Size, By Revenue Type, 2017–2024 (USD Million)
Table 98 Rest of Latin America: Market Size, By User Type, 2017–2024 (USD Million)
Table 99 New Product Launches, 2016–2019
Table 100 Partnerships and Collaborations, 2016–2019
Table 101 Acquisitions, 2017–2019
Table 102 Organic Growth Strategies: Google
Table 103 Inorganic Growth Strategies: Google
Table 104 Organic Growth Strategies: Microsoft
Table 105 Inorganic Growth Strategies: Microsoft
Table 106 Organic Growth Strategies: AWS
Table 107 Organic Growth Strategies: Dropbox
Table 108 Inorganic Growth Strategies: Dropbox
Table 109 Organic Growth Strategies: Box
Table 110 Inorganic Growth Strategies: Box
Table 111 Organic Growth Strategies: Seagate
Table 112 Organic Growth Strategies: Western Digital
Table 113 Inorganic Growth Strategies: Western Digital
Table 114 Inorganic Growth Strategies: Synchronoss
Table 115 Organic Growth Strategies: Egnyte
Table 116 Inorganic Growth Strategies: Egnyte

List of Figures

Figure 1 Personal Cloud Market: Research Design
Figure 2 Market: Top-Down and Bottom-Up Approaches
Figure 3 Segments With Higher Market Shares in the Personal Cloud Market in 2019
Figure 4 North America to Account for the Highest Market Share in 2019
Figure 5 Growing Initiatives to Digitalize Content Across Enterprises Driving the Growth of the Personal Cloud Market
Figure 6 Direct Revenue Segment and United States to Account for Higher Market Shares in 2019
Figure 7 Consumers Segment to Grow at a Higher Growth Rate During the Forecast Period
Figure 8 Personal Cloud Market: Drivers, Restraints, Opportunities, and Challenges
Figure 9 Indirect Revenue Segment to Grow at a Higher CAGR During the Forecast Period
Figure 10 Consumers Segment to Grow at a Higher CAGR During the Forecast Period
Figure 11 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 12 North America: Market Snapshot
Figure 13 Asia Pacific: Market Snapshot
Figure 14 Key Developments in the Personal Cloud Market During 2016–2019
Figure 15 Personal Cloud Market (Global), Competitive Leadership Mapping, 2019
Figure 16 Geographic Revenue Mix of the Top Market Players
Figure 17 Google: Company Snapshot
Figure 18 Google: SWOT Analysis
Figure 19 Microsoft: Company Snapshot
Figure 20 Microsoft: SWOT Analysis
Figure 21 Apple: Company Snapshot
Figure 22 Apple: SWOT Analysis
Figure 23 AWS: Company Snapshot
Figure 24 AWS: SWOT Analysis
Figure 25 Dropbox: Company Snapshot
Figure 26 Dropbox: SWOT Analysis
Figure 27 Box: Company Snapshot
Figure 28 Seagate: Company Snapshot
Figure 29 Western Digital: Company Snapshot
Figure 30 Synchronoss: Company Snapshot

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