Over the Top Market by Content Type, by Platform (Smart Devices, Laptops, Desktops, and Tablets), by Service (Consulting, Installation, and Maintenance), by Revenue Model, by Deployment Model, by Vertical, by User Type, by Region - Global Forecast to 2020

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Date: 16-Mar-2016
No. of pages: 177
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The rising adoption of device-based computing is the driving force of Over The Top (OTT) market.

The market is estimated to grow from USD 28.04 billion in 2015 to USD 62.03 billion by 2020, at an estimated CAGR of 17.2%. Adoption of device-based computing, potential growth in demand for content, increase in requirement for compliance and verification, increase in wide availability of broadband infrastructure, personalization of technology are some of the prominent factors driving the adoption of OTT platforms and services.

Asia-Pacific (APAC) is expected to grow at the highest CAGR for OTT platform.

APAC is estimated to grow at the highest CAGR for the OTT platform market during the forecast period due to rising connectivity of broadband across regions and demand across large enterprise systems. On-premise based OTT is the largest contributor than the cloud-based OTT but the latter is expected to surpass the former due to the higher adoption rate of cloud technologies. Managed services in the services segment is expected to grow at the highest CAGR during the forecast period.

To determine the market size of various segments and sub-segments of the OTT market, extensive secondary research is done. The collected data were then verified through primary interviews. Distribution of primary interviews is as follows:-


  • By Company Type: - Tier 1- 35%, Tier 2- 40% and Tier 3 -25%

  • By Designation: - C-level -40%, Director level-30%, and others -30%

  • By Region: - North America- 40%, Europe -25%, APAC-20%, and Rest of World - 15%


Note: *Others include OTT managers, marketing managers, and product managers.

Note: Tier 1 companies have revenues more than USD 10 billion, Tier 2 companies range in between USD 1 and 10 billion or overall revenues, and Tier 3 companies range between USD 500 million and USD 1 billion of overall revenues.

Easy accessibility of broadband technology is contributing to the increasing popularity of OTT.

A considerable part of OTT services are delivered over smart devices. So, countries such as the U.S. and Canada, which have better connectivity, can have a wide circulation of OTT apps. Furthermore, the broadband connectivity has increased its footprints globally. Due to this, the other Internet-enabled devices including smart TVs, STBs, and gaming consoles can also be used for the provision of OTT services. The advantage of using OTT service is that it is less costly in contrast to other traditional modes.

Various key players in the OTT market profiled in the report are Microsoft Corporation; Google, Inc. Apple, Inc. Facebook, Inc. Netflix, and Yahoo, Inc.

The report will help the market leaders/new entrants in this market in the following ways:


  • This report segments the OTT market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the sub-segments across end-users and regions.

  • The report will help stakeholders to understand the pulse of the market and provide them information on key market drivers, restraints, challenges, and opportunities.

  • This report will help in understanding the competitors better and gain more insights to strengthen their position in the business. The competitive landscape section includes competitor ecosystem, mergers and acquisitions, partnerships, and new product developments.

Over the Top Market by Content Type, by Platform (Smart Devices, Laptops, Desktops, and Tablets), by Service (Consulting, Installation, and Maintenance), by Revenue Model, by Deployment Model, by Vertical, by User Type, by Region - Global Forecast to 2020

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Content From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Content From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Over the Top Market
4.2 Market: Top Two Platforms
4.3 Market: Top Three Platforms and Regions
4.4 Global Market Vertical, By Region (2020)
4.5 Global Market, By Region (2015)
4.6 Life Cycle Analysis, By Region, 2015

5 Market Overview
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 By Content Type
5.3.2 By Platform
5.3.3 By Revenue Model
5.3.4 By Vertical
5.3.5 By Service
5.3.6 By User Type
5.3.7 By Deployment Type
5.3.8 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Adoption of Device-Based Computing
5.4.1.2 Economical Charges for the Usage of OTT Platforms and Services
5.4.1.3 Increase in Wide Availability of Broadband Infrastructure
5.4.1.4 Personalization of Technology
5.4.1.5 Increase in Requirement for Compliance and Verification
5.4.2 Restraints
5.4.2.1 Difficulty in Adoption of Server-Based Computing
5.4.2.2 Lack of Awareness About the Benefits of OTT
5.4.3 Opportunities
5.4.3.1 New Developments in Technology
5.4.3.2 Opportunity to Partner With Operators
5.4.4 Challenge
5.4.4.1 Massive Competition Among Market Players
5.4.4.2 Sever Impact on the Economy

6 Industry Trends
6.1 Introduction
6.2 Porter’s Five Forces Analysis
6.2.1 Threat of New Entrants
6.2.2 Threat of Substitutes
6.2.3 Bargaining Power of Suppliers
6.2.4 Bargaining Power of Buyers
6.2.5 Intensity of Competitive Rivalry
6.3 Industry Standards and Regulations
6.3.1 Introduction
6.3.2 Gramm-Leach-Bliley Act (GLAB)
6.3.3 Health Insurance Portability and Accountability Act (HIPAA)
6.3.4 Payment Card Industry Content Security Standard (PCI DSS)
6.4 Innovation Spotlight

7 Over the Top Market Analysis, By Content Type
7.1 Introduction
7.2 Voice Over Ip
7.3 Text and Image
7.4 Video

8 Over the Top Market Analysis, By Platform
8.1 Introduction
8.2 Smart Devices
8.3 Laptops,Desktops and Tablets
8.4 Set Top Box
8.5 Gaming Consoles

9 Over the Top Market Analysis, By Deployment Model
9.1 Introduction
9.2 Cloud
9.3 On-Premises

10 Over the Top Market Analysis, By Service Type
10.1 Introduction
10.2 Consulting
10.3 Installation and Maintenance
10.4 Training and Support
10.5 Managed Services

11 Over the Top Market Analysis, By User Type
11.1 Introduction
11.2 Small Office Home Office
11.3 Small and Medium Enterprises (SME)
11.4 Large Enterprises

12 Over the Top Market Analysis, By Revenue Model
12.1 Introduction
12.2 Subscription
12.3 Rental
12.4 Procurement
12.5 Advertisement

13 Over the Top Market Analysis, By Vertical
13.1 Introduction
13.2 Banking, Financial Services, and Insurance (BFSI)
13.3 Media and Entertainment
13.3.1 Filmed Entertainment
13.3.2 Global Digital Marketing
13.4 Healthcare
13.5 IT and Telecommunication
13.6 Retail
13.7 Education
13.8 Government
13.9 Others

14 Geographic Analysis
14.1 Introduction
14.2 North America
14.3 Europe
14.4 Asia-Pacific (Apac)
14.5 Middle East and Africa
14.6 Latin America

15 Competitive Landscape
15.1 Overview
15.2 Competitive Situations and Trends
15.2.1 Mergers and Acquisitions
15.2.2 Agreements, Partnerships, Collaborations, and Business Expansions
15.2.3 New Product Launches

16 Company Profiles
16.1 Introduction
16.2 Akamai Technologies
16.2.1 Business Overview
16.2.2 Products and Services Offered
16.2.3 Recent Developments
16.2.4 MnN View
16.2.4.1 Key Strategies
16.2.4.2 SWOT Analysis
16.3 Apple, Inc.
16.3.1 Business Overview
16.3.2 Products and Services Offered
16.3.3 Recent Developments
16.3.4 MnN View
16.3.4.1 Key Strategies
16.3.4.2 SWOT Analysis
16.4 Facebook, Inc.
16.4.1 Business Overview
16.4.2 Products and Services Offered
16.4.3 Recent Developments
16.4.4 MnN View
16.4.4.1 Key Strategies
16.4.4.2 SWOT Analysis
16.5 Google, Inc.
16.5.1 Business Overview
16.5.2 Products and Services Offered
16.5.3 Recent Devlopments
16.5.4 MnN View
16.5.4.1 Key Strategies
16.5.4.2 SWOT Analysis
16.6 Limelight Networks, Inc.
16.6.1 Business Overview
16.6.2 Products and Services Offered
16.6.3 Recent Developments
16.6.4 MnN View
16.6.4.1 Key Strategies
16.6.4.2 SWOT Analysis
16.7 Microsoft Corporation
16.7.1 Business Overview
16.7.2 Products and Services Offered
16.7.3 Recent Developments
16.7.4 MnN View
16.7.4.1 Key Strategies
16.8 Netflix
16.8.1 Business Overview
16.8.2 Products and Services Offered
16.8.3 Recent Developments
16.8.4 MnN View
16.8.4.1 Key Strategies
16.9 Tencent Holdings Ltd.
16.9.1 Business Overview
16.9.2 Products and Services Offered
16.9.3 Recent Developments
16.9.4 MnN View
16.9.4.1 Key Strategies
16.10 Yahoo Inc.
16.10.1 Business Overview
16.10.2 Products and Services Offered
16.10.3 Recent Revelopments
16.10.4 MnN View
16.10.4.1 Key Strategies
16.11 Nimbuzz
16.11.1 Introduction
16.11.2 Products and Services Offered
16.11.3 Recent Developments
16.11.4 MnN View
16.11.4.1 Key Strategies

17 Appendix
17.1 Insights From Industry Experts
17.2 Other Developments
17.2.1 Mergers and Acquisitions 2012-2015
17.2.2 Agreements, Partnerships, Collaborations, Joint Ventures, and Business Expansions, 2012–2015
17.3 Discussion Guide
17.4 Available Customizations
17.5 Related Reports

List of Tables

Table1 Global Over the Top Market Size and Growth,2013–2020 (USD Billion, Y O Y%)
Table 2 Global Market Size, By Component,2013–2020 (USD Billion)
Table 3 Global Market Size, By Content Type ,2013–2020 (USD Billion)
Table 4 Voice Over IP: Market Size, By Region,2013–2020 (USD Million)
Table 5 Text and Image: Market Size, By Region,2013–2020 (USD Million)
Table 6 Video : Market Size, By Region, 2013–2020 (USD Million)
Table 7 Global OTT Market Size, By Platform, 2013–2020 (USD Billion)
Table 8 Platform: Market Size, By Region, 2013–2020 (USD Billion)
Table 9 Smart Devices: Market Size, By Region,2013–2020 (USD Million)
Table10 Laptops, Desktops, and Tablets: Market Size, By Region, 2013–2020 (USD Million)
Table11 Set Top Box: Market Size, By Region,2013–2020 (USD Million)
Table12 Gaming Consoles: Market Size, By Region,2013–2020 (USD Million)
Table13 Global Market Size, By Deployment Model,2013–2020 (USD Billion)
Table14 Cloud: Market Size, By Region, 2013–2020 (USD Million)
Table15 On-Premises: Market Size, By Region,2013–2020 (USD Million)
Table16 Global Market Size, By Service Type,2013–2020 (USD Billion)
Table17 Service Type: Market Size, By Region,2013–2020 (USD Billion)
Table18 Consulting: Market Size, By Region,2013–2020 (USD Million)
Table19 Installation and Maintenance: Market Size, By Region, 2013–2020 (USD Million)
Table 20 Training and Support: Market Size, By Region,2013–2020 (USD Million)
Table 21 Managed Services: Market Size, By Region,2013–2020 (USD Million)
Table 22 Global Market Size, By User Type, 2013–2020 (USD Billion)
Table 23 Small Office Home Office: Market Size, By Region,2013–2020 (USD Million)
Table 24 Small and Medium Enterprises: Over the Top Market Size, By Region, 2013–2020 (USD Million)
Table 25 Large Enterprises: Market Size, By Region,2013–2020 (USD Million)
Table 26 Global Market Size, By Revenue Model,2013–2020 (USD Billion)
Table 27 Subscription: Market Size, By Region,2013–2020 (USD Million)
Table 28 Rental: Market Size, By Region, 2013–2020 (USD Million)
Table 29 Procurement: Market Size, By Region,2013–2020 (USD Million)
Table 30 Advertisement: Market Size, By Region,2013–2020 (USD Million)
Table 31 Global Market Size, By Vertical, 2013–2020 (USD Billion)
Table 32 BFSI: OTT Market Size, By Region, 2013–2020 (USD Million)
Table 33 Media and Entertainment: Market Size, By Region,2013–2020 (USD Million)
Table 34 Healthcare: Market Size, By Region,2013–2020 (USD Million)
Table 35 IT and Telecommunication: Market Size, By Region,2013–2020 (USD Million)
Table 36 Retail: Market Size, By Region, 2013–2020 (USD Million)
Table 37 Education: Market Size, By Region,2013–2020 (USD Million)
Table 38 Government: Market Size, By Region,2013–2020 (USD Million)
Table 39 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 40 Global Market Size, By Region, 2013–2020 (USD Billion)
Table 41 North America: Market Size, By Component,2013–2020 (USD Million)
Table 42 North America: Market Size, By Content Type,2013–2020 (USD Million)
Table 43 North America: Market Size, By Platform,2013–2020 (USD Million)
Table 44 North America: Over the Top Market Size, By Deployment Model,2013–2020 (USD Million)
Table 45 North America: Market Size, By Service Type,2013–2020 (USD Million)
Table 46 North America: Market Size, By User Type,2013–2020 (USD Million)
Table 47 North America: Market Size, By Revenue Model2013–2020 (USD Million)
Table 48 North America: Market Size, By Vertical,2013–2020 (USD Million)
Table 49 Europe: Market Size, By Component,2013–2020 (USD Million)
Table 50 Europe: Market Size, By Content Type,2013–2020 (USD Million)
Table 51 Europe: Market Size, By Platform 2013–2020 (USD Million)
Table 52 Europe: Market Size, By Revenue Model2013–2020 (USD Million)
Table 53 Europe: Market Size, By Deployment Model,2013–2020 (USD Million)
Table 54 Europe: Market Size, By Service Type,2013–2020 (USD Million)
Table 55 Europe: Market Size, By User Type, 2013–2020 (USD Million)
Table 56 Europe: Market Size, By Vertical, 2013–2020 (USD Million)
Table 57 Asia-Pacific: Market Size, By Component,2013–2020 (USD Million)
Table 58 Asia-Pacific: Market Size, By Content Type,2013–2020 (USD Million)
Table 59 Asia-Pacific: Market Size, By Platform,2013–2020 (USD Million)
Table 60 Asia-Pacific: Over the Top Market Size, By Revenue Model,2013–2020 (USD Million)
Table 61 Asia-Pacific: Market Size, By Deployment Model,2013–2020 (USD Million)
Table 62 Asia-Pacific: Market Size, By User Type,2013–2020 (USD Million)
Table 63 Asia-Pacific: Market Size, By Service Type,2013–2020 (USD Million)
Table 64 Asia-Pacific: Market Size, By Vertical,2013–2020 (USD Million)
Table 65 Middle East and Africa: Market Size, By Component,2013–2020 (USD Million)
Table 66 Middle East and Africa: Market Size, By Content Type, 2013–2020 (USD Million)
Table 67 Middle East and Africa: Market Size, By Platform,2013–2020 (USD Million)
Table 68 Middle East and Africa: Market Size, By Revenue Model, 2013–2020 (USD Million)
Table 69 Middle East and Africa: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 70 Middle East and Africa: OTT Market Size, By User Type,2013–2020 (USD Million)
Table 71 Middle East and Africa: Market Size, By Service Type, 2013–2020 (USD Million)
Table 72 Middle East and Africa: Market Size, By Vertical,2013–2020 (USD Million)
Table 73 Latin America: Market Size, By Component,2013–2020 (USD Million)
Table 74 Latin America: Market Size, By Content Type,2013–2020 (USD Million)
Table 75 Latin America: Market Size, By Platform,2013–2020 (USD Million)
Table 76 Latin America: Market Size, By Revenue Model,2013–2020 (USD Million)
Table 77 Latin America: Market Size, By Deployment Model,2013–2020 (USD Million)
Table 78 Latin America: Market Size, By User Type,2013–2020 (USD Million)
Table 79 Latin America: Market Size, By Service Type,2013–2020 (USD Million)
Table 80 Latin America: Over the Top Market Size, By Vertical,2013–2020 (USD Million)
Table 81 Mergers and Acquisitions, 2012–2015
Table 82 Agreements, Partnerships, Collaborations, and Business Expansions 2012–2015
Table 83 New Product Launches, 2012–2015

List of Figures

Figure1 Global Over the Top Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Market Breakdown and Data Triangulation
Figure 5 Global OTT Market, By Platform (2015-2020)
Figure 6 Global Market, By Service (2015-2020)
Figure 7 Global Market, By Vertical (2015-2020)
Figure 8 Global Market Share: North America is Expected to Hold the Largest Market Share in 2015
Figure 9 Emerging Economies Would Offer Attractive Market Opportunities in the Market During the Forecast Period (2015-2020)
Figure10 Laptops, Desktops, & Tablets and Smart Devices are Expected to Be the Major Share Holders in the Over the Top Platform Market During the Forecast Period (2015-2020)
Figure11 North America Holds the Largest Market Share in the Over the Top Market in 2015
Figure12 North America is Expected to Have the Largest Market Share Across Most Verticals in 2020
Figure13 Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period (2015-2020)
Figure14 Europe and Asia-Pacific are Expected to Show Exponential Growth During the Forecast Period (2015-2020)
Figure15 Evolution of the OTT Market
Figure16 Market Segmentation: By Content Type
Figure17 Market Segmentation: By Platform
Figure18 Market Segmentation: By Revenue Model
Figure19 Market Segmentation: By Vertical
Figure 20 Market Segmentation: By Service
Figure 21 Market Segmentation: By User Type
Figure 22 Market Segmentation: By Region
Figure 23 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 24 Porter’s Five Forces Analysis (2015): Availability of Substitute Vendors has Increased the Value of Over the Top Platforms
Figure 25 Video Content Type is Expected to Hold the Largest Market Share During the Forecast Period (2015-2020)
Figure 26 North America is Expected to Dominate the Content Segment During the Forecast Period (2015-2020)
Figure 27 Asia-Pacific is Expected to Grow at the Highest CAGR for Voice Over IP During the Forecast Period (2015-2020)
Figure 28 Asia-Pacific is Expected to Be the Fastest-Growing Region for Text and Image Segment During the Forecast Period (2015-2020)
Figure 29 Smart Devices is Expected to Hold the Largest Market Share During the Forecast Period (2015-2020)
Figure 30 North America is Expected to Dominate the Platform Segment During the Forecast Period (2015-2020)
Figure 31 North America is Expected to Hold the Largest Market Share of Smart Devices During the Forecast Period (2015-2020)
Figure 32 Asia-Pacific is Expected to Be the Fastest-Growing Region for Laptops, Desktops, and Tablets During the Forecast Period (2015-2020)
Figure 33 Cloud Deployment is Expected to Grow at the Highest CAGR During the Forecast Period(2015-2020)
Figure 34 Asia-Pacific is Expected to Be the Fastest-Growing Region for Cloud Segment During the Forecast Period (2015-2020)
Figure 35 North America is Expected to Hold the Largest Market Share of On-Premises Segment During the Forecast Period (2015-2020)
Figure 36 Managed Services is Expected to Grow at the Highest CAGR During the Forecast Period (2015-2020)
Figure 37 Asia-Pacific is the Fastest-Growing Region for Managed Services in the Over the Top Market During the Forecast Period (2015-2020)
Figure 38 Small Office Home Office is the Fastest-Growing Segment in User Type in the Market During the Forecast Period (2015-2020)
Figure 39 Large Enterprises is Expected to Dominate the OTT Market During the Forecast Period (2015-2020)
Figure 40 Rental is the Fastest-Growing Revenue Model in the During the Forecast Period (2015-2020)
Figure 41 Subscription Revenue Model is Expected to Dominate the Market During the Forecast Period (2015-2020)
Figure 42 Media & Entertainment, BFSI, and IT & Telecommunication Will Continue to Dominate the Market in 2020)
Figure 43 Geographic Snapshot: Asia-Pacific is Expected to Emerge as A New Hotspot for the Market in 2020
Figure 44 Emerging Nations in Asia-Pacific are Expected to Boost the Growth of the Market During the Forecast Period
Figure 45 Asia-Pacific is Expected to Be the Fastest-Growing Region in the Over the Top Market During the Forecast Period
Figure 46 North America Market Snapshot
Figure 47 Smart Devices Segment By Platform is Expected to Have the Largest Market Size in Europe During the Forecast Period
Figure 48 Asia-Pacific Market Snapshot
Figure 49 Companies Adopted Mergers and Acquisitions as the Key Growth Strategy During 2012–2015
Figure 50 Product Mix of Top Five Companies From 2012 to 2015
Figure 51 Market Evaluation Framework: Significant Number of Mergers and Acquisitions Have Fueled the Growth From 2012 to 2015
Figure 52 Battle for Market Share: Mergers and Acquisitions Was the Key Strategy During the Forecast Period
Figure 53 Geographic Revenue Mix of Top Four Market Players in 2015
Figure 54 Akamai Technologies: Company Snapshot
Figure 55 Akamai Technologies: SWOT Analysis
Figure 56 Apple, Inc.: Company Snapshot
Figure 57 Apple, Inc.: SWOT Analysis
Figure 58 Facebook, Inc.: Company Snapshot
Figure 59 Facebook, Inc..: SWOT Analysis
Figure 60 Google, Inc.: Company Snapshot
Figure 61 Google, Inc.: SWOT Analysis
Figure 62 Limelight Networks, Inc. : Company Snapshot
Figure 63 Limelight Networks: SWOT Analysis
Figure 64 Microsoft Corporation: Company Snapshot
Figure 65 Netflix. : Company Snapshot
Figure 66 Tencent Holdings Ltd. : Company Snapshot
Figure 67 Yahoo, Inc. : Company Snapshot

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