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Optical Brighteners Market by Application (Paper, Fabrics, Detergents & Soaps, Synthetics & Plastics & Others), by End User (Consumer Products, Textiles & Apparel, Packaging, Security & Safety & Others) - Global Forecast to 2020

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Date: 21-Mar-2016
No. of pages: 145
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“Optical brighteners market to grow at a CAGR of 9.6%”

The optical brighteners market size is estimated to reach USD 1.05 billion by 2020 at a CAGR of 9.6% between 2015 and 2020. Light fastness, low volatility, chemical stability, and heat resistance are the key properties of optical brighteners, which make it the preferred material for various applications. Optical brighteners provides industries with immense development opportunities of newer materials, which have enhanced properties and improved brightness, thus driving the market growth.

“Paper the largest application of optical brighteners”

Growing consumption of optical brighteners in coated as well as uncoated paper play a significant role in driving the market. Optical brighteners are also used in the production of uncoated fine paper, particularly in uncoated fine paper grades containing high-yield pulp (HYP). Increasing level of whiteness and the HYP substitution in fine papers have increased the importance of optical brighteners globally in the recent years. The Indian government has started investment promotion programs to assist companies that are developing and manufacturing paper, pushing the growth of this market upward.

Growing innovation and development, along with increasing demand from the consumer industries for better paper products, are directly increasing the demand for paper in optical brighteners market.

“Rising demand in Asia-Pacific is the major growth driver for Optical Brightener market “

In 2015, Europe was the largest market for optical brighteners but Asia-Pacific registered the highest growth rate during the period forecasted between 2015 and 2020. The region is projected to register the highest growth rate, both in terms of value and volume, owing to high demand from China and India. China is the second largest market (after U.S.) for optical brighteners globally with major demand from paper application. Growing innovation and developments and demand in the consumer industries for better products is directly affecting the rise in the use of optical brighteners in Asia-Pacific region.

Extensive primary interviews were conducted to determine and verify the market size for several segments and subsegments gathered through secondary research.

The break-up of primary interviews is given below.


  • By Company Type - Tier 1 – 34%, Tier 2 – 33%, and Others – 33%

  • By Designation - C level – 12%, Director level – 25%, and Others – 63%

  • By Region - North America – 30%, Europe – 27%, Asia-Pacific – 32%, and RoW- 11%


The key companies profiled in this market research report are BASF SE (Germany), RPM International Corp. (U.S.), Keystone Aniline Corporation (U.S.), Aron Universal (India), Huntsman Corporation (U.S.), Clariant AG (Switzerland), Brilliant  Colors Inc. (U.S.), 3 V  Incorporation (U.S.), and The Fong Min International Company Limited. (Taiwan), and Archroma (Switzerland).

The report will help the market leaders/new entrants in this market in the following ways:


  • This report segments the Optical brightenrs market comprehensively and provides the closest approximations of market sizes for the overall market and subsegments across verticals and regions.

  • The report will help stakeholders understand the pulse of the market and provide them information on key market drivers, restraints, challenges, and opportunities.

  • This report will help stakeholders understand the major competitors and gain insights to enhance their position in the business. The competitive landscape section includes expansions, new product developments, and mergers & acquisitions.

Optical Brighteners Market by Application (Paper, Fabrics, Detergents & Soaps, Synthetics & Plastics & Others), by End User (Consumer Products, Textiles & Apparel, Packaging, Security & Safety & Others) - Global Forecast to 2020

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Years Considered for the Study
1.4 Currency
1.5 Package Size
1.6 Limitations
1.7 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities for Optical Brighteners
4.2 Optical Brighteners Market Share, By Application and Region
4.3 Applications of Optical Brighteners Market, By Region

5 Market Overview
5.1 Introduction
5.2 Segmentation
5.2.1 By Application
5.2.2 By End User
5.2.3 By Region
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Growing Demand From Synthetics & Plastics Industry
5.3.1.2 Rising Demand for Biodegradable Brighteners
5.3.1.3 Growing Textiles & Apparel Industry in Asia-Pacific
5.3.2 Restraints
5.3.2.1 Non-Stilbenes Brighteners Acting as A Substitute for Optical Brighteners
5.3.3 Opportunities
5.3.3.1 Emerging Applications in Printing Inks and Photo Processing Industries
5.3.4 Challenges
5.3.4.1 High Cost of Production

6 Industry Trends
6.1 Introduction
6.2 Value-Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Bargaining Power of Suppliers
6.3.2 Threat of New Entrants
6.3.3 Threat of Substitutes
6.3.4 Bargaining Power of Buyers
6.3.5 Intensity of Competitive Rivalry

7 Optical Brighteners, By Application
7.1 Introduction
7.2 Paper
7.3 Fabrics
7.4 Detergents & Soaps
7.5 Synthetics & Plastics
7.6 Others

8 Optical Brighteners Market, By End User
8.1 Introduction
8.2 Consumer Products
8.3 Security & Safety
8.4 Textiles & Apparel
8.5 Packaging
8.6 Other End Users

9 Optical Brighteners Market, By Region
9.1 Introduction
9.2 North America
9.2.1 U.S.
9.2.2 Rest of North America
9.3 Europe
9.3.1 Germany
9.3.2 France
9.3.3 Italy
9.3.4 U.K.
9.3.5 Rest of Europe
9.4 Asia-Pacific
9.4.1 China
9.4.2 India
9.4.3 Japan
9.4.4 South Korea
9.4.5 Rest of Asia-Pacific
9.5 RoW
9.5.1 South America
9.5.2 Middle East & Africa

10 Competitive Landscape
10.1 Overview
10.2 New Product Launch: the Most Popular Growth Strategy Between 2012 and 2015
10.2.1 New Product Launch
10.2.2 Expansion
10.2.3 Merger & Acquisition

11 Company Profiles (Overview, Financial*, Products & Services, Strategy, and Developments)
11.1 Introduction
11.2 RPM International Inc.
11.3 BASF SE
11.4 Huntsman Corp
11.5 Clariant AG
11.6 Keystone Aniline Corporation
11.7 Brilliant Group Inc.
11.8 Aron Universal Ltd
11.9 3V Inc.
11.10 TEH Fong Min International Co. Ltd.
11.11 Archroma

*Details Might Not Be Captured in Case of Unlisted Companies

12 Appendix
12.1 Insights of Industry Experts
12.2 Discussion Guide
12.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.4 Introducing RT: Real Time Market Intelligence
12.5 Available Customizations
12.6 Related Reports

List of Tables

Table 1 Optical Brighteners Market, By Type
Table 2 Increasing Textiles & Apparel Industry in Asia-Pacific Driving Growth of the Optical Brighteners Market
Table 3 Economic Slowdown in Europe and Less Availability of Substitutes Restrain the Market Growth
Table 4 Emerging Applications in Photo Processing and Printing Ink Industries Create Opportunities for Optical Brighteners
Table 5 High Production Cost is the Key Challenge in the Market
Table 6 Optical Brighteners Market Size in Paper Application, By Region, 2013–2020 (Kiloton)
Table 7 Optical Brighteners Market Size in Paper Application, By Region, 2013–2020 (USD Million)
Table 8 Optical Brighteners Market Size in Fabrics Application, By Region, 2013–2020 (Kiloton)
Table 9 Optical Brighteners Market Size in Fabrics Application, By Region, 2013–2020 (USD Million)
Table 10 Optical Brighteners Market Size in Detergents & Soaps Application, By Region, 2013–2020 (Kiloton)
Table 11 Optical Brighteners Market Size in Detergents & Soaps Application, By Region, 2013–2020 (USD Million)
Table 12 Optical Brighteners Market Size in Synthetics & Plastics Application, By Region, 2013–2020 (Kiloton)
Table 13 Optical Brighteners Market Size in Synthetics & Plastics Application, By Region, 2013–2020 (USD Million)
Table 14 Optical Brighteners Market Size in Other Applications, By Region, 2013–2020 (Kiloton)
Table 15 Optical Brighteners Market Size in Other Applications, By Region, 2013–2020 (USD Million)
Table 16 Optical Brighteners Market Size in Consumer Products End User Segment, (Kiloton), 2013–2020
Table 17 Optical Brighteners Market Size in Consumer Products End User Segment, (USD Million), 2013–2020
Table 18 Optical Brighteners Market Size in Security & Safety End User Segment, (Kiloton), 2013–2020
Table 19 Optical Brighteners Market Size in Security & Safety End User Segment, (USD Million), 2013–2020
Table 20 Optical Brighteners Market Size in Textiles & Apparel End User Segment, (Kiloton), 2013–2020
Table 21 Optical Brighteners Market Size in Textiles & Apparel End User Segment, (USD Million), 2013–2020
Table 22 Optical Brighteners Market Size in Packaging Segment (Kiloton), 2013–2020
Table 23 Optical Brighteners Market Size in Packaging (USD Million), 2013–2020
Table 24 Optical Brighteners Market Size in Other End User Segments (Kiloton), 2013–2020
Table 25 Optical Brighteners Market Size in Other End User Segments (USD Million), 2013–2020
Table 26 Optical Brighteners Market, By Region, 2013-2020 (Kiloton)
Table 27 Optical Brighteners Market, By Region, 2013-2020 (USD Million)
Table 28 Optical Brighteners Market Size, By Type, 2013-2020 (Kiloton)
Table 29 Optical Brighteners Market Size, By Type, 2013-2020 (USD Million)
Table 30 North America: Optical Brighteners Market, By Country, 2013-2020 (Kiloton)
Table 31 North America: Optical Brighteners Market, By Country, 2013-2020 (USD Million)
Table 32 North America: Optical Brighteners Market, By Application, 2013-2020 (Kiloton)
Table 33 North America: Optical Brighteners Market , By Application, 2013-2020 (USD Million)
Table 34 North America: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 35 North America: Optical Brighteners Market, By End User, 2013-2020 (USD Million)
Table 36 U.S.: Optical Brighteners Market Size, By Application, 2013-2020 (Kiloton)
Table 37 U.S.: Optical Brighteners Market Size, By Application, 2013-2020 (USD Million)
Table 38 U.S.: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 39 U.S.: Optical Brighteners Market, By End User, 2013-2020 (USD Million)
Table 40 Rest of North America: Optical Brighteners Market Size, By Application, 2013-2020 (Kiloton)
Table 41 Rest of North America: Optical Brighteners Market Size, By Application, 2013-2020 (USD Million)
Table 42 Rest of North America: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 43 Rest of North America: Optical Brighteners Market, By End User, 2013-2020 (USD Million)
Table 44 Europe: Optical Brighteners Market, By Country, 2013-2020 (Kiloton)
Table 45 Europe: Optical Brighteners Market, By Country, 2013-2020 (USD Million)
Table 46 Europe: Optical Brighteners Market, By Application, 2013-2020 (Kiloton)
Table 47 Europe: Optical Brighteners Market, By Application, 2013-2020 (USD Million)
Table 48 Europe: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 49 Europe: Optical Brighteners Market, By End User, 2013-2020 (USD Million)
Table 50 Germany: Optical Brighteners Market Size, By Application, 2013-2020 (Kiloton)
Table 51 Germany: Optical Brighteners Market Size, By Application, 2013-2020 (USD Million)
Table 52 Germany: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 53 Germany: Optical Brighteners Market, By End User, 2013-2020 (USD Million)
Table 54 France: Optical Brighteners Market Size, By Application, 2013-2020 (Kiloton)
Table 55 France: Optical Brighteners Market Size, By Application, 2013-2020 (USD Million)
Table 56 France: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 57 France: Optical Brighteners Market , By End User, 2013-2020 (USD Million)
Table 58 Italy: Optical Brighteners Market Size, By Application, 2013-2020 (Kiloton)
Table 59 Italy: Optical Brighteners Market Size, By Application, 2013-2020 (USD Million)
Table 60 Italy: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 61 Italy: Optical Brighteners Market, By End User, 2013-2020 (USD Million)
Table 62 U.K.: Optical Brighteners Market Size, By Application, 2013-2020 (Kiloton)
Table 63 U.K.: Optical Brighteners Market Size, By Application, 2013-2020 (USD Million)
Table 64 U.K.: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 65 U.K.: Optical Brighteners Market , By End User, 2013-2020 (USD Million)
Table 66 Rest of Europe: Optical Brighteners Market Size, By Application, 2013-2020 (Kiloton)
Table 67 Rest of Europe: Optical Brighteners Market Size, By Application, 2013-2020 (USD Million)
Table 68 Rest of Europe: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 69 Rest of Europe: Optical Brighteners Market, By End User, 2013-2020 (USD Million)
Table 70 Asia-Pacific: Optical Brighteners Market Size, By Country, 2013-2020 (Kiloton)
Table 71 Asia-Pacific: Optical Brighteners Market Size, By Country, 2013-2020 (USD Million)
Table 72 Asia-Pacific: Optical Brighteners Market, By Application, 2013-2020 (Kiloton)
Table 73 Asia-Pacific: Optical Brighteners Market, By Application, 2013-2020 (USD Million)
Table 74 Asia-Pacific: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 75 Asia-Pacific: Optical Brighteners Market, By End User, 2013-2020 (USD Million)
Table 76 China: Optical Brighteners Market Size, By Application, 2013-2020 (Kiloton)
Table 77 China: Optical Brighteners Market Size, By Application, 2013-2020 (USD Million)
Table 78 China: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 79 China: Optical Brighteners Market , By End User, 2013-2020 (USD Million)
Table 80 India: Optical Brighteners Market Size, By Application, 2013-2020 (Kiloton)
Table 81 India: Optical Brighteners Market Size, By Application, 2013-2020 (USD Million)
Table 82 India: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 83 India: Optical Brighteners Market, By End User, 2013-2020 (USD Million)
Table 84 Japan: Optical Brighteners Market Size, By Application, 2013-2020 (Kiloton)
Table 85 Japan: Optical Brighteners Market Size, By Application, 2013-2020 (USD Million)
Table 86 Japan: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 87 Japan: Optical Brighteners Market , By End User, 2013-2020 (USD Million)
Table 88 South Korea: Optical Brighteners Market Size, By Application, 2013-2020 (Kiloton)
Table 89 South Korea: Optical Brighteners Market Size, By Application, 2013-2020 (USD Million)
Table 90 South Korea: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 91 South Korea: Optical Brighteners Market , By End User, 2013-2020 (USD Million)
Table 92 Rest of Asia-Pacific: Optical Brighteners Market Size, By Application, 2013-2020 (Kiloton)
Table 93 Rest of Asia-Pacific: Optical Brighteners Market Size, By Application, 2013-2020 (USD Million)
Table 94 Rest of Asia-Pacific: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 95 Rest of Asia-Pacific: Optical Brighteners Market , By End User, 2013-2020 (USD Million)
Table 96 RoW: Optical Brighteners Market Size, By Region, 2013-2020 (Kiloton)
Table 97 RoW: Optical Brighteners Market Size, By Region, 2013-2020 (USD Million)
Table 98 RoW: Optical Brighteners Market, By Application, 2013-2020 (Kiloton)
Table 99 RoW: Optical Brighteners Market , By Application, 2013-2020 (USD Million)
Table 100 RoW: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 101 RoW: Optical Brighteners Market, By End User, 2013-2020 (USD Million)
Table 102 South America: Optical Brighteners Market Size, By Application, 2013-2020 (Kiloton)
Table 103 South America: Optical Brighteners Market Size, By Application, 2013-2020 (USD Million)
Table 104 South America: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 105 South America: Optical Brighteners Market, By End User, 2013-2020 (USD Million)
Table 106 Middle East & Africa: Optical Brighteners Market Size, By Application, 2013-2020 (Kiloton)
Table 107 Middle East & Africa: Optical Brighteners Market Size, By Application, 2013-2020 (USD Million)
Table 108 Middle East & Africa: Optical Brighteners Market, By End User, 2013-2020 (Kiloton)
Table 109 Middle East & Africa: Optical Brighteners Market, By End User, 2013-2020 (USD Million)
Table 110 New Product Launch
Table 111 Expansion
Table 112 Merger & Acquisition
Table 113 RPM: Products Offered
Table 114 BASF SE: Products Offered
Table 115 Huntsman Corp.: Products Offered
Table 116 Clariant AG.: Products Offered
Table 117 Keystone Aniline Corporation: Products Offered
Table 118 Brilliant Group: Products Offered
Table 119 Aron Universal Ltd.: Products Offered
Table 120 3V Inc.: Products Offered
Table 121 TEH Fong Min International Co. Ltd.: Products Offered
Table 122 Archroma: Products Offered

List of Figures

Figure 1 Research Methodology
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation: Optical Brighteners Market
Figure 5 Other Optical Brighteners are Projected to Register Higher CAGR Than Stilbene Brighteners
Figure 6 Paper and Fabric Applications Contributed for the Maximum Share of the Optical Brighteners Market
Figure 7 Asia-Pacific Dominated the Optical Brighteners Market, in Terms of Volume, in 2014
Figure 8 Optical Brighteners Market Size, 2015 vs 2020 (USD Million)
Figure 9 Europe is Projected to Be the Most Dominant Region and Paper to Be the Most Dominant Application
Figure 10 Asia-Pacific is Projected to Dominate the Optical Brighteners Market (2015–2020)
Figure 11 Paper Accounted for the Largest Market Share Across All Regions in 2014
Figure 12 Optical Brighteners Market, By Application
Figure 13 Optical Brighteners Market, By End User
Figure 14 Optical Brighteners Market, By Region
Figure 15 Optical Brighteners Market: Market Dynamics
Figure 16 Optical Brighteners Market: Value-Chain Analysis
Figure 17 Porter’s Five Forces Analysis
Figure 18 Paper is the Largest Application of Optical Brighteners Followed By Fabrics in Terms of Volume (KT)
Figure 19 Asia-Pacific is the Fastest-Growing Market for Optical Brighteners in Paper Application
Figure 20 Europe is the Largest Consumer for Optical Brighteners in Fabrics Application
Figure 21 Asia-Pacific is the Fastest-Growing Market for Optical Brighteners in Detergents & Soaps Application
Figure 22 Asia-Pacific is the Largest Consumer of Optical Brighteners in Synthetics & Plastics Application
Figure 23 Asia-Pacific is the Fastest-Growing Market for Optical Brighteners in Other Applications
Figure 24 Consumer Products is the Largest End-Use Segment of Optical Brighteners Followed By Security & Safety
Figure 25 Asia Pacific is the Fastest-Growing Market for Optical Brighteners in Consumer Products End User Segment
Figure 26 Europe is the Largest Consumer of Optical Brighteners in Security & Safety End User Segment
Figure 27 Asia-Pacific is the Fastest-Growing Market for Optical Brighteners in Textiles & Apparel End User Segment
Figure 28 Europe is the Largest Consumer of Optical Brighteners in Packaging Segment
Figure 29 Asia Pacific is the Fastest-Growing Market for Optical Brighteners in Other End User Segments
Figure 30 Regional Snapshot – Rapid Growth Markets are Emerging as New Hotspots
Figure 31 North American Market Snapshot: Increase in Consumption of Optical Brighteners (2015-2020)
Figure 32 Paper Application Dominates the Optical Brighteners Market in the U.S.
Figure 33 Europe Snapshot: Country Wise Consumption of Optical Brighteners in Paper, Fabrics, and Detergents & Soaps in 2014
Figure 34 China Dominates the Optical Brighteners Market in Asia-Pacific
Figure 35 Asia-Pacific: Country Wise Consumption in Paper, Fabrics, and Detergents & Soap (Kiloton) in 2014
Figure 36 Companies Adopted New Product Launch as the Key Growth Strategy in the Last Three Years
Figure 37 Top Companies Adopted New Product Launch as the Key Growth Strategy Between 2012 and 2015
Figure 38 Major Growth Strategies for Acquiring Market Share, 2012–2015
Figure 39 Regional Revenue Mix of Top Market Players
Figure 40 RPM: Company Snapshot
Figure 41 RPM: SWOT Analysis
Figure 42 BASF SE: Company Snapshot
Figure 43 BASF SE: SWOT Analysis
Figure 44 Huntsman Corp.: Company Snapshot
Figure 45 Huntsman Corp.: SWOT Analysis
Figure 46 Clariant AG.: Company Snapshot
Figure 47 Clariant AG.: SWOT Analysis
Figure 48 Marketsandmarkets Knowledge Store Snapshot
Figure 49 Marketsandmarkets Knowledge Store: Chemicals & Material Industry Snapshot

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