Opportunities in the Asia-Pacific Meat Sector: Analysis of Opportunities Offered by High Growth Economies

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Date: 05-May-2017
No. of pages: 105
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Opportunities in the Asia-Pacific Meat Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Global Meat sector was valued at US$909.3 Billion in 2016 and is forecasted to register a CAGR of 2.4% during 2016-2021, to reach US$1026 Billion by 2021. Asia-Pacific, with a value share of 31% in the global Meat sector in 2016, represents the largest regional market with value sales in the region forecasted to grow at a CAGR of 3.8% during 2016-2021. On the other hand, the Asia-Pacific region registered the lowest per capita consumption and per capita expenditure when compared to other regions in the world.

Fresh Meat (Counter) is the largest market in the Asia-Pacific Meat sector accounting for 71% of the overall value sales in 2016. Value sales in this market are expected to grow from US$200,254.3 Million in 2016 to US$242,590.6 Million in 2021, registering a CAGR of 3.9%. China is the largest Fresh Meat (Counter) market in the Asia-Pacific region with 79.1% of value share in 2016. Japan and South Korea are the other leading Fresh Meat (Counter) markets in the region. Fresh Meat (Counter) is followed by Chilled Raw Packaged Meat - Whole Cuts and Chilled Raw Packaged Meat - Processed markets with shares of 11.3% and 7.6% in 2016.

Based on the relative performance of countries on multiple metrics, China, The Philippines, Thailand and New Zealand were shortlisted as high potential countries primarily owing to the large Meat sector size, projected high value growth rates, and projected rising per capita value growth levels. China is the largest contributor in terms of market value as of 2016, while Thailand is forecasted to witness the highest CAGR of 5.8% during 2016-2021. Rising income levels and growing urbanization in the developing economies of the region are driving the growth of packaged Meat products market.

Value sales of Meat with Health & Wellness attributes stood at US$1,511.7 Million (0.2% of the overall Meat sector) in 2016 and are forecasted to reach US$1,687.6 Million in 2021, witnessing a CAGR of 2.2%. Rising awareness of diet related health issues such as obesity, cholesterol and gluten intolerance is driving the growth of Health & Wellness products in the Asia-Pacific region. Also, with rising economic standards consumers are able to afford better-for-you variants over regular/standard varieties.

Food & Drinks Specialists is the leading distribution channel in the Asia-Pacific Meat sector with a total value share of 48.1% in 2016, followed by Hypermarkets & Supermarkets, which accounted for 39.3% value share in the same year. However, Hypermarkets & Supermarkets is the leading distribution channel in most of the high potential countries (since consumers in many countries prefer local/specialist shops over large supermarkets) except China.

The report "Opportunities in the Asia-Pacific Meat Sector: Analysis of Opportunities Offered by High Growth Economies", provide a comprehensive overview of the Asia-Pacific Meat sector.

Specifically, this report enables the following analysis -

- Market overview: Includes sector size, market size and growth analysis by markets

- Change in consumption: Provides a shift in the consumption of Meat by markets across different countries in the Asia-Pacific region.

- High potential countries: Provides Risk-Reward analysis of 12 countries across the Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 12, a total of 4 high potential countries are shortlisted.

- Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Meat sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Meat in 2016. It also covers the market share of leading companies offering Meat with health and wellness attributes in the same year.

- Brand Analysis: Provides an overview of leading brands in the Asia-Pacific region, besides analyzing the growth of private labels in the region.

- Key distribution channels: Provides analysis on the leading distribution channels in the global Meat sector in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores', e-Retailers, and General retailers.

- Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Meat.

Companies mentioned in this report: WH Group, Nichirei Corporation, Neimenggu Foods, NH Foods, Jaro Development Corp, Itoham Foods, Inner Mongolia Praire Xingfa, China Agri Industries Holdings, Beijing Jinluyi Foods, Beijing Ershang Dahongmen Meat.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific Meat sector. It includes analysis on the following -

- Market overview: Includes sector size, market size and growth analysis by markets

- Change in consumption: Provides a shift in the consumption of Meat by markets across different countries in the Asia-Pacific region.

- High potential countries: Provides Risk-Reward analysis of 12 countries across the Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 12, a total of 4 high potential countries are shortlisted.

- Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Meat sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Meat in 2016. It also covers the market share of leading companies offering Meat with health and wellness attributes in the same year.

- Brand Analysis: Provides an overview of leading brands in the Asia-Pacific region, besides analyzing the growth of private labels in the region.

- Key distribution channels: Provides analysis on the leading distribution channels in the global Meat sector in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores', e-Retailers, and General retailers.

- Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Meat.

Reasons to buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the APAC region.

- The report provides a detailed analysis of the high potential countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Opportunities in the Asia-Pacific Meat Sector: Analysis of Opportunities Offered by High Growth Economies

Table of Contents
1. Executive summary

2. Market size and growth analysis (Region analysis)
Market Size in Context - Asia-Pacific compared to other regions
Growth analysis by region
Growth Analysis by country
Growth Analysis by Market

3. Identifying high potential countries in Asia-Pacific
High potential countries in Asia-Pacific
Identifying high potential countries - Methodology
Identifying high potential countries - Risk, reward and opportunity analysis

4. Market size and growth analysis (High potential countries in Asia-Pacific)
High potential countries in Asia-Pacific - Overview
Growth Contribution Analysis by Country
Share of Meat compared to other Food sectors
Change in consumption levels by country and markets
Per Capita Consumption and Expenditure analysis

5. Country Profiles (High potential countries in Asia-Pacific)
China
The Philippines
Thailand
New Zealand

6. Success Stories

7. Company and Brand Analysis
Brand Share analysis in the Meat sector
Top companies in Asia-Pacific Meat sector
Top brands in Asia-Pacific Meat Sector
Private Label penetration in the Meat sector

8. Health & Wellness Analysis
Health & Wellness Analysis - Overview
Health & Wellness Analysis - Growth contribution by country
Health & Wellness Analysis - Key product attributes and consumer benefits
Leading Health & Wellness brands by market share

9. Key Distribution Channels
Leading Distribution Channels by countries
Leading Distribution Channels by categories

10. Key Packaging Formats
Growth analysis by key packaging material and container type
Growth analysis by closure type and outer type

11. Challenges and Future Outlook
Key Challenges
Future Outlook

12. Appendix

List of Tables
Regional comparison: Market size, growth, and per capita analysis, 2016-2021
Identifying high potential countries - Risk, reward and opportunity analysis
High potential countries in Asia-Pacific - Overview
Value share of Meat sector as a pr

List of Figures
Year-on-year value growth analysis by region (2016-2021)
Year-on-year volume growth analysis by region (2016-2021)
Value and volume growth analysis by country (2016-2021)
Value and volume growth analysis by market (2016-2021)
Country level contribution to the growth by Markets in the Asia-Pacific region, 2016-2021
China Meat - Demographic Analysis
The Philippines Meat - Demographic Analysis
Thailand Meat - Demographic Analysis
New Zealand Meat - Demographic Analysis
Country level contribution to the growth of H&W Market in the Asia-Pacific region, 2016-2021
Key packaging material volume (units) share, 2016
Unit volume growth by packaging material (2011-2021)
Key container type volume (units) share, 2016
Unit volume growth by container type (2011-2021)
Key closure type volume (units) share, 2016
Unit volume growth by closure type(2011-2021)
Key outers volume (units) share, 2016
Unit volume growth by outers (2011-2021)
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