Pakistan Cards and Payments Industry Analysis & 2017 Forecasts at

Date: 29-May-2013
In terms of the number of cards in circulation, Pakistan’s cards industry recorded significant growth at a CAGR of 28.29% between 2008 and 2012. In this time period, the total number of cards increased from 9.7 million to 26.2 million. The industry is projected to grow at a CAGR of 13.27% between 2012 and 2017, increasing from 31.9 million cards to 52.5 million.



In 2012, the prepaid cards category held the second largest share of the cards industry, equivalent to 16.9%. In terms of the number of cards in circulation, the category increased significantly from 1.6 million in 2008 to 4.4 million in 2012, at a CAGR of 28.51%. Prepaid cards are increasingly used in both the public and private sectors in order to transfer funds to employees and disaster victims efficiently.





Despite numerous challenges such as heavy rain and flooding, global economic slowdown and weak capital inflow, Pakistan’s economy performed relatively well, with GDP growing from 3.0% in 2011 to 3.7% in 2012. The agricultural and manufacturing sectors drove this growth while deceleration was registered in the services sector. Inflation declined from 13.7% in 2011 to 11% in 2012 due to protracted energy crisis, weak fiscal fundamentals and a decrease in private investment expenditures. Consequently, Pakistan’s GDP is forecast to stabilize at 3.5% in 2013.


In terms of the number of cards in circulation, Pakistan’s credit cards category held a share of 4.2% in 2012. The category is forecast to decrease from 3.2% in 2013 to 1.7% in 2017. Between 2008 and 2012, the number of credit cards declined at a CAGR of 9.49% from 1.6 million to 1.1 million. This trend is mainly due to high interest rates which ranged from 35-40%, between 2008 and 2012, and the fact that cards are not widely accepted as a payment platform by the nation’s internet retailers.


Reasons to buy

Understand an analysis of Pakistan’s payment cards market drivers.

Expand your business by obtaining an insight into emerging consumer attitudes and trends.

Understand your market by reviewing the competitive landscape and industry dynamics.

Get a step ahead of your competitors by understanding the strategies adopted by key operators as well as a set of company profiles, products and marketing strategies.

Plan for the future by looking at industry attractiveness and future prospects of the Pakistani Cards and Payments industry.


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