Medical Affairs: The Roadmap to 2025

Publisher Name :
Date: 23-Jan-2020
No. of pages: 15

Report Scope:

The current report provides details the significance of medical affairs functional area in the pharmaceutical industry supported by BCC Research's expert insights. A detailed analysis on the current scenario, structure, cross-functioning role and importance of medical affairs is provided in the report. The report also focuses on the importance of medical affairs in communicating and collecting the medical evidence with the organization and external stakeholders. Within this context, the evolving role and the future of medical affairs is discussed in detail.

Report Includes:

- An overview of medical affairs and discussion on its role in pharmaceutical industry

- Briefing about importance of medical affairs in communicating and collecting the medical evidences

- Detailed analysis on the current scenario, structure, and cross-functioning role of medical affairs

- Discussion on evolving role and the future of medical affairs

Summary

This study will highlight how the pharmaceutical and medical device markets are rapidly changing by forming new paradigms and employing marketing strategies that increase market share. The research will provide information on leading market competitors, their market share, partnerships, collaborations, mergers and acquisitions between pharmaceutical companies.

Scope of Report

The current report provides details the significance of medical affairs functional area in the pharmaceutical industry supported by BCC Research's expert insights. A detailed analysis on the current scenario, structure, cross-functioning role and importance of medical affairs is provided in the report. The report also focuses on the importance of medical affairs in communicating and collecting the medical evidence with the organization and external stakeholders. Within this context, the evolving role and the future of medical affairs is discussed in detail.

Medical Affairs: The Roadmap to 2025

Table of Contents

Chapter 1 Introduction
Study Goals and Objectives
Scope of Report
Methodology
Analyst's Credentials
Related BCC Research Reports
Chapter 2 The Role of Medical Affairs in the Pharmaceutical Industry
Introduction
The Role of Medical Affairs Throughout Product Lifecycle
Early in Development
Pre-launch
Launch
Post-launch
Increasing Role of Medical Affairs
Research and Development (R&D) and Commercial Functions
Role in Organization and External Stakeholders
Cross-Functional Support in Early Access Programs
Supporting Investigator-Initiated Research (IIR)
Role of Medical Affairs in Generating Medical Evidence
Role of Medical Affairs in Medical and Public Education
Collaborations with Patient Associations
Engaging with Control Systems in Pharmaceutical Industry
Organizational Structure of Medical Affairs Department
Chapter 3 Emerging Capabilities of Medical Affairs
Critical Role of Medical Affairs: Getting Fit for the Future
Gaining Opportunities with Insights Using Technology and Automation
Patient and Customer Centricity
Engagement Leadership
Effective Partnership with Internal and External Stakeholders
Medical Governance
Conclusion
Chapter 4 Appendix: Acronyms

List of Tables

Table 1 : Summary of Control Systems Governing Pharmaceutical Practices Around the World
Table 2 : Acronyms Used in This Report

List of Figures

Figure 1 : Role of Medical Affairs Throughout Product Lifecycle
Figure 2 : Role of Medical Affairs in an Organization
Figure 3 : Organizational Structure of Medical Affairs Department
Figure 4 : Sources of Data for Medical Affairs Insights
Figure 5 : Schematic Presentation of Medical Affairs Engagement Between Various Stakeholders
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