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Marketing Resource Management Market by Solution (Marketing Reporting and Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Project Management, Brand and Advertising Management) - Global Forecast to 2020

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Date: 15-May-2015
No. of pages: 183
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There has been a substantial transformation in the procedures involved in the marketing activities of various companies. With the rise in complexity of marketing activities,organizations are fortified to adopt Marketing Resource Management (MRM) solution for the realization of their marketing endeavors. Further, the businesses are confronted with multifaceted assortment of consumer segments,products/brands channels, regions, and marketing programs, which further necessitates the appropriate resource distribution for attaining high commercial profitability. Moreover, in today’s dynamic business environment, several marketing personnel are considering the expansion in business competencies and workflows to professionally manage their marketing resources in a more simplified manner. The escalating digitization of content and the emergence of novel models of distribution among organizations have enlarged the prospect of MRM across diverse industry verticals. From content generation to its distribution, providers across the marketing solutions ecology are gaining the advantages of MRM market progressions. Further, the new video formats and data delivery approaches such as mobile and social media have generated prospects for MRM vendors. Thereby, this increases the demand for marketing solutions that can cater to expansive marketing needs such as resource performance, multi-channels, and brand management among various others. Currently, with the help of continual advancements in MRM software,companies are encouraged to access and allocate their marketing resource and digital content within the centralized management. The usage of MRM solutions helps companies to efficiently manage and access marketing resources as it offers real-time updates about their allocation and usage. Thereby, this allows more defined usage of the marketing resources across varied channels and geographies,along with their linkage with other organizational systems such as CRM and ERP. With the evolution of cloud-based MRM solutions,the businesses are empowered to augment their marketing efficiency in a cost-effective manner, as IT resource enlargement is relatively less required for its implementation and support. This in turn has fortified MRM solution providers to offer these cloud-based solutions to expand their services and enter prospective markets. Furthermore, MRM solutions are increasingly becoming predominant,as they help companies in optimum utilization and tracking of their marketing resources, along with managing their varied channels such as mobile through a single platform. This further enhances the adoption of cloud-based MRM solutions across the world. The major driving force for the MRM software market is the increased consumption and emphasis on digital media. Today, companies are progressively focusing on the digital medium for marketing endeavors due to the substantial adoption of mobile devices, growing internet consumption, along with the increasing overall time spent by the users online. Thereby, this fosters businesses to consider MRM solutions that can supplement their business advancements and improve customer relations. Over the years, the consumer goods and IT & Telecom vertical were increasingly adopting the solution as it is imperative for these companies to sustain in the fierce competition, along with providing assistance for management of vast digital content. Additionally, with the undisputable imperativeness of marketing endeavors and polices among businesses, the traction for MRM solution across other verticals such as government has substantially grown. Moreover, the companies’ consideration for investing in MRM is increasing extensively as the benefits attached with it encourage its deployment along with facilitating competitive advantage over others. In the years to come, this trend is expected to continue leveraging MRM solution vendors to offer more advanced and superior solutions with CRM and ERP integration,and mobility as a prime constituent for empowering contemporary MRM solutions. However, the MRM solutions adoption is inhibited due to the lack of awareness about the features of MRM among workforce that can easily leverage the solution and other features such as marketing analytics for heightened business progressions. Considering this, the report further helps to identify the latest patterns and trends intensifying the progression in the MRM market across all regions. There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions. The report will help the market leaders/new entrants in this market in the following ways:


  • This report segments the MRM market into solutions and services covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and its sub-segments.The market numbers are further split across deployment type, user type, and industry vertical across all the major regions.

  • This report will help the organizations to better understand the competitors and gain more insights to better position one’s business. There is a separate section on competitive landscape, including end user analysis, mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.

  • The report helps the organizations to understand the pulse of the market. It provides information on key market drivers, restraints, and opportunities.

Marketing Resource Management Market by Solution (Marketing Reporting and Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Project Management, Brand and Advertising Management) - Global Forecast to 2020

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Market Size Estimation
2.2 Market Breakdown  and Data Triangulation
2.3 Market Share Estimation
2.3.1 Key Data From Secondary Sources
2.3.2 Key Data From Primary Sources
2.4 Assumptions
2.5 Key Industry Insights

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities
4.2 Global Marketing Resource Management Market: Top Three Solutions
4.3 Global MRM Solution Market
4.4 Global MRM Market Potential
4.5 Global MRM User Market (2020)
4.6 MRM Regional Market
4.7 MRM Solution Growth Matrix
4.8 Life Cycle Analysis, By Region, 2015

5 Market Overview
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 Global Marketing Resource Management Market, By Solution
5.3.2 Global MRM Market, By Service
5.3.3 Global Market, By Deployment Type
5.3.4 Global Market, By User Type
5.3.5 Global Market, By Industry Vertical
5.3.6 Global Market, By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Escalating Need for Agile Marketing Solution
5.4.1.2 Increase in Diversity of Delivery Channels
5.4.1.3 Rising Need for Marketing Integration With Other Systems
5.4.2 Restraints
5.4.2.1 Lack of Cost Visibility
5.4.2.2 Lack of Interest Among Top Management
5.4.3 Opportunities
5.4.3.1 Emergence of S-A-A-S Based MRM Solution
5.4.3.2 Growing Demand for Integrated Marketing Management
5.4.4 Challenge
5.4.4.1 Limited IT Support for MRM Implementation

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Threat From New Entrants
6.3.2 Threat From Substitutes
6.3.3 Bargaining Power of Suppliers
6.3.4 Bargaining Power of Buyers
6.3.5 Intensity of Competitive Rivalry
6.4 Pest Analysis
6.4.1 Political Factors
6.4.2 Economic Factors
6.4.3 Social Factors
6.4.4 Technological Factors

7 Global Marketing Resource Management Market Analysis, By Solution
7.1 Introduction
7.2 Marketing Reporting and Analytics Market
7.3 Capacity Planning and Management Market
7.4 Financial Management Market
7.5 Creative Production Management Market
7.6 Project Management Market
7.7 Brand and Advertising Management Market
7.8 Marketing Asset Management Market

8 Global MRM Market Analysis, By Service
8.1 Introduction
8.2 Implementation and Integration Market
8.3 Professional Service

9 Global MRM Market, By Deployment Type
9.1 Introduction
9.2 Cloud Market
9.3 On-Premises Market

10 Global MRM Market Analysis, By User Type
10.1 Introduction
10.2 SMB Market
10.3 Enterprise Market

11 Global Marketing Resource Management Market Analysis, By Industry Vertical
11.1 Introduction
11.2 Retail Market
11.3 IT and Telecom Market
11.4 BFSI Market
11.5 Media and Entertainment Market
11.6 Consumer Goods Market
11.7 Manufacturing Market
11.8 Healthcare Market
11.9 Public Sector Market
11.10 Marketing Agencies Market
11.11 Others Market

12 Geographic Analysis
12.1 Introduction
12.2 North America (NA)
12.3 Europe
12.4 Asia-Pacific (APAC)
12.5 Middle East and Africa (MEA)
12.6 Latin America (LA)

13 Competitive Landscape
13.1 Overview
13.2 Competitive Situation and Trends
13.2.1 Partnerships
13.2.2 Mergers and Acquisitions
13.2.3 New Product Launches
13.2.4 VC Funding

14 Company Profile
14.1 Introduction
14.2 Teradata Corporation
14.2.1 Overview
14.2.2 Products and Services
14.2.3 Recent Developments
14.2.4 SWOT Analysis
14.2.5 MnM View
14.3 SAP SE
14.3.1 Business Overview
14.3.2 Products and Services
14.3.3 Recent Developments
14.3.4 SWOT Analysis
14.3.5 MnM View
14.4 SAS Institute Inc.
14.4.1 Business Overview
14.4.2 Products and Services
14.4.3 Recent Developments
14.4.4 SWOT Analysis
14.4.5 MnM View
14.5 Infor
14.5.1 Overview
14.5.2 Products and Services
14.5.3 Recent Developments
14.5.4 SWOT Analysis
14.5.5 MnM View
14.6 Brandmaker Gmbh
14.6.1 Overview
14.6.2 Products and Services
14.6.3 Recent Developments
14.6.4 SWOT Analysis
14.6.5 MnM View
14.7 IBM Corporation
14.7.1 Business Overview
14.7.2 Products and Services
14.7.3 Key Strategies
14.7.4 Recent Developments
14.8 Microsoft Corporation
14.8.1 Business Overview
14.8.2 Products and Services
14.8.3 Key Strategies
14.8.4 Recent Developments
14.9 Adobe System
14.9.1 Business Overview
14.9.2 Products and Services
14.9.3 Key Strategies
14.9.4 Recent Developments
14.10 North Plains Systems Corp.
14.10.1 Business Overview
14.10.2 Products and Services
14.10.3 Key Strategies
14.10.4 Recent Developments
14.11 Workfront, Inc.
14.11.1 Business Overview
14.11.2 Products and Services
14.11.3 Key Strategies
14.11.4 Recent Developments

15 Appendix
15.1 Discussion Guide
15.2 Introducing RT: Real-Time Market Intelligence
15.3 Available Customizations
15.4 Related Reports

List of Tables

Table 1 Global Marketing Resource Management Market Size and Growth, 2013–2020 ($Million, Y-O-Y %)
Table 2 Escalating Need for Agile Marketing Solution is Propelling the Growth of the MRM Market
Table 3 Lack of Cost Visibility is Restraining the Market Growth
Table 4 Mounting Requirements for Cloud-Based MRM Solutions Among Businesses are Paving the Enhanced Growth Avenues for MRM Vendors
Table 5 Budget Constraints Among Businesses Restrict  IT Expansion Challenges the MRM Market Growth
Table 6 Global Marketing Resource Management Market Size, By Solution, 2013–2020 ($Million)
Table 7 Marketing Reporting and Analytics Market Size, By  User Type, 2013–2020 ($Million)
Table 8 Marketing Reporting and Analytics Market Size, By Region, 2013–2020 ($Million)
Table 9 Capacity Planning and Management Market Size, By User Type, 2013–2020 ($Million)
Table 10 Capacity Planning and Management Market Size, By Region, 2012–2019 ($Million)
Table 11 Financial Management Market Size, By User Type, 2013–2020 ($Million)
Table 12 Financial Management Market Size, By Region, 2013–2020 ($Million)
Table 13 Creative Production Management Market Size, By User Type, 2013–2020 ($Million)
Table 14 Creative Production Management Market Size, By Region, 2013–2020 ($Million)
Table 15 Project Management Market Size, By User Type, 2013–2020 ($Million)
Table 16 Project Management Market Size, By Region, 2013–2020 ($Million)
Table 17 Brand and Advertising Management Market Size, By User Type, 2013–2020 ($Million)
Table 18 Brand and Advertising Management Market Size, By Region, 2013–2020 ($Million)
Table 19 Marketing Asset Management Market Size, By User Type, 2013–2020 ($Million)
Table 20 Marketing Asset Management Market Size, By Region, 2013–2020 ($Million)
Table 21 Global Marketing Resource Management Market Size, By Service, 2013-2019 ($Million)
Table 22 Implementation and Integration Market Size, By User Type, 2013–2020 ($Million)
Table 23 Implementation and Integration Market Size, By Region, 2013–2020 ($Million)
Table 24 Professional Service Market Size, By User Type, 2013–2020 ($Million)
Table 25 Professional Service Market Size, By Region, 2013–2020 ($Million)
Table 26 Global Marketing Resource Management Market Size, By Deployment Type, 2013-2020 ($Million)
Table 27 Cloud Deployment: MRM Solution Market Size, By User Type, 2013-2020 ($Million)
Table 28 On-Premises Deployment: MRM Solution Market Size, By User Type, 2013-2020 ($Million)
Table 29 Global Marketing Resource Management Market Size, By User Type, 2013–2020 ($Million)
Table 30 SMB: Market Size, By Solution, 2013–2020 ($Million)
Table 31 SMB: Market Size, By Deployment Type, 2013–2020 ($Million)
Table 32 SMB: Market Size, By Service, 2013–2020 ($Million)
Table 33 SMB: MRM  Market Size, By Region, 2013–2020 ($Million)
Table 34 Enterprise: Market Size, By Solution, 2013–2020 ($Million)
Table 35 Enterprise: Market Size, By Deployment Type, 2013–2020 ($Million)
Table 36 Enterprise: Market Size, By Service, 2013–2020 ($Million)
Table 37 Enterprise: MRM Market Size, By Region, 2013–2020 ($Million)
Table 38 Global Marketing Resource Management Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 39 Retail: Market Size, By Region, 2013–2020 ($Million)
Table 40 IT and Telecom: Market Size, By Region, 2013–2020 ($Million)
Table 41 BFSI: Market Size, By Region, 2013–2020 ($Million)
Table 42 Media and Entertainment: Market Size, By Region, 2013–2020 ($Million)
Table 43 Consumer Goods: Market Size, By Region, 2013–2020 ($Million)
Table 44 Manufacturing : Market Size, By Region, 2013–2020 ($Million)
Table 45 Healthcare: Market Size, By Region, 2013–2020 ($Million)
Table 46 Publc Sector: Market Size, By Region, 2013–2020 ($Million)
Table 47 Marketing Agencies: Market Size, By Region, 2013–2020 ($Million)
Table 48 Others: Marketing Resource Management Market Size, By Region, 2013–2020 ($Million)
Table 49 Global MRM  Market Size, By Region, 2013–2020 ($Million)
Table 50 NA: Market Size, By Solution, 2013–2020 ($Million)
Table 51 NA: Market Size, By Service, 2013–2020 ($Million)
Table 52 NA: Market Size, By User Type, 2013–2020 ($Million)
Table 53 NA: Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 54 Europe:  Market Size, By Solution, 2013–2020 ($Million)
Table 55 Europe: Market Size, By Service, 2013–2020 ($Million)
Table 56 Europe: Market Size, By User Type, 2013–2020 ($Million)
Table 57 Europe: Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 58 APAC: Market Size, By Solution, 2013–2020 ($Million)
Table 59 APAC: Market Size, By Service, 2013–2020 ($Million)
Table 60 APAC: Market Size, By User Type, 2013–2020 ($Million)
Table 61 APAC: Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 62 MEA: Market Size, By Soluton, 2013–2020 ($Million)
Table 63 MEA: Market Size, By Service, 2013–2020 ($Million)
Table 64 MEA: Market Size, By User Type, 2013–2020 ($Million)
Table 65 MEA: Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 66 LA: Market Size, By Solution, 2013–2020 ($Million)
Table 67 LA: Market Size, By Service, 2013–2020 ($Million)
Table 68 LA: Market Size, By User Type, 2013–2020 ($Million)
Table 69 LA: Market Size, By Industry Vertical, 2013–2020 ($Million)
Table 70 Partnerships, 2011-2014
Table 71 Mergers and Acquisitions, 2013–2015
Table 72 New Product Launches, 2013–2015
Table 73 VC Funding, 2012–2014

List of Figures

Figure 1 Markets Segmentation
Figure 2 Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Breakdown of Primary Interview: By Company Type, Designation, and  Region
Figure 6 Data Triangulation
Figure 7 Global Marketing Resource Management Market, Solution Snapshot (2015 vs. 2020):  Marketing Reporting and Analytics and Marketing Asset Management Solutions in MRM  to Grow Two Fold in the Next 5 Years
Figure 8 Consumer Goods and Marketing Agencies to Gain Highest Traction in the Next Five Years
Figure 9 Global MRM Market Share, 2015, -North America Expected to Exhibit the Highest Market Share for the Period 2015 to 2020
Figure 10 Rising Need for Integrated Marketing Solutions  Act as an Attractive Market Opportunity in  the Global MRM Market
Figure 11 Marketing Asset Management, Creative Production Management and Marketing Reporting and Analytics are Top Three Solutions
Figure 12 NA Holds the Maximum Share in the MRM Solution Market
Figure 13 APAC Market is Expected to Have the Highest Market Growth Potential for MRM Solution in the Years to Come
Figure 14 Enterprise Segment Will Continue to Dominate the Marketing Resource Management Market in the Next 5 Years
Figure 15 APAC Market to Grow Faster Than Europe and NA
Figure 16 Global Marketing Resource Management Solution, Growth Matrix
Figure 17 APAC Market to Grow Exponentially During the Forecast Period
Figure 18 Integration With CRM/ERP With MRM Solution to Play A Crucial Role in the Global MRM Market
Figure 19 Global Marketing Resource Management Market Segmentation: By Solution
Figure 20 Global Market Segmentation: By Service
Figure 21 Global Market Segmentation: By Deployment Type
Figure 22 Global Market Segmentation: By User Type
Figure 23 Global Market Segmentation: By Industry Vertical
Figure 24 Global Market Segmentation: By Region
Figure 25 Escalating Need for Agile Marketing Solutions Will Drive the MRM Market
Figure 26 Value Chain Analysis (2015): Major Role Played By Cloud Service Providers
Figure 27 Porter’s Five Forces Analysis (2015): Manifestation of Dominant Players Increasing the Competition in the Industry
Figure 28 Marketing Reporting and Analytics and Marketing Asset Management to Lead the Solution Market
Figure 29 Marketing Reporting and Analytics Will Grow Substantially in Coming Five Years
Figure 30 Companies Will Continue Adoption of Implementation and Integration Service at A  Higher Rate in Comparison With Professional Services
Figure 31 Organizations Will Continue Deploying Their MRM Solutions on Premises at A Considerable Rate
Figure 32 Enterprises Will Continue to Dominate the MRM Market
Figure 33 North America is Having Significant Adoption of MRM Solutions Among SMBS Present There
Figure 34 Enterprise in Europe Will Continue Implementation of MRM Solutions in Next Five Years.
Figure 35 Retail Continues to Dominate the MRM Market
Figure 36 Marketing Resource Management Market in APAC to Grow Exponentially for Retail
Figure 37 Market for Consumer Goods Will Grow Exponentially in Europe
Figure 38 Marketing Agencies in Asia Pacific Will Adopt MRM Solutions at A Faster Rate
Figure 39 Geographic Snapshot (2015 and 2020): Rapid Growth Markets are Emerging as New Hotspot
Figure 40 APAC: an Attractive Destination for All MRM Solutions
Figure 41 NA Market Snapshot: Enterprises to Contribute Maximum to the Market
Figure 42 APAC Marketing Resource Management Market Snapshot: Marketing Reporting and Analytics to Gain Popularity Among the Users
Figure 43 Companies Adopted Partnerships as the Key Growth Strategy Over the Last 3 Years
Figure 44 Teradata Grew at the Fastest Rate Between 2010 and 2014
Figure 45 Market Evaluation Framework
Figure 46 Battle for Market Share: Partnerships and Mergers and Acquisitions Were the Key Strategies
Figure 47 Geographic Revenue Mix of Top 4 Market Players
Figure 48 Teradata : Company Snapshot
Figure 49 Teradata : SWOT Analysis
Figure 50 SAP SE : Company Snapshot
Figure 51 SAP SE : SWOT Analysis
Figure 52 SAS Institute : Company Snapshot
Figure 53 SAS Institute : SWOT Analysis
Figure 54 Infor : Company Snapshot
Figure 55 Infor : SWOT Analysis
Figure 56 Brandmaker Gmbh : Company Snapshot
Figure 57 Brandmaker Gmbh : SWOT Analysis
Figure 58 IBM Corporation : Company Snapshot
Figure 59 Microsoft Corporation : Company Snapshot
Figure 60 Adobe System : Company Snapshot
Figure 61 North Plains Systems: Company Snapshot
Figure 62 Workfront Inc. : Company Snapshot

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