Marketing dedicated internet access and business broadband services

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Date: 19-Feb-2021
No. of pages: 13
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“Operators should offer products that can meet the changing needs of both current business broadband subscribers and price-sensitive users of dedicated connections.”

High-end business broadband is becoming increasingly attractive to businesses as an alternative to dedicated internet access services. This poses both a threat and an opportunity for operators, and they should re-evaluate the structure of their business fixed data services portfolios in order to maximise revenue.

In this report, we assess the dedicated internet access products of selected operators worldwide, and compare them to their business broadband services. We discuss how operators are attempting to tier their business fixed data offerings based on business continuity features, download and upload bandwidths, prices and a range of value-added services.

Marketing dedicated internet access and business broadband services

Table of Contents

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  • Marketing dedicated internet access and business broadband services
    Published: 19-Feb-2021        Price: US 1499 Onwards        Pages: 13
    “Operators should offer products that can meet the changing needs of both current business broadband subscribers and price-sensitive users of dedicated connections.” High-end business broadband is becoming increasingly attractive to businesses as an alternative to dedicated internet access services. This poses both a threat and an opportunity for operators, and they should re-evaluate the structure of their business fixed data services portfolios in order ......
  • Mobile core xNFs: worldwide forecast 2020–2025
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  • Connected Consumer Survey: fixed broadband operator customer satisfaction metrics 3Q 2020
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    This dataset summarises the most relevant fixed broadband customer experience KPIs for major operators in 24 countries based on primary research (Analysys Mason's Connected Consumer Survey 2020). It provides key metrics that allow for comparison between operators and highlights the best performers in individual countries and worldwide. Analysis of the data contained herein is provided in a series of reports focused on fixed broadband customer satisfaction in the different regions covered.......
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    Published: 03-Nov-2020        Price: US 3900 Onwards        Pages: 128
    Mobile Infrastructure and Mobile Broadband market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Mobile Infrastructure and Mobile Broadband market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026. Market segment by Type, the product can be split into......
  • Pricing broadband services to attract small and medium-sized enterprises
    Published: 29-Sep-2020        Price: US 1499 Onwards        Pages: 10
    "Operators should design business broadband services to support their ability to upsell other services and solutions to businesses." Residential broadband services that are comparable to (but are typically lower-priced than) business broadband offerings, have eroded the premium that operators are able to charge to enterprises. To mitigate against this, operators are taking one of three approaches, either building subscription volume with comparable pricing, offering p......
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    "Consumers’ reasonably high willingness to pay more for 5G means that there are monetisation opportunities for operators." This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of online consumers in Taiwan. This report: identifies the drivers of mobile and fixed customer experience identifies the key factors that influence consumers......
  • Increasing fixed broadband ARPU in light of the COVID-19 pandemic
    Published: 07-Jul-2020        Price: US 1499 Onwards        Pages: 6
    Fixed broadband operators face the risk of declining revenue as economic conditions worsen due to the COVID-19 pandemic. One way to respond to this challenge is to try to utilise facets of the crisis that could help to boost ARPU.......
  • Development Trends of Major 5G CPE Suppliers: Huawei, ZTE, Netgear, Inseego, and Samsung (pre-order)
    Published: 06-May-2020        Price: US 1600 Onwards        Pages: 26
    With the global commercial launch of 5G in 2019, the development of the 5G CPE (Customer Premises Equipment) market has attracted the attention of many in the mobile communications industry these days. This research focuses on five leading suppliers of 5G CPE from China, the United States, and South Korea and analyzes their product lineups and market presence; looks into the progress of their 5G services and explores their major development trends and issues. List of Topics......
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