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Marketing Analytics

Publisher Name :
Date: 12-Jul-2021
No. of pages: 137

Report Scope:

In this report, the market has been segmented based on deployment type, organization size, application, end-use industry and geography. The report provides an overview of the global market for marketing analytics and analyses market trend. Using 2020 as the base year, the report provides estimated market data for the forecast period 2021 through 2026. Revenue forecasts for this period are segmented based on deployment type, organization size, application, end-user industry and geography. Market values have been estimated based on the total revenue of the marketing analytics solution providers.

The report covers the market for marketing analytics with regards to their end-user industries across different regions. It also focusses on the major trends and challenges that affect the market and the vendor landscape. The report estimates the global market for marketing analytics in 2020 and provides projections of the expected market size through 2026.

Report Includes:


  • 52 data tables and 23 additional tables

  • An overview of the global markets for marketing analytics

  • Estimation of the market size and analyses of global market trends, with data from 2019, 2020, estimates for 2021 with projections of compound annual growth rates (CAGRs) through 2026

  • Highlights of the marketing analytics based on deployment, organization size, application, and end-user vertical

  • Information on big data analytics, artificial intelligence and machine learning in marketing, and discussion on benefits of marketing analytics solutions

  • Identification of market drivers, restraints and other forces impacting the global market and evaluation of current market size and forecast, and an overview of technological advancements and strategic innovations within the industry

  • Market share analysis of the key companies of the industry and coverage of their proprietary technologies, strategic alliances, and other key market strategies and a relevant patent analysis

  • Comprehensive company profiles of the leading players of the industry, including Adobe Inc., International Business Machines Corp., Microsoft Corp., SAS Institute Inc., Teradata Corp., and Wipro Ltd.


Summary:

Market analytics is defined as the practice of using software for detecting relevant patterns in data to make inform marketing decisions. Businesses across many sectors utilize marketing analytics to make data-driven decisions that optimize marketing spend on the most effective activities. To execute an efficient and profitable marketing plan, businesses must be equipped with the appropriate measurement tools. Marketing analytics enables businesses to precisely assess the effectiveness of their campaigns and make data-driven decisions. Rather than basing marketing initiatives on disparate data sources or assumptions, marketing analytics enables businesses to view the full picture across all marketing channels, enabling them to make informed decisions about their marketing activities.

Businesses can conduct in-depth analysis of outcomes that reveal how campaigns are doing with the assistance of advanced marketing analytics. Because marketing analytics has such a significant impact on the decision-making process of marketing agencies, the industry is predicted to increase at a compound annual growth rate (CAGR) of REDACTED% during the forecast period, from $REDACTED billion in 2020 to $REDACTED billion in 2026. By utilizing marketing analytics effectively, businesses can gain a better understanding of their marketing and advertising effectiveness and avoid issues that result in inefficient use of their investment, such as ad fatigue.

The global market for marketing analytics is expected to grow at a CAGR of REDACTED%. The global market for marketing analytics has been segmented based on application, deployment, organization size, end-user industry and geography. Based on application, the market for marketing analytics has been segmented into social media marketing, e-mail marketing, search engine marketing, content marketing and others. Social media marketing accounted for the dominant share of the market in 2020 and was valued at REDACTED million. The market for marketing analytics for social media marketing is estimated to grow at a CAGR of REDACTED% and reach $REDACTED billion by 2026. The dominance of social media marketing in marketing analytics is largely attributed to the increasing usage of social media platforms such as Facebook, Twitterand Instagram in developing economies such as India, Indonesia and Brazil. The availability of affordable internet access and data packages has facilitated the internet's expansion into previously inaccessible areas, enabling marketers to ascertain consumers' needs and design appropriate marketing strategies. Additionally, social media marketing enables marketing teams to strengthen customer relationships andmore effectively monitor competition by closely monitoring consumer involvement trends.

Based on deployment mode, the market for marketing analytics has been segmented into cloud deployment and on-premise deployment. Cloud deployment currently accounts for the dominant share of the market and was valued at $REDACTED billion in 2020. Market for marketing analytics for cloud deployment is expected to grow at a CAGR of REDACTED% and reach $REDACTED billion by 2026. The global market for marketing analytics based on organization size was categorized into large enterprises and small and medium enterprises (SMEs). Large enterprises currently dominate the market for marketing analytics and are expected to maintain their dominant position over the forecast period.

Large enterprises dominate the market for marketing analytics to large volumes of structured data and a skilled workforce. Large enterprises have significantly increased the adoption of marketing analytics solutionssuch as customer analytics, campaign analytics and sentiment analytics for efficiently managing the vast databases of customers and assets.

Marketing Analytics

Table of Contents

Chapter 1 Introduction
Study Goals and Objectives
Scope of Report
Reasons for Doing the Study
Intended Audiences
Information Sources
Methodology
Geographic Breakdown
Analyst's Credentials
BCC Custom Research
Related BCC Research Reports
Chapter 2 Summary and Highlights
Chapter 3 Marketing Analytics: Market Overview
Introduction to Big Data Analytics
Types of Big Data Analytics
Factors Driving the Growth of Big Data Analytics
Introduction to Marketing Analytics
Marketing Analytics for an Evolving Marketing Mix
Artificial Intelligence and Machine Learning in Marketing
Impact of COVID-19 on the Market for Marketing Analytics
Monitoring and Reacting to Shifting Customer Preferences
Personalization
Channel Performance
Campaign Performance
Market Dynamics
Market Drivers
Market Restraints
Chapter 4 Market Breakdown by Organization Size
Introduction
Large Enterprises
Benefits of Marketing Analytics Solutions
Small and Medium Enterprises
Declining Costs of Data Sources
Chapter 5 Market Breakdown by Deployment
Introduction
On-premise
Cloud
Types of Cloud Deployment
Factors Driving the Market for Cloud Analytics
Chapter 6 Market Breakdown by Application
Introduction
Social Media Marketing
Email Marketing
Search Engine Marketing
Content Marketing
Benefits of Content Marketing
Others
Chapter 7 Market Breakdown by End-User Industry
Introduction
Banking, Financial Services and Insurance (BFSI)
Retail
Consumer Packaged Goods
Hospitality and Tourism
Media and Entertainment
Healthcare
Others
Chapter 8 Market Breakdown by Region
Introduction
North America
U.S.
Canada
Mexico
Europe
United Kingdom
Germany
France
Rest of Europe
Asia-Pacific
China
India
Japan
Rest of Asia-Pacific
Rest of the World (RoW)
Chapter 9 Company Profiles
ACCENTURE PLC
ADOBE INC.
EXPERIAN PLC
INTERNATIONAL BUSINESS MACHINES CORP.
MICROSOFT CORP.
NGDATA SA
ORACLE CORP.
PEGASYSTEMS INC.
SAP SE
SAS INSTITUTE INC.
TERADATA CORP.
WIPRO LTD.

List of Tables

Summary Table : Global Market for Marketing Analytics, by Region, Through 2026
Table 1 : Global Market for Marketing Analytics, by Organization Size, Through 2026
Table 2 : Global Market for Marketing Analytics for Large Enterprises, by Region, Through 2026
Table 3 : Global Market for Marketing Analytics for Small and Medium Enterprises, by Region, Through 2026
Table 4 : Global Market for Marketing Analytics, by Deployment, Through 2026
Table 5 : Global Market for Marketing Analytics for On-premise Deployment, by Region, Through 2026
Table 6 : Global Market for Marketing Analytics for Cloud Deployment, by Region, Through 2026
Table 7 : Global Market for Marketing Analytics, by Application, Through 2026
Table 8 : Global Market for Marketing Analytics for Social Media Marketing, by Region, Through 2026
Table 9 : Global Market for Marketing Analytics for Email Marketing, by Region, Through 2026
Table 10 : Global Market for Marketing Analytics for Search Engine Marketing (SEM), by Region, Through 2026
Table 11 : Global Market for Marketing Analytics for Content Marketing, by Region, Through 2026
Table 12 : Global Market for Marketing Analytics for Other Marketing Applications, by Region, Through 2026
Table 13 : Global Market for Marketing Analytics, by End-User Industry, Through 2026
Table 14 : Global Market for Marketing Analytics for the BFSI Industry, by Region, Through 2026
Table 15 : Global Market for Marketing Analytics for the Retail Industry, by Region, Through 2026
Table 16 : Global Market for Marketing Analytics for the Consumer-Packaged Goods Industry, by Region, Through 2026
Table 17 : Global Market for Marketing Analytics for the Hospitality and Tourism Industry, by Region, Through 2026
Table 18 : Global Market for Marketing Analytics for the Media and Entertainment Industry, by Region, Through 2026
Table 19 : Global Market for Marketing Analytics for the Healthcare Industry, by Region, Through 2026
Table 20 : Global Market for Marketing Analytics for Other Industries, by Region, Through 2026
Table 21 : Global Market for Marketing Analytics, by Region, Through 2026
Table 22 : North American Market for Marketing Analytics, by Application, Through 2026
Table 23 : North American Market for Marketing Analytics, by Deployment, Through 2026
Table 24 : North American Market for Marketing Analytics, by Organization Size, Through 2026
Table 25 : North American Market for Marketing Analytics, by End-User Industry, Through 2026
Table 26 : North American Market for Marketing Analytics, by Country, Through 2026
Table 27 : European Market for Marketing Analytics, by Application, Through 2026
Table 28 : European Market for Marketing Analytics, by Deployment, Through 2026
Table 29 : European Market for Marketing Analytics, by Organization Size, Through 2026
Table 30 : European Market for Marketing Analytics, by End-User Industry, Through 2026
Table 31 : European Market for Marketing Analytics, by Country, Through 2026
Table 32 : Asia-Pacific Market for Marketing Analytics, by Application, Through 2026
Table 33 : Asia-Pacific Market for Marketing Analytics, by Deployment, Through 2026
Table 34 : Asia-Pacific Market for Marketing Analytics, by Organization Size, Through 2026
Table 35 : Asia-Pacific Market for Marketing Analytics, by End-User Industry, Through 2026
Table 36 : Asia-Pacific Market for Marketing Analytics, by Country, Through 2026
Table 37 : RoW Market for Marketing Analytics, by Application, Through 2026
Table 38 : RoW Market for Marketing Analytics, by Deployment, Through 2026
Table 39 : RoW Market for Marketing Analytics, by Organization Size, Through 2026
Table 40 : RoW Market for Marketing Analytics, by End-User Industry, Through 2026
Table 41 : Accenture Plc: Net Revenue, 2018-2020
Table 42 : Accenture Plc: Products and Services
Table 43 : Accenture Plc: Recent Developments, 2019-2021
Table 44 : Adobe Inc.: Net Revenue, 2018-2020
Table 45 : Adobe Inc.: Products and Services
Table 46 : Adobe Inc.: Recent Developments, 2019-2021
Table 47 : Experian PLC: Net Revenue, 2018-2020
Table 48 : Experian Plc: Products and Services
Table 49 : Experian Plc: Recent Developments, 2019-2021
Table 50 : IBM Corp.: Net Revenue, 2018-2020
Table 51 : IBM Corp.: Products and Services
Table 52 : IBM Corp.: Recent Developments, 2019-2021
Table 53 : Microsoft Corp.: Net Revenue, 2018-2020
Table 54 : Microsoft Corp.: Products and Services
Table 55 : Microsoft Corp.: Recent Developments, 2019-2021
Table 56 : NGData SA: Products and Services
Table 57 : Oracle Corp.: Net Revenue, 2018-2020
Table 58 : Oracle Corp.: Products and Services
Table 59 : Oracle Corp.: Recent Developments, 2019-2021
Table 60 : Pegasystems Inc.: Net Revenue, 2018-2020
Table 61 : Pegasystems Inc.: Products and Services
Table 62 : Pegasystems Inc.: Recent Developments, 2019-2021
Table 63 : SAP SE: Net Revenue, 2018-2020
Table 64 : SAP SE: Products and Services
Table 65 : SAP SE: Recent Developments, 2019-2021
Table 66 : SAS Institute Inc.: Net Revenue, 2020
Table 67 : SAS Institute Inc.: Products and Services
Table 68 : SAS Institute Inc.: Recent Developments, 2019-2021
Table 69 : Teradata Corp.: Net Revenue, 2018-2020
Table 70 : Teradata Corp.: Products and Services
Table 71 : Teradata Corp.: Recent Developments, 2019-2021
Table 72 : Wipro Ltd.: Net Revenue, 2019-2020
Table 73 : Wipro Ltd.: Products and Services
Table 74 : Wipro Ltd.: Recent Developments, 2019-2021

List of Figures

Summary Figure : Global Market for Marketing Analytics, by Region, 2019-2026
Figure 1 : Global Market for Marketing Analytics, by Organization Size, 2019-2026
Figure 2 : Global Market for Marketing Analytics for Large Enterprises, by Region, 2019-2026
Figure 3 : Global Market for Marketing Analytics for Small and Medium Enterprises, by Region, 2019-2026
Figure 4 : Global Market for Marketing Analytics, by Deployment, 2019-2026
Figure 5 : Global Market for Marketing Analytics for On-premise Deployment, by Region, 2019-2026
Figure 6 : Global Market for Marketing Analytics for Cloud Deployment, by Region, 2019-2026
Figure 7 : Global Market for Marketing Analytics, by Application, 2019-2026
Figure 8 : Global Market for Marketing Analytics for Social Media Marketing, by Region, 2019-2026
Figure 9 : Global Market for Marketing Analytics for Email Marketing, by Region, 2019-2026
Figure 10 : Global Market for Marketing Analytics for Search Engine Marketing (SEM), by Region, 2019-2026
Figure 11 : Global Market for Marketing Analytics for Content Marketing, by Region, 2019-2026
Figure 12 : Global Market for Marketing Analytics for Other Marketing Applications, by Region, 2019-2026
Figure 13 : Global Market for Marketing Analytics, by End-User Industry, 2019-2026
Figure 14 : Global Market for Marketing Analytics for the BFSI Industry, by Region, 2019-2026
Figure 15 : Global Market for Marketing Analytics for the Retail Industry, by Region, 2019-2026
Figure 16 : Global Market for Marketing Analytics for the Consumer-Packaged Goods Industry, by Region, 2019-2026
Figure 17 : Global Market for Marketing Analytics for the Hospitality and Tourism Industry, by Region, 2019-2026
Figure 18 : Global Market for Marketing Analytics for the Media and Entertainment Industry, by Region, 2019-2026
Figure 19 : Global Market for Marketing Analytics for the Healthcare Industry, by Region, 2019-2026
Figure 20 : Global Market for Marketing Analytics for Other Industries, by Region, 2019-2026
Figure 21 : Global Market for Marketing Analytics, by Region
Figure 22 : Global Market Shares of Marketing Analytics, by Region, 2020
Figure 23 : U.S. Market for Marketing Analytics, 2019-2026
Figure 24 : Canadian Market for Marketing Analytics, 2019-2026
Figure 25 : Mexican Market for Marketing Analytics, 2019-2026
Figure 26 : U.K. Market for Marketing Analytics, 2019-2026
Figure 27 : German Market for Marketing Analytics, 2019-2026
Figure 28 : French Market for Marketing Analytics, 2019-2026
Figure 29 : Rest of European Market for Marketing Analytics, 2019-2026
Figure 30 : Chinese Market for Marketing Analytics, 2019-2026
Figure 31 : Indian Market for Marketing Analytics, 2019-2026
Figure 32 : Japanese Market for Marketing Analytics, 2019-2026
Figure 33 : Rest of Asia-Pacific Market for Marketing Analytics, 2019-2026
Figure 34 : Accenture Plc: Sales Share, by Industry Group, 2020
Figure 35 : Accenture Plc: Sales Share, by Type of Work, 2020
Figure 36 : Accenture Plc: Sales Share, by Region, 2020
Figure 37 : Adobe Inc.: Sales Share, by Business Segment, 2020
Figure 38 : Adobe Inc.: Sales Share, by Region, 2020
Figure 39 : Experian Plc: Sales Share, by Business Activity, 2020
Figure 40 : Experian Plc: Sales Share, by Region, 2020
Figure 41 : IBM Corp.: Sales Share, by Business Segment, 2020
Figure 42 : IBM Corp.: Sales Share, by Region, 2020
Figure 43 : Microsoft Corp.: Sales Share, by Business Segment, 2020
Figure 44 : Microsoft Corp.: Sales Share, by Geography, 2020
Figure 45 : Oracle Corp.: Sales Share, by Business Segment, 2020
Figure 46 : Oracle Corp.: Sales Share, by Region, 2020
Figure 47 : Pegasystems Inc.: Sales Share, by Solution Type, 2020
Figure 48 : Pegasystems Inc.: Sales Share, by Country/Region, 2020
Figure 49 : SAP SE: Sales Share, by Type, 2020
Figure 50 : SAP SE: Sales Share, by Region, 2020
Figure 51 : SAS Institute Inc.: Sales Share, by Industry, 2020
Figure 52 : SAS Institute Inc.: Sales Share, by Region, 2020
Figure 53 : Teradata Corp.: Sales Share, by Component, 2020
Figure 54 : Teradata Corp.: Sales Share, by Region, 2020
Figure 55 : Wipro Ltd.: Sales Share, by Operating Segment, 2020
Figure 56 : Wipro Ltd.: Sales Share, by Business Segment, 2020
Figure 57 : Wipro Ltd.: Sales Share, by Region, 2020

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