Landscaping Products to 2019

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Date: 19-Aug-2015
No. of pages: 273
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US demand to approach $9 billion in 2019

Demand for landscaping products in the United States is forecast to increase at a healthy pace, growing to nearly $9 billion in 2019, as the market continues to recover from the effects of the recession of 2007 to 2009. Strong gains in the residential and nonresidential construction sectors, growth in existing home sales, as well as increases in disposable income will support gains. Additionally, demand will be influenced by long term weather patterns in the US, including continuing drought in areas of the West and South, and heightened environmental concerns.

Outdoor living spaces boost residential market

Residential applications are the largest market for landscaping products, accounting for over half of demand. The popularity of outdoor living spaces, such as outdoor kitchens and living rooms, will continue to grow as homeowners increase their usable living space. Such living spaces will stimulate demand for landscaping products such as concrete pavers for patios and flooring, bricks and stones for walls and seating areas, and trellises and pergolas for cover. Purchases of outdoor heating elements, including fireplaces, chimineas, and fire pits, will also rise as homeowners look to utilize these living spaces for a longer period of time during the year. After putting off nonessential purchases during the recession, many homeowners are trying to increase the “curb appeal” of their homes, driving demand for landscaping lighting and decorative products such as pots and planters, garden statuary and water features.

Outdoor living trend to also boost nonresidential market

Nonresidential building applications are the second largest market for landscaping products in the US. The outdoor living trend will also influence demand in this market, as businesses such as restaurants, coffee shops and bars look to increase their seating space during the temperate months by adding outdoor seating areas, aiding growth in hardscaping products like pavers and stone. Sales of outdoor heating products, including fireplaces and fire pits and landscaping lighting, will also grow as businesses try to maximize the time during the year outdoor seating can be used. Nonbuilding applications will also see healthy growth, in part due to municipal efforts to mitigate the effects of water runoff by increasing usage of permeable pavers and other related products. However, the continued decline in the number of golf courses, particularly in the Midwest, will restrain growth.

Western drought favoring xeriscapes

Large-scale weather patterns also have an impact on the demand for landscaping products. Continued drought conditions across large portions of the US, including California and the Pacific Northwest, have led many municipalities to institute stringent water usage restrictions. These restrictions and a wider awareness of water usage among consumers in general will drive demand for water-conscious landscaping (xeriscape) choices such as hardscaping and synthetic turf. Though water features continue to grow in popularity, consumer preference will shift toward recirculating fountains and pondless waterfalls.

Company Profile

Profiles for 35 competitors in the US industry such as Central Garden & Pet, Aquascape, CRH & CPG International

Additional Information

This report covers the US market for landscaping products, which include hard goods used in landscaping activities. Consumables, equipment, and furniture are excluded from the scope of this study, as are any related service revenues. The report provides an analysis of the landscaping products market in the US by product (decorative, hardscape, outdoor structures, and other); by market (residential, nonresidential, and nonbuilding); and by end user (professional and consumer/do-it-yourself).

For the purposes of this study, hardscape items include concrete products (e.g., pavers, poured, blocks); wood; stones and boulders (e.g., manufactured, granite, sandstone); clay brick; aggregates (e.g., sand, gravel); and other. Regional data is also provided. As used in this study, the new construction segment for landscaping products includes any installation of an element or product at a newly constructed property (within 6 months of construction), while the improvement and repair segment entails the repair or replacement of an existing product or installation of new landscaping on existing properties. For example, constructing a patio at a newly-constructed home would fall under the new segment, while adding a new patio to an existing home or replacing the hardscaping in an existing patio with new materials would fall under improvement and repair.  

Landscaping Products to 2019

Table of Contents

Introduction X

I. Executive Summary 1

II. Market Environment 4
General 4
Macroeconomic Overview 5
Demographic Trends 9
Consumer Income & Spending Trends 13
Personal Income & Spending 14
Consumer Financing 16
Construction Trends 19
Building Construction 22
Residential Buildings 24
Housing Completions 26
Housing Stock 29
Housing Sales 32
Residential Improvements & Repairs 33
Nonresidential Buildings 34
New 35
Nonresidential Building Improvements & Repairs 37
Nonresidential Building Stock 38
Nonbuilding Construction 40
Construction Expenditures 40
Nonbuilding Construction Stock 42
Golf Course Outlook 44
Landscaping & Lawn Care Industry Outlook 46
Pricing Issues 49
Historical Market Trends 52
Environmental & Regulatory Issues 54
Environmental Issues 54
Clay Brick 55
Concrete Products 56
Wood 56
US-Canadian Softwood Timber Dispute 58
Recycling 60
International Activity & Foreign Trade 61

III. Products 64
General 64
Decorative Products 67
Water Features 71
Pots & Planters 74
Bird & Wild Animal Products 77
Lighting 80
Applications 84
Types 86
Other 88
Hardscape Products 89
Products 92
Concrete 94
Concrete Pavers 95
Ready Mix Concrete 97
Concrete Block & Other Concrete 98
Wood 100
Stones & Boulders 101
Clay Brick 103
Aggregates & Other 105
Applications & Markets 107
Patios 109
Walkways 111
Walls 112
Edging & Other 113
Outdoor Structures 116
Sheds 121
Hobby Greenhouses 122
Gazebos 123
Arches, Trellises, & Pergolas 124
Bridges & Other Outdoor Structures 124
Other Landscaping Products 125

IV. Markets 130
Markets 130
Residential 133
New 135
Improvement & Repair 137
Nonresidential 140
Nonbuilding 143
End Users 146
Professional 148
Consumer/DIY 150

V. Regions 153
General 153
Regional Demographic & Economic Trends 153
Regional Population Patterns 154
Regional Economic Trends 157
Regional Housing Trends 160
Regional Landscaping Products Demand 163
Northeast 165
Midwest 168
South 171
West 174

VI. Industry Structure 177
General 177
Market Share 179
Industry Restructuring 183
Competitive Strategies 185
Manufacturing 188
Marketing & Advertising 190
The Green Movement 192
Product Origin 194
Distribution Channels 195
Retail Distribution 195
Home Centers 196
Mass Merchandisers 197
Garden Centers 197
Mail-Order/Internet 198
Other 198
Professional Distribution 199
Company Profiles 199
Acme Building Brands, see Berkshire Hathaway The Ames Companies, see Griffon Anchor Block Company 200
AquaMaster Fountains and Aerators, see Enquatics Aquascape Incorporated 202
Arriscraft International, see Wienerberger Baustoffindustrie Astroturf LLC 204
AZEK Building Products, see CPG International Belgard Hardscapes, see CRH Berkshire Hathaway Incorporated 206
Berry Plastics Group Incorporated 208
Boral Limited 210
Capitol Concrete Products, see Monarch Cement CEMEX SAB de CV 213
Central Garden & Pet Company 216
Collier Metal Specialties Limited 219
Col-Met, see Collier Metal Specialties Colorado Best Block, see Quikrete Companies CPG International LLC 220
Crescent-Stonco, see Royal Philips CRH plc 222
Deere & Company 228
EasyTurf, see Tarkett Enquatics Incorporated 229
General Shale, see Wienerberger Baustoffindustrie Generation Brands Company 231
Griffon Corporation 232
Haddonstone Limited 235
HC Companies Incorporated 237
HeidelbergCement AG 239
Home Depot Incorporated 241
Intermatic Incorporated 242
Kafka Granite LLC 243
Lehigh Hanson, see HeidelbergCement Lowe’s Companies Incorporated 245
Monarch Cement Company 246
Myers Industries Incorporated 248
Oldcastle, see CRH Oly-Ola Edgings Incorporated 249
Owens Corning 251
Quikrete Companies Incorporated 252
Royal Philips NV 256
Salina Concrete Products, see Monarch Cement Sea Gull Lighting Products, see Generation Brands Sears Holdings Corporation 260
StoneCasters LLC 262
Sure-loc Edging Corporation 265
SYNLawn, see AstroTurf Tarkett SA 267
Wal-Mart Stores Incorporated 269
Wienerberger Baustoffindustrie AG 270
Woodstream Corporation 272

List of Tables

Section I -- Executive Summary
Summary Table 3

Section II -- Market Environment
1 Macroeconomic Indicators 9
2 Population & Households 13
3 Personal Consumption Expenditures 16
4 Consumer Financing Environment, 2004-2014 19
5 Construction Expenditures 21
6 Building Construction Expenditures 24
7 Residential Building Construction Expenditures 26
8 Housing Completions 29
9 Housing Stock by Type 31
10 Residential Improvement & Repair Expenditures 34
11 Nonresidential Building Construction Expenditures 37
12 Nonresidential Building Improvement & Repair Expenditures 38
13 Nonresidential Building Stock 40
14 Nonbuilding Construction Expenditures 42
15 Nonbuilding Construction Stock 44
16 Golf Course Outlook 46
17 Landscaping & Lawn Care Indicators 49
18 Selected Landscaping Product Prices 52
19 Landscaping Products Market, 2004-2014 54

Section III -- Products
1 Landscaping Products Demand by Type 66
2 Decorative Products Demand by Type, Market, & End User 70
3 Water Features Demand 74
4 Pots & Planters Demand 77
5 Bird & Wild Animal Products Demand by Type & Region 80
6 Lighting Demand by Application & Type 84
7 Other Decorative Products Demand by Type & Market 89
8 Hardscape Products Demand 92
9 Concrete Demand by Type, Application, & Market 95
10 Wood Demand by Application & Market 101
11 Stones & Boulders Demand by Type, Application, & Market 103
12 Clay Brick Demand by Application & Market 105
13 Aggregates & Other Hardscaping Products Demand by Type, Application, & Market 107
14 Hardscape Products Demand by Application, Market, & End User 109
15 Patio Demand by Product 111
16 Walkway Demand by Product 112
17 Wall Demand by Product 113
18 Edging & Other Applications Demand by Product 116
19 Outdoor Structures Demand by Product, Market, & End User 120
20 Other Landscaping Products Demand by Type, Market, & End User 129

Section IV -- Markets
1 Landscaping Products Demand by Market & Application 132
2 Residential Markets for Landscaping Products 135
3 New Residential Market for Landscaping Products 137
4 Residential Improvement & Repair Market for Landscaping Products 140
5 Nonresidential Markets for Landscaping Products 143
6 Nonbuilding Markets for Landscaping Products 146
7 Landscaping Products Demand by End User 147
8 Professional Demand for Landscaping Products 150
9 Consumer/DIY Demand for Landscaping Products 152

Section V -- Regions
1 Population by Region 157
2 Gross Domestic Product by Region 160
3 Regional Housing Indicators 163
4 Regional Demand for Landscaping Products 165
5 Northeast Demand for Landscaping Products 168
6 Midwest Demand for Landscaping Products 171
7 South Demand for Landscaping Products 174
8 West Demand for Landscaping Products 176

Section VI -- Industry Structure
1 US Landscaping Products Sales by Company, 2014 178
2 Selected Acquisitions & Divestitures 185
3 Selected Cooperative Agreements 188

List of Charts

Section II -- Market Environment
1 Year of Construction of Housing Stock, 2014 32

Section III -- Products
1 Landscaping Products Demand by Type, 2014 67
2 Decorative Products Demand by Type, 2014 71
3 Hardscape Products Demand, 2014 93
4 Outdoor Structures Demand by Product, 2014 121

Section IV -- Markets
1 Landscaping Products Demand by Market, 2014 133

Section VI -- Industry Structure
1 US Landscaping Products Market Share, 2014 180

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