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Key Trends in Online Travel
The online travel market is being constantly reshaped and is ever evolving due to regular technological advancements. These include the introduction of machine learning and big data to enhance data collection, the rise of aggregator sites which present direct suppliers with strategic challenges, and emerging players that are often exclusively online. In 2020, the COVID-19 pandemic has upended the travel industry in a way never before seen. The online travel space has not escaped this deleterious impact, but companies are adopting new strategies in an attempt to lessen the effects.
- GlobalData's Tourism Insights Report "Key Trends in Online Travel", looks at the key trends & issues within the online travel space, as well as the opportunities and threats. - It also offers an insight into key destinations, traveler groups, and into the strategies of the leading companies.
Reasons to Buy
- Gain an insight into the online travel industry's leading players.
- Understand the key traveler types online travel companies can look to attract
- Look at the mpact of the COVID-19 pandemic on this industry
- Gain a detailed understanding of the key trends, isseus and chellenges facing online travel operators