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Market Overview of Global Wet Tissues and Wipes market:
According to our latest research, the global Wet Tissues and Wipes market looks promising in the next 5 years. As of 2022, the global Wet Tissues and Wipes market was estimated at USD 14124.45 million, and it's anticipated to reach USD 18906.5 million in 2028, with a CAGR of 4.98% during the forecast years.
Wet tissues and wipes, is a drenched piece of non-woven cloth or plastic. These wipes are used for cleaning purposes including personal hygiene, home care and even cleaning equipment in the industrial sector. The material is moistened with water or other liquids (e.g., isopropyl alcohol) depending on the applications.
At the beginning of 2020, affected by the global COVID-19 spread, global shipping, land transportation and other logistics transportation have different degrees of disruption, which will not only affect the normal operation of wet tissues and wipes company's procurement and sales, but also have a certain blow to the company's upstream suppliers and downstream distributors, thus wet tissues and wipes is affected by the multidimensional impact. Although the impact brought by COVID-19 is phased and temporary, wet tissues and wipes that located in the middle and lower reaches of the industry chain are still facing certain risks.
From a global perspective, the consumer market for wet tissues and wipes was first launched in North America, Western Europe and other developed countries, and is widely used for surface disinfection, infant hygiene cleaning and daily household care, and is gradually opening up to developing countries such as Asia Pacific, which has formed a development pattern of a mature and stable market in Europe and North America, and a market in Asia Pacific waiting to develop.
The current epidemic continues to catalyze the demand for prevention and control materials, affected by emotions, sanitary wipes with hygiene, sterilization and isolation functions are highly welcomed by the market, and at the same time, it is expected to cultivate consumer habits and promote the continued popularity of wet wipes in developing countries, which will benefit the upgrade of the product structure of household paper in the medium and long term.
Strength
Wet tissues and wipes are one of the more promising categories in household paper, with a growth rate higher than the growth rate of the household paper industry. Consumer interest in improving personal hygiene habits has increased. Wet wipes, especially cleaning wipes for all applications, are becoming an increasingly popular choice among local consumers. Since the fact that consumers are constantly looking for products that offer convenience, time-saving, and cleaning effects. As a result, more and more upscale hotels are offering facial wipes and hand wipes in their guestroom facilities in response to customer demand.
Weakness
Product competition shows branding trend, industry competition intensifies.
The development of the pulp manufacturing industry has had a certain impact on the development of the wet tissues and wipes industry.
The availability of low-quality counterfeit products is limiting the growth of the global market. In the past, use of counterfeit wipes for baby care has caused skin problems.
Opportunities
The spontaneous acceptance of disinfectant wipes by consumers has gradually matured in recent years due to both cleaning and disinfectant efficacy, and the trend of increasing the number of enterprises producing disinfectant wipes and customers buying them has increased, so the disinfectant wipes market is facing a great opportunity.
Emerging markets. China's wet wipes consumption is at a high growth stage with huge development potential. Wet wipes entered the Chinese market late, and the penetration rate of wet wipes in the Chinese market is relatively low, still in the brewing period of demand before high growth, but as the health concept and cleanliness awareness of the younger generation continue to increase, the Chinese wet wipes consumption market has shown rapid development momentum in recent years.
Region Overview:
In 2021, the share of the Wet Tissues and Wipes market in North America stood at 32.38%.
Company Overview:
P&G is one of the major players operating in the Wet Tissues and Wipes market, holding a share of 11.79% in 2022.
P&G
The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Kimberly-Clark
Kimberly-Clark Corporation is engaged in the manufacturing and marketing of a range of products made from natural or synthetic fibers. The Company's segments include Personal Care, Consumer Tissue, K-C Professional and Corporate & Other.
Segmentation Overview:
By type, Spunlace Technology segment accounted for the largest share of market in 2021.
Spunlace Technology
Spunlacing uses high-speed jets of water to strike a web so that thefibers knot about one another.
Airlaid Technology
Airlaying is a method of forming a web by mixing fibers with air to form a uniform air-fiber mixture that is then deposited on a moving air-permeable belt or wire.
Wetlaid Technology
In the wetlaid process, staple fibers, very often mixed with viscose or wood pulp, are suspended in water, using large tanks. Afterwards the water-fiber- or the water-pulp-dispersion is pumped and continuously deposited on a forming wire.
Spunlaid Technology
In the spunlaid process, the resins are melted using heat and pressure in a device called an extruder. The material becomes a viscus liquid and it is made into strands These strands are cooled and become fibers. The fibers are collected and then bonded, usually by means of a calendar. After bonding, the fibers have become a fabric that can be made into rolls and cut to width.
Application Overview:
The market's largest segment by application is the segment Household, with a market share of 34.63% in 2021.
This report covers a research time span from 2018 to 2028, and presents a deep and comprehensive analysis of the global Wet Tissues and Wipes market, with a systematical description of the status quo and trends of the whole market, a close look into the competitive landscape of the major players, and a detailed elaboration on segment markets by type, by application and by region.
Key Takeaways from the Global Wet Tissues and Wipes Market Report:
Market Size Estimates: Wet Tissues and Wipes market size estimation in terms of value and sales volume from 2018-2028
Market Trends and Dynamics: Wet Tissues and Wipes market drivers, opportunities, challenges, and risks
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Wet Tissues and Wipes market
Segment Market Analysis: Wet Tissues and Wipes market value and sales volume by type and by application from 2018-2028
Regional Market Analysis: Wet Tissues and Wipes market situations and prospects in North America, Asia Pacific, Europe, Latin America, Middle East, Africa
Country-level Studies on the Wet Tissues and Wipes Market: Revenue and sales volume of major countries in each region
Wet Tissues and Wipes Market Competitive Landscape and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product profile and application, etc.
Trade Flow: Import and export volume of the Wet Tissues and Wipes market in major regions.
Wet Tissues and Wipes Industry Value Chain: Wet Tissues and Wipes market raw materials & suppliers, manufacturing process, distributors, downstream customers
Wet Tissues and Wipes Industry News, Policies & Regulations
Key players in the global Wet Tissues and Wipes market are covered in Chapter 12:
3M
Johnson & Johnson
Diamond Wipes International
Beiersdorf
Clorox
Nice-Pak Products
Suominen Corporation
P&G
GS Converting
Pigeon
SC Johnson
Essity
Oji Holdings
Albaad Massuot
Cascades
Hengan Group
Tongling Jieya
Georgia-Pacific
Vinda Group
Kimberly-Clark
In Chapter 2 and Chapter 15.1, based on types, the Wet Tissues and Wipes market from 2018 to 2028 is primarily split into:
Spunlace Technology
Airlaid Technology
Wetlaid Technology
Spunlaid Technology
Others
In Chapter 3 and Chapter 15.2, based on applications, the Wet Tissues and Wipes market from 2018 to 2028 covers:
Personal Care
Household
Industrial
Commercial
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 7, 8, 9, 10, 11, 15.3, 15.4:
North America (Covered in Chapter 7)
United States
Canada
Asia-Pacific (Covered in Chapter 8)
China
Japan
India
South Korea
Southeast Asia
Australia
Others
Europe (Covered in Chapter 9)
Germany
France
UK
Italy
Spain
Russia
Poland
Others
Latin America (Covered in Chapter 10)
Mexico
Brazil
Argentina
Others
Middle East and Africa (Covered in Chapter 11)
GCC Countries
Africa
Others
The data of this research report is mainly obtained from industry associations, magazines, press releases, national customs, annual reports of enterprises, expert interviews, paid databases and other channels with authority. It also provides scientific forecasts of the industry's core development indicators through professional analysis and forecasting models.
In short, whatever role you take in this industry value chain, this report will help you or your company to acquire a systematic and in-depth understanding of the industry.
Chapter Outline
This report consists of 16 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 starts the report with an overview of the Wet Tissues and Wipes market, as well as the definitions of the target market and the subdivisions. Through the presented global market size, regional market sizes, and segment market shares, you will be able to draw an overall and comprehensive picture of the market situation. Meanwhile, the research method and data source will be shared in this chapter.
Chapter 2 and Chapter 3 breaks down the market by different types and applications, with historic data presented in metrics of sales volume, revenue, market share and growth rate.
Chapter 4 elaborates on market dynamics and future trends in the industry, which contains an in-depth analysis of market drivers, opportunities, challenges, and risks. Other essential factors that will have a major impact on the market, i.e., industry news and policies in recent years, global inflation, and regional conflict, are also taken into consideration.
Chapter 5 compares the sales volume and revenue of the major regions across the globe, which enables the readers to understand the regional competitive pattern.
Chapter 6 is the analysis of the trade flow. Import volume and export volume are revealed on a regional level.
Chapters 7-11 focus on country-level studies. Data from the major countries in each region are provided, showing the current development of the industry in different countries. Besides, you will also find qualitative trends analysis under global inflation under each of the 6 regions.
Chapter 12 first up presents the competitive landscape by displaying and comparing the revenues, sales volumes, and market shares of the top players in the market, followed by a company-by-company analysis of all the major market participants with introductions of their products, product applications, company profiles, and business overview. In addition, their competitiveness is manifested through numbers of sales volume, revenue, price, gross and gross margin.
Chapter 13 looks into the whole market industrial chain, ranging from the upstream key raw materials and their suppliers to midstream distributors and downstream customers, with influences of global inflation taken into consideration.
Chapter 14 is perfect for those who wish to develop new projects in the industry. This chapter sheds a light on industry entry barriers and gives suggestions on new project investments.
Chapter 15 forecasts the future trend of the market from the perspective of different types, applications, and major regions.
Chapter 16 is the conclusion of the report which helps the readers sum up the main findings and insights.
Years considered for this report:
Historical Years: 2018-2022
Base Year: 2022
Estimated Year: 2023
Forecast Period: 2023-2028