Executive Summary
The Global Video Streaming Market, valued at USD 42.14 Billion in the year 2019 has been witnessing unprecedented growth in the last few years on the back of increasing internet penetration, escalating number of smartphone users and rising investment in good content. Additionally, increasing technology in digital media and lockdown across regions and countries as a result of Covid-19 pandemic will drive the Video Streaming market value in the near future. Traditional media companies and the streaming video on demand platforms like Netflix, Disney+ and Amazon Prime are competing for the best quality content to stream on their platforms and grow their subscriber base and the pandemic has provided an opportunity to these companies to leverage the discretionary spend of the consumers.
Among the Streaming Type of the Video Streaming market (Video on Demand and Live), Video on Demand has been gaining popularity globally and is expected to keep growing in the forecast period. The demand of VOD in Video Streaming is due to demand of watching videos according to their choice which will keep increasing in future.
Among the Revenue Model of the Video Streaming market (AVOD, TVOD and SVOD), SVOD has been gaining popularity globally and is expected to keep growing in the forecast period. The demand of SVOD in Video Streaming is due to its availability anytime and higher revenue generating type which will keep increasing in future.
Among the End User of the Video Streaming market (Media and Entertainment, Education and Awareness, IT and E- commerce, Others), Media and Entertainment is highly popular globally and is expected to keep growing in the forecast period. The demand of Media and Entertainment in Video Streaming is due to the demand of entertainment on digital platform which will keep increasing in future.
The North American market has the largest share historically and is expected to lead the global market throughout the forecast period. The increasing demand of Video Streaming is due to higher adoption of digital media in the region and due to growing penetration of Internet.
Scope of the Report
- The report analyses the Video Streaming market by Value.
- The report analyses the Video Streaming Market by Streaming Type (Video On Demand, Live)
- The report analyses the Video Streaming Market by Revenue Model (AVOD, TVOD and SVOD)
- The report analyses the Video Streaming Market by End User (Media and Entertainment, Education and Awareness, IT and E- commerce, Others).
- The Global Video Streaming Market has been analysed By Region (North America, Europe, Asia Pacific) and By Country (United States, Canada, UK, Germany, China, India).
- The attractiveness of the market has been presented by region, by Streaming Type, by Revenue Model, by End User. Also, the major opportunities, trends, drivers and challenges of the industry has been analysed in the report.
- The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report include Amazon Prime Video, Netflix, Hulu, Youtube, Akamai Technologies and Roku.
- The report analyses the impact of Covid-19 on Video Streaming market.
- The report presents the analysis of Video Streaming market for the historical period of 2015-2019 and the forecast period of 2020-2025.
Key Target Audience
- Video Streaming Players
- Media and Entertainment Houses
- Consulting and Advisory Firms
- Government and Policy Makers
- Investment Banks and Equity Firms
- Regulatory Authorities
Global Video Streaming Market - Analysis By Streaming Type (VOD, Live) , Revenue Model (AVOD, TVOD, SVOD) , By End User, By Region, By Country (2020 Edition) : Market Insights, COVID-19 Impact, Competition and Forecast (2020-2025)
Table of Contents
1. Research Methodology and Executive Summary
1.1 Research Methodology
1.2 Executive Summary
2. Strategic Recommendations
2.1 Focus on Offering Quality content to Consumers
2.2 Focus on Offering Better Experience to Consumers
3. Video Streaming Market: Product Outlook
4. Global Video Streaming Market: Sizing and Forecast
4.1 Market Size, By Value, Year 2015-2025
5. Global Video Streaming Market Segmentation - By Streaming Type, By Revenue Type, By End User
5.1 Competitive Scenario of Global Video Streaming Market: By Streaming Type
5.1.1 Video on Demand - Market Size and Forecast (2015-2025)
5.1.2 Live - Market Size and Forecast (2015-2025)
5.2 Competitive Scenario of Global Video Streaming Market: By Revenue Type
5.2.1 AVOD- Market Size and Forecast (2015-2025)
5.2.2 TVOD - Market Size and Forecast (2015-2025)
5.2.3 SVOD - Market Size and Forecast (2015-2025)
5.3 Competitive Scenario of Global Video Streaming Market: By End User
5.3.1 Media and Entertainment - Market Size and Forecast (2015-2025)
5.3.2 Education and Awareness - Market Size and Forecast (2015-2025)
5.3.4 IT and E-commerce - Market Size and Forecast (2015-2025)
5.3.5 Others - Market Size and Forecast (2015-2025)
6. Global Video Streaming Market: Regional Analysis
6.1 Competitive Scenario of Global Video Streaming Market: By Region
7. North America Video Streaming Market: An Analysis (2015-2025)
7.1 North America Video Streaming Market: Size and Forecast (2015-2025), By Value
7.2 North America Video Streaming Market - Prominent Companies
7.3 Market Segmentation by Streaming Type (Video On demand, Live)
7.4 Market Segmentation by Revenue Model (AVOD, TVOD, SVOD)
7.5 Market Segmentation by End User (Media and Entertainment, Education and Awareness, IT and E-commerce, others)
7.6 North America Video Streaming Market: Country Analysis
7.7 Market Opportunity Chart of North America Video Streaming Market - By Country, By Value, 2025
7.8 Competitive Scenario of North America Video Streaming Market: By Country
7.9 United States Video Streaming Market: Size and Forecast (2015-2025), By Value
7.10 United States Video Streaming Market Segmentation - By Streaming Type, By Revenue Type, By End User
7.11 Canada Video Streaming Market: Size and Forecast (2015-2025), By Value
7.12 Canada Video Streaming Market Segmentation - By Streaming Type, By Revenue Type, By End User
8. Europe Video Streaming Market: An Analysis (2015-2025)
8.1 Europe Video Streaming Market: Size and Forecast (2015-2025), By Value
8.2 Europe Video Streaming Market - Prominent Companies
8.3 Market Segmentation by Streaming Type (Video on Demand, Live)
8.4 Market Segmentation by Revenue Model (AVOD, TVOD, SVOD)
8.5 Market Segmentation by End User (Media and Entertainment, Education and Awareness, IT and E-commerce, others)
8.6 Europe Video Streaming Market: Country Analysis
8.7 Market Opportunity Chart of Europe Video Streaming Market - By Country, By Value, 2025
8.8 Competitive Scenario of Europe Video Streaming Market: By Country
8.9 Germany Video Streaming Market: Size and Forecast (2015-2025), By Value
8.10 Germany Video Streaming Market Segmentation - By Streaming Type, By Revenue Type, By End User
8.11 United Kingdom Video Streaming Market: Size and Forecast (2015-2025), By Value
8.12 United Kingdom Video Streaming Market Segmentation - By Streaming Type, By Revenue Type, By End User
9. Asia Pacific Video Streaming Market: An Analysis (2015-2025)
9.1 Asia Pacific Video Streaming Market: Size and Forecast (2015-2025), By Value
9.2 Asia Pacific Video Streaming Market - Prominent Companies
9.3 Market Segmentation by Streaming Type (Video on Demand, Live)
9.4 Market Segmentation by Revenue Model (AVOD, TVOD, SVOD)
9.5 Market Segmentation by End User (Media and Entertainment, Education and Awareness, IT and E-commerce, others)
9.6 Asia Pacific Video Streaming Market: Country Analysis
9.7 Market Opportunity Chart of Asia Pacific Video Streaming Market - By Country, By Value, 2025
9.8 Competitive Scenario of Asia Pacific Video Streaming Market: By Country
9.9 China Video Streaming Market: Size and Forecast (2015-2025), By Value
9.10 China Video Streaming Market Segmentation - By Streaming Type, By Revenue Type, By End User
9.11 India Video Streaming Market: Size and Forecast (2015-2025), By Value
9.12 India Video Streaming Market Segmentation - By Streaming Type, By Revenue Type, By End User
10. Global Video Streaming Market Dynamics
10.1 Drivers
10.2 Restraints
10.3 Trends
11. Market Attractiveness
11.1 Market Attractiveness Chart of Global Video Streaming Market - By Streaming Type, 2025
11.2 Market Attractiveness Chart of Global Video Streaming Market - By Revenue Type, 2025
11.3 Market Attractiveness Chart of Global Video Streaming Market - By End User, 2025
11.4 Market Attractiveness Chart of Global Video Streaming Market - By Region, 2025
12. Competitive Landscape
12.2 Market Share Analysis
13. Company Analysis (Business Description, Financial Analysis, Business Strategy)
13.1 Amazon Prime Video
13.2 Netflix
13.3 Hulu
13.4 Akamai Technologies
13.5 Youtube
13.6 Roku
List of Figures
Figure 1: Global Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Figure 2: Global Number of OTT subscribers, 2015-2019 (In Millions)
Figure 3: Global Number of subscriber of world's leading OTT Players till 1Q, 2020 (in Million).
Figure 4: Global Number of Internet Users, 2013-2018 (In Billions)
Figure 5: Global Number of Internet Users, 2013-2018 (In % of World Population)
Figure 6: Global SVOD User Penetration, (In %)
Figure 7: SVOD subscriber Worldwide, 2020 (In Millions of Users)
Figure 8: Global Netflix Content Spend (in USD billion)
Figure 9: Global Internet Penetration, Q1 2020 (In %)
Figure 10: Global Average daily consumption in different countries, 2019 (hours)
Figure 11: Global Internet Users, By Region, Q1 2020 (In %)
Figure 12: Global Video Streaming Market, By Streaming Type, 2019, 2025
Figure 13: Global Video Streaming Market - By Video on Demand, By Value (USD Billion), 2015-2025
Figure 14: Global Video Streaming Market - By Live, By Value (USD Billion), 2015-2025
Figure 15: Global Video Streaming Market, By Revenue Model, 2019, 2025
Figure 16: Global Video Streaming Market - By AVOD, By Value (USD Billion), 2015-2025
Figure 17: Global Video Streaming Market - By TVOD, By Value (USD Billion), 2015-2025
Figure 18: Global Video Streaming Market - By SVOD, By Value (USD Billion), 2015-2025
Figure 19: Global Video Streaming Market, By End User, 2019, 2025
Figure 20: Global Video Streaming Market - By Media and Entertainment, By Value (USD Billion), 2015-2025
Figure 21: Global Video Streaming Market - By Education and Awareness, By Value (USD Billion), 2015-2025
Figure 22: Global Video Streaming Market - By IT and E-commerce, By Value (USD Billion), 2015-2025
Figure 23: Global Video Streaming Market - By Others, By Value (USD Billion), 2015-2025
Figure 24: Global Video Streaming Market, By Region, 2019, 2025
Figure 25: North America Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Figure 26: North America GDP Growth, 2014 - 2018 (In Annual %)
Figure 27: North America Individuals Using the Internet, 2014 - 2017 (In % of Population)
Figure 28: North America internet users 2020 (In Million Users)
Figure 29: North America Final Consumption Expenditure, 2014 - 2018 (In Annual % Growth)
Figure 30: North America Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
Figure 31: North America Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
Figure 32: North America Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
Figure 33: Market Opportunity Chart of North America Video Streaming Market - By Country, By Value, 2025
Figure 34: North America Video Streaming Market, By Country, 2019, 2025
Figure 35: United States Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Figure 36: United States SVOD Users, 2017-2019 (In Millions)
Figure 37: United States Households with Video on demand subscription (In % of Population)
Figure 38: United States SVOD subscriber by operators, 2019
Figure 39: United States TV & Internet - Share of Time Vs Ads, 2019
Figure 40: United States Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
Figure 41: United States Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
Figure 42: United States Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
Figure 43: Canada Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Figure 44: SVOD Users in Canada, 2017-2019(In Million)
Figure 45: Canada Individuals Using the Internet, 2014 - 2017 (In % of Population)
Figure 46: Share of Leading Players in SVOD market India, 2018 (In %)
Figure 47: SVOD Subscribers by operator in Canada (in thousand), 2019
Figure 48: Canada Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
Figure 49: Canada Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
Figure 50: Canada Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
Figure 51: Europe Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Figure 52: Estimates European OTT SVOD unique subscribers, 2014-2018 (in Millions)
Figure 53: European Union Individuals Using the Internet, 2014 - 2018 (In % of Population)
Figure 54: Estimated European OTT SVOD unique subscribers by Country, 2014-2018 (in Millions)
Figure 55: Europe Penetration of SVOD (% of TV households, end 2018)
Figure 56: Breakdown of promotional spots on a selection of TVOD services in Europe, 2018
Figure 57: Europe Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
Figure 58: Europe Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
Figure 59: Europe Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
Figure 60: Market Opportunity Chart of Europe Video Streaming Market - By Country, By Value, 2025
Figure 61: Europe Video Streaming Market, By Country, 2019, 2025
Figure 62: Germany Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Figure 63: Germany GDP Growth, 2014 - 2018 (In Annual %)
Figure 64: Germany Individuals Using Internet, 2014 - 2018 (In % of Population)
Figure 65: Share of Leading Players in SVOD market Germany, 2018 (In %)
Figure 66: SVOD Users in Germany 2017-2019 (In Million)
Figure 67: Germany Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
Figure 68: Germany Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
Figure 69: Germany Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
Figure 70: United Kingdom Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Figure 71: TVOD Users in UK 2017-2019 (In Million)
Figure 72: United Kingdom Individuals Using Internet, 2014 - 2018 (In % of Population)
Figure 73: Share of Leading Players in SVOD market UK, 2018 (In %)
Figure 74: SVOD Users in UK 2017-2019 (In Million)
Figure 75: SVOD Smartphone Users in UK, 2019
Figure 76: United Kingdom Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
Figure 77: United Kingdom Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
Figure 78: United Kingdom Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
Figure 79: Asia Pacific Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Figure 80: Asia Pacific Internet Penetration, 2017-2020 (in %)
Figure 81: Asia Pacific Individuals Using the Internet, 2014 - 2017 (In % of Population)
Figure 82: Asia Pacific Mobile Video Data Consumption, 2017-2020 (In Exabyte per year)
Figure 83: Asia Pacific demand of OTT subscription with Ads to reduce price of subscription (In %)
Figure 84: Asia Pacific Leading online video platforms by revenue in APAC in 2019 (in USD Billion)
Figure 85: Asia Pacific Asia Pacific OTT User Penetration, 2019 (in %)
Figure 86: Asia Pacific Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
Figure 87: Asia Pacific Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
Figure 88: Asia Pacific Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
Figure 89: Market Opportunity Chart of Asia Pacific Video Streaming Market - By Country, By Value, 2025
Figure 90: Asia Pacific Video Streaming Market, By Country, 2019, 2025
Figure 91: China Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Figure 92: VOD Platforms Share in China in January 2020
Figure 93: China Individuals Using the Internet, 2014 - 2017 (In % of Population)
Figure 94: SVOD Users in China 2017-2019 (In Million)
Figure 95: TVOD Users in China 2017-2019 (In Million)
Figure 96: China Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
Figure 97: China Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
Figure 98: China Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
Figure 99: India Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Figure 100: India GDP Growth, 2014 - 2018 (In Annual %)
Figure 101: India Individuals Using the Internet, 2014 - 2017 (In % of Population)
Figure 102: Share of Leading Players in SVOD market India, 2018 (In %)
Figure 103: SVOD Users in India 2017-2019 (In Million)
Figure 104: India Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
Figure 105: India Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
Figure 106: India Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
Figure 107: Market Attractiveness Chart of Global Video Streaming Market - By Streaming Type, 2025
Figure 108: Market Attractiveness Chart of Global Video Streaming Market - By Revenue Model, 2025
Figure 109: Market Attractiveness Chart of Global Video Streaming Market - By End User, 2025
Figure 110: Market Attractiveness Chart of Global Video Streaming Market - By Region, By Value, 2025
Figure 111: Market Share of Leading Global Video Streaming Companies, 2018 (In %)
Figure 112: Amazon.com Revenue, 2015-2019 (In USD Billion)
Figure 113: Amazon.com Net Revenue, By Region, 2018 (In %)
Figure 114: Amazon.com Net Revenue, By Region, 2019 (In %)
Figure 115: Amazon.com Net Revenue, By Business Segment, 2018 (In %)
Figure 116: Amazon.com Net Revenue, By Business Segment, 2019 (In %)
Figure 117: Amazon.com Net Revenue, By Countries, 2018 (In %)
Figure 118: Amazon.com Net Revenue, By Countries, 2019 (In %)
Figure 119: Netflix Revenue, 2015-2019 (In USD Billion)
Figure 120: Netflix Net Income, 2015-2019 (In USD Billion)
Figure 121: Netflix Net Revenue, In United States and Canada (UCAN) 2019 (In %)
Figure 122: Netflix Net Revenue, In Europe, Middle East, and Africa (EMEA) 2019 (In %)
Figure 123: Netflix Net Revenue, In Latin America (LATAM) 2019 (In %)
Figure 124: Netflix Net Revenue, In Asia-Pacific (APAC) 2019 (In %)
Figure 125: Walt Disney Revenue, 2015-2019 (In USD Billion)
Figure 126: Walt Disney Net Income, 2015-2019 (In USD Billion)
Figure 127: Walt Disney Revenue, By Business Segment, 2019 (In %)
Figure 128: Walt Disney Revenue, By Geographical Segment, 2019 (In %)
Figure 129: Akamai Technology Revenue, 2015-2019 (In USD Million)
Figure 130: Akamai Technology Net Sales, By Business Segment, 2019 (In %)
Figure 131: Akamai Technology Net Sales, By Geographical Segment, 2019 (In %)
Figure 132: Google Revenue, 2015-2019 (In USD Billion)
Figure 133: Google Net Income, 2015-2019 (In USD Billion)
Figure 134: Google Revenue, By Business Segment, 2019 (In %)
Figure 135: Google Revenue, By Geographical Segment, 2019 (In %)
Figure 136: Roku Revenue, 2014-2018 (In USD Million)
Figure 137: Roku Revenue, By Business Segment, 2018 (In %)
Figure 138: Roku Gross Profit, 2014-2018 (In USD Million)
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