Global Programmatic Advertising Market - Analysis By Auction Type, Display Type, By Region, By Country (2022 Edition): Market Insights and Forecast with Impact of COVID-19 (2022-2027)

Global Programmatic Advertising Market - Analysis By Auction Type, Display Type, By Region, By Country (2022 Edition): Market Insights and Forecast with Impact of COVID-19 (2022-2027)

Table of Contents

1. Report Scope and Methodology
1.1 Scope of the Report
1.2 Research Methodology
1.3 Executive Summary
2. Strategic Recommendations
3. Global Programmatic Advertising Market: Product Overview
4. Global Programmatic Advertising Market: An Analysis
4.1 Market Size, By Value, 2017-2027
4.2 Impact of COVID-19 on Programmatic Advertising Market
4.3 Global Programmatic Advertising Market
5. Global Programmatic Advertising Market By Auction Type
5.1 Competitive Scenario of Global Programmatic Advertising Market: By Auction Type (2021 & 2027)
5.2 By Open Auction - Market Size and Forecast (2017-2027)
5.3 By Automated Guaranteed - Market Size and Forecast (2017-2027)
5.4 By Invitation-only - Market Size and Forecast (2017-2027)
5.4 By Unreserved Fixed-rate - Market Size and Forecast (2017-2027)
6. Global Programmatic Advertising Market By Display Type
6.1 Competitive Scenario of Global Programmatic Advertising Market: By Display Type (2021 & 2027)
6.2 By App - Market Size and Forecast (2017-2027)
6.3 By Web - Market Size and Forecast (2017-2027)
7. Global Programmatic Advertising Market: Regional Analysis
7. Competitive Scenario of Global Programmatic Advertising Market: By Region (2021 & 2027)
8. Americas Programmatic Advertising Market: An Analysis (2017-2027)
8.1 Americas Programmatic Advertising Market by value: Size and Forecast (2017-2027)
8.2 Americas Programmatic Advertising Market: Prominent Companies
8.4 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
8.5 Market Segmentation By Display Type (App, Web)
8.6 Americas Programmatic Advertising Market: Country Analysis
8.7 Market Opportunity Chart of Americas Programmatic Advertising Market - By Country, By Value (Year-2027)
8.8 Competitive Scenario of Americas Programmatic Advertising Market - By Country (2021 & 2027)
8.9 United States Programmatic Advertising Market: Size and Forecast (2017-2027)
8.10 United States Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
8.11 United States Programmatic Advertising Market Segmentation By Display Type (2017-2027)
8.12 Canada Programmatic Advertising Market: Size and Forecast (2017-2027)
8.13 Canada Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
8.14 Canada Programmatic Advertising Market Segmentation By Display Type (2017-2027)
8.15 Brazil Programmatic Advertising Market: Size and Forecast (2017-2027)
8.16 Brazil Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
8.17 Brazil Programmatic Advertising Market Segmentation By Display Type (2017-2027)
9. Europe Programmatic Advertising Market: An Analysis (2017-2027)
9.1 Europe Programmatic Advertising Market by value: Size and Forecast (2017-2027)
9.2 Europe Programmatic Advertising Market: Prominent Companies
9.3 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
9.4 Market Segmentation By Display Type (App, Web)
9.5 Europe Programmatic Advertising Market: Country Analysis
9.6 Market Opportunity Chart of Europe Programmatic Advertising Market - By Country, By Value (Year-2027)
9.7 Competitive Scenario of Europe Programmatic Advertising Market - By Country (2021 & 2027)
9.8 United Kingdom Programmatic Advertising Market: Size and Forecast (2017-2027)
9.9 United Kingdom Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
9.10 United Kingdom Programmatic Advertising Market Segmentation By Display Type (2017-2027)
9.11 Germany Programmatic Advertising Market: Size and Forecast (2017-2027)
9.12 Germany Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
9.13 Germany Programmatic Advertising Market Segmentation By Display Type (2017-2027)
9.14 France Programmatic Advertising Market: Size and Forecast (2017-2027)
9.15 France Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
9.16 France Programmatic Advertising Market Segmentation By Display Type (2017-2027)
9.17 Italy Programmatic Advertising Market: Size and Forecast (2017-2027)
9.18 Italy Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
9.19 Italy Programmatic Advertising Market Segmentation By Display Type (2017-2027)
10. Asia-Pacific Programmatic Advertising Market: An Analysis (2017-2027)
10.1 Asia-Pacific Programmatic Advertising Market by value: Size and Forecast (2017-2027)
10.2 Asia-Pacific Programmatic Advertising Market: Prominent Companies
10.3 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
10.4 Market Segmentation By Display Type (App, Web)
10.5 Asia-Pacific Programmatic Advertising Market: Country Analysis
10.6 Market Opportunity Chart of Asia-Pacific Programmatic Advertising Market - By Country, By Value (Year-2027)
10.7 Competitive Scenario of Asia-Pacific Programmatic Advertising Market - By Country (2021 & 2027)
10.8 China Programmatic Advertising Market: Size and Forecast (2017-2027)
10.9 China Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
10.10 China Programmatic Advertising Market Segmentation By Display Type (2017-2027)
10.11 Japan Programmatic Advertising Market: Size and Forecast (2017-2027)
10.12 Japan Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
10.13 Japan Programmatic Advertising Market Segmentation By Display Type (2017-2027)
10.14 Australia Programmatic Advertising Market: Size and Forecast (2017-2027)
10.15 Australia Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
10.16 Australia Programmatic Advertising Market Segmentation By Display Type (2017-2027)
10.17 South Korea Programmatic Advertising Market: Size and Forecast (2017-2027)
10.18 South Korea Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
10.19 South Korea Programmatic Advertising Market Segmentation By Display Type (2017-2027)
11. Middle East and Africa Programmatic Advertising Market: An Analysis (2017-2027)
11.1 Middle East and Africa Programmatic Advertising Market by value: Size and Forecast (2017-2027)
11.4 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
11.5 Market Segmentation By Display Type (App, Web)
12. Global Programmatic Advertising Market Dynamics
12.1 Global Programmatic Advertising Market Drivers
12.2 Global Programmatic Advertising Market Restraints
12.3 Global Programmatic Advertising Market Trends
13. Market Attractiveness
13.1 Market Attractiveness Chart of Global Programmatic Advertising Market - By Auction Type (Year 2027)
13.2 Market Attractiveness Chart of Global Programmatic Advertising Market - By Display Type (Year 2027)
13.3 Market Attractiveness Chart of Global Programmatic Advertising Market - By Region (Year 2027)
14. Competitive Landscape
14.1 Market Share of Leading Global Companies
14.2 SWOT Analysis - Global Programmatic Advertising Market
14.3 Porter Five Force Analysis - Global Programmatic Advertising Market
15. Global Programmatic Advertising Market: Recent Developments, Merger & Acquisitions
16. Company Profiles (Business Description, Financial Analysis, Business Strategy)
16.1 ECHO Marketing, Inc.
16.2 Adobe Systems, Inc.
16.3 Verizon Communications Inc.
16.4 Alphabet Inc.
16.5 Tencent Holdings Ltd.
16.6 Magnite, Inc.
16.7 Amazon.com Inc.
16.8 AT&T Inc.
16.9 Roku Inc.
16.10 Alibaba Group Holdings Ltd.
17. About Us

List of Figures

Figure 1: Number of Smartphone Users Worldwide (2017-2020) (in billions)
Figure 2: Smartphone Penetration Rate Worldwide (2017-2020) (in %)
Figure 3: Internet Users Distribution in the World (2021)
Figure 4: Growth In Digital Advertising Spending Worldwide 2019-2022E, By Format, % YoY
Figure 5: Increase in time spent on a mobile device due to COVID-19 as of Q2 2020
Figure 6: Global Mobile Advertising Spending, 2017-2018, by country, in billions
Figure 7: Twitter Users Worldwide, 2019-2024E, (in millions, % change and % of Internet Users)
Figure 8: Global Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 9: Digital Ad Spending Worldwide, 2020-2025E (in USD Billions)
Figure 10: Number of smartphone users from 2016 to 2021 (in USD Millions)
Figure 11: Global Programmatic Advertising Market- By Auction Type Market Share, 2021 & 2027
Figure 12: Global Programmatic Advertising Market- By Open Auction, By Value (USD Billion), 2017-2027
Figure 13: Global Programmatic Advertising Market- By Automated Guaranteed, By Value (USD Billion), 2017-2027
Figure 14: Global Programmatic Advertising Market- By Invitation-only, By Value (USD Billion), 2017-2027
Figure 15: Global Programmatic Advertising Market- By Unreserved Fixed-rate, By Value (USD Billion), 2017-2027
Figure 16: Global Programmatic Advertising Market- By Display Type Market Share, 2021 & 2027
Figure 17: Global Programmatic Advertising Market- By App, By Value (USD Billion), 2017-2027
Figure 18: Global Programmatic Advertising Market- By Web, By Value (USD Billion), 2017-2027
Figure 19: Global Programmatic Advertising Market- By Region Market Share, 2021 & 2027
Figure 20: Programmatic Spend in North America (in USD Billions), 2019, 2023
Figure 21: North America Digital Spend, in %, 2019
Figure 22: North America Programmatic Spend, by Format
Figure 23: North America Programmatic Adoption, by Country, 2019
Figure 24: Americas Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 25: App Downloads in Americas, By Segment, 2021 (in millions)
Figure 26: Americas Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
Figure 27: Americas Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
Figure 28: Market Opportunity Chart of Americas Programmatic Advertising Market- By Country, By Value (Year-2027)
Figure 29: Americas Programmatic Advertising Market- By Country Market Share, 2021 & 2027
Figure 30: United States Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 31: Social Media platforms U.S. Adults Currently Use, March 2021 (% of Respondents)
Figure 32: Average Time Spent in the U.S., By Platform, 2018-2022E (Minutes Per Day Among Population)
Figure 33: % of U.S. Adults Who Say They Do Not Use Broadband At Home But Own Smartphones
Figure 34: US Programmatic Digital Display Ad Spending, 2019-2022 (In USD Billions)
Figure 35: US Ad Spending on Select Media, 2020 (in USD Billion)
Figure 36: United states Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
Figure 37: United states Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
Figure 38: Canada Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 39: Canadian Programmatic Digital Display Ad Spending, 2016-2021 (in billions of Canadian dollar)
Figure 40: Mobile Ad Spending in Canada, by format, 2020, (in USD Millions)
Figure 41: Traditional vs Digital Ad spending, 2019-2024E (in billion Canadian dollars)
Figure 42: Canada Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
Figure 43: Canada Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
Figure 44: Brazil Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 45: Programmatic Inventory Sales for Brazil by Marketplace Type, 2018
Figure 46: Digital Ad Spending in Latin America, 2018-2023E (in Billion. % change, % of Total Media Ad Spending)
Figure 47: Brazil Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
Figure 48: Brazil Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
Figure 49: Europe Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 50: EMEA Programmatic Spend Adoption (%) 2019, 2023
Figure 51: EMEA Programmatic Spend by Country 2019 (USD M)
Figure 52: EMEA Programmatic Spend, by Format
Figure 53: EMEA Programmatic Spend by Device In %, 2019,2023
Figure 54: Europe Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
Figure 55: Europe Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
Figure 56: Market Opportunity Chart of Europe Programmatic Advertising Market- By Country, By Value (Year-2027)
Figure 57: Europe Programmatic Advertising Market- By Country Market Share, 2021 & 2027
Figure 58: United Kingdom Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 59: UK Top Programmatic Industries, 2019 (% Spend Share)
Figure 60: UK Top Programmatic Advertisers, 2019 (% Spend Share)
Figure 61: Digital Ad Spending in United Kingdom, 2018-2023E (in Billions of Pound, % change, % of Total Media Ad Spending)
Figure 62: United Kingdom Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
Figure 63: United Kingdom Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
Figure 64: Germany Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 65: Programmatic Digital Ad Spending in Germany, 2016-2020 (in Millions of Euro, % change, % of Total Digital Display Ad Spending)
Figure 66: Digital Ad Spending growth in Germany, By End User, 2019-2023E (% Change)
Figure 67: Germany Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
Figure 68: Germany Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
Figure 69: France Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 70: France Advertising Spending, 2020
Figure 71: Programmatic Digital Ad Spending in France, 2016-2021 (in Billions of Euro, % change, % of Total Digital Display Ad Spending)
Figure 72: France Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
Figure 73: France Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
Figure 74: Italy Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 75: Digital Ad Spending in Italy, 2016-2020 (in Billions of USD, % change)
Figure 76: Italy Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
Figure 77: Italy Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
Figure 78: Asia-Pacific Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 79: APAC Programmatic Spend Adoption (%) 2019, 2023
Figure 80: APAC Programmatic Spend by Country 2019 (USD M)
Figure 81: APAC Programmatic Spend, by Format
Figure 82: APAC Programmatic Spend by Device In %, 2019,2023
Figure 83: Share of Mobile Time Spent Programmatic In Asia-Pacific, By Country, Sep. 2017
Figure 84: Social Media Display Types Used For Mobile Marketing In APAC, 2019 & 2020
Figure 85: Asia-Pacific Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
Figure 86: Asia-Pacific Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
Figure 87: Market Opportunity Chart of Asia-Pacific Programmatic Advertising Market- By Country, By Value (Year-2027)
Figure 88: Asia-Pacific Programmatic Advertising Market- By Country Market Share, 2021 & 2027
Figure 89: China Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 90: Search Engine Market Share in China, 2020
Figure 91: Digital Ad Spending in China, 2019-2024E (in USD Billions)
Figure 92: China Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
Figure 93: China Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
Figure 94: Japan Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 95: Average Cost-Per-Install by App Category in Japan, 2018-2019 (in Dollars)
Figure 96: Digital Ad Spending in Japan, 2019-2023E (in Billions of USD, % change)
Figure 97: Japan Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
Figure 98: Japan Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
Figure 99: Australia Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 100: Most Used Social Media Apps in Australia (% of Internet Users)
Figure 101: Programmatic Spend and Share in Digital Advertising, Australia, 2016-2021 (in Billion USD, % Share)
Figure 102: Australia Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
Figure 103: Australia Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
Figure 104: South Korea Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 105: Facebook and YouTube are leading the growth of video ads in Korea (Won Bn)
Figure 106: All Publishers Apps vs Game Focus, 2022
Figure 107: South Korea Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
Figure 108: South Korea Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
Figure 109: Middle East and Africa Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
Figure 110: Programmatic Advertising Spend Share by device, 2020
Figure 111: Middle East and Africa Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
Figure 112: Middle East and Africa Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
Figure 113: Market Attractiveness Chart of Global Programmatic Advertising Market- By Auction Type (Year-2027)
Figure 114: Market Attractiveness Chart of Global Programmatic Advertising Market- By Display Type (Year-2027)
Figure 115: Market Attractiveness Chart of Global Programmatic Advertising Market- By Region (Year-2027)
Figure 116: Global Programmatic Advertising company market share (%), 2021
Figure 117: ECHO Marketing, Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Figure 118: ECHO Marketing, Inc. Net Income/ Loss, 2017-2021 (USD Million)
Figure 119: Adobe Systems, Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Figure 120: Adobe Systems, Inc. Net Income, 2017-2021 (USD Million)
Figure 121: Adobe Systems, Inc. Sales Revenue, By Business Segment (%), FY2021
Figure 122: Adobe Systems, Inc. Sales Revenue, By Geographical Segment (%), FY2021
Figure 123: Verizon Communications Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Figure 124: Verizon Communications Inc. Net Income, 2017-2021 (USD Million)
Figure 125: Verizon Communications Inc. Sales Revenue, By Business Segment (%), FY2021
Figure 126: Verizon Communications Inc. Sales Revenue, By Business Segment (%), FY2020
Figure 127: Alphabet Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Figure 128: Alphabet Inc. Net Income, 2017-2021 (USD Million)
Figure 129: Alphabet Inc. Sales Revenue, By Business Segment (%), FY2021
Figure 130: Alphabet Inc. Sales Revenue, By Geographical Segment (%), FY2021
Figure 131: Tencent Holdings Ltd. Annual Sales Revenue, 2017-2021 (USD Million)
Figure 132: Tencent Holdings Ltd. Net Income, 2017-2021 (USD Million)
Figure 133: Tencent Holdings Ltd. Sales Revenue, By Business Segment (%), FY2021
Figure 134: Tencent Holdings Ltd. Sales Revenue, By Geographical Segment (%), FY2020
Figure 135: Magnite, Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Figure 136: Magnite, Inc. Net Income/Loss, 2017-2021 (USD Million)
Figure 137: Magnite, Inc. Sales Revenue, By Business Segment (%), FY2021
Figure 138: Magnite, Inc. Sales Revenue, By Geographical Segment (%), FY2021
Figure 139: Amazon.com Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Figure 140: Amazon.com Inc. Net Income, 2017-2021 (USD Million)
Figure 141: Amazon.com Inc. Sales Revenue, By Business Segment (%), FY2021
Figure 142: Amazon.com Inc. Sales Revenue, By Geographical Segment (%), FY2021
Figure 143: AT&T Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Figure 144: AT&T Inc. Net Income/ Loss, 2017-2021 (USD Million)
Figure 145: AT&T Inc. Sales Revenue, By Business Segment (%), FY2021
Figure 146: AT&T Inc. Sales Revenue, By Geographical Segment (%), FY2021
Figure 147: Roku Inc. Annual Sales Revenue, 2017-2021 (USD Million)
Figure 148: Roku Inc. Net Income, 2017-2021 (USD Million)
Figure 149: Roku Inc. Sales Revenue, By Business Segment (%), FY2021
Figure 150: Roku Inc. Sales Revenue, By Business Segment (%), FY2020
Figure 151: Alibaba Group Holdings Ltd. Annual Sales Revenue, 2017-2021 (USD Million)
Figure 152: Alibaba Group Holdings Ltd. Net Income, 2017-2021 (USD Million)
Figure 153: Alibaba Group Holdings Ltd. Sales Revenue, By Business Segment (%), FY2021
Figure 154: Alibaba Group Holdings Ltd. Sales Revenue, By Business Segment (%), FY2020
List of Tables
Table A: US Mobile Ad Revenue by company in, 2016-2019
Table B: Programmatic spend (CAD M) in Canada
Table C: Programmatic spend by type of deal (CAD M)
Table D: Programmatic spend (Pound M)
Table E: Programmatic spend by type of deal (Pound M)
Table F: List of most popular SSPs and DSP in Germany
Table G: Programmatic spend (Euro M)
Table H: Programmatic spend by type of deal (Euro M)
Table I: Top Websites and SSPs in Italy
Table J: Most Popular Chinese Apps with their Western Equivalents
Table K: Top App Stores For Mobile In China, 2021
Table L: Top Websites and SSPs in Australia
Table M: Top MEA Ad Networks and Mobile SSPs
Table N: Top Websites and SSPs in MEA

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Published: 19-Dec-2023        Price: US 3350 Onwards        Pages: 111

This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking By Company; 3) comprehensive presentation of the global market for Out-of-home (Ooh), with both quantitat......

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