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According to our LPI (LP Information) latest study, the global Paper Towels market size was valued at US$ 14240 million in 2023. With growing demand in downstream market, the Paper Towels is forecast to a readjusted size of US$ 20010 million by 2030 with a CAGR of 5.0% during review period.
The research report highlights the growth potential of the global Paper Towels market. Paper Towels are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Paper Towels. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Paper Towels market.
A paper towel is an absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping windows, dusting, and cleaning up spills.
The major players in global Paper Towels market include Procter & Gamble (P&G), SCA, etc. The top 2 players hold about 35% of global shares. North America and Europe are main markets, they occupy over 55% of the global market. Rolled Paper Towels is the main type, with a share about 55%. At Home is the key application, which hold over 65% shares.
Key Features:
The report on Paper Towels market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the Paper Towels market. It may include historical data, market Segmentation by Type (e.g., Rolled Paper Towels, Boxed Paper Towels), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Paper Towels market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Paper Towels market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Paper Towels industry. This include advancements in Paper Towels technology, Paper Towels new entrants, Paper Towels new investment, and other innovations that are shaping the future of Paper Towels.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Paper Towels market. It includes factors influencing customer ' purchasing decisions, preferences for Paper Towels product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Paper Towels market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Paper Towels market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Paper Towels market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Paper Towels industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Paper Towels market.
Market Segmentation:
Paper Towels market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value.
Segmentation by type
- Rolled Paper Towels
- Boxed Paper Towels
- Multifold Paper Towels
Segmentation by application
- At Home
- Away From Home (AFH)
This report also splits the market by region:
- Americas
- - United States
- - Canada
- - Mexico
- - Brazil
- APAC
- - China
- - Japan
- - Korea
- - Southeast Asia
- - India
- - Australia
- Europe
- - Germany
- - France
- - UK
- - Italy
- - Russia
- Middle East & Africa
- - Egypt
- - South Africa
- - Israel
- - Turkey
- - GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
- Procter & Gamble (P&G)
- SCA
- Georgia Pacific
- Kimberly-Clark
- Cascades
- Kruger
- Metsä Tissue
- Heng An
- WEPA
- Asaleo Care
- C&S Paper
- Essendant Inc (Boardwalk)
- Oasis Brands
- Seventh Generation
Key Questions Addressed in this Report
What is the 10-year outlook for the global Paper Towels market?
What factors are driving Paper Towels market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Paper Towels market opportunities vary by end market size?
How does Paper Towels break out type, application?