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Summary
Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages for branding and to support campaigns. Outdoor advertising expenses are split between traditional modes of physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.
Market Segment as follows:
By Region
- Asia-Pacific
- North America
- Europe
- South America
- Middle East & Africa
By Type
- Billboards
- Street Furniture
- Transit Displays
- Others
By Application
- Food & Beverage Industry
- Vehicles Industry
- Health and Medical Industry
- Commercial and Personal Services
- Consumer Goods
- Others
By Company
- Clear Channel Outdoor Holdings, Inc.
- JCDecaux
- Lamar Advertising Company
- Outfront Media Inc.
- Str er
- Adam Outdoor Advertising
- Bell media
- Captive Network
- CBS Outdoor
- CEMUSA
- EPAMEDIA
- Fairway Outdoor Advertising
- Focus Media holding limited
- Affichage Holding
- News outdoor
- Air Media
The main contents of the report including:
Section 1: Product definition, type and application, global and regional market overview;
Section 2: Global and regional Market competition by company;
Section 3: Global and regional sales revenue, volume and price by type;
Section 4: Global and regional sales revenue, volume and price by application;
Section 5: Regional export and import;
Section 6: Company information, business overview, sales data and product specifications;
Section 7: Industry chain and raw materials;
Section 8: SWOT and Porter's Five Forces;
Section 9: Conclusion.