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Market Overview of Global Oral Hygiene market:
According to our latest research, the global Oral Hygiene market looks promising in the next 5 years. As of 2022, the global Oral Hygiene market was estimated at USD 35943.9 million, and it's anticipated to reach USD 47309.78 million in 2028, with a CAGR of 4.69% during the forecast years.
Oral hygiene is the practice of keeping the mouth clean and disease-free. Oral Hygiene Product includes cleaning teeth with toothbrushes, floss, dental brushes, picks, and toothpaste.
The oral hygiene market covers the overall market size of oral hygiene products such as toothbrushes, floss, dental brushes, picks, and toothpaste.
Changes from the Related Industries
Under normal circumstances, the body's natural defense and good oral health care, such as daily brushing and flossing, can control the growth of bacteria. However, in the case of poor oral hygiene, the level of bacteria may lead to oral infections such as dental caries and gum disease.
Studies have shown that oral bacteria and inflammation related to severe gum disease (periodontitis) may cause some diseases. Some diseases, such as diabetes and HIV/AIDS, may reduce the body's resistance to infection and aggravate oral health problems.
There is a high correlation between dental care market and oral hygiene industry. Increasing prevalence of dental conditions like periodontal disease, caries, besides others and rising dental-healthcare expenditure majorly drives the market growth. High consumption of tobacco, alcohol, an unhealthy diet, and a high intake of sugar are the leading cause of dental caries, which is the most common type of chronic disease experienced globally. According to FDI World Dental Federation, oral diseases impact 3.9 billion people worldwide, with untreated tooth decay (dental caries) impacting more than half of the global population (44%), making it the most prevalent of all the 291 conditions included in the Global Burden of Disease Study. As per the U.S. Centers for Disease Control and Prevention (CDC), 84.9% of children from 2-17 years of age, 64.0% of adults from 18 to 64 years of age, and 65.6% of adults aged 65 and above have had at least one visit to a dentist in 2017. The most frequently carried out dental procedures during these visits include dental fillings, bonding, root canals, crowns, bridges, periodontal treatments, and oral and maxillofacial procedures. This showcases the existing potential dental procedures around the world. Dental disorders like periodontal disease, oral cancers, and environmental injuries resulting from Oro-dental trauma are expected to further assist the overall growth of the market.
Demand for dental care services is expected to increase significantly in the coming decade. Increasing demand for healthcare, as well as a rising economy, means greater care will be needed with improved infrastructure and facilities, creating opportunities for the private sector. The new private sector is made up of many independent clinics, creating a significant opportunity for large chains with a reputation for quality.
Threat of New Entrants
The good development prospect of oral hygiene is conducive to attracting consumers to enter the market. Enterprises positioned in the low-end market are greatly impacted by new entrants in new industries, while enterprises with advantages in brand awareness, supply chain and core technology are less impacted by new entrants.
Threat of Substitutes
Oral hygiene products are necessary for people's daily oral cleaning, and their substitutability is low, especially for toothpaste and toothbrush products. However, there is some substitution between different oral cleaning products, such as floss and pick.
Bargaining Power of Suppliers
For the oral hygiene industry, the key raw materials of oral hygiene are plastic products. The price of oral hygiene is greatly affected by the fluctuation of raw materials. There are few suppliers of high-quality raw materials, and the market has great demand for high-quality raw materials, so these suppliers have moderate bargaining power.
Bargaining Power of Buyers
The critical source of sustainable competitive advantage to successfully compete in the oral hygiene products market is differentiation, offering products and services that no one else can. In the relatively low-end market, the competition is relatively fierce, consumer switching cost is low and buyers have higher bargaining power.
Intensity of Competitive Rivalry
Oral hygiene industry also faces a fierce competition status, there are companies doing business in this industry, they paid more attention to R&D, product innovation, channel building, customer relationship management, trying to get a bigger market share and competition advantages.
Region Overview:
Asia dominated the Oral Hygiene market in 2021, with a market share of 36.08%.
Company Overview:
Colgate,P&G,Unilever were the top 3 players in the Oral Hygiene market in 2022, taking up a market share of 44.67% together.
Colgate continues to focus on Oral Care, Personal Care, Home Care and Pet Nutrition and sells its products in over 200 countries and territories worldwide.
Procter & Gamble Co engages in the provision of branded consumer packaged goods. It operates through the following segments: Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care. The Beauty segment offers hair, skin, and personal care.
Segmentation Overview:
The Toothpaste segment by type showed a value growth of 51.64% in 2021.
Application Overview:
The market's largest segment by application is the segment Hypermarket/Supermarket, with a market share of 26.03% in 2021.
This report covers a research time span from 2018 to 2028, and presents a deep and comprehensive analysis of the global Oral Hygiene market, with a systematical description of the status quo and trends of the whole market, a close look into the competitive landscape of the major players, and a detailed elaboration on segment markets by type, by application and by region.
Key Takeaways from the Global Oral Hygiene Market Report:
Market Size Estimates: Oral Hygiene market size estimation in terms of value and sales volume from 2018-2028
Market Trends and Dynamics: Oral Hygiene market drivers, opportunities, challenges, and risks
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Oral Hygiene market
Segment Market Analysis: Oral Hygiene market value and sales volume by type and by application from 2018-2028
Regional Market Analysis: Oral Hygiene market situations and prospects in North America, Asia Pacific, Europe, Latin America, Middle East, Africa
Country-level Studies on the Oral Hygiene Market: Revenue and sales volume of major countries in each region
Oral Hygiene Market Competitive Landscape and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product profile and application, etc.
Trade Flow: Import and export volume of the Oral Hygiene market in major regions.
Oral Hygiene Industry Value Chain: Oral Hygiene market raw materials & suppliers, manufacturing process, distributors, downstream customers
Oral Hygiene Industry News, Policies & Regulations
Key players in the global Oral Hygiene market are covered in Chapter 12:
Saky
GoSmile
NYSCPS
Dentalpro
Sunstar
Philips
TRISA AG
TePe
Prestige Consumer Healthcare Inc.
Unilever
Smilelab
Elgydium
Perrigo
Lion
BOP
Colgate
YUNNANBAIYAO
Dentaid (Interprox)
Jordan
P&G
Curaden
In Chapter 2 and Chapter 15.1, based on types, the Oral Hygiene market from 2018 to 2028 is primarily split into:
Toothbrushes
Floss
Interdental brushes
Picks
Toothpaste
Others
In Chapter 3 and Chapter 15.2, based on applications, the Oral Hygiene market from 2018 to 2028 covers:
Pharmacy/ Drug Stores
Hypermarket/Supermarket
Online Sales
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 7, 8, 9, 10, 11, 15.3, 15.4:
North America (Covered in Chapter 7)
United States
Canada
Asia-Pacific (Covered in Chapter 8)
China
Japan
India
South Korea
Southeast Asia
Australia
Others
Europe (Covered in Chapter 9)
Germany
France
UK
Italy
Spain
Russia
Poland
Others
Latin America (Covered in Chapter 10)
Mexico
Brazil
Argentina
Others
Middle East and Africa (Covered in Chapter 11)
GCC Countries
Africa
Others
The data of this research report is mainly obtained from industry associations, magazines, press releases, national customs, annual reports of enterprises, expert interviews, paid databases and other channels with authority. It also provides scientific forecasts of the industry's core development indicators through professional analysis and forecasting models.
In short, whatever role you take in this industry value chain, this report will help you or your company to acquire a systematic and in-depth understanding of the industry.
Chapter Outline
This report consists of 16 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 starts the report with an overview of the Oral Hygiene market, as well as the definitions of the target market and the subdivisions. Through the presented global market size, regional market sizes, and segment market shares, you will be able to draw an overall and comprehensive picture of the market situation. Meanwhile, the research method and data source will be shared in this chapter.
Chapter 2 and Chapter 3 breaks down the market by different types and applications, with historic data presented in metrics of sales volume, revenue, market share and growth rate.
Chapter 4 elaborates on market dynamics and future trends in the industry, which contains an in-depth analysis of market drivers, opportunities, challenges, and risks. Other essential factors that will have a major impact on the market, i.e., industry news and policies in recent years, global inflation, and regional conflict, are also taken into consideration.
Chapter 5 compares the sales volume and revenue of the major regions across the globe, which enables the readers to understand the regional competitive pattern.
Chapter 6 is the analysis of the trade flow. Import volume and export volume are revealed on a regional level.
Chapters 7-11 focus on country-level studies. Data from the major countries in each region are provided, showing the current development of the industry in different countries. Besides, you will also find qualitative trends analysis under global inflation under each of the 6 regions.
Chapter 12 first up presents the competitive landscape by displaying and comparing the revenues, sales volumes, and market shares of the top players in the market, followed by a company-by-company analysis of all the major market participants with introductions of their products, product applications, company profiles, and business overview. In addition, their competitiveness is manifested through numbers of sales volume, revenue, price, gross and gross margin.
Chapter 13 looks into the whole market industrial chain, ranging from the upstream key raw materials and their suppliers to midstream distributors and downstream customers, with influences of global inflation taken into consideration.
Chapter 14 is perfect for those who wish to develop new projects in the industry. This chapter sheds a light on industry entry barriers and gives suggestions on new project investments.
Chapter 15 forecasts the future trend of the market from the perspective of different types, applications, and major regions.
Chapter 16 is the conclusion of the report which helps the readers sum up the main findings and insights.
Years considered for this report:
Historical Years: 2018-2022
Base Year: 2022
Estimated Year: 2023
Forecast Period: 2023-2028