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Market Overview of Global Online Brand Protection Software market:
According to our latest research, the global Online Brand Protection Software market looks promising in the next 5 years. As of 2022, the global Online Brand Protection Software market was estimated at USD 545.4 million, and it's anticipated to reach USD 1676.71 million in 2028, with a CAGR of 20.58% during the forecast years.
Brand protection software is the software that processes of protecting the intellectual property rights of companies and their associated brands from counterfeiters, copyright pirates, and other types of IP (such as patents, design rights, color marks, and trade dress) infringers.
Slight negative impact
Although enterprise employees can work online, the communication efficiency of home office is low, the communication cost is increased, and the work efficiency of employees is significantly reduced compared with before. At the same time, COVID-19 has hit other industries seriously. Some small and medium-sized downstream customers in the Online Brand Protection Software industry may experience a huge business crisis or even bankruptcy. The reduction of customers will also have a negative impact on the development of the industry.
The industry will create a new order
With the increase in industry integration speed, large enterprises will have a more complete scale and industrial chain after integration, and small enterprises can also find opportunities in it. The crisis of COVID-19 can bring dislocated development opportunities for SMEs who are deeply intensively working in a specific segment.
Obtain development opportunities
In the prevention and control of epidemics, the tremendous role of science and technology has become increasingly apparent. Compared with the impact of many industries on the epidemic, the technology industry is less affected, and many companies even get more opportunities for development. For example, due to the rapid development of various industries in the epidemic, governments of various countries have continuously issued new laws, regulations and regulatory policies. Under this circumstance, the company's brand safety awareness industry has increased, and at the same time it is more favored by technology products. This has led to rapid development of the technology industry such as brand safety software development in this round of the epidemic.
The software industry has huge market size and potential
In the long run, the software industry in many countries has been highly valued and has issued a number of policies to provide vigorous support. The software industry-related industry promotion policies have been continuously refined, the funding support has continued to increase, and intellectual property protection measures have been gradually strengthened. The software industry The strategic position in the national economy continues to increase, and the size of the industry will continue to expand.
The development and maturity of cloud technology
The cloud software platform is software based on the technology of application virtualization. The cloud will virtualize applications. It is the first in the world to introduce personal user fields and create new ways of creating software: no installation, no reinstallation, and no garbage. The continuous development of the cloud can promote the development of software from the side, making the Online Brand Protection Software technology more mature and powerful.
The intelligent trend spawned by the global market
Intelligence can enable the Online Brand Protection Software industry to realize the automatic recognition of knowledge on the basis of massive information, endow the information system with adaptive capabilities, and greatly improve the efficiency of resource allocation. Under the trend of platformization, the competition of software has developed from the competition of a single product to the competition between platforms. In the future, the software industry will build an industry chain around mainstream software platforms. The integration trend has spawned a large number of new technologies, new models, and new formats, creating huge market demand.
Region Overview:
In 2022, the share of the Online Brand Protection Software market in North America stood at 35.03%.
Company Overview:
MarkMonitor is one of the major players operating in the Online Brand Protection Software market, holding a share of 5.18% in 2019.
MarkMonitor
MarkMonitor Inc. provides data security solutions. The Company offers brand protection, anticounterfeiting, antipiracy, antifraud, domain management and consulting, partner compliance, and advisory solutions.
Incopro
Incopro Limited operates an online brand and IP protection platform. The Company offers automated processing and analysis for websites, social media, paid search, and mobile application.
Segmentation Overview:
As for product types, the Cloud-based segment held the largest market share in 2022.
Application Overview:
The market's largest segment by application is the segment Small and Medium Enterprises (SMEs), with a market share of 57.46% in 2022.
This report covers a research time span from 2018 to 2028, and presents a deep and comprehensive analysis of the global Online Brand Protection Software market, with a systematical description of the status quo and trends of the whole market, a close look into the competitive landscape of the major players, and a detailed elaboration on segment markets by type, by application and by region.
Key Takeaways from the Global Online Brand Protection Software Market Report:
Market Size Estimates: Online Brand Protection Software market size estimation in terms of value and sales volume from 2018-2028
Market Trends and Dynamics: Online Brand Protection Software market drivers, opportunities, challenges, and risks
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Online Brand Protection Software market
Segment Market Analysis: Online Brand Protection Software market value and sales volume by type and by application from 2018-2028
Regional Market Analysis: Online Brand Protection Software market situations and prospects in North America, Asia Pacific, Europe, Latin America, Middle East, Africa
Country-level Studies on the Online Brand Protection Software Market: Revenue and sales volume of major countries in each region
Online Brand Protection Software Market Competitive Landscape and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product profile and application, etc.
Trade Flow: Import and export volume of the Online Brand Protection Software market in major regions.
Online Brand Protection Software Industry Value Chain: Online Brand Protection Software market raw materials & suppliers, manufacturing process, distributors, downstream customers
Online Brand Protection Software Industry News, Policies & Regulations
Key players in the global Online Brand Protection Software market are covered in Chapter 12:
MarkMonitor
OpSec Security
BrandShield
RiskIQ
AppDetex
Pointer Brand Protection
ZeroFOX
PhishLabs
Red Points Solutions
LashBack
Digimarc
BrandVerity
Scout CMS
i-Sight
CounterFind
CSC
Incopro
In Chapter 2 and Chapter 15.1, based on types, the Online Brand Protection Software market from 2018 to 2028 is primarily split into:
Cloud-based
On-premises
In Chapter 3 and Chapter 15.2, based on applications, the Online Brand Protection Software market from 2018 to 2028 covers:
Small and Medium Enterprises (SMEs)
Large Enterprises
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 7, 8, 9, 10, 11, 15.3, 15.4:
North America (Covered in Chapter 7)
United States
Canada
Asia-Pacific (Covered in Chapter 8)
China
Japan
India
South Korea
Southeast Asia
Australia
Others
Europe (Covered in Chapter 9)
Germany
France
UK
Italy
Spain
Russia
Poland
Others
Latin America (Covered in Chapter 10)
Mexico
Brazil
Argentina
Others
Middle East and Africa (Covered in Chapter 11)
GCC Countries
Africa
Others
The data of this research report is mainly obtained from industry associations, magazines, press releases, national customs, annual reports of enterprises, expert interviews, paid databases and other channels with authority. It also provides scientific forecasts of the industry's core development indicators through professional analysis and forecasting models.
In short, whatever role you take in this industry value chain, this report will help you or your company to acquire a systematic and in-depth understanding of the industry.
Chapter Outline
This report consists of 16 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 starts the report with an overview of the Online Brand Protection Software market, as well as the definitions of the target market and the subdivisions. Through the presented global market size, regional market sizes, and segment market shares, you will be able to draw an overall and comprehensive picture of the market situation. Meanwhile, the research method and data source will be shared in this chapter.
Chapter 2 and Chapter 3 breaks down the market by different types and applications, with historic data presented in metrics of sales volume, revenue, market share and growth rate.
Chapter 4 elaborates on market dynamics and future trends in the industry, which contains an in-depth analysis of market drivers, opportunities, challenges, and risks. Other essential factors that will have a major impact on the market, i.e., industry news and policies in recent years, global inflation, and regional conflict, are also taken into consideration.
Chapter 5 compares the sales volume and revenue of the major regions across the globe, which enables the readers to understand the regional competitive pattern.
Chapter 6 is the analysis of the trade flow. Import volume and export volume are revealed on a regional level.
Chapters 7-11 focus on country-level studies. Data from the major countries in each region are provided, showing the current development of the industry in different countries. Besides, you will also find qualitative trends analysis under global inflation under each of the 6 regions.
Chapter 12 first up presents the competitive landscape by displaying and comparing the revenues, sales volumes, and market shares of the top players in the market, followed by a company-by-company analysis of all the major market participants with introductions of their products, product applications, company profiles, and business overview. In addition, their competitiveness is manifested through numbers of sales volume, revenue, price, gross and gross margin.
Chapter 13 looks into the whole market industrial chain, ranging from the upstream key raw materials and their suppliers to midstream distributors and downstream customers, with influences of global inflation taken into consideration.
Chapter 14 is perfect for those who wish to develop new projects in the industry. This chapter sheds a light on industry entry barriers and gives suggestions on new project investments.
Chapter 15 forecasts the future trend of the market from the perspective of different types, applications, and major regions.
Chapter 16 is the conclusion of the report which helps the readers sum up the main findings and insights.
Years considered for this report:
Historical Years: 2018-2022
Base Year: 2022
Estimated Year: 2023
Forecast Period: 2023-2028