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Market Overview of Global Mobile Value-added Services (VAS) market:
According to our latest research, the global Mobile Value-added Services (VAS) market looks promising in the next 5 years. As of 2022, the global Mobile Value-added Services (VAS) market was estimated at USD 125335.38 million, and it's anticipated to reach USD 271005.91 million in 2028, with a CAGR of 13.71% during the forecast years.
Mobile Value-Added Services (VAS) are mobile services provided by mobile service operators in addition to voice communication services. The mobile value-added service is a service that mobile operators can choose to use based on the basic mobile service and opened for different user groups and market demands.
Banking and financial industries have a large demand for Mobile Value-Added Services (VAS)
Traditionally, banks have been the source of choice for traditional financial services such as deposit accounts and loans. Today, however, consumer demand has changed and banks' traditional revenue models are under pressure from the low interest rate environment. Banks are increasingly looking to add value to their products by offering customers a range of services. Digital solutions for banks make life easier for everyone involved. Over time, value-added services (VAS) have become a major tool for banks to maintain a competitive advantage.
For industries such as banking and financial services, revenue can be increased through Mobile Value-Added Services (VAS). For example, a mobile banking application can provide many other services besides banking. Through the mobile application, the bank's customers can enjoy a wider range of services, and the bank can also obtain additional benefits, including increasing revenue and gaining customer loyalty.
In addition, user value-added and expansion services for financial institutions first revolve around banking institutions with a large number of cardholders. For example, according to the statistics of the People's Bank of China, as of the end of the third quarter of 2020, the number of Chinese bank cards issued was 8.798 billion. In the first three quarters of 2020, the transaction amount of consumer business reached 235.72 trillion yuan, and the average consumption amount of bank cards was 22,000 yuan, a year-on-year increase of 3.55%. The ever-increasing consumption per card has stimulated banks to pay more and more attention to the development and maintenance of cardholders, and the corresponding user value-added and expansion services have a good market space.
Overall, the demand for Mobile Value-Added Services (VAS) from industries such as banking and financial services is driving the growth of the Mobile Value-Added Services (VAS) industry.
The education industry has expanded the market size of Mobile Value-Added Services (VAS)
Globally, the sudden outbreak of COVID-19 has broken the traditional education method. With the development of 5G, AI and other technologies, the hybrid teaching mode that shifts from offline to online has emerged rapidly, bringing new changes to the education industry.
Mobile education has seen phenomenal growth over the past few years, with unprecedented adoption among millennials. The increasing use of smartphones for virtual training, online classrooms, and podcast learning is increasing the size of the Mobile Value-Added Services (VAS) market.
Region Overview:
In 2021, the share of the Mobile Value-added Services (VAS) market in APAC stood at 24.38%.
Company Overview:
Optasia is one of the major players operating in the Mobile Value-added Services (VAS) market, holding a share of 0.05% in 2022.
Optasia is a global fintech company. Optasia works with mobile network operators, mobile wallet operators and financial institutions globally, enabling them to provide financial services to end customers and SMEs. Optasia was launched in 2012 as Channel VAS and currently operates in more than 30 countries.
Founded in 2002, 6d technologies provides innovative solutions for telecommunications, fintech and enterprise. 6D has customers in more than 80 countries on 6 continents. 6d technologies has a dynamic professional team with extensive experience in engineering real-time, high-availability and scalable platforms.
Intervas is a technology company and leading value-added service provider. By connecting with more than 200 mobile operators around the world, Intervas helps organizations across multiple industries and geographies engage with their customers and employees. Intervas enables secure and compliant SMS, USSD, voice, payment solutions and digital coupon distribution across all devices in the mobile ecosystem (feature phones, smartphones, tablets and desktops).
Segmentation Overview:
By type, Call Completion Services segment accounted for the largest share of market in 2021.
Lending Services
Lending Services are various credit loans provided to users. For example, value-added mortgage loans, microfinance value-added services.
Call Completion Services
Call completion is a telephony feature that allows some form of alternate interaction between parties who are unable to speak to each other directly.
RBT Services
RBT Services allows wireless service subscribers to play their favorite tunes and sounds.
Mega Promo / SMS Challenges
Promotional text messages send exciting deals and upcoming offers to customers, often in a way that captures their attention and interest.
AI Analytics in VAS
AI analytics is the result of automating data analysis using the power of today's artificial intelligence and machine learning technologies.
Mobile advertisement
Mobile advertising refers to any form of advertising that appears on smartphones.
Application Overview:
The market's largest segment by application is the segment Education, with a market share of 19.13% in 2021.
BFSI
Banking, Financial Services and Insurance ( BFSI ) is an industry umbrella term for companies that provide a range of such financial products or services. Mobile value-added services are improving service quality and building customer loyalty in the BFSI industry.
Media and Entertainment
The media and entertainment industry includes movies, television shows, radio shows, news, music, newspapers, magazines, and books, among others. Mobile media and entertainment service providers are gaining huge profits from the mobile value-added service market.
Healthcare
Healthcare refers to services provided to maintain and improve people's health. High-quality healthcare helps prevent disease and improve quality of life. Mobile value-added services have applications in healthcare, such as hospital mobile applications that collect patient feedback and analyze user behavior.
Education
Mobile education is constantly evolving. The increasing use of smartphones for virtual training, online classrooms, and podcast learning is increasing the size of the mobile value-added services market.
Retail
Retailing is when businesses sell goods or services to consumers. In-store specials are a classic value-added service where merchants push notifications with digital offers to consumers via mobile apps.
Others
There are other applications for mobile value-added services (VAS). For example, for government agencies, IT industry, etc.
This report covers a research time span from 2018 to 2028, and presents a deep and comprehensive analysis of the global Mobile Value-added Services (VAS) market, with a systematical description of the status quo and trends of the whole market, a close look into the competitive landscape of the major players, and a detailed elaboration on segment markets by type, by application and by region.
Key Takeaways from the Global Mobile Value-added Services (VAS) Market Report:
Market Size Estimates: Mobile Value-added Services (VAS) market size estimation in terms of value and sales volume from 2018-2028
Market Trends and Dynamics: Mobile Value-added Services (VAS) market drivers, opportunities, challenges, and risks
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Mobile Value-added Services (VAS) market
Segment Market Analysis: Mobile Value-added Services (VAS) market value and sales volume by type and by application from 2018-2028
Regional Market Analysis: Mobile Value-added Services (VAS) market situations and prospects in North America, Asia Pacific, Europe, Latin America, Middle East, Africa
Country-level Studies on the Mobile Value-added Services (VAS) Market: Revenue and sales volume of major countries in each region
Mobile Value-added Services (VAS) Market Competitive Landscape and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product profile and application, etc.
Trade Flow: Import and export volume of the Mobile Value-added Services (VAS) market in major regions.
Mobile Value-added Services (VAS) Industry Value Chain: Mobile Value-added Services (VAS) market raw materials & suppliers, manufacturing process, distributors, downstream customers
Mobile Value-added Services (VAS) Industry News, Policies & Regulations
Key players in the global Mobile Value-added Services (VAS) market are covered in Chapter 12:
Kirusa
BlackNgreen
Comviva
Apliman
Unifun
6d technologies
Optasia
InMobiles
InterVAS
In Chapter 2 and Chapter 15.1, based on types, the Mobile Value-added Services (VAS) market from 2018 to 2028 is primarily split into:
Lending Services
Call Completion Services
RBT Services
Mega Promo / SMS Challenges
AI Analytics in VAS
Mobile advertisement
In Chapter 3 and Chapter 15.2, based on applications, the Mobile Value-added Services (VAS) market from 2018 to 2028 covers:
BFSI
Media and Entertainment
Healthcare
Education
Retail
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 7, 8, 9, 10, 11, 15.3, 15.4:
North America (Covered in Chapter 7)
United States
Canada
Asia-Pacific (Covered in Chapter 8)
China
Japan
India
South Korea
Southeast Asia
Australia
Others
Europe (Covered in Chapter 9)
Germany
France
UK
Italy
Spain
Russia
Poland
Others
Latin America (Covered in Chapter 10)
Mexico
Brazil
Argentina
Others
Middle East and Africa (Covered in Chapter 11)
GCC Countries
Africa
Others
The data of this research report is mainly obtained from industry associations, magazines, press releases, national customs, annual reports of enterprises, expert interviews, paid databases and other channels with authority. It also provides scientific forecasts of the industry's core development indicators through professional analysis and forecasting models.
In short, whatever role you take in this industry value chain, this report will help you or your company to acquire a systematic and in-depth understanding of the industry.
Chapter Outline
This report consists of 16 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 starts the report with an overview of the Mobile Value-added Services (VAS) market, as well as the definitions of the target market and the subdivisions. Through the presented global market size, regional market sizes, and segment market shares, you will be able to draw an overall and comprehensive picture of the market situation. Meanwhile, the research method and data source will be shared in this chapter.
Chapter 2 and Chapter 3 breaks down the market by different types and applications, with historic data presented in metrics of sales volume, revenue, market share and growth rate.
Chapter 4 elaborates on market dynamics and future trends in the industry, which contains an in-depth analysis of market drivers, opportunities, challenges, and risks. Other essential factors that will have a major impact on the market, i.e., industry news and policies in recent years, global inflation, and regional conflict, are also taken into consideration.
Chapter 5 compares the sales volume and revenue of the major regions across the globe, which enables the readers to understand the regional competitive pattern.
Chapter 6 is the analysis of the trade flow. Import volume and export volume are revealed on a regional level.
Chapters 7-11 focus on country-level studies. Data from the major countries in each region are provided, showing the current development of the industry in different countries. Besides, you will also find qualitative trends analysis under global inflation under each of the 6 regions.
Chapter 12 first up presents the competitive landscape by displaying and comparing the revenues, sales volumes, and market shares of the top players in the market, followed by a company-by-company analysis of all the major market participants with introductions of their products, product applications, company profiles, and business overview. In addition, their competitiveness is manifested through numbers of sales volume, revenue, price, gross and gross margin.
Chapter 13 looks into the whole market industrial chain, ranging from the upstream key raw materials and their suppliers to midstream distributors and downstream customers, with influences of global inflation taken into consideration.
Chapter 14 is perfect for those who wish to develop new projects in the industry. This chapter sheds a light on industry entry barriers and gives suggestions on new project investments.
Chapter 15 forecasts the future trend of the market from the perspective of different types, applications, and major regions.
Chapter 16 is the conclusion of the report which helps the readers sum up the main findings and insights.
Years considered for this report:
Historical Years: 2018-2022
Base Year: 2022
Estimated Year: 2023
Forecast Period: 2023-2028